INTRODUCTION

1
Environmentally friendly (also eco-friendly, nature friendly, and green) are terms used to
refer to goods and services laws, guidelines and policies claimed to inflict minimal or no
harm on the environment. Companies sometimes use these terms to promote goods and
services by making environmental marketing claims and with eco-labels.

According to the American Marketing Association, green marketing is the marketing of

products that are presumed to be environmentally safe. Thus green marketing incorporates a
broad range of activities, including product modification, changes to the production process,
packaging changes, as well as modifying advertising. Yet defining green marketing is not a
simple task where several meanings intersect and contradict each other; an example of this
will be the existence of varying social, environmental and retail definitions attached to this
term. Other similar terms used are Environmental Marketing and Ecological Marketing.

Green, environmental and eco-marketing are part of the new marketing approaches which do
not just refocus, adjust or enhance existing marketing thinking and practice, but seek to
challenge those approaches and provide a substantially different perspective. In more detail
green, environmental and eco-marketing belong to the group of approaches which seek to
address the lack of fit between marketing as it is currently practiced and the ecological and
social realities of the wider marketing environment.

The legal implications of marketing claims call for caution. Misleading or overstated claims
can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission
provides some guidance on environmental marketing claims. This Commission is expected to
do an overall review of this guidance, and the legal standards it contains, in 2011.

2
History

The term Green Marketing came into prominence in the late 1980s and early 1990s The

American Marketing Association (AMA) held the first workshop on "Ecological Marketing"

in 1975. The proceedings of this workshop resulted in one of the first books on green
marketing entitled "Ecological Marketing".

The Corporate Social Responsibility (CSR) Reports started with the ice cream seller Ben &
Jerry's where the financial report was supplemented by a greater view on the company's
environmental impact. In 1987 a document prepared by the World Commission on
Environment and Development defined sustainable development as meeting ―the needs of the
present without compromising the ability of future generations to meet their own need‖, this
became known as the Brundtland Report and was another step towards widespread thinking
on sustainability in everyday activity. Two tangible milestones for wave 1 of green marketing
came in the form of published books, both of which were called Green Marketing. They were
by Ken Peattie (1992) in the United Kingdom and by Jacquelyn Ottman (1993) in the United
States of America.

According to Jacquelyn Ottman, (author of "The New Rules of Green Marketing: Strategies,
Tools, and Inspiration for Sustainable Branding" (Greenleaf Publishing and Berrett-Koehler
Publishers, February 2011)) from an organizational standpoint, environmental considerations

3
should be integrated into all aspects of marketing — new product development and
communications and all points in between. The holistic nature of green also suggests that
besides suppliers and retailers new stakeholders be enlisted, including educators, members of
the community, regulators, and NGOs. Environmental issues should be balanced with
primary customer needs. [citation needed]

The past decade has shown that harnessing consumer power to effect positive environmental
change is far easier said than done. The so-called "green consumer" movements in the U.S.
and other countries have struggled to reach critical mass and to remain in the forefront of
shoppers' minds. While public opinion polls taken since the late 1980s have shown
consistently that a significant percentage of consumers in the U.S. and elsewhere profess a
strong willingness to favor environmentally conscious products and companies, consumers'
efforts to do so in real life have remained sketchy at best. One of green marketing's
challenges is the lack of standards or public consensus about what constitutes "green,"
according to Joel Makeover, a writer on green marketing. [citation needed] In essence, there
is no definition of "how good is good enough" when it comes to a product or company
making green marketing claims. This lack of consensus—by consumers, marketers, activists,
regulators, and influential people—has slowed the growth of green products, says Makeover,
because companies are often reluctant to promote their green attributes, and consumers are
often skeptical about claims. [citation needed]

Despite these challenges, green marketing has continued to gain adherents, particularly in
light of growing global concern about climate change. This concern has led more companies
to advertise their commitment to reduce their climate impacts, and the effect this is having on
their products and services.

Ecological Marketing

Ecological marketing was based on the idea that environmental protection and resource
conservation can be better advanced through less regulation by the public sector and more
enterprise in the private sector. This idea, in turn, is based on the premise that the
ecologically concerned consumer is a legitimate but largely unused market segment — one
that is identifiable, accessible and measurable. In the 1970s the importance of a small number
of environmental issues like oil use or pollution for a narrow range of industries (for example
cars and chemicals) was framed as something that was relevant to engineers, lawyers and
marketers within companies.

4
Originally proposed at the American Marketing Association first conference on ecological
marketing in 1975, the idea was compatible with the antiregulatory mood of these days in the
U.S. It found supporter at the 1979 conference, who felt that government and business should
strike a better balance in the division of responsibility for the management of negative social
externalities.

Green/ environmental marketing

Unfortunately, a majority of people believe that ecological (green) marketing refers solely to
the promotion or advertising of products with environmental characteristics. Terms like
Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are
some of the things consumers most often Assistant with green marketing. While these terms
are green marketing claims, in general green marketing is a much broader concept, one that
can be applied to consumer goods, industrial goods and even services. Thus, green marketing
incorporates a broad range of activities, including product modification, changes of the
production process, packaging changes, as well as modifying advertising. Green marketing
came into prominence in the late 1980s and early 1990s, it was first discussed much earlier.
The American Marketing Association (short: AMA) held the first workshop on ―Ecological
Marketing‖ in 1975.The proceedings of this workshop resulted in one of the first books on
green marketing entitled ―Ecological Marketing‖. According to Donora Grundy and Radica
Melina Zaharias Green or Environmental Marketing consists of all activities designed to
generate and facilitate any exchanges intended to satisfy human needs or wants, such that the
satisfaction of these needs and wants occurs, with minimal harmful impact on the natural
environment.
GREENHOUSE GAS REDUCTION MARKET
The emerging greenhouse gas reduction market can potentially catalyze projects with
important local environmental, economic, and quality-of-life benefits. The Kyoto Protocols
Clean Development Mechanism (CDM), for example, enables trading between industrial and
developing nations, providing a framework that can result in capital flows to environmentally
beneficial development activities. Although the United States is not participating in the Kyoto
Protocol, several US programs enable similar transactions on a voluntary and regulatory
basis.

5
While international trade in greenhouse gas reductions holds substantial promise as a source of
new funding for sustainable development, this market can be largely inaccessible to many
smaller-scale projects, remote communities, and least developed localities. To facilitate
participation and broaden the benefits, several barriers must be overcome, including: a lack of
market awareness among stakeholders and prospective participants; specialized, somewhat
complicated participation rules; and the need for simplified participation mechanisms for small
projects, without which transaction costs can overwhelm the financial benefits of participation. If
the barriers are adequately addressed, greenhouse gas trading can play an important role
supporting activities that benefit people’s lives and the environment.

6
The Green Marketing Mix

A model of a green marketing-mix should, of course, contain all 4P‗s:

Product: A producer should offer ecological products which not only must not contaminate
the environment but should protect it and even liquidate existing environmental damages.

Price: Prices for such products may be a little higher than conventional alternatives. But

target groups like for example LOHAS are willing to pay extra for green products.

Place: A distribution logistics is of crucial importance; main focus is on ecological

packaging. Marketing local and seasonal products e.g. vegetables from regional farms is
easier to be market ―green‖ than products imported.

Promotion: A communication with the market should put stress on environmental aspects,
for example that the company possesses a CP certificate or is ISO 14000 certified. This may
be publicized to improve a firm‗s image. Furthermore, the fact that a company spends
expenditures on environmental protection should be advertised. Third, sponsoring the natural
environment is also very important. And last but not least, ecological products will probably
require special sales promotions.

In their book of Sustainability Marketing Belz and Peattie go one step further in terms of not
just marketing but operating ―green‖. They transformed the 4 P´s into the 4 C´s. The four C´s
– customer solutions, customer cost, communication and convenience are taking the point of
view of the customer (not the producer).
Customer solutions

Customer Cost

Customer Cost does not only include the financial price a buyer has to pay for a product or a
service, it also considers the psychological, social and environmental costs of obtaining,

using and disposing of a product.

7
Communication: ―Green‖ communication goes beyond promotion, which is a form of
persuasion and a one-way communication from seller to buyer. Communication is a process
of interactive dialogue within which it is essential to build trust and credibility.

Convenience: Means that customer want to use products and services that meet their needs
and that are easy and convenient to access and use.

The level of greening-strategic, quasi-strategic, or tactical dictates exactly what activities

should be under-taken by a company. Strategic greening in one area may or may not be
leveraged effectively in others. A firm could make substantial changes in production
processes but opt not to leverage them by positioning itself as an environmental leader. So
although strategic greening is not necessarily strategically integrated into all marketing
activities, it is nevertheless strategic in the product area.

