ITV Racing | Brand Guidelines Updated October 2016

PRIMARY FULL COLOUR - DARK BACKGROUND PRIMARY FULL COLOUR - LIGHT BACKGROUND

Primary Logo
The primary version of our ITV Racing logo
should be used wherever possible. Versions
for use on dark and light backgrounds are
both provided.

Primary Logo 2 ITV Racing | Brand Guidelines

 SINGLE COLOUR - DARK BACKGROUND SINGLE COLOUR - LIGHT BACKGROUND

Primary Mono Logo

The primary version of our ITV Racing logo
is also provided in black and white, for use
on applications with colour limitations.

Primary Logo 3 ITV Racing | Brand Guidelines

 0.5x x x 0.5x

0.5x 0.5x

CLEAR-SPACE GUIDE RECOMMENDED CLEAR-SPACE

Print: 15mm Print: 8mm

Screen: 100px Screen: 36px

Clear-space Minimum Sizes

The ITV Racing logo requires clear-space in order It is also important for the logo to be legible at all
to stand out. The recommended clear-space is times, for that reason it is recommended that the
equal to, or more than half of the height of ‘itv’ primary logo is used at no less than 15mm wide in
(as demonstrated above, with ‘x’ representing print, and 100px high on screen. Any logo usage
the full height). smaller than this should be the ‘small scale logo’. MINIMUM SIZES MINIMUM SIZES
This version allows the stripe to retain legibility. PRIMARY LOGO SMALL SCALE PRIMARY LOGO

Primary Logo Usage 4 ITV Racing | Brand Guidelines

 RECOMMENDED ALIGNMENT GUIDE RECOMMENDED ALIGNMENT

Alignment
To ensure the primary logo appears optically
centered, it should be aligned to the left of the
‘I’ in racing (as shown above). ALIGNMENT WITHIN A SQUARE ALIGNMENT WITHIN A SQUARE

Primary Logo Usage 5 ITV Racing | Brand Guidelines

 HORIZONTAL LOGO - FOR USE IN SHALLOW SPACES

Secondary Logo
A secondary horizontal version of our ITV
Racing logo is provided. This should be used
on applications where our primary logo is
not suitable. HORIZONTAL LOGO - FOR USE IN SHALLOW SPACES

Secondary Logo 6 ITV Racing | Brand Guidelines

 HORIZONTAL LOGO - FOR USE IN SHALLOW SPACES

Secondary Mono Logo

Black and white versions of our secondary
ITV Racing logo are provided for
applications with colour limitations. HORIZONTAL LOGO - FOR USE IN SHALLOW SPACES

Secondary Mono Logo 7 ITV Racing | Brand Guidelines

 0.5x x x 0.5x

0.5x 0.5x

CLEAR-SPACE GUIDE RECOMMENDED CLEAR-SPACE

Print: 60mm Print: 22mm

Screen: 270px Screen: 97px
Clear-space Minimum Sizes
The ITV Racing logo requires clear-space in order It is also important for the logo to be legible at all
to stand out. The recommended clear-space is times, for that reason it is recommended that the
equal to, or more than half of the height of ‘itv’ secondary logo is used at no less than 60mm wide
(as demonstrated above, with ‘x’ representing in print, and 270px high on screen. Any logo usage MINIMUM SIZES MINIMUM SIZES
the full height). smaller than this should be the ‘small scale logo’. SECONDARY LOGO SMALL SCALE
This version allows the stripe to retain legibility. SECONDARY LOGO

Secondary Logo Usage 8 ITV Racing | Brand Guidelines

 Close up the gaps Open up the gaps Rescale, move or isolate individual Rotate the logo. Use the logo on its side.
on the letter ‘i’. on the letter ‘i’. elements within the logo.

LIVE
!

Apply a drop shadow. Use effects such as an Use other jockey’s silk Apply graphic elements Stretch or compress the logo.
inner glow or blur. patterns on the letter ‘i’. within the logo’s clear-space.

Things to Avoid
For consistency, it is important to treat the logo
correctly at all times, this page shows some examples
of things not to do when using the ITV Racing logo.

Logo Usage 9 ITV Racing | Brand Guidelines

 Outline the logo. Apply a gradient. Use tints of the Use different colours or Change the colour of ‘racing’.
brand colours. split up the letters in ‘ITV’.

