Faith 002
Faith 002
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DECLARATION
I, FAITH AKOMBA PETER, declare that this business plan is my original work and has never been presented to the Kenya National
Examination Council before for the award of certificate in Diploma in CIVIL ENGINEERING
Name: FAITH AKOMBA PETER
Sign:………………………..
Date:……………………….
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DEDICATION
I dedicate this work to my loving parents, sisters and brothers for their good support throughout my course work. May God bless
them for the cooperation, financial and spiritual support.
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EXECUTIVE SUMMARY
1.1 BUSINESS DISCRIPTION
The name of the business will be AKOMBA HARDWARE, where AKOMBA is a family of my liking and hardware describes
the type of services that will be offered and the products to be dealed with.
The business will be working to make people get an affordable construction and farming materials of good quality.
The goal of the business is to create employment opportunities for everyone and most of all to make profit.
1.2MARKETING PLAN.
The owner of the business will be dealing with different types of customers like, domestic, passer-by and nearby customers, who
will be operating on day to day services. The business is targeting 70% of the market share due to the quality services while 30%
will be shared among competitors.
The competition will be stiff from Lumumba hardware and Mali Mali hardware stores.
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TABLE OF CONTENT
TABLE OF CONTENT..........................................................................................................................................................................
CHAPTER ONE.....................................................................................................................................................................................
BUSINESS DESCRIPTION.............................................................................................7
1.1BUSINESS LOCATION AND ADDRESS.................................................................7
1.3TYPE OF BUSINESS..................................................................................................7
1.4PRODUCTS AND SERVICES...................................................................................7
1.5ORGANIZATION AND MANAGEMENT...............................................................7
1.6GOALS OF THE BUSINESS......................................................................................8
1.7. JUSTIFICATION OF THE OPPORTUNITY........................................................8
CHAPTER TWO....................................................................................................................................................................................
2.1 MARKET PLAN.........................................................................................................9
2.2 CUSTOMERS..............................................................................................................9
2.3 MARKET SHARE......................................................................................................9
2.4 COMPETITION..........................................................................................................9
2.5 ENTRY AND GROWTH STRATEGY....................................................................9
2.5.1 ENTRY STRATEGY.............................................................................................................................................................
2.5.2 GROWTH STRATEGY........................................................................................................................................................
2.6 SALES........................................................................................................................10
2.7 PRICING STRATEGY.............................................................................................10
2.8 DISTRIBUTION STRATEGY................................................................................10
2.9 METHODS OF PROMOTION AND ADVERISEMENT....................................10
2.9.1 PROMOTION........................................................................................................10
2.9.2 ADVERTISEMENT...............................................................................................10
CHAPTER THREE..............................................................................................................................................................................
3.0: ORGANIZATIONAL AND MANAGEMENT PLAN.........................................12
3.1: ORGANIZATIONAL STRUCTURE....................................................................12
3.2: STAFFING AND THEIR QUALIFICATION......................................................12
3.3 RECRUITMENT, TRAINING AND PROMOTION............................................13
3.3.1 RECRUITMENT OF STAFF.............................................................................................................................................
3.3.2 TRAINING...........................................................................................................................................................................
3.3.3 PROMOTION......................................................................................................................................................................
3.4 LEGAL REQUIREMENTS.....................................................................................13
3.5 RENUMERATIONS, SALARIES AND ALLOWANCES...................................13
CHAPTER FOUR.................................................................................................................................................................................
4.1 PRODUCTION PLAN............................................................................................................................................................
4.2 PRODUCTION FACILITIES AND EQUIPMENTS...........................................................................................................
4.2.1 METHODS TO BE USED IN PURCHASING..................................................................................................................
4.2.2 MAINTENANCE AND REPAIR........................................................................................................................................
4.3 PRODUCTION STRATEGY...................................................................................14
4.4 FUTURE PLAN FOR BUSINESS...........................................................................15
4.5 PRODUCTION PROCESS......................................................................................15
4.6 GOVERNMENT REGULATION AFFECTING THE OPERATION................15
CHAPTER FIVE..................................................................................................................................................................................
5.0: FINANCIAL PLANNING.......................................................................................16
5.1: FINANCIAL OBJECTIVES...................................................................................16
5.2: PRE-OPERATIONAL EXPENSES.......................................................................16
5.3: WORKING CAPITAL............................................................................................16
5.5: PROFORMA INCOME STATEMENT................................................................16
5.6: PRO-FORMA BALANCE SHEET........................................................................17
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5.7: CALCULATION OF BREAK-EVEN POINTS....................................................17
5.8: CALCULATION OF PROFITABLE RATIOS....................................................18
5.9: DESIRED FINANCING..........................................................................................18
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CHAPTER ONE.
BUSINESS DESCRIPTION.
The name of the proposed business will be AKOMBA HARDWARE. The name was chosen because it was thought to be
unique to many customers in the area. It will be a high class hardware shop for the customers who really need quality and
affordable goods.
BUSINESS LOGO
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1.5ORGANIZATION AND MANAGEMENT.
The organization is the trainees of management under managing director. The managing director will attend seminars, consult
organization and use the knowledge acquired for effective operation. The personnel includes: managing director, accountant,
salesman, security person, suppliers and cleaners.
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CHAPTER TWO.
2.1 MARKET PLAN.
The market plan will enable the entrepreneur understand the:
• Nature of potential customers.
• Know the competitors.
• Helps the entrepreneur to gain the knowledge about the market share.
• Helps in understanding the sales tactics.
• Helps in determining the pricing strategy.