8
Top 10 Companies that Paint India Green

9
 Suzlon Energy Ltd

Type Public

Traded as BSE: 532667

NSE: SUZLON

Industry Renewable energy

Founded 1995

Headquarters Pune, Maharashtra, India

Key people Tulsi Tanti, Founder, Chairman & MD

Products Wind Turbines

Revenue $5.4 billion (2009)[1]

Employees 15,000

Parent SUZLON

Subsidiaries Repower(Over 90 % Ownership)

Website www.suzlon.com

10
Suzlon Energy is a global wind power company based in India. In terms of market share, the
company is the fifth largest wind turbine manufacturer worldwide). In terms of net worth, it is
the world's most valuable wind power company, but measured by market value, the company
is smaller t h a n Vestas and p o s s i b l y GE Gamesa C o r p o r a t i o n
Technological, Enercon and Siemens, of which the market value is harder to know because
they are not traded as independent entities.

With headquarters in Pune, it has several manufacturing locations in India, including

Pondicherry, Daman, Bhuj, Gandhi Dham, and in Nan durbar, which at 1000MW is the
biggest. There are also locations in mainland China, Germany and Belgium. The company is
listed on the National Stock Exchange of India and on the Bombay Stock Exchange.

The world’s fourth largest wind-turbine maker is among the greenest and best Indian
companies in India. Tulsi Tanti, the visionary behind Suzlon, convinced the world that
wind is the energy of the future and built his factory in Pondicherry to run entirely on
wind power. Suzlon’s corporate building is the most energy-efficient building ever built
in INDIA.

Cutting-edgeTechnology
Suzlon Group’s investment in R&D and cutting-edge technology enables it to offer an
extensive range of robust and reliable products which meet all customer requirements. For
instance:
Suzlon's S144 -140m and S133-140m models are the all-steel lattice-tubular tower wind
turbine and offer up to 160 meters hub height. It has been designed to harness wind energy
across low wind sites.
Suzlon's both the models are one of the highest yielding wind turbines in its class; its lowest
lifecycle cost helps drive down the energy price for customers.

SupportServices
The Group also offers and executes best-in-class Operations, Maintenance and Services
(OMS) across the globe. Apart from physical, on-ground service terms, Suzlon’s SCADA
system (Supervisory Control and Data Acquisition) enables remote monitoring of over 9,240
wind turbines worldwide, allowing the Group to manage uninterrupted operations and
reliability of power generation.
11
SustainableDevelopment
The Group has taken innovative steps to stay competitive in a difficult economic environment
and ensure further growth of the renewable energy sector. Besides being a technology leader,
its CSR endeavours work to protect the environment, strengthen communities and propel
responsible growth.
With ‘Powering a Greener Tomorrow’ as its vision, the Group has mandated Suzlon
Foundation to ensure sustainability across all business operations. Suzlon Foundation is the
medium through which the Suzlon group carries out its CSR initiatives.
One Earth, the Suzlon Group’s headquarters in Pune, India is Platinum LEED certified and
is one of the greenest corporate campuses in the world.

12
 ITC Limited

Type Public

Traded as BSE: 500875

BSE SENSEX Constituent

Industry Conglomerate

Predecessor(s) W.D. & H.O. Wills

Founded August 24, 1910[1] (as Imperial Tobacco Company of India)

Founder(s) Henry Overton Wills

Headquarters Kolkata, West Bengal, India

Key people Yogesh Chandler Devesh war, (Chairman)

Products Cigarettes, Hotels, Paperboards & specialty papers, packaging, Agri-

business, packaged foods &confectionery, IT, branded apparel, personal
care, stationery, safety matches and other Fmcg products

Website www.itcportal.com

13
ITC Limited is an Indian public conglomerate company headquartered in Kolkata, West
Bengal, India. Its diversified business includes four segments: Fast Moving Consumer Goods
(FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. ITC's annual turnover
stood at $13 billion and market capitalization of over $55 billion. The company has its
registered office in Kolkata. It started off as the Imperial Tobacco Company, and shares
ancestry with Imperial Tobacco of the United Kingdom, but it is now fully independent, and
was rechristened to Indian Tobacco Company in 1970 and then to I.T.C. Limited in 1974.
The company is currently headed by Yogesh Chandler Devesh war. It employs over 60000
people at more than 60 locations across India and is listed on Forbes 2000. ITC Limited
completed 100 years on 24 August 2022.
ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers,
Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology,
Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products.
While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels,
Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its
nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and
Stationery.

ITC strengthened their commitment to green technologies by introducing „ozone-

treated elemental chlorine free‟ bleaching technology for the first time in India. The
result is an entire new range of top green products and solutions: the environmentally
friendly multi-purpose paper that is less polluting than its traditional counterpart.

A Modest Beginning
The Company's beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was
the centre of the Company's existence. The Company celebrated its 16th birthday on August
24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L.
Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic
in more ways than one. It was to mark the beginning of a long and eventful journey into
India's future. The Company's headquarter building, 'Virginia House', which came up on
that plot of land two years later, would go on to become one of Kolkata's most venerated
landmarks.
1925: Packaging and Printing: Backward Integration
Though the first six decades of the Company's existence were primarily devoted to the growth
14
and consolidation of the Cigarettes and Leaf Tobacco businesses, ITC's Packaging & Printing
Business was set up in 1925 as a strategic backward integration for ITC's Cigarettes business.
It is today India's most sophisticated packaging house.
1975: Entry into the Hospitality Sector - A 'Welcom' Move
The Seventies witnessed the beginnings of a corporate transformation that would usher in
momentous changes in the life of the Company. In 1975, the Company launched its Hotels
business with the acquisition of a hotel in Chennai which was rechristened 'ITC-
Welcomgroup Hotel Chola' (now renamed Welcomhotel by ITC Hotels, Cathedral Road,
Chennai). The objective of ITC's entry into the hotels business was rooted in the concept of
creating value for the nation. ITC chose the Hotels business for its potential to earn high
levels of foreign exchange, create tourism infrastructure and generate large scale direct and
indirect employment. The business also launched The two new brands: Mementos by ITC
Hotels - A new brand of luxury hotels & resorts that offers those rarest of luxuries i.e Great
Memories and Storii by ITC Hotels- A collection of handpicked boutique properties, offering
bespoke stays & immersive experiences. Since then ITC's Hotels business has grown to
occupy a position of leadership, with over 115 owned and managed properties spread across
India under six brands namely, ITC Hotels, Mementos, Welcomhotel, Storii, Fortune Hotels
and WelcomHeritage.
ITC Hotels recently took its first step toward international expansion with the launch of super
premium luxury hotel in Sri Lanka - ITC Ratnadipa, Colombo.

Demerger of Hotels Business

Effective 1st January, 2025, the Hotels Business of ITC Limited has been demerged into ITC
Hotels Limited. For further details, please click here to visit the website of ITC Hotels.
1979: Paperboards & Specialty Papers - Development of a Backward Area
In 1979, ITC entered the Paperboards business by promoting ITC Bhadrachalam
Paperboards Limited. Bhadrachalam Paperboards amalgamated with the Company effective
March 13, 2002 and became a Division of the Company, Bhadrachalam Paperboards
Division. In November 2002, this division merged with the Company's Tribeni Tissues
Division to form the Paperboards & Specialty Papers Division. ITC's paperboards'
technology, productivity, quality and manufacturing processes are comparable to the best in
the world. It has also made an immense contribution to the development of Sarapaka, an
economically backward area in the state of Andhra Pradesh. It is directly involved in
education, environmental protection and community development. In 2004, ITC acquired the

15
paperboard manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near
Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service with
reduced lead time and a wider product range.
1985: Nepal Subsidiary - First Steps beyond National Borders
In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British joint venture.
In August 2002, Surya Tobacco became a subsidiary of ITC Limited and its name was
changed to Surya Nepal Private Limited (Surya Nepal). The company currently operates in
Tobacco, Safety Matches, Agarbattis and Confectionaries.
1990: Paperboards & Specialty Papers - Consolidation and Expansion
In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper manufacturing company
and a major supplier of tissue paper to the cigarette industry. The merged entity was named
the Tribeni Tissues Division (TTD). To harness strategic and operational synergies, TTD was
merged with the Bhadrachalam Paperboards Division to form the Paperboards & Specialty
Papers Division in November 2002.
1990: Agri Business - Strengthening Farmer Linkages
Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri Business
Division for export of agri-commodities. The Division is today one of India's largest exporters.
ITC's unique and now widely acknowledged e-Choupal initiative began in 2000 with soya
farmers in Madhya Pradesh. Now it extends to 10 states covering over 4 million farmers.
Also, through the 'Choupal Pradarshan Khet' initiative, the agri services vertical has been
focusing on improving productivity of crops while deepening the relationship with the
farming community.
2002: Education & Stationery Products - Offering the Greenest products
ITC launched line of premium range of notebooks under brand Paperkraft in 2002. To
augment its offering and to reach a wider student population, the Classmate range of
notebooks was launched in 2003. Classmate over the years has grown to become India's
largest notebook brand and has also increased its portfolio to occupy a greater share of the
school bag. Years 2007- 2009 saw the launch of Practical Books, Drawing Books, Geometry
Boxes, Pens and Pencils under the 'Classmate' brand. 'Paperkraft' offers a diverse portfolio
in the premium executive stationery and office consumables segment.
2000: Information Technology - Business Friendly Solutions
In 2000, ITC spun off its information technology business into a wholly owned
subsidiary, ITC Infotech India Limited, to more aggressively pursue emerging opportunities
in this area. Today ITC Infotech is one of India's fastest growing global IT and IT-enabled