Mix colours from Use colours outside of the Use more than one shade Use images inside the logo. Colour pick from the background image.
the brand guidelines. brand guidelines. (when working in single colour).

Things to Avoid
For consistency, it is important to treat the logo
correctly at all times, this page shows some examples
of things not to do when using the ITV Racing logo.

Logo Usage 10 ITV Racing | Brand Guidelines

 ITV Sport Green ITV Sport ITV Sport
Grey Highlight Grey

RGB Pantone RAL RGB Pantone RAL RGB Pantone RAL

20-106-76 3288C / 3285U 180-50-35 83-115-110 5483C / 2221U 220-50-20 153-177-174 552C / 552U 240-80-05

CMYK HEX Darker Shade CMYK HEX Darker Shade CMYK HEX Darker Shade
100-5-60-25 #146A4C Black 12% Multiply 62-11-27-27 #53736E Black 9% Multiply 24-4-8-13 #99B1AE Black 7% Multiply

ITV Sport ITV Racing

Highlight Orange Black

RGB Pantone RAL RGB Pantone RAL

250-150-0 144C / 130U 1007 21-35-38 144C / 130U 1007

CMYK HEX Darker Shade CMYK HEX Lighter

0-50-100-0 #FA9600 Black 6% Multiply 60-30-30-90 #FA9600 White 10% Opacity

Core Colours
ITV Racing is part of the ITV Sport family, colour is
one way that this brand family is tied together.
The instantly recognisable ITV Sport colours above
are the core colours to be used across ITV Racing.
Each colour has an accompanying darker shade.

Colour Palette 11 ITV Racing | Brand Guidelines

 Dark Green Dark Blue Purple Red Brown Black

RGB 92-40-133 RGB 228-14-26 RGB 0-6-16

RGB 0-116-103 RGB 5-62-106 CMYK 80-98-0-0 CMYK 0-98-95-0 RGB 118-75-70 CMYK 100-79-44-93
CMYK 95-28-62-15 CMYK 100-70-25-30 Pantone 268C / Pantone 199C / CMYK 34-63-54-46 Pantone Black 6 C /
Pantone 562C / 328U Pantone 534C / 281U Medium Purple U Red 032 U Pantone 7518C / 1817U Neutral Black U

Darker Black Darker Black Darker Black Darker Black Darker Black Lighter White
11% Multiply 16% Multiply 16% Multiply 10% Multiply 12% Multiply 18% Opacity

Emerald Green Royal Blue Mauve Orange Maroon Grey

RGB 12-171-151 RGB 0-123-195 RGB 212-197-226 RGB 240-126-42 RGB 154-27-58 RGB 175-182-189
CMYK 80-0-50-0 CMYK 100-35-0-0 CMYK 19-25-0-0 CMYK 0-60-88-0 CMYK 26-98-62-25 CMYK 21-11-9-23
Pantone 7473C / 3268U Pantone 7461C / 3005U Pantone 665C / 524U Pantone 158C / 144U Pantone 7420C / 193U Pantone 429C / 428U

Darker Black Darker Black Darker Black Darker Black Darker Black Darker Black
11% Multiply 8% Multiply 5% Multiply 7% Multiply 12% Multiply 7% Multiply

Light Green Light Blue Pink Yellow Beige White

RGB 101-175-64 RGB 140-199-238 RGB 248-204-219 RGB 255-235-93 RGB 248-239-205 RGB 247-248-249
CMYK 65-4-92-0 CMYK 48-8-0-0 CMYK 0-28-5-0 CMYK 0-4-72-0 CMYK 3-5-25-0 CMYK 4-2-2-0
Pantone 7737C / 368U Pantone 283C / 291U Pantone 706C / 7429U Pantone 100C / 101U Pantone 7499C / 7499U Pantone 7541C / 7541U

Darker Black Darker Black Darker Black Darker Black Darker Black Darker Black
8% Multiply 7% Multiply 5% Multiply 5% Multiply 5% Multiply 5% Multiply

Silk Colours
To tie the ITV Racing brand in with the racing itself,
a secondary palette has been created using the silk
colours of the jockeys. Each colour has an accompanying
darker shade, shown within the colour blocks above.

