✅ SEO Optimization Plan - One-Time Implementation Checklist​

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A) On Page SEO Optimization Checklist​

Element Tasks to Execute Final Deliverable / Standard

Page Titles / Meta Titles Write unique, keyword-rich 50–60 characters, includes primary keyword,
titles for each page brand (if needed)

Meta Descriptions Write unique, compelling 150–160 characters, includes target keyword,
descriptions per page CTA

Headings (H1, H2, H3) Ensure only one H1 per H1 with primary keyword; H2s for subtopics;
page; proper hierarchy logically structured
with H2, H3

URL Optimization Shorten and <30–60 characters, lowercase, hyphens

keyword-optimize URLs instead of spaces, no special characters

Content Optimization Add keywords naturally, 300+ words per page, keyword density
ensure quality and ~1-2%, includes LSI terms
readability

Internal Linking Link to other relevant 2–5 internal links per page with relevant
pages within the site anchor text

Image Optimization Compress images, add ALT Images <100KB (webp/png/jpg), ALT tags
tags with keywords

Schema Markup Implement structured JSON-LD format, validate via Google’s Rich
data (e.g., LocalBusiness, Results Tool
Article)
 Element Tasks to Execute Final Deliverable / Standard

Page Titles / Meta Titles Write unique, keyword-rich 50–60 characters, includes primary keyword,
titles for each page brand (if needed)

Meta Descriptions Write unique, compelling 150–160 characters, includes target keyword,
descriptions per page CTA

Headings (H1, H2, H3) Ensure only one H1 per H1 with primary keyword; H2s for subtopics;
page; proper hierarchy logically structured
with H2, H3

URL Optimization Shorten and <30–60 characters, lowercase, hyphens

keyword-optimize URLs instead of spaces, no special characters

Canonical Tags Add canonical links to <link rel="canonical" href="URL" /> correctly
prevent duplicate content set on all pages
issues

Keyword Placement Ensure keywords in titles, Natural placement, avoid stuffing

meta, headings, and body

B) Local SEO Optimization Checklist​

Element Tasks to Execute Final Deliverable / Standard

Google Business - Claim and verify listing Fully completed GBP listing, verified with
Profile - Add accurate NAP consistent info, updated regularly
- Add logo, photos, business
hours, services

NAP Consistency - Ensure Name, Address, Same exact format on Google, website,
Phone is consistent across directories, and social platforms
all listings
Local Business - Add LocalBusiness schema JSON-LD schema with @type: LocalBusiness,
Schema with business details includes name, address, geo, hours, contact
info

Local - Submit business to top 30+ List on high-authority, relevant directories

Listings/Citations niche and local directories with consistent NAP
(e.g., Yelp, Justdial,
Foursquare)

Location Pages - Create pages for each Unique URL per location (e.g.,
business location or service /location/city-name), local keywords,
area embedded map

Google Maps - Add Google Maps iframe of Functional, correctly embedded map with
Embeds business location on business pin
contact/about page

Reviews & Ratings - Encourage Google reviews Target: 10+ genuine reviews, 4.0+ rating
via follow-up email or SMS average; Schema: Review / AggregateRating
- Add review schema included

Local Keyword - Add city/service keywords E.g., “Plumber in Austin, TX” appears in title,
Targeting to titles, content, meta tags, H1, and paragraph content
and headings

Mobile - Add tap-to-call phone Easy mobile interaction (tel: and maps links)
Call/Direction CTAs number and "Get Directions" on contact/location pages
buttons

Localized Content - Create blog posts or 2–5 local articles per quarter; includes city
articles about local events, name and neighborhood-related keywords
FAQs, or community
involvement

Bing Places for - Create or verify listing Bing listing mirrors Google Business Profile
Business

Apple Maps Listing - Submit business via Apple Verified, updated Apple Maps presence
Maps Connect

Facebook/Instagram - Add business location info NAP, business hours, website, and directions
Location Setup on social profiles on Facebook Page & Instagram

Service Area - Configure service area Service areas reflect actual business coverage
Configuration correctly (if applicable) in zone
GBP and schema
C) Technical SEO Optimization Checklist​

Element Tasks to Execute Final Deliverable / Standard

Mobile - Use Google’s Mobile-Friendly Test 100% mobile responsive, test passed, no
Friendliness - Ensure responsive design horizontal scroll, clickable elements properly
spaced

Site Speed - Run GTmetrix / PageSpeed PageSpeed Score > 85; Load time < 3s;
Insights Images/WebP; Lazy load used
- Compress files & enable caching

Core Web - Optimize LCP, FID, CLS LCP < 2.5s, FID < 100ms, CLS < 0.1 (measured
Vitals in Google Search Console or PageSpeed
Insights)

HTTPS/SSL - Install valid SSL certificate Secure HTTPS active on all pages, green
- Fix mixed content issues padlock in browser

Robots.txt - Check robots.txt to block Valid syntax, e.g., disallow admin paths; allow
unnecessary pages product and content pages
- Allow crawl of important ones

XML Sitemap - Generate sitemap.xml Sitemap includes all indexable pages;

- Submit to Google Search Console auto-update enabled

Broken Links - Scan for 404 errors and fix 0 broken internal links; valid custom 404
internal/external links page setup

Redirects - Check for redirect chains and loops Only 301s for permanent moves; no 302s or
redirect chains/loops

Canonical - Add canonical URLs to pages Avoid duplicate content; proper

Tags self-referencing canonical on all major pages

URL - Ensure clean, short, descriptive <60 characters, lowercase, hyphens instead of
Structure URLs spaces, static URLs preferred

Indexing & - Use GSC Index Coverage Report Important pages are indexable; no “noindex”
Crawlability - Set meta robots properly on main pages; pagination handled

JavaScript - Check content rendered by JS Important content accessible to crawlers (SSR

Rendering or hydration if needed)
Structured - Add schema.org markup JSON-LD format; Validated via Google Rich
Data (Breadcrumb, LocalBusiness, Results Test
Product, Article, etc.)

Minification - Minify HTML, CSS, JS files Optimized files with reduced payload; no
- Enable GZIP and browser caching render-blocking resources

Lazy Loading - Implement lazy loading for Image loading deferred until in viewport
below-the-fold images

Pagination - Use rel="prev" / rel="next" if needed Logical pagination setup; no duplicate

Handling - Ensure crawlable paginated pages content issues

Duplicate - Scan and resolve duplicate page No thin/duplicate pages; canonical or merged
Content content as needed

AMP (if - Setup Accelerated Mobile Pages AMP pages validated, served properly from
applicable) (optional for news/media sites) Google

Error - Setup alerts in GSC or GA for Monitored regularly for spikes in errors (404s,
Monitoring crawl/index errors server errors)