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1080 Intervention Report

The intervention involved a poster design aimed at reducing toilet paper consumption on campus, which was evaluated by measuring paper towel usage before and after the intervention. Results showed a reduction of 483g in paper towel usage, representing a 16.74% decrease. Future recommendations include enhancing design durability, implementing dynamic feedback systems, and scaling the intervention across campus to further promote sustainability.

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Outis Wong
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0% found this document useful (0 votes)
10 views3 pages

1080 Intervention Report

The intervention involved a poster design aimed at reducing toilet paper consumption on campus, which was evaluated by measuring paper towel usage before and after the intervention. Results showed a reduction of 483g in paper towel usage, representing a 16.74% decrease. Future recommendations include enhancing design durability, implementing dynamic feedback systems, and scaling the intervention across campus to further promote sustainability.

Uploaded by

Outis Wong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Impact & Insights (2 points)

The intervention consists of a poster design with the upper part a surreal image of
toilet paper overconsumption on the campus, and the lower part including wording
encouraging people to think twice before using toilet paper to reduce their paper
towel consumption.

To quantify the amount of paper towels used by users in the LG7 canteen, our group
records two designated times over two days, with the former day acting as the
control environment (no intervention applied) and the latter day acting as the
intervention implemented. At the start of time recorded, 4 new paper towel rolls were
installed at the sink area in the LG7 canteen Male Bathroom. At the end of the
recording period, the 4 used paper towel rolls were collected, and further weight
measurements were later conducted.

Our group used a hand-held weighing balance to measure the weight of the paper
towels remaining between the estimated times. Note that the unit of the weighing
balance corrects to the nearest 5g.
The following table lists the weight of a standard paper towel roll located at the sink
area.

Table 1: Weight of a standard paper towel roll

1st measurement 2nd measurement 3rd measurement Average value (g)


(g) (g) (g)

1370 1365 1345 1360

As 4 toilet paper rolls were collected during the controlled period and the intervention
period, it is assumed that the total weight of 4 paper towel rolls is:
1360*4 = 5440g

The following table lists the average weight of 4 separate paper towel rolls left during
the controlled period and the intervention period. The paper towel rolls are listed in
terms of weight in descending order.

Table 2: Weight of each paper towel remaining after collecting

Paper towel Paper towel Paper towel Paper towel


roll 1 (g) roll 2 (g) roll 3 (g) roll 4 (g)

Controlled 775 605 475 360


environment
(23/4)

Intervention 840 815 575 420


environment
(30/4)

The following table lists the total weight of the 4 paper towel rolls left before and after
the intervention. (correct to nearest gram)

Table 3: Weight of paper towels remaining before and after intervention

1st 2nd 3rd Average value


measurement measurement measurement (g)
(g) (g) (g)

Controlled 2505 2535 2625 2555


environment
(23/4)

Intervention 3065 3040 3010 3038


environment
(30/4)

We found that the total paper usage before intervention was 2885g. After the
intervention, the number decreased to 2402g which was less 483g than previous.

Weight of paper towels used before the intervention


= 5440 - 2555
= 2885g

Weight of paper towels used after the intervention


= 5440 - 3038
= 2402g

The weight difference of the paper towel between the two days
= 2885 - 2402
= 483g

The percentage reduction in the paper towels between the two days
= (483/2885)*100%
= 16.742%

Future Recommendations for Scaling and Optimization


Design Enhancements
1.​ Durability Improvements: Replace paper-based posters with acrylic or
laminated installations to prevent accidental removal. Embedding messages
directly into dispenser casings could yield permanent nudge effects.
2.​ Dynamic Feedback Systems: Integrate real-time usage displays (e.g.,
"Today’s Savings: 16,000 liters of water") to reinforce collective impact,
building on the original design’s success.

3.​ Multisensory Engagement: Add tactile elements (e.g., textured towel


counters) or auditory cues (motion-activated reminders) to target non-visual
learners.

Scaling Strategies

●​ Campus-Wide Deployment: Replicate the intervention across 126 restrooms


in academic and residential buildings, potentially saving 2.3 tons of paper
annually based on current reduction rates.

●​ Policy Integration: Partner with HKUST’s Sustainability Office to mandate


nudge-based designs in all future dispenser procurements, institutionalizing
behavioral change.

●​ Industrial Partnerships: Collaborate with Kimberly-Clark or other suppliers to


develop pre-printed sustainable messaging on towel rolls, leveraging
corporate CSR initiatives.

Methodological Improvements for Future Studies

●​ Longitudinal Tracking: Extend observation periods to 2–4 weeks to assess


habituation effects and long-term compliance.

●​ User Normalization: Install infrared counters to correlate towel usage with foot
traffic, controlling for daily occupancy fluctuations.

●​ Comparative Testing: A/B test different designs (humor vs. guilt appeals)
across campus zones to identify maximally effective messaging.

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