1080 Intervention Report
1080 Intervention Report
The intervention consists of a poster design with the upper part a surreal image of
toilet paper overconsumption on the campus, and the lower part including wording
encouraging people to think twice before using toilet paper to reduce their paper
towel consumption.
To quantify the amount of paper towels used by users in the LG7 canteen, our group
records two designated times over two days, with the former day acting as the
control environment (no intervention applied) and the latter day acting as the
intervention implemented. At the start of time recorded, 4 new paper towel rolls were
installed at the sink area in the LG7 canteen Male Bathroom. At the end of the
recording period, the 4 used paper towel rolls were collected, and further weight
measurements were later conducted.
Our group used a hand-held weighing balance to measure the weight of the paper
towels remaining between the estimated times. Note that the unit of the weighing
balance corrects to the nearest 5g.
The following table lists the weight of a standard paper towel roll located at the sink
area.
As 4 toilet paper rolls were collected during the controlled period and the intervention
period, it is assumed that the total weight of 4 paper towel rolls is:
1360*4 = 5440g
The following table lists the average weight of 4 separate paper towel rolls left during
the controlled period and the intervention period. The paper towel rolls are listed in
terms of weight in descending order.
The following table lists the total weight of the 4 paper towel rolls left before and after
the intervention. (correct to nearest gram)
We found that the total paper usage before intervention was 2885g. After the
intervention, the number decreased to 2402g which was less 483g than previous.
The weight difference of the paper towel between the two days
= 2885 - 2402
= 483g
The percentage reduction in the paper towels between the two days
= (483/2885)*100%
= 16.742%
Scaling Strategies
● User Normalization: Install infrared counters to correlate towel usage with foot
traffic, controlling for daily occupancy fluctuations.
● Comparative Testing: A/B test different designs (humor vs. guilt appeals)
across campus zones to identify maximally effective messaging.