Colour Palette 12 ITV Racing | Brand Guidelines

 PLAIN EPAULETTES STRIPE BRACES STRIPES

HOOP HOOPS QUARTERED CROSS BELTS HALVED

CHEVRON CHEVRONS CHECK DIAMONDS SPOTS

Jockeys’ Silk Patterns

Along with the silk colours, ITV Racing also ties in
with the coverage by using the shapes and patterns
worn by the jockeys. This page shows examples of
the patterns to be used as backgrounds.

Supporting Symbols 13 ITV Racing | Brand Guidelines

 STARS CROSS OF LORRAINE DIAMOND STAR DISC

INVERTED TRIANGLE DIABOLO LARGE SPOTS TRIPLE DIAMOND HOLLOW BOX

SASH

Jockeys’ Silk Patterns

Along with the silk colours, ITV Racing also ties in
with the coverage by using the shapes and patterns
worn by the jockeys. This page shows examples of
the patterns to be used as backgrounds.

Supporting Symbols 14 ITV Racing | Brand Guidelines

 DIAMONDS STARS SPOTS

BRACES HOOPS CHEVRONS

Jockeys’ Silk Patterns: Colour Tints Jockeys’ Silk Patterns: Logo

The silk patterns can be used with colours and tints from the silk The solid white logo should be used when placing
colour palette. The overlay pattern should be set to a black multiply over silk patterns
with the appropriate opacity percentage stated on p12.

Supporting Symbols 15 ITV Racing | Brand Guidelines

 INVERTED TRIANGLE QUARTERED CROSS BELTS

DIAMOND STAR DISC

Jockeys’ Silk Patterns: Contrasting Colours Jockeys’ Silk Patterns: Logo

The silk patterns can also be used with contrasting colour The solid white logo should be used when placing
combinations from the silk colour palette. The overlay pattern over silk patterns
and background colour should both be set to 100% opacity.

Supporting Symbols 16 ITV Racing | Brand Guidelines

 CORE COLOURS - FULL COLOUR LOGO

Supporting Symbols 17 ITV Racing | Brand Guidelines

Gold Specials
For major events, the ITV Racing brand allows for
new colours to be introduced, such as the gold of
Royal Ascot shown here.
GOLD SPECIALS - ROYAL ASCOT

Application 18 ITV Racing | Brand Guidelines

Reactive Moments
To tie in the branding even tighter with the action,
colour picking may be used, making the logo feel
even more relevant to the coverage itself.

Application 19 ITV Racing | Brand Guidelines

Reactive Moments
To tie in the branding even tighter with the action,
colour picking may be used, making the logo feel
even more relevant to the coverage itself.

Application 20 ITV Racing | Brand Guidelines

Reactive Moments
To tie in the branding even tighter with the action,
colour picking may be used, making the logo feel
even more relevant to the coverage itself.

Application 21 ITV Racing | Brand Guidelines

Logo Over Image
Where necessary the full colour logo should be
used over photography.

Application 22 ITV Racing | Brand Guidelines

Logo Over Image
Where necessary the full colour logo should be
used over photography.

Application 23 ITV Racing | Brand Guidelines

Digital On-Screen Graphic
When the action take precedence, the logo should
be used in the upper corner of the screen, it is
advised to use a semi-transparent white fill.

Application 24 ITV Racing | Brand Guidelines

 Brand Guidelines

For further Information

If you have any questions or requirements
concerning the application of the ITV Racing brand
please contact the brand guardians listed below:

Jason Ford
ITV Brand Guardian
[email protected]

Legal Information
These guidelines should be read in conjunction with the ITV Intellectual Property
Usage Terms and Conditions found at brand.itv.com (the “Terms and Conditions”). All
intellectual property referred to in these guidelines (including, for example, all logos,
registered and unregistered trade marks, icons, the ITV Reem font and the colours to be
used in conjunction with ITV plc services or those of its direct and indirect subsidiaries),
constitutes “ITV Materials” (as defined within the Terms and Conditions) and is owned
by ITV plc and/or its direct and indirect subsidiaries. ITV Materials may only be used in
accordance with these guidelines and the Terms and Conditions.