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Sentiment Analysis

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13 views12 pages

Sentiment Analysis

Uploaded by

yashaswinivmipuc
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UE22AM343BB5

Large Language Models and Their Applications

Dr. Shylaja S S
Director of Cloud Computing & Big Data (CCBD), Centre for
Data Sciences & Applied Machine Learning (CDSAML)
Department of Computer Science and Engineering
[email protected]
Sentiment Analysis in NLP

What is Sentiment Analysis?


• Also called Opinion Mining.

• Determines emotional tone behind text.

• Used in NLP applications to classify sentiment.


Why is Sentiment Analysis Important?
• Business Insights – Understand customer opinions.

• Social Media Monitoring – Analyze public reactions.

• Customer Support – Automate feedback processing.

• Stock Market Analysis – Gauge market sentiment.

• Political Analysis – Understand public opinion.


Types of Sentiment Analysis
1. Binary Sentiment Analysis – Positive/Negative.

2. Multiclass Sentiment Analysis – Positive/Neutral/Negative.

3. Fine-Grained Sentiment – Very Positive to Very Negative.

4. Aspect-Based Sentiment – Focuses on specific features.

5. Emotion Detection – Happy, Angry, Sad, etc.


How Does Sentiment Analysis Work?

• Text Preprocessing – Tokenization, Stopword Removal, Stemming/