16
services companies and has established itself as a key player in offshore outsourcing,
providing outsourced IT solutions and services to leading global customers across key focus
verticals - Banking Financial Services & Insurance (BFSI), Consumer Packaged Goods
(CPG), Retail, Manufacturing, Engineering Services, Media & Entertainment, Travel,
Hospitality, Life Sciences and Transportation & Logistics.
2001: Branded Packaged Foods - Delighting Millions of Households
ITC's foray into the Foods business is an outstanding example of successfully blending
multiple internal competencies to create a new driver of business growth. It began in August
2001 with the introduction of 'Kitchens of India' ready-to-eat Indian gourmet dishes. In 2002,
ITC entered the confectionery and staples segments with the launch of the
brands minto and Candyman confectionery and Aashirvaad Atta (wheat flour). 2003
witnessed the introduction of Sunfeast as the Company entered the biscuits segment. ITC
entered the fast growing branded snacks category with Bingo! in 2007. In 2010, ITC
launched Sunfeast Yippee! to enter the Indian instant noodles market. In September 2014,
ITC launched GumOn Chewing Gum marking the entry into the category of gums. The
Company entered the Fruit-based juices and beverages market with the launch of B
Natural Fruit beverages in January 2015. ITC's forayed into the dairy segment with the
launch of Aashirvaad Svasti Ghee in November 2015. Launched in April
2016, Fabelle chocolates are ITC's premier offering in the luxury chocolate space. This was
soon followed by the launch of Jelimals soft candies in May 2016. ITC forayed into the
branded coffee category in July 2016 with the launch of Sunbean Gourmet Coffee. In
February 2017, ITC launched ITC MasterChef super safe spices - the first-of-its-kind spices
launched in India, offering export quality super safe spices to the Indian homemaker. ITC
MasterChef Prawns were launched in June 2017 as the Company entered the Frozen foods
segment. ITC's first foray into fresh fruits and vegetables segment was marked with the
launch of Farmland Potatoes in November 2017. In 2018, ITC forayed into the packaged milk

segment with the launch of Aashirvaad Svasti pouch milk and into dairy-based beverages
with the Sunfeast Wonderz range of milkshakes. The ITC Master Chef Frozen Snacks range
was also introduced the same year, marking the Company's first venture into the frozen
snacks segment. In July 2020, ITC acquired spices maker Sunrise Foods, looking to augment
its product portfolio.
In just over a decade and a half, the Foods business has grown to a significant size under
numerous distinctive brands, with an enviable distribution reach, a rapidly growing market

17
share and a solid market standing.
2002: Agarbattis & Safety Matches - Supporting the Small and Cottage Sector
In 2002, ITC's philosophy of contributing to enhancing the competitiveness of the entire value
chain found yet another expression in the Safety Matches initiative. ITC now markets
popular safety matches brands like iKno, Aim and Dazzle.
ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked the
manifestation of its partnership with the cottage sector. Mangaldeep is a highly established
national brand and is available across a range of fragrances like Rose, Jasmine, Bouquet,
Sandalwood and 'Fragrance of Temple' and others.
2005: Personal Care Products - Expert Solutions for Discerning Consumers
ITC entered the Personal Care Business in 2005 and the portfolio has grown under 'Essenza
Di Wills', 'Fiama', 'Vivel' 'Superia' brands which have received encouraging consumer
response and have been progressively extended nationally. In May 2013, the business
expanded its product portfolio with the launch of Engage deodorants. ITC marked its foray
into the health space with the acquisition of the brand Savlon and Shower to Shower in 2015.
In 2017, the business acquired the brand Charmis to enhance its skincare portfolio. In 2018,
ITC acquired the brand Nimyle to enter the floor cleaner space. In 2018, the business also
launched the Dermafique brand, foraying into the premium skincare product territory. In
2020, the Personal Care Product Business launched multiple personal and home hygiene
products and entered the fruit and vegetable wash category with the launch of
brand Nimwash. In 2021, dishwash gel Nimeasy was launched.
2010: Expanding the Tobacco Portfolio
In 2010, ITC launched its handrolled cigar, Armenteros, in the Indian market. Armenteros
cigars are available exclusively at tobacco selling outlets in select hotels, fine dining
restaurants and exclusive clubs.

18
 ATA METELIKS LIMETED

Established in the year 1990, Tata Metaliks began its commercial production in 1994 to
become India’s number one pig iron manufacturing and selling company over the years.
Located at Kharagpur in West Bengal and Redi in Maharashtra, it has an annual capacity of
6,50,000 tonnes. Tata Metaliks Limited is a public limited company promoted by Tata Steel
Limited (formerly, The Tata Iron and Steel Company Limited) and assisted by The West
Bengal Industrial Development Corporation. As on 30 June 2011, the promoter group (Tata
Steel) shareholding in the Company is 50.09% and the balance being held by Institutions,
Corporate bodies and Individuals. The turnover of the company was Rs. 141,18.86 million in
the year 2010-11; it earned a profit of Rs. 286.79 million.

Every day is Environment Day at TML, one of the top green firms in India. A practical
example that made everyone sit up and take notice is the company’s policy to
discourage working on Saturdays at the corporate office. Lights are also switched off
during the day with the entire office depending on sunlight.

“Everybody is motivated to do something about reducing carbon footprints”, says Harsh

Jha, Managing Director – TML

This is further to our disclosures dated September 22, 2022, August 10, 2023, January 11, 2024,
January 16, 2024 and January 24, 2024, in connection with the Scheme of Amalgamation
amongst Tata Steel Limited ('the Company') and Tata Metaliks Limited ('TML') and their
respective shareholders ('Scheme of Amalgamation'), as approved and sanctioned by the Hon'ble
National Company Law Tribunal ('Hon'ble NCLT'), Mumbai Bench (having jurisdiction over
19
the Company), vide its Order dated January 11, 2024 and the Hon'ble NCLT, Kolkata Bench
(having jurisdiction over TML), vide its Order dated December 21, 2023.

We wish to inform you that, after fulfilling all the conditions specified in Clause 9.1(h)
(Definition of Effective Date) read with Clause 22 (Scheme conditional upon) of the Scheme of
Amalgamation, Tata Metaliks Limited, Transferor Company, has, on January 30, 2024, filed the
certified true copy of the Order passed by the Hon'ble NCLT, Kolkata Bench, along with a copy
of the Scheme of Amalgamation with the jurisdictional Registrar of Companies, Kolkata,
Ministry of Corporate Affairs, Government of India.

Tata Steel Limited has today, i.e., February 1, 2024, filed the certified copy of the Order passed
by the NCLT Mumbai Bench, along with a copy of the Scheme of Amalgamation with the
jurisdictional Registrar of Companies, Mumbai, the Ministry of Corporate Affairs, Government
of India. The filing has been made in compliance with Section 232(5) of the Companies Act, 2013
read with Rule 25(7) of the Companies (Compromises, Arrangements and Amalgamations)
Rules, 2016.

This is further to our disclosures dated September 22, 2022, August 10, 2023, January 11, 2024,
January 16, 2024 and January 24, 2024, in connection with the Scheme of Amalgamation
amongst Tata Steel Limited ('the Company') and Tata Metaliks Limited ('TML') and their
respective shareholders ('Scheme of Amalgamation'), as approved and sanctioned by the Hon'ble
National Company Law Tribunal ('Hon'ble NCLT'), Mumbai Bench (having jurisdiction over
the Company), vide its Order dated January 11, 2024 and the Hon'ble NCLT, Kolkata Bench
(having jurisdiction over TML), vide its Order dated December 21, 2023.

We wish to inform you that, after fulfilling all the conditions specified in Clause 9.1(h)
(Definition of Effective Date) read with Clause 22 (Scheme conditional upon) of the Scheme of
Amalgamation, Tata Metaliks Limited, Transferor Company, has, on January 30, 2024, filed the
certified true copy of the Order passed by the Hon'ble NCLT, Kolkata Bench, along with a copy
of the Scheme of Amalgamation with the jurisdictional Registrar of Companies, Kolkata,
Ministry of Corporate Affairs, Government of India.

Tata Steel Limited has today, i.e., February 1, 2024, filed the certified copy of the Order passed

20
by the NCLT Mumbai Bench, along with a copy of the Scheme of Amalgamation with the
jurisdictional Registrar of Companies, Mumbai, the Ministry of Corporate Affairs, Government
of India. The filing has been made in compliance with Section 232(5) of the Companies Act, 2013
read with Rule 25(7) of the Companies (Compromises, Arrangements and Amalgamations)
Rules, 2016.