2.2 CUSTOMERS.
a) Potential customers.
The targeted customers are of different classes. They are small scale customers, large scale, institutional and private
organization customers. This will come through because the goods and after sale services offered will mostly ensure
customers satisfaction.
AKOMBA being a committed hardware shop which is aiming to providing quality and affordable good at
affordable prices with qualified personnel will attract customers looking for durable and pocket friendly goods.
2.4 COMPETITION.
In this area high competition is expected because of existence of other hardware’s. Analysis of strength and weakness between the
competitive hardware.
BUSINESS NAME STRENGTH. WEAKNESS.
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2.6 SALES.
Due the high competition the hardware will allow payment of goods in instalments according to agreement with the present.
The firm will also reward those employees who will work efficiently with accuracy and speed.
The management will appreciate those clients who will bring along themselves more customers through discounts thus encouraging
them to be permanent customers.
SALES
14%
26%
60%
Business channel.
a) Producers
b) Wholesalers
c) Retailers
d) Suppliers
e) Customers/ consumers
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Credit facilities are also offered to potential customers and credit policy is strictly followed sales delivery of
goods.
2.9.2 ADVERTISEMENT.
The following methods will be used:
Posters.
Posters will be put in designated areas to give an overview of the business and its location.
Signboards.
Signboards will be kept to show directions hence easy identification and direction of the business.
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CHAPTER THREE.
3.0: ORGANIZATIONAL AND MANAGEMENT PLAN.
Management- These are executives of an organization. The business will be managed by the following team:
• General manager.
• Assistant manager.
• Sales manager.
• Accounts clerk
• Security officers.
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CLEANERS. - Should be at least 19 - Work on general
years and above. hygiene of the business.
- Capable of working Ensure highest order of
under least supervision. - cleanliness.
Physically and mentally
- fit.
3.3.2 TRAINING.
There will be training of the staff and teaching them how to run various activities in an organization in accordance to the position to
be held. This is to ensure the right people are chosen to work in their fields.
3.3.3 PROMOTION.
The promotion of the staff members will be based on working experience and duration. Duration of promotion depends on when the
person has served the company and how qualified he/she is and if their loyalty is with the business.
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As the firm will be growing and making more profits so will the employees salary be increased in accordance to the
laid down policy.
CHAPTER FOUR.
4.1 PRODUCTION PLAN.
The following techniques will be applied in developing the products of the business. Prices of various goods payable would be
readily available by the salesman, office messenger and the shopkeeper so that, the clients and any other people will be familiar
with prices payable.
There will be a large sign board to display the name AKOMBA HADWARE.
The business will offer the following products to its customers:
- Cement
- jembes
- electrical cables
- Nails
- spades ropes
- Pangas
- pipes
- hammers.
The above listed products shall be acquired from the suppliers and kept in the store for stock taking. They will be later be split into
various quantities then arranged on shelves.
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4.3 PRODUCTION STRATEGY
1. Monthly material requirement.
Business permit.
This will be issued by Kakamega town council with fixed charges of registrations form kshs 1000.
Workers safety.
Workers should have safety materials such as gumboots, helmets which protects the body against minor injuries
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CHAPTER FIVE
5.0: FINANCIAL PLANNING
The business will allow strict financial management policy in order to generate profit and avoid loses.
5.1: FINANCIAL OBJECTIVES
a) To return the capital employed
b) To achieve the profit.
5.2: PRE-OPERATIONAL EXPENSES
The operational cost is to be as follows:
EXPENSES COST
Insurance 2,500
License and permits 5,000
Electricity 1,500
Advertisement 1,000
Tools and equipment 5,000
Water 1,000
Furniture 4,500
Stock 700,000
Rent 7,000
Total 727000
5.3: WORKING CAPITAL
Working capital=current assets- current liabilities.
DESCRIPTIO JAN FEB MARC APRIL MAY JUNE JULY AUG Sept OCT NOV DEC 5.5:
N H
Cash flow
Capital 330,00
0
Loan 450,00
0
Cash sales 100,00 125,00 120,000 115,00 150,00 140,00 170,00 175,00 195,00 200,00 220,000 250000
0 0 0 0 0 0 0 0 0
Total inflow 880,00 125,00 120,000 115,00 150,00 140,00 170,00 175,00 195,00 200,00 220,000 250000
0 0 0 0 0 0 0 0 0
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license 8,000 7,500 8,000
transport 18,000 24,000 30,000
insurance 2,500 2,500 2,500
creditors 6,500 8,000 10,000
Rent 84,000 84,000 84,000
advertisement 6,000 6,000 6,000
Water 12,000 12,000 12,000
salaries 63,200 66,000 68000
TOTAL 245,400 264,000 290,500
Net profit before tax 1,691,600 2,336,000 2,929,500
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TOTAL VARIABLE 229,200 246,000 246,000
COSTS
Contribution=Total sales-variable cost
= 1,700,000-229,200
= Ksh. 1,470,800
Contribution margin = Contribution X 100 Sales
=1,461,800 X 100
= Ksh. 146,180,000
Break-even levels of sales= fixed cost x 100 contribution margin = 507,700 x 100
= Ksh. 50,770,000
PARTICULARS AMOUNT
Pre-operational expenses 737,000
Working capital 470,000
Fixed assets 72,500
Total desired financing 1,279,500
5.10: PROPOSED CAPITALISATION
Proposed capitalization table
PARTICULARS AMOUNT
Total investment 120,000
Owners contribution 550,000
Borrowed funds 300,000
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