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Lead Generation Strategy

Aarambh Realty's lead generation strategy focuses on identifying target audiences such as first-time homebuyers, NRI investors, and HNI buyers, utilizing digital marketing techniques including Google Ads and social media advertising. The plan incorporates CRM and automation tools for effective communication, alongside offline strategies like telecalling and event management. Key performance indicators and analytics tools are emphasized for tracking and improving lead generation efforts.

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Dhananjay Singh
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61 views13 pages

Lead Generation Strategy

Aarambh Realty's lead generation strategy focuses on identifying target audiences such as first-time homebuyers, NRI investors, and HNI buyers, utilizing digital marketing techniques including Google Ads and social media advertising. The plan incorporates CRM and automation tools for effective communication, alongside offline strategies like telecalling and event management. Key performance indicators and analytics tools are emphasized for tracking and improving lead generation efforts.

Uploaded by

Dhananjay Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Aarambh Realty

LEAD
GENERATIO
N STRATEGY
Presented by Dhananjay Singh

Smart, Scalable Growth for Real Estate Success


TARGET AUDIENCE IDENTIFICATION
Know Your Buyer – Aarambh Realty ICP

First-time homebuyers (25–35, working professionals)


NRI investors
HNI buyers for luxury & commercial property
Affordable housing seekers (families in Noida, Ghaziabad, etc.)

Segmentation by: Income group, location, budget, investment intent


DIGITAL MARKETING STRATEGY –
PERFORMANCE ADS

PAID LEAD GENERATION

Google Ads: Keyword targeting for property


searches

Facebook & Instagram Ads: Visuals & video


targeting (Meta Ads Manager)

LinkedIn Ads: For commercial property buyers


Content, SEO & Retargeting

Content, SEO & Warm Lead Capture

Point 01 Point 02 Point 03

Create blogs, project Retarget with Google Display


SEO Tools: Google Network & Facebook Pixel
walkthrough videos
Search Console for local Tools:
on YouTube
SEO Google Ads
Google Tag Manager
Google Keyword Planner Google Analytics
(Free with Google Ads)
CRM & WhatsApp Integration

CRM & Automation for Aarambh Realty

Point 01 Point 02 Point 03

WhatsApp marketing Email & SMS automation via


CRM options: Zoho CRM,
using WATI or Mailchimp, SendGrid, or Twilio
Salesforce, or HubSpot
Interakt for
automated
messaging
SITE VISITS, FIELD & OFFLINE NETWORK

Pickup & drop coordination via Google Maps & local transport services

Telecalling

Broker & channel partner management

Event management for roadshows using Eventbrite

Referrals & Influencer Tie-ups


KPIs & Analytics (Track, Analyze & Improve)

Key metrics: CPL, CPR, Show-Up Ratio, Conversion Rate

Dashboards & visualization via Power BI, Tableau, or Google Data Studio

Use Google Analytics for website & campaign monitoring


Funnel Strategy for Aarambh Realty

Stage Action/Channel Tool Example

Awareness Google Ads, Facebook/Instagram Ads Google Ads, Meta Ads, SEO

Interest Brochure/Video Download Unbounce, Google Forms

Consideration WhatsApp Messaging & Telecalling CRM, MAILCHIMP

Evaluation Virtual Tours or Site Visits Zoom, Aarambh Sales Team

Conversion Token Booking & Documentation


Using Portal-Based Leads

Portal & Partner Strategy for Aarambh Realty

Buy verified leads from MagicBricks, 99acres, Housing.com

Sponsored listings & microsites via these portals

Cross-promote on NoBroker and PropTiger

Email/SMS campaigns via portal tools or LeadSquared

Compliance with India’s data privacy laws (PDPB)


.
Paid Ads & Lead Generation Tools

Google Ads
TOOLS >
Meta Ads Manager (Facebook/Instagram)

dhananjay singh Portals & Third-party Lead Sources

MagicBricks, 99acres, Housing.com, PropTiger – Buy


verified leads, list projects.
NoBroker & CommonFloor – Local and affordable
property leads.
SEO & Content Marketing Tools JustDial – Regional listing and business profile for
local SEO.
Google Search Console – Monitor site performance and
indexing.
dhananjay singh
Google Keyword Planner – Discover trending property search
keywords.
SEMrush / Ahrefs – SEO research, competitor tracking,
backlinks Retargeting & Tracking
.Google Trends – Track trending property search terms.

Google Tag Manager – Manage


dhananjay singh
tracking codes (Pixel, GDN tags).
Google Analytics – Monitor website
traffic and campaign behavior.

dhananjay singh
BUDGET FOR LEAD GENERATION
Aarambh Realty

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