21
 Tamil Nadu Newsprint and Limited (TNPL)

Tamil Nadu Newsprint and Papers Limited (TNPL) was established by the Government of
Tami Nadu during early eighties to produce Newsprint and Printing & Writing Paper using
bagasse, a sugarcane residue, as primary raw material. The Company commenced production
in the year 1984 with a initial capacity of 120,000 tonnes per annum (tpa). Over the years, the
production capacity has been increased to 2,45,000 tpa and the Company has emerged as the
largest bagasse based Paper Mill in the world consuming about one million tonnes of bagasse
every year. The Company completed a Mill Expansion Plan during December 2010 to
increase the mill capacity to 7,00,000 tpa.

TNPL exports about 1/5th of its production to more than 30 countries. Manufacturing of
quality paper for the past two and half decades from bagasse is an index of the company’s
technological competence. A strong record in adopting minimum impact best process
technology, responsible waste management, reduced pollution load and commitment to the
corporate social responsibility make the company one of the most environmentally compliant
paper mills in the world.
Adjudged the best performer in the Green Business Survey, TNPL was awarded the
Green Business Leadership Award in the Pulp and Paper Sector. The initiatives
undertaken by this top green firm in India includes two Clean Development Mechanism
projects and a wind farm project that helped generate 5,30,323 Carbon Emission
Reductions earning Rs. 40 Crore.

TNPL is the largest paper mill in Tamil Nadu with a turnover of more than 2000 crores.
The plantation division of TNPL supplies 35per cent of their total raw material
requirement of 0.5 million tonnes of pulp wood annually. To become self-reliant and to
develop renewable and sustainable plantations in marginal and degraded lands, TNPL
plantation division works with more than 9800 farmers having an area of nearly 40,000
acres across Tamilnadu. This provides fair returns to the small and marginal farmers
22
while also making them understand modern technology in pulp wood tree farming.
Though the plantation department has strong man power strength, conventional
methods of record keeping, extensive data collection and maintaining paper and file
methods consume a lot of energy of field officers and shows up the possibility of losing
the history of various planation schemes of the company. The farmers also sometimes
may not co-operate with the management as they may not be aware of the market price
of the pulp wood. There is always a threat of third party interventions by brokers
tempting him to breach the contract and supply good part of the pulp wood to other
buyers. Again this information comes to the notice of the management very late or
sometimes they may never get this information at all.
In order to overcome these issues in plantation management system and to get the real
time statistics and status of the various schemes, TNPL planned to adopt a modern
remote data management solution of SourceTrace systems. This software adds
transparency in distribution of inputs, monitoring of the plantation and procurement
system and strengthens the overall value chain. It also helps the management to get
information on filed staff efficiency in the work areas. Their mandated periodical visits
to the farmer fields to monitor the plantation helps improve the relationship with the
farmers which aids in improved overall performance of the company’s operations.
Problem or need
 Managing scattered farmer locations and large area.
 Conventional methods of record keeping, extensive data collection and maintaining
paper and file method was cumbersome.
 Lack of continuous monitoring of the farms and farmers.
 Non availability of details of yields.
 Lack of transparency in transactions.
 Lack of effective communication between company and farmers.
By deploying SourceTrace solutions
 Real time statistics and status of the various schemes of TNPL became available.
 Transparency in Details of distribution of inputs and seedlings became transparent
and accurately recorded. Seedlings causalities were monitored instantly and
replaced.
 It became possible to estimate the actual yield of f raw material.
 Regular monitoring of the farmer and field became possible.
 Timely harvesting of pulp wood prevents leakage in the supply system.

23
 Wipro Limited

Type Public

Traded as BSE: 507685

NSE: WIPRO
NYSE: WIT
BSE SENSEX Constituent

Industry IT services, IT consulting

Founded Amalner, Maharashtra (December 1945)

Founder(s) M.H. Hasham Premji

Headquarters Bangalore, Karnataka, India

Area served Worldwide

Key people Azim Premji (Chairman)

Services IT, business consulting and out sourcing services

Divisions
Wipro Consumer Care & Lighting
Wipro Infrastructure Engineering
Wipro GE Medical Systems Limited

Website www.wipro.com

24
 Wipro Limited (formerly Western India Products Limited (Amalner)) is an Indian global
IT services and consulting company headquartered in Bangalore, India As of 2022, Wipro is
the second largest IT services company by turnover in India, employing about 150,000
people worldwide as of December 2022.It provides outsourced research and development,
infrastructure outsourcing, business process outsourcing (BPO) and business consulting
services. The company operates in three segments: IT Services, IT Products, Consumer Care
and Lighting. It is 9th most valuable brand in India according to an annual survey conducted
by Brand Finance and The Economic Times in 2022.
The company was established in 1945 by Mohamed Hasham Premji as Western India
Products Limited, later abbreviated to Wipro. It was initially set up as a vegetable oil
manufacturer inAmalner, Maharashtra, producing sunflower Vanaspati oil and soaps. The
company logo still contains a sunflower to reflect their original business.
The list of top 10 green Indian companies is never complete without Wipro which climbed to
the top five brand league in Greenpeace's 'Guide to Greener Electronics' ranking. Despite the
global financial crisis, Wipro held fast to its commitment towards energy efficiency and was
lauded for launching energy star compliant products in the market.

Company Overview
Wipro is an Indian multinational technology company based in Bengaluru, providing information
technology, consulting, and business process services. Founded in 1945 by M.H. Hasham Premji,
Wipro has evolved from a vegetable oil company to a leading IT services provider.

Services

Wipro offers a range of services, including cloud computing, artificial intelligence, robotics, data
analytics, and cybersecurity. The company provides end-to-end solutions for various industries,
including healthcare, finance, retail, and manufacturing.

Global Presence
Wipro has a presence in over 167 countries worldwide, with a diverse workforce of over 234,000
employees. The company's global delivery model enables it to provide services to clients across
different time zones and geographies.

Innovation
Wipro is committed to innovation and invests heavily in research and development. The company has
established innovation centers and labs to develop new technologies and solutions.

Leadership
Wipro is led by a seasoned leadership team, with Rishad Premji serving as the Executive Chairman
and Srini Pallia as the CEO. The company is known for its strong leadership and governance practices.

25
Sustainability
Wipro is committed to sustainability and has implemented various initiatives to reduce its
environmental footprint. The company has set targets to reduce its greenhouse gas emissions and waste
generation.

Awards and Recognition

Wipro has received numerous awards and recognition for its services and sustainability initiatives. The
company has been ranked among the top IT services providers globally and has won awards for its
innovation and leadership.

Future Outlook
Wipro is well-positioned to capitalize on the growing demand for digital transformation and
technology services. The company is expected to continue investing in innovation and talent
development to drive growth and success in the future.

History
Wipro was founded in 1945 as a vegetable oil company called Western India Vegetable Products
Limited. Over the years, the company diversified into various businesses, including IT services, which
has become its primary focus.

Business Segments
Wipro's business segments include IT Services, IT Products, and Consumer Care. The IT Services
segment provides a range of services, including application development, maintenance, and testing.

Client Base
Wipro has a diverse client base across various industries, including healthcare, finance, retail, and
manufacturing. The company has long-term relationships with many of its clients.

Digital Transformation
Wipro is a leader in digital transformation, providing services such as cloud computing, artificial
intelligence, and data analytics. The company has partnered with various technology providers to offer
innovative solutions.

Innovation Centers
Wipro has established innovation centers around the world to develop new technologies and solutions.
These centers focus on areas such as AI, blockchain, and IoT.

Corporate Social Responsibility

Wipro is committed to corporate social responsibility and has implemented various initiatives in areas
such as education, healthcare, and environmental sustainability.

Talent Development
Wipro invests heavily in talent development, providing training and development programs for its
employees. The company has a strong focus on diversity and inclusion.

Partnerships and Collaborations

Wipro has partnered with various technology providers, including Microsoft, Amazon, and Google, to
offer innovative solutions to its clients. The company has also collaborated with startups and research
institutions to develop new technologies.

26
 HCL Technologies Limited

Type Public

Traded as BSE: 532281

NSE: HCLTECH

Industry IT Services

Founded 12 November 1991

Founder(s) Shiv Nadar

Headquarters Noida, India

Area served Worldwide

Key people Shiv Nadar (Chairman & CSO)

Vineet Nayar (VC & CEO)

Services IT and outsourcing services

Parent L

Website www.hcltech.com

HCL Technologies Limited is a global IT services company headquartered in Noida India.

It is primarily engaged in providing a range of outsourcing services, business process
outsourcing and infrastructure services. HCL Technologies is fourth largest IT company in
India and is ranked 48 in the global list of IT services providers.

27
HCL Technologies formed in 1991 when HCL's R&D business was spun off to focus on the
growing IT services industry. They have decided to vast their features in Information
Technology all over the world. During last 20 years, HCL has expanded its service portfolio
in IT applications (custom applications for industry solutions and package implementation),
IT infrastructure management, and business process outsourcing, while maintaining and
extending in product engineering.
This IT major may be considered as the icon of Indian green initiatives, thanks to the ―go
green‖ steps taken in solving the problem of toxics and e-waste in the electronics industry.
HCL is committed to phasing out the hazardous vinyl plastic and Ruminated Flame
Retardants from its products and has called for a Restriction on Hazardous Substances
(RoHS) legislation in India.

Company Overview
HCL Technologies is a leading Indian multinational IT consulting company headquartered in
Noida, India. Founded in 1976, HCL has evolved into a global IT services provider.

Services
HCL offers a range of services, including digital transformation, cloud computing,
cybersecurity, and IT infrastructure management. The company provides end-to-end solutions
for various industries.

Global Presence
HCL has a presence in over 50 countries worldwide, with a diverse workforce of over
227,000 employees. The company's global delivery model enables it to provide services to
clients across different time zones and geographies.

Innovation
HCL is committed to innovation and invests heavily in research and development. The
company has established innovation labs and centers of excellence to develop new
technologies and solutions.

Leadership
HCL is led by a seasoned leadership team, with C Vijayakumar as the CEO. The company is
known for its strong leadership and governance practices.

28
Awards and Recognition
HCL has received numerous awards and recognition for its services and sustainability
initiatives. The company has been ranked among the top IT services providers globally.

Digital Transformation
HCL is a leader in digital transformation, providing services such as cloud computing,
artificial intelligence, and data analytics. The company has partnered with various technology
providers to offer innovative solutions.

Future Outlook
HCL is well-positioned to capitalize on the growing demand for digital transformation and
technology services. The company is expected to continue investing in innovation and talent
development to drive growth and success in the future.

29
 Oil and Natural Gas Corporation Limited

Type State-owned enterprise

Public

Traded as NSE: ONGC,BSE: 500312

BSE SENSEX Constituent

Industry Oil and gas

Founded 14 August 1956

Headquarters New Delhi, India

Key people Sudhir Vasudeva

(Chairman & MD)

Products Petroleum, natural gas, and other petrochemicals

Subsidiaries MRPL

Website www.ongcindia.com

30
Oil and Natural Gas Corporation Limited (ONGC) is an Indian state-
owned oil and gas company headquartered in New Delhi, India It is one of the largest Asia-
based oil and gas exploration and production companies, and produces around 77% of India's
total crude oil production (and around 30% of total demand) and around 81% of natural
gas production. ONGC is one of the largest publicly traded companies by market
capitalization in India and the largest India-based company measured by profits. ONGC was
founded on 14 August 1956 by the Indian state, which currently holds a 74.14% equity stake.
It is involved in exploring for and exploiting hydrocarbons in 26 sedimentary basins of India,
and owns and operates over 11,000 kilometers of pipelines in the country. In 2022, it was
ranked 18th in the Platts Top 250 Global Energy Company Rankings and 413th in the
Fortune Global 500.
India’s largest oil producer, ONGC, is all set to lead the list of top 10 green Indian companies
with energy-efficient, green crematoriums that will soon replace the traditional wooden pyre
across the country. ONGC‟s Moksha Green Cremation initiative will save 60 to 70% of wood
and a fourth of the burning time per cremation.

Company Overview
ONGC is an Indian multinational oil and gas company headquartered in New Delhi. Founded in
1956, it's the largest government-owned oil and gas explorer and producer in India.

Business Segments
ONGC operates in exploration, development, and production of oil and gas, with a presence in 26
sedimentary basins across India. The company also owns and operates over 11,000 kilometers of
pipelines.

Key Statistics
ONGC has a market capitalization of ₹3.3 trillion and revenue of ₹5.9 trillion (FY 2024). The
company has a strong presence in the energy sector.

Exploration and Production

ONGC is involved in the exploration and production of oil and gas, both domestically and
internationally. The company has a significant presence in various basins across India.

Subsidiaries and Divisions

31
ONGC has several subsidiaries and divisions, including ONGC Videsh Limited (OVL), which is its
international arm. OVL has projects in several countries.

Recognition and Awards

ONGC has received several awards and recognition for its performance and contributions to the
energy sector. The company has been ranked among the top energy companies globally.

Sustainability Initiatives
ONGC is committed to sustainability and has implemented various initiatives to reduce its
environmental footprint. The company is working towards reducing its carbon emissions and
increasing its use of renewable energy.

Future Outlook
ONGC is expected to continue playing a significant role in India's energy sector, with a focus on
increasing its oil and gas production and exploring new opportunities. The company is well-
positioned to capitalize on the growing demand for energy in India.

32
 IndusInd Bank

Type Private Bank

Industry BFSI

Founded 1994

Headquarters Mumbai, Maharashtra, India

Revenue 3,260.47 crore (US$650.46 million)

Owner(s) Hinduja Group

Website www.indusind.com

IndusInd Bank Limited is a Mumbai based India new generation bank, established in 1994.
The bank offers commercial, transactional and electronic banking products and services.
IndusInd Bank was incorporated in April 1994 by Dr. Manmohan Singh the then Union
Finance Minister. IndusInd Bank is the first among the new-generation private banks in India.
The bank started its operations with a capital amount of Rs.1,000 million among which
Rs.600 million was donated by the Indian Residents and Rs.400 million was raised by the
Non-Resident Indians. The bank has specialized in retail banking services and continuously
upgrades its support systems by introducing newer technologies. It is also working on
expanding its network of branches all across the country along with meeting the global

33
benchmark. According to the bank, its name is derived from the rich and vivid Indus Valley
Civilization.
Green banking has been catching up as among the top Indian green initiatives ever since
IndusInd opened the country’s first solar-powered ATM and pioneered an eco- savvy change
in the Indian banking sector. The bank is planning for more such initiatives in addressing the
challenges of climate change.

Company Overview
IndusInd Bank is a private sector bank in India, founded in 1994 by Srichand P Hinduja. The bank
offers a range of banking and financial services to its diverse customer base.

Business Strategy
IndusInd Bank's business strategy focuses on increasing market share in India's expanding banking
sector, delivering high-quality customer service, and maintaining high standards for asset quality
through disciplined credit risk management.

Products and Services

The bank offers various products and services, including savings accounts, current accounts, loans,
credit cards, debit cards, and digital banking services. IndusInd Bank also provides investment and
insurance services.

Digital Banking
IndusInd Bank has a strong digital presence, offering online banking and mobile banking services
to its customers. The bank's mobile app allows customers to manage their finances on-the-go, pay
bills, and transfer funds.

Branch Network
IndusInd Bank has a vast network of over 2,600 branches and 2,878 ATMs across India. The bank's
branches are strategically located to cater to the diverse needs of its customers.

Financial Performance
IndusInd Bank has a strong financial performance, with a market capitalization of ₹1.11 trillion.
The bank's commitment to excellence and customer satisfaction has earned it a reputation as a
trusted financial institution.

Awards and Recognition

IndusInd Bank has received several awards and recognition for its services and performance. The
bank was recognized as the 'Best Bank - 2020' by Business Today.

Future Outlook
IndusInd Bank is well-positioned to capitalize on the growing demand for banking services in India.
The bank's focus on digital transformation and customer satisfaction is expected to drive its growth
and success in the future.

34
 Idea Cellular Ltd.

Type Public
BSE: 532822
NSE: IDEA

Industry Telecommunications

Founded 1995

Headquarters Santacruz East, Mumbai, India

Key people Kumar Mangalam Birla

(Chairman)

Products Mobile telephony, Wireless broadband

Website www.ideacellular.com

Idea Cellular, usually referred to as Idea, is an Indian mobile network operators based in
Mumbai, India. Idea is the 4th largest wireless carrier in Indian market with over 100 million
customers and also provides broadband Internet to its customers.
In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh. When
Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two entities
was a reality. Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later
branded as !deal.

Company Overview
Idea Cellular is the third-largest mobile service provider in India, with over 181 million subscribers
across the country. The company offers various services, including mobile telephony, wireless
broadband, and mobile phones.

Services
35
Idea provides postpaid and prepaid plans, internet datacards, and DTH services. The company focuses
on product differentiation through affordable pricing, special offers, and good roaming facilities.

Network Coverage
Idea operates in all 22 service areas across India, with a 16.2% revenue market share. The company
has a strong network coverage across 74% of India.

Financial Performance
Idea's revenue was ₹99,164.50 crore, with a PAT of ₹10,082.10 crore. The company aims to delight
customers, deliver value to stakeholders, and become a top company globally.

Partnerships
Idea holds a 16% stake in Indus Towers, a joint venture with Bharti Airtel and Vodafone Essar, to
build and manage shared telecom infrastructure.

Recent Developments
Idea has launched 3G services in several states, including Madhya Pradesh, Chhattisgarh, Gujarat, and
Himachal Pradesh. The company is working to expand its network and market share while maintaining
low costs and updating its technology.

Competition
Idea faces competition from other telecom operators like Bharti Airtel and Reliance Communications.
To stay competitive, the company focuses on innovation and customer satisfaction.

Future Outlook
Idea aims to continue growing its subscriber base and increasing its market share. The company's
proposed spectrum sharing and fundraising initiatives are expected to support its growth and expansion
plans.

36
One of the best Indian companies, IDEA, paints India green with its national „Use Mobile,
Save Paper‟ campaign. The company had organized Green Pledge campaigns at Indian cities
where thousands came forward and pledged to save paper and trees.

