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ONIC

ONIC offers a 100% digital experience with seamless connectivity and digital customer service, targeting digital natives. They provide opportunities for engagement and collaboration, along with exciting lifestyle offers. Competitors Jazz and Ufone have also launched successful campaigns leveraging popular culture and sports to enhance audience connection and brand loyalty.

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Kainat Imran
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22 views3 pages

ONIC

ONIC offers a 100% digital experience with seamless connectivity and digital customer service, targeting digital natives. They provide opportunities for engagement and collaboration, along with exciting lifestyle offers. Competitors Jazz and Ufone have also launched successful campaigns leveraging popular culture and sports to enhance audience connection and brand loyalty.

Uploaded by

Kainat Imran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ONIC

The Unique Selling Propositions (USPs) of ONIC include:


100% Digital Experience:
ONIC promises a fully digital experience, catering to the needs of digital natives who prefer
seamless online interactions. This implies that all aspects of their service, from onboarding to
customer support, are designed to be user-friendly and accessible through digital channels.
Endless Opportunities to Engage, Create, and Collaborate:
ONIC positions itself as a platform that goes beyond just providing connectivity. It offers users
opportunities to engage, create, and collaborate, suggesting that it is not only a service provider
but also an enabler of various digital experiences.
Exciting Lifestyle Offers and Benefits:
ONIC enhances its value proposition by including lifestyle offers and benefits, making the
platform more appealing to users. These additional perks contribute to a more comprehensive
and attractive service package.
Digital Customer Service:
ONIC emphasizes the importance of efficient and digital customer service. This means that users
can expect support through online channels, minimizing the need for traditional methods and
providing quick and convenient assistance whenever required.
Seamless Connectivity:
ONIC promises to provide seamless connectivity, ensuring that users can stay connected and
engaged at all times. This is crucial for individuals who rely heavily on their phones for various
activities, such as work, socializing, and entertainment.
Faces they employed
1. Hamza Ali Abbasi (Actor and Entrepreneur)
2. Ayesha Chundrigar (Activist and Entrepreneur)
3. Maheen Khan (Artisan and Couturier)
4. Mira Sethi (Actor and Author)
5. Zainab Raza (Influencer and Tiktoker)
JAZZ
Jazz campaign in past 6 month is #SnapItWithJazz that is a Jazz and Snapchat collaboration.
They've cleverly employed an engaging approach to connect with the audience. They've invited
people to create a video featuring the Super Snapchat offer jingle as the background music and
showcase their talent by dancing to the beat for a chance to be featured in their upcoming
advertisement.
They have employed:
1. Momina Muneer
2. Hamna Ayub
3. Romaisa Khan
4. Ken Doll Dubai
5. Anoushay Yousaf
6. Faiza Saleem
7. Patangeer
8. Amar Khan
9. MJ Ahsan
10. Hasan Rizvi
11. Dananeer Mubeen
Other than that, they are taking about their deals, offers and world cup posts.
Ufone x Telenor
#UToBabarHai Campaign
Presenting a comprehensive analysis of a recent marketing campaign by our competitor, Ufone,
centered around the captivating theme of #UTouBabarHai. This campaign strategically taps into
the fervor of the Cricket World Cup, aligning the brand with the qualities of strength, dedication,
and unstoppable spirit, symbolized by Babar Azam.
Ufone effectively positions itself as a brand that celebrates the unstoppable nature of its
audience, encouraging individuals to see themselves as the Babar of their own success stories.
The campaign leverages the popularity of cricket, emphasizing the shared journey with the
audience and amplifying the spirit of success through #Ufone4G.
The hashtag #UTouBabarHai serves as a rallying cry, fostering a connection between the brand
and its audience, reinforcing the message of unwavering commitment and support. The
dedication of a song further personalizes the campaign, creating an emotional bond with the
audience and solidifying the brand's association with determination and resilience.
Understanding the success of #UTouBabarHai provides valuable insights into consumer
engagement and brand loyalty within the context of sports-centric campaigns.
Ufone x Peshawar Zalmi
Ufone has teamed up with Peshawar Zalmi in PSL HBL 9, making the brand part of the cricket
buzz. With #Ufone4G, #TumHiTouHo, #PeshawarZalmi, #YellowStorm, and
#UnstoppableTeam, it is at the forefront of the PSL excitement. It's all about celebrating the
lively spirit of Peshawar Zalmi and embracing unstoppable energy with #TumHiTouHo. As
competitors, we can learn from this and consider similar partnerships to effortlessly connect with
our audience.

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