Operations and Technological Management - Q1
Operations and Technological Management - Q1
Management
Operations Management
● What is operations?
○ The part of a business
organization that is
responsible for producing
goods or services
● How can we define operations Feedback
management? ● Measurements taken at various
○ The management of systems points in the transformation process
or processes that create
goods and/or provide Control
services ● The comparison of feedback against
previously established standards to
Good or Service? determine if corrective action is
● Goods are physical items that needed
include raw materials, parts,
subassemblies, and final products Goods-service Continuum
○ Automobile ● Products are typically neither purely
○ Computer service- or purely goods-based
○ Oven
○ Shampoo
● Services are activities that provide
some combination of time, location,
form or psychological value
○ Air travel
○ Education
Illustrations of the transformation process
○ Haircut
○ Legal counsel
Supply Chain
● Supply chain – a sequence of
activities and organizations involved
in producing and delivering a good
or service
Manufacturing vs. Service Basic Functions of the Business
1. Degree of customer contact Organization
2. Labor content of jobs
3. Uniformity of input
4. Uniformity of output
5. Measurement of productivity
6. Production and delivery
7. Quality assurance
8. Amount of inventory
9. Evaluation of work Function Overlap
10.Ability to patent design ● Finance and operations
○ Budgeting
Typical differences between production of ○ Economic analysis of
goods and provision of services investment proposals
○ Provision of funds
● Marketing & operations
○ Demand data
○ Product and service design
○ Competitor analysis
○ Lead time data
Competitiveness
● How effectively an organization
meets the wants and needs of
customers relative to others that
offer similar goods or services
● Organizations compete through
some combination of their marketing
and operations functions
○ What do customers want?
○ How can these customer
needs best be satisfied?
Marketing’s Influence
● Identifying consumer wants and/or
needs
● Pricing and quality
● Advertising and promotion Mission
● Mission
Why Some Organizations Fail ○ The reason for an
1. Neglecting operations strategy organization’s existence
2. Failing to take advantage of ● Mission statement
strengths and opportunities and/or ○ States the purpose of the
failing to recognize competitive organization
threats ○ The mission statement
3. Too much emphasis on short-term should answer the question
financial performance at the of “What business are we
expense of R&D in?”
4. Too much emphasis on product and
service design and not enough on
process design and improvement
5. Neglecting investments in capital
and human resources
Goals
6. Failing to establish good internal
● The mission statement serves as the
communications and cooperation
basis for organizational goals
7. Failing to consider customer wants
● Goals
and needs
○ Provide detail and the scope
of the mission
Hierarchical Planning
■ Goals can be viewed
● Mission
as organizational
● Goals
destinations
● Organizational strategies
○ Goals serve as the basis for organization a competitive
organizational strategies edge
■ To be effective, core
Strategies competencies and
● Strategy strategies need to be
○ A plan for achieving aligned
organizational goals
■ Serves as a roadmap Sample Operations Strategies
for reaching the
organizational
destinations
● Organizations have
○ Organizational strategies
■ Overall strategies that
relate to the entire
organization
■ Support the
achievement of
organizational goals
and mission
○ Functional level strategies Strategy Formulation
■ Strategies that relate ● Effective strategy formulation
to each of the requires taking into account:
functional areas and ○ Core competencies
that support ○ Environmental scanning
achievement of the ■ SWOT: Strengths,
organizational Weaknesses,
strategy Opportunities, and
Threats
Tactics and Operations ● Successful strategy formulation also
● Tactics requires taking into account:
○ The methods and actions ○ Order qualifiers -
taken to accomplish Characteristics that
strategies customers perceive as
○ The “how to” part of the minimum standards of
process acceptability for a product or
● Operations service to be considered as a
○ The actual “doing” part of the potential for purchase
process ○ Order winners -
Characteristics of an
Core Competencies organization’s goods or
● Core competencies services that cause it to be
○ The special attributes or perceived as better than the
abilities that give an competition
Environmental Scanning with countries where the
● Environmental scanning is products and services are
necessary to identify sold
○ Internal factors
■ Strengths and Operations Strategy
weaknesses ● The approach, consistent with
○ External factors organization strategy, that is used to
■ Opportunities and guide the operations function
threats
Strategic OM Decision Areas
Key External Factors
1. Economic conditions
2. Political conditions
3. Legal environment
4. Technology
5. Competition
6. Customers
7. Suppliers
8. Markets
Agile Operations
● A strategic approach for competitive Productivity
advantage that emphasizes the use ● Productivity
of flexibility to adapt and prosper in ○ A measure of the effective
an environment of change use of resources, usually
● Involves the blending of several core expressed as the ratio of
competencies: output to input
○ Cost ● Productivity measures are useful for
○ Quality ○ Tracking an operating unit’s
○ Reliability performance over time
○ Flexibility ○ Judging the performance of
an entire industry or country
The Balanced Scorecard Approach
● A top-down management system Why Productivity Matters
that organizations can use to clarify ● High productivity is linked to higher
their vision and strategy and standards of living
transform them into action ○ As an economy replaces
○ Develop objectives manufacturing jobs with
○ Develop metrics and targets lower productivity service
for each objective jobs, it is more difficult to
○ Develop initiatives to achieve maintain high standards of
objectives living
○ Identify links among the ● Higher productivity relative to the
various perspectives competition leads to competitive
■ Finance advantage in the marketplace
■ Customer ○ Pricing and profit effects
■ Internal business ● For an industry, high relative
processes productivity makes it less likely it will
■ Learning and growth be supplanted by foreign industry
Some examples of partial productivity
measures Service Sector Productivity
● Service sector productivity is difficult
to measure and manage because
○ It involves intellectual
activities
○ It has a high degree of
variability
● A useful measure related to
productivity is process yield
○ Where products are involved
■ Ratio of output of
good product to the
quantity of raw
material input
○ Where services are involved,
process yield measurement
is often dependent on the
particular process:
■ Ratio of cars rented
to cars available for a
given day
■ Ratio of student
acceptances to the
total number of
students approved for
admission
Factors Affecting Productivity ○ The level of demand may be
a function of some structural
variation such as trend or
seasonal variation
● Accuracy
○ Related to the potential size
of forecast error
Operations Strategy
● The better forecasts are, the more
able organizations will be to take
advantage of future opportunities
and reduce potential risks
○ A worthwhile strategy is to
work to improve short-term
forecasts
■ Accurate up-to-date
information can have
a significant effect on
forecast accuracy:
● Prices
● Demand
● Other
important
variables
● Reduce the time horizon forecasts
have to cover
● Sharing forecasts or demand data
through the supply chain can
improve forecast quality