37
 Hero Motocorp Ltd

Type Public company

Traded as BSE: 500182

NSE: HEROMOTOCO
BSE SENSEX Constituent

Industry Automotive

Founded 19 January 1984 (Gurgaon)

Founder(s) Brijmohan Lall Munjal

Headquarters New Delhi, India

Key people Brijmohan Lall Munjal (Chairman)

Pawan Munjal (MD & CEO)[1]

Products Motorcycles, scooters, three-wheeler vehicles and spare parts

Parent Hero Group

Website www.heromotocorp.com

HeroMotocorpLtd. formerly Hero Honda is an Indian motorcycle and scooter manufacturer

based in New Delhi, India. Hero Honda started in 1984 as a joint venture between Hero

38
 Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in
India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at
108.

In 2010, When Honda decided to move out of the joint venture, Hero Group bought the
shares held by Honda. Subsequently, in August 2022 the company was renamed Hero
MotoCorp with a new corporate identity.

Hero MotoCorp is one of the largest two-wheeler manufacturers in India and an equally
responsible top green firm in India. The company’s philosophy of continuous innovation in
green products and solutions has played a key role in striking the right balance between
business, mankind and nature.

Company Overview
Hero MotoCorp is a renowned Indian company founded on January 19, 1984, with its headquarters in
New Delhi. The company is a leading manufacturer of two-wheelers, including motorcycles and
scooters, with a significant presence in India and globally.

Business Segments
Hero MotoCorp operates in the automotive industry, designing, manufacturing, and marketing two-
wheelers. The company's product portfolio includes a range of motorcycles and scooters, catering to
diverse customer needs.

Financial Performance
Hero MotoCorp's revenue was ₹34,727.39 crore (approximately $4.3 billion) in 2023. The company's
market capitalization stands at ₹59,600 crore (approximately $8.8 billion).

Global Presence
Hero MotoCorp has a strong global presence, with its products sold in over 40 countries across Asia,
Latin America, Africa, and the Middle East. The company has an extensive network of 9,000+
customer touchpoints.

Recent Developments
Hero MotoCorp has partnered with Harley-Davidson to co-develop premium motorcycles, including
39
the Harley-Davidson X440. The company has also collaborated with Zero Motorcycles to develop new
premium electric vehicles.

Sustainability Initiatives
Hero MotoCorp is committed to sustainability, with initiatives focused on reducing its environmental
footprint. The company aims to promote eco-friendly practices and reduce emissions.

Subsidiaries and Partnerships

Hero MotoCorp has subsidiaries, including Vida Electric Scooter, and partnerships with companies
like Ather Energy, a Bengaluru-based electric vehicle manufacturer. The company holds a 39.7% stake
in Ather Energy.

Future Outlook
Hero MotoCorp is poised for growth, driven by its commitment to innovation, customer satisfaction,
and sustainability. With its strong brand presence and expanding product portfolio, the company is
expected to maintain its leadership position in the two-wheeler market.

Innovation and Technology

Hero MotoCorp is investing in research and development to stay ahead of the competition. The
company is focusing on developing electric vehicles, connected mobility solutions, and advanced
safety features.

Employee Base
Hero MotoCorp has a strong employee base, with a focus on talent development and employee
engagement. The company aims to create a positive work environment that fosters innovation and
growth.

Corporate Social Responsibility

Hero MotoCorp is committed to corporate social responsibility, with initiatives focused on education,
healthcare, and environmental sustainability. The company aims to make a positive impact on the
communities it serves.

Awards and Recognition

Hero MotoCorp has received numerous awards and recognition for its performance, sustainability

40
initiatives, and corporate governance practices. The company is recognized as one of the most admired
and respected brands in India.

Manufacturing Facilities
Hero MotoCorp has a strong manufacturing presence, with facilities located in India and abroad. The
company has invested heavily in its manufacturing capabilities, ensuring high-quality products.

Product Portfolio
Hero MotoCorp's product portfolio includes a range of motorcycles and scooters, catering to diverse
customer needs. The company's products are known for their quality, reliability, and performance.

Customer Service
Hero MotoCorp has a strong focus on customer service, with an extensive network of dealerships and
service centers. The company aims to provide excellent customer support and after-sales service.

Research and Development

Hero MotoCorp is investing in research and development to stay ahead of the competition. The
company is focusing on developing new technologies, products, and solutions that meet the evolving
needs of customers.

Global Footprint
Hero MotoCorp has a strong global presence, with its products sold in over 40 countries across Asia,
Latin America, Africa, and the Middle East. The company has an extensive network of 9,000+
customer touchpoints.

Strategic Partnerships
Hero MotoCorp has partnered with Harley-Davidson to co-develop premium motorcycles, including
the Harley-Davidson X440. The company has also collaborated with Zero Motorcycles to develop new
premium electric vehicles.

Sustainability Initiatives
Hero MotoCorp is committed to sustainability, with initiatives focused on reducing its environmental
footprint. The company aims to promote eco-friendly practices and reduce emissions.

41
Product Portfolio
Hero MotoCorp's product portfolio includes a range of motorcycles and scooters, catering to diverse
customer needs. The company's products are known for their quality, reliability, and performance.

Innovation and Technology

Hero MotoCorp is investing in research and development to stay ahead of the competition. The
company is focusing on developing electric vehicles, connected mobility solutions, and advanced
safety features.

Customer Focus
Hero MotoCorp has a strong focus on customer service, with an extensive network of dealerships and
service centers. The company aims to provide excellent customer support and after-sales service.

Manufacturing Capabilities
Hero MotoCorp has a strong manufacturing presence, with facilities located in India and abroad. The
company has invested heavily in its manufacturing capabilities, ensuring high-quality products.

Awards and Recognition

Hero MotoCorp has received numerous awards and recognition for its performance, sustainability
initiatives, and corporate governance practices. The company is recognized as one of the most admired
and respected brands in India.

Future Outlook
Hero MotoCorp is poised for growth, driven by its commitment to innovation, customer satisfaction,
and sustainability. With its strong brand presence and expanding product portfolio, the company is
expected to maintain its leadership position in the two-wheeler market.

Electric Vehicle Strategy

Hero MotoCorp is committed to electric mobility, with plans to launch a range of electric vehicles in
the coming years. The company aims to become a leader in the electric vehicle market.

Digital Transformation
Hero MotoCorp is undergoing a digital transformation, leveraging technology to enhance customer
experience, improve operational efficiency, and drive business growth.

42
Supply Chain Management
Hero MotoCorp has a robust supply chain management system, ensuring timely delivery of high-
quality products to customers. The company works closely with its suppliers to ensure sustainability
and quality.

Quality Assurance
Hero MotoCorp has a strong focus on quality assurance, with rigorous testing and inspection processes
in place. The company aims to deliver high-quality products that meet customer expectations.

Brand Recognition
Hero MotoCorp is a well-recognized brand in India and globally, known for its quality products and
customer-centric approach. The company continues to invest in brand building and marketing
initiatives.

43
44
 OBJECTIVES OF THE STUDY

 To know the customer awareness about Green Marketing.

 To know the customers opinion about eco friendly products.

 To know the satisfaction level of customers with Green Marketing Concept.

 To find out the relation between Green Marketing and consumer‗s buying behavior.

45
 IMPORTANCE OF THE RESEARCH

 India is a highly competitive and price sensitive market, which is having better options at
cheaper rates, hence a suitable marketing strategy, needs to be formulated taking into
consideration the advertising the green marketing
 As the impact of greenhouse effect is increasing day by day so the concept of green
marketing is very important for the environment.
 Since customers are not aware about the green marketing concept so government have to
take extra efforts for promptness in customer education.
 Companies need to prune up its advertising campaign to promote ecofriendly products.

46
 LITRATURE REVIEW

According to a REPORT published in NEW YORK TIMES on JULY 29 2022

Americans Willing to Pay More for Eco-Friendly Products

NEW YORK, July 29, 2022 -- Many Americans, including those who are enduring financial
hardship, are willing to pay more for environmentally friendly products, according to a
survey conducted by GfK Roper Public Affairs & Media and the Yale School of Forestry &
Environmental Studies.

―Many American consumers, even in the face of economic uncertainty, express a willingness
to pay more for environmentally friendly products, ‖ said Anthony Leiserowitz, director of
Yale Project on Climate Change. ―Toyota can’t make the Prius fast enough to meet consumer
demand, to cite just one example, and many see ‗green‗ products as the wave of the future.‖

Half of the respondents to the survey said they would ―definitely‖ or ―probably‖ pay 15%
more for eco-friendly clothes detergent (51%) or for an automobile (50%). Forty percent said
they would spend 15% more on ―green‖ computer printer paper and 39 percent would do the
same for ―green‖ wood furniture.

Americans who said their current financial situation is ―fair‖ or ―poor‖ were just as willing to
spend 15% more on environmentally-friendly detergent or wood furniture as those Americans
more confident of their current financial situation.

