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MIS311 Session 2

The document outlines the importance of Management Information Systems (MIS) in business, emphasizing that it encompasses more than just programming, focusing on data analysis, teamwork, and project management. It discusses the role of information systems in enhancing operational efficiency, customer engagement, and decision-making, illustrated through examples like the Rugby Football Union and Disney's operational strategies. Additionally, it highlights the significance of IT investments for achieving business objectives such as competitive advantage and survival in a globalized market.

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kelesselineda
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10 views31 pages

MIS311 Session 2

The document outlines the importance of Management Information Systems (MIS) in business, emphasizing that it encompasses more than just programming, focusing on data analysis, teamwork, and project management. It discusses the role of information systems in enhancing operational efficiency, customer engagement, and decision-making, illustrated through examples like the Rugby Football Union and Disney's operational strategies. Additionally, it highlights the significance of IT investments for achieving business objectives such as competitive advantage and survival in a globalized market.

Uploaded by

kelesselineda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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IS in Business

Course Introduction

People

IS
Organization Technology

A common misconception that MIS only concerns programming.

→ Programming is just a small part of the MIS curriculum.


Course Introduction

People

IS
Organization Technology

A large portion of the MIS focuses on data analysis, teamwork, Project


management, customer service and underlying business theories.
Why We should Learn
“Management Information System?”

Basically, this course title can be replaced with


IS in Business.
Problem-solving approach

Identify
Problem

Finding
Applying
alternative
Solution
Solution
Problem-solving approach using IS = Management Information System

Identify
Problem

IT
embedded

Finding
Applying
alternative
Solution
Solution
10-Feb-25
Rugby Football
Rugby FootballUnion
Union Tries BigData
Tries Big Data

Problem: Improving fan engagement through Big Data.

Solutions:

>Provide data visualization and real-time statistics to draw


in fans.

>Provide tactical insights to players and coaches that will


improve match play.
Rugby Football
Rugby FootballUnion
Union Tries BigData
Tries Big Data

Rugby Football Union uses TryTracker to capture


and analyze Big Data that will be useful to both fans
and players.

Demonstrates IT’s role in increasing value and


revenue in any business.

Illustrates the potential for technology to improve


customer experience.
10 February 2025

10
Case : Shortening the Lines at Disney world

⚫ Disney Operational Command Center uses video


cameras, digital park maps, computer programs,
and mobile apps to monitor attendance, registers,
and spot and prevent gridlock.

⚫ Demonstrates IT’s role in increasing value and


revenue in any business.

⚫ Illustrates the potential for technology to improve


customer experience.
Management Information Systems
The role of Chapter
Information systems in Business Today
1 Information Systems in Global Business Today

• How information systems are transforming


business
• Emerging mobile digital platform
• Growing business use of “big data”  we will discuss in
session
• Growth in cloud computing (e.g., Dropbox, Google drive,
etc..) Why is it
called
“CLOUD”?
• Globalization opportunities
• Internet has drastically reduced costs of operating on
global scale
• Increases in foreign trade, outsourcing
Individual Activity: When you hear cloud, what are the
10 February 2025

first three words that come to mind?

13
10 February 2025

14
Management Information Systems
The role of Chapter
Information systems in Business Today
1 Information Systems in Global Business Today

• Globalization opportunities
• Internet has drastically reduced costs of operating on
global scale
• Increases in foreign trade, outsourcing
* Operating costs are the ongoing expenses incurred
from the normal day-to-day of running a business.

Internet enable to reduce


BUT Not all of these.

Which one could be reduced by Internet?


Management Information Systems
The role of Chapter
Information systems in Business Today
1 Information Systems in Global Business Today

The Role of Information Systems in Business Today


Information Technology Capital Investment

Information technology capital investment, defined as hardware, software, and communications


equipment, grew from 14 percent to 33 percent of all invested capital between 1999 and 2013.
The role of Information systems in Business Today

How does IT Impact on Business?

Evolutions :

➢ New technologies
✓ Cloud computing
✓ Software as a service (SaaS)
✓ Mobile digital platform

➢ People and behavior changes


✓ Managers use social networks, collaboration
✓ Business intelligence applications accelerate
✓ Virtual meetings are accepted and used

➢ Organizations
✓ Web 2.0 applications widely adopted
✓ Telework gains momentum
✓ Co-creation of value, collaboration across firms
The role of Information systems in Business Today

Why enterprises invest to IT?

• Enterprises invest in IT to achieve six important


business objectives.
1. Operational excellence
2. New products, services, and business models
Which one
3. Customer and supplier intimacy
is
4. Improved decision making important?
5. Competitive advantage
6. Survival
The role of Information systems in Business Today

Operational Excellence

▪ Improved efficiency results in higher profits.


▪ Information systems and technologies help improve efficiency
and productivity.

E.g., Walmart
Power of combining information systems and best business
practices to achieve operational efficiency—over $405 billion
in sales in 2010
Most efficient store in world as result of digital links between
suppliers and stores
10-Feb-25
The role of Information systems in Business Today

New Products, Services, and Business Models

• Information systems and technologies enable firms to create new


products, services, and business models.
• Business model: how a company produces, delivers, and sells its
products and services to create wealth
• Information systems and technology a major enabling tool for new
products, services, business models

E.g., Apple’s iPod, iTunes, and iPhone, Netflix, Android OS.


The role of Information systems in Business Today

New Products, Services, and Business Models

With multi-touch displays,


Internet browsing, document
management, cameras, and
messaging capabilities, Apple’s
iPhone and iPad have created
new platforms for mobile
business computing
The role of Information systems in Business Today

Customer and Supplier Intimacy

• Customers who are served well become repeat customers who


purchase more.
E.g., Mandarin Oriental hotel
• Uses IT to foster an intimate relationship with its customers,
keeping track of preferences and use to monitor and
customize environment.

• Close relationships with suppliers result in lower costs.


E.g., JCPenney
• IT to enhance relationship with supplier in Hong Kong
(links sales records to contract manufacturer)
10-Feb-25

JCPenney’s Global Sourcing Practices


Amazon one 10-Feb-25
The role of Information systems in Business Today

Improved Decision Making

• If managers rely on forecasts, best guesses, and luck, they will


misallocate employees, services, and inventory.
-Leads to :
- overproduction, underproduction of goods and services
- Misallocation of resources
- Poor response times

→ Poor outcomes raise costs, lose customers


• Real-time data improves ability of managers to make decisions.
E.g., Verizon
Web-based digital dashboard to update managers with real-time
data on customer complaints, network performance, and line
outages
The role of Information systems in Business Today

Improved Decision Making

 Transpara’s Mobile page


The role of Information systems in Business Today

Competitive Advantage
• Often results from achieving previous business
objectives
• Advantages over competitors:
- Delivering better performance
- Charging less for superior products
- Responding to customers and suppliers in real time

• E.g., Apple, Walmart, UPS are industry leaders because they


know how to use information systems for this purpose
Anything Else??
The role of Information systems in Business Today

Survival

• Businesses may need to invest in information


systems out of necessity; simply the cost of doing
business.

• Keeping up with competitors


• Industry-level changes, Citibank’s introduction of ATMs
• Governmental regulation requiring record-keeping
e.g., Toxic Substances Control Act, Sarbanes-Oxley Act

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