Moreover, a majority of Americans said it is important to them that a number of products

they purchase be environmentally friendly -- automobiles (66% say it is ―important‖ or
―essential‖), clothes detergent (62%), and computer printer paper (51%).

The survey also reveals that Americans want additional information about the environmental
impacts of products to appear on labels. Solid majorities say that it is either ―important‖ or
―essential‖ to have eco-labels that describe the environmental impacts caused by product
manufacture (73%), use (73%) and disposal (79%).

47
When asked to rate the trustworthiness of various eco-label sponsors, 75% of respondents
said environmental groups are ―very‖ or ―somewhat‖ trustworthy, while 55% said
government agencies and 51% said industry groups are trustworthy.

―These results suggest that manufacturers who offer high-quality and credibly labeled eco-
friendly products will have opportunities to gain a competitive edge,‖ said Graeme Auld, a
doctoral candidate at Yale School of Forestry & Environmental Studies.

INDIAN INSTITUTE OF MATERIAL MANAGEMENT SAYS……

Corporate India Gets ECO Friendly

Every corporate want to be ecofriendly in some way or the other. Take the case of Johnson
and Johnson Ltds plant in Mulund, Mumbai, where biodegradable waste is recycled or the
Leela Kempinski in Mumbai that has invested in maintaining massive gardens in and around
the premises of the hotel to encourage greenery and environment friendly ambience. The
hotel also uses natural gas as boiler fuel that almost nullifies the air pollution compared to oil
fired ones.
As far as the hospitality industry is concerned, the list of initiatives taken by the hoteliers to
conserve the environment is exhaustive. The Orchid, an Eco-tel hotel in Mumbai is a best
example of this. From the basic architecture of the building, to water conservation, to use of
rubber wood instead of real wood, to use of energy saving devices, the hotel does it all to
qualify as an ecofriendly hotel. The Park in New Delhi, The Ambassador Pallavi in Chennai
and The Lake Palace in Udaipur may not be as savvy as The Orchid‗ but they do use energy
saving devices to conserve electricity. Moreover, all of them reuse biodegradable waste
generated in their hotels a n d a l s o d e p l o y v a r i o u s t e c h n i q u e s t o c o n s e r v e
water. The mother of all was RETREAT (Resource Efficient TERI Retreat for Environmental
Awareness and Training) located in Gurgaon District. The building is country’s first-ever
eco-friendly building complex. Home to a state-of-the-art training complex cum conference
centre of the Tata Energy Research Institute (TERI), the complex is powered by a
photovoltaic-gasifier hybrid renewable energy system, which uses waste biomass and solar
radiation as sources of energy. It also boasts of the first solar-roof in India. Air conditioning,
equivalent to a conventional 35-tonnes capacity system, is provided by an earth air tunnel,
which consumes a fraction of the energy used in a conventional system. The waste-water is
treated using plants, which means that the complex emits no waste.

48
Bharat Petroleum Corporation Ltd (BPCL), for instance, has taken various initiatives to
prevent air pollution. It launched an environment-friendly petrol pump in Delhi. With vapors
recovery system, the petrol pump prevents unburned petroleum vapor from entering the
atmosphere by converting it into less harmful compounds.

Bharat Heavy Electricals Ltd (BHEL) shares the growing concern on issues related to
environment and occupational health and safety. The organisation has launched a host of
products like wind electric generators, solar heating systems, solar photovoltaic systems,
solar lanterns and battery powered road vehicles in a bid to conserve the environment.

Likes of LG electronics have introduced environment-friendly initiatives such as rainwater-

harvesting, solar water heaters for canteen applications and converting effluent, treatment
plant (ETP) sludge into bricks.

Punjab National Bank has initiated various environmental drives that include van Mahotsav,
tree plantation camps, pollution check-up camps, environment awareness camps, maintaining
parks, etc. The list is exhaustive. Almost everybody is in the race. And to assist the
competitors to take part in the race, there are likes of CoRE, CIIs Environmental Management
Division (EMD) and Concept Hospitality Ltd, amongst others.

GOING ECO FRIENDLY

Wed Apr 9, 2022 12:07

Mintel finds more new products boasting environmentally friendly

CHICAGO--(Business Wire)--
Americans increasingly express environmental concerns, so
manufacturers are taking steps to convey the eco-friendliness of their products. According to
Mintel Global New Products Database (GNPD), the number of new products with an
environmentally friendly claim has grown substantially over the past five years. In 2002, only
five such products were launched, but in 2007 there were a staggering 328. This was an
increase of nearly 200% from the year before.
"We're seeing rapid growth in new products with environmentally friendly traits," comments
Chris Haack, senior research analyst at Mintel. Haack goes on, "more than ever, shoppers

49
want to purchase goods that help protect and preserve the world around them. Manufacturers
have responded with everything from recyclable packaging to products that maintain the
body's health to entire brands that support environmental causes."
According to Mintel, people especially look for eco-friendliness when shopping for
household paper products (66%), food (57%) and energy efficient appliances (48%). The
environment, a desire for pesticide-free foods and the rising costs of energy are driving
people toward greener purchases. One new trend observed by Mintel is foods that are not
necessarily organic or natural but address other environmental concerns. For example, some
companies use Green Energy Credits logos on packaging, while others support major health
associations. Mintel reveals that almost 200 million Americans buy green products. Price,
perceived value and convenience drive these purchases as more and more people take on a
green lifestyle.
Green housing concept catching up in Kerala
The skyline of Kerala has witnessed unprecedented vertical growth in recent years and, in the
process, it has also given rise to a wide range of environmental problems too. With a view to
not let things turn from bad to worse, all concerned are looking forward to address the issue
with due concern. When it comes to construction complying with the green-building
principles, a number of factors like selection of site, planning of the building and use of
energy efficient materials will have to be considered. Interestingly, more and more builders
are adopting the principles of ‗green housing' in their projects.
The concept behind ‗World Green Building Week' campaign is to spread awareness about
better energy conservation in construction sector. Of late, architects, contractors and
developers in the recent years have begun to realize the larger role they will have to play in
the struggle to conserve earth's dwindling resources. As such, today, both individuals and
organisations are emphasizing the importance of green buildings that will go a long way in
energy conservation.
THE HINDU (23 Sep 2022)

50
RESEARCH METHODOLOGY

51
RESEARCH DESIGN

The study of research method provides you with the knowledge and skills you need to solve
the problem and meet the challenges of the fast based decision.

RESEARCH DESIGN: MEANING OF RESEARCH DESIGN

The formidable problem that follows the task of defining the research problem is the preparation of
the design of the research project, popularly known as the ―research design‖. Decisions regarding
what, where, when, how much, by what means concerning an inquiry or a research study constitute a
research design. As far as my project report is concerned it is solely based on the research design
adopted by in this research for reaching down the most appropriate conclusion is exploratory in
nature. Exploratory research has the goal of formulating problems more precisely, clarifying
concepts, gathering explanations, gaining insights and forming hypotheses. Exploratory research can
be performed using a literature search, surveying certain people about their experiences, focus groups
and case studies. When surveying people, exploratory research studies would not try to acquire a
representative sample, but, rather seek to interview those who are knowledgeable and who might be
able to provide insights concerning the relationship among variables. Exploratory research may
develop hypothesis, but it does not seek to test them. Exploratory research is characterized by its
flexibility.

Descriptive Research: It is a fact – finding investigation with adequate interpretation. It

is the sample type of research. It is more specific than an explanatory study, as it has focus on
particular aspect of the problem studied. It is designed to get her descriptive information and
provide information for formulating more sophisticated studies. Data are collected by using
one or more appropriate method, observation, interviewing and questionnaire

Types of Data - T here are basically two types of data:

Secondary Data.

Sources of secondary data

52
Internet

Magazin

es Books

Area of study- Delhi-NCR.

Tools of Data Collection- The various method of data gathering involves the use of
appropriate recording forms. These are called tools or instrument of data collection.
Sample size- 100 respondents from Delhi-NCR participated in survey.

53
FINDINGS &
ANALYSIS

54
Q.1 How aware are you of the concept of green marketing?

Respondent Data Percentage

Very aware 25 25%
Somewhat aware 50 50%
Not aware 25 25%
Total 100 100

Data

Not aware Very aware

25% 25%

Somewhat aware
50%

Interpretation: The data indicates the level of awareness among respondents regarding a particular
subject. Out of the total respondents, 25% are very aware, meaning they have a strong understanding
or familiarity with the topic. The majority, 50%, are somewhat aware, suggesting they have a basic or
moderate understanding but may lack complete information. Another 25% are not aware at all,
showing no familiarity or knowledge about the subject. This distribution highlights that while
awareness exists among most respondents, there is still a significant portion (75%) who are either only
partially informed or completely unaware, indicating a potential need for more effective awareness or
information campaigns.

55
2. How do prefer buying eco-friendly products over conventional ones?
Response Data Percentage

Always 25 25%

Often 20 20%

Sometimes 15 15%

Rarely 30 30%

Never 10 10%

Total 100 100%

56
 Data

Never
Always
10%
25%
Rarely
30%

Often
20%
Sometimes
15%

Interpretation: The data reflects the frequency of a particular behavior or response among the
participants. A small portion, 25%, always engage in the behavior, while 20% often do, indicating
that 45% of respondents regularly participate to some extent. On the other hand, 15% sometimes
engage, and a larger portion, 30%, rarely do, showing inconsistent or minimal participation.
Additionally, 10% never engage in the behavior. This suggests that while a notable share of
respondents is actively involved, a significant percentage (55%) either engage infrequently or not at
all, highlighting a potential gap in motivation, interest, or opportunity related to the behavior in
question.

3. How important are eco-labels (e.g., recycle organic) when choosing a product?

Response Data Percentage

Very important 40 40%

important 20 20%

neutral 30 30%

Not important 10 10%

Total 100 100%

57
 Data
Not important
10%

Very important
neutral 40%
30%

important
20%

Interpretation: The data shows how respondents perceive the importance of a particular factor. A
large portion, 40%, consider it very important, indicating strong value or significance attached to the
factor. Another 20% regard it as important, suggesting that a total of 60% of respondents see the
factor as having at least some level of importance. Meanwhile, 30% are neutral, meaning they neither
consider it important nor unimportant, possibly due to lack of clarity or relevance to them. Only 10%
believe it is not important, representing a small minority. Overall, the data suggests that the majority
of respondents recognize the importance of the factor, while a smaller portion are indifferent or
dismissive.

4. Have you ever paid more for a product because it was environmentally friendly?

Response Data Percentage

Yes 75 75%
No 25 25%
Total 100 100%

58
 80 75

70

60

50

40

30 25

20

10
75% 25%
0
Data Percentage

Yes No

Interpretation: The data reveals a clear majority opinion among the respondents. A significant 75%
answered "Yes", indicating strong agreement, approval, or participation in relation to the question
asked. In contrast, only 25% responded "No", showing a minority who disagreed or did not engage.
This suggests that the majority of respondents share a common viewpoint or behavior, reflecting a
positive trend or general consensus. The data indicates a favorable outcome or acceptance related to
the subject being studied.
5. Which of the following factors influence your decision to buy green products?
Response Data Percentage
Price 30 30%
Quality 10 10%
Brand image 40 40%
Environmental impact 15 15%
Peer influence 5 5%
Total 100 100%

59
 Data
Peer influence
5%
Environmental impact
15% Price
30%

Quality
Brand image
10%
40%

Price Quality Brand image Environmental impact Peer influence

Interpretation: The data highlights the factors that influence respondents' choices or preferences.
The most influential factor is brand image, selected by 40% of respondents, indicating that how a
brand is perceived plays a major role in decision-making. Price is the second most important factor,
influencing 30% of respondents, showing that affordability is also a key concern. Environmental
impact affects 15% of respondents, suggesting a moderate level of eco-consciousness. Only 10%
prioritize quality, which is surprisingly low and may indicate that brand reputation overshadows
product performance. Peer influence is the least significant factor at 5%, implying that social
pressure or opinions from others have minimal effect on most respondents. Overall, the data
suggests that image and cost outweigh other considerations in shaping consumer behavior.

6. How frequency do you check if a product is environmentally friendly before purchasing?

Response Data Percentage

Always 35 35%

Often 20 20%

Sometimes 5 5%

Rarely 25 25%

Never 15 15%

Total 100 100%

60
 Data

Never
15% Always
35%

Rarely
25%

Often
20%

Sometimes
5%

Interpretation: The data presents how frequently respondents engage in a certain behavior or
activity. A significant portion, 35%, always engage in it, showing a high level of consistency or
commitment. Another 20% often participate, indicating that over half (55%) are regularly involved.
However, 5% do so only sometimes, and 25% rarely, reflecting a more irregular or occasional
pattern. Additionally, 15% never engage in the behavior, indicating a complete lack of participation
among a notable minority. Overall, while the majority show regular involvement, there remains a
considerable segment (45%) with low or no engagement, suggesting room for improvement or a
need to address barriers to participation.

61
 CONCLUSION

DOES BEING GREEN REALLY AFFECT CONSUMRE‗S BUYING BEHAVIOUR?

On the basis of research work done, it is proven that most of the consumers are
affected by GO GREEN campaign.

 People have also admitted that they are really conscious towards their natural
environment, which is really good in context of saving our natural environment.

 This has been proven by this research that people are also conscious about how a
product is produced. By the study we may easily analyses that people are
conscious about how the labelling & packaging of a product takes place.

 The study also reveals the fact that people are most conscious about their food and
drinks because they want a healthy and prosperous body as well as society so they
are really conscious and want their food and drinks to be ecofriendly.

 Consumers want their home appliances to consume less energy and they are willing to
pay more if they get products which are ecofriendly.

 There are various strategies which are adopting by companies to attract to customer
through green marketing.

 Multiple drivers leading to a consumption boom and changing the trend of eco-
friendly products in India and NCR.

 Favorable demographics

 Growth in income

 Increasing consumer awareness.

 Raising aspirations: Value added goods & services.

 Increasing the level of education of population.

62
 For manufacturers and service providers the emerging opportunities in urban markets
seem to lie in capturing and delivering better value to the customers through green
marketing.

 The Government of India was initially not very focused of the introduction of the
Foreign Direct Investment in the green marketing in India. But now due to
globalization the government is also promoting this strategy and also supporting those
companies which are focusing on being eco-friendly. By this India & world will be
green world & clean world.

 So the ultimate conclusion says that the consumers are affected by GO GREEN
appeal.

63
 SUGGESTIONS

• Government should conduct some awareness campaign for promoting ECO-

FRIENDLY products.

• Some subsidy should be provided to those companies who produce ECO-

FRIENDLY products.

• Some awareness programs should be carried by NGO‟s and social club etc.

• Education would be the best way to save our planet as well as ourselves.

• Eco-friendly products should be promoted to its maximum.

• Government must be promoting people to buy these products.

• We must also increase our consciousness towards ECO-FRIENDLY products

because…..

• NATURE HAS LIMITED RESOURCES AND IF WE KEEP PLAYING WITH

IT, NATURE WILL SOON START PLAYING WITH US….!!!

64
 LIMITATIONS

 Every study conducted may have certain shortcomings and there may be a possibility
of some error in my report also.

 As whole of my project and my findings are based on the information gather through
survey questionnaires, hence there might be a possibility that respondent may have
given wrong or partially correct information.

 The research was conducted in limited area

 Less time was major constraint

 The respondent were limited so cannot be treated as a whole population.

65
 BIBILOGRAPHY

BOOKS:

Kotler, Philip. Marketing Management. Prentice Hall of India Pvt. Ltd.,

New Delhi.

A. Nags. marketing strategy.

Malhotra.K. Naresh. Marketing Research. Prentice Hall of India Pvt. Ltd.,

New Delhi

WEBSITE:

• WWW.PIKERESEARCH.COM

• WWW.WALLSTREETJOURNAL.COM

• WWW.TIMESOFINDIA.COM

• WWW.IGREENSPOT.COM

• WWW.NEWYORKTIMES.COM

• WWW.CHILLIBREEZE.com

• WWW.REUTERS.COM

66
• MAGAZINES

• Business Today

• Forbs

• Business World

• NEWSPAPERS

• ECONOMICS TIMES

• TIMES OF INDIA

• The HINDU

67
 ANNEXURE

ANNEXURE

1.
Have you ever heard about eco-friendly products, e.g. products fitting special eco criteria like less power/water
consumption?

Yes, a little bit No, I have never heard

Yes, very much

2.
If yes, how often do you buy these products, if they are available?

Very often / Often / weekly Sometimes / Never

daily monthly

3.
Do you think it is necessary to produce more eco-friendly products, e.g. energy saving bulbs, limited values for toxic
substances in food items?

Yes, we need them No, we have enough No, we don't need them

4.
How much do you care about protecting the nature environment?

Very much Much Indifferent Less Very Less

5.
Are you satisfied with the environment policy of the Indian Government?

Very much Much Indifferent Not always Not satisfied

6.
What kind of bags do you use most for shopping?

68
 Plastic Paper Cotton Others

7.
Yes No
Have you ever heard about the Eco mark Label for
products?

8.
Do you think the following products need to be eco-friendly?
Food and drinks, e.g. organic food, display of critical
Yes No Don't
ingredients
care
Home appliances, e.g. table fan, mixers, tube lights
Yes No Don't
care
Personal care products, e.g. cosmetics, tooth paste; testing
Yes No Don't
for toxic ingredients
care
Energy supply products, e.g. batteries
Yes No Don't
care

9.
Please give your opinion to the following statements?
I am willing to pay more for my home appliances if they
Yes No Don't
need less energy
care
I am disposed to pay more if I know that products are
Yes No Don't
produced by companies which care for the environment
care

The earth's resources are infinite and should be used to the

Yes No Don't
fullest
care

69
Name:

Phone :

E-mail :

70
THANK YOU FOR YOUR COOPRATION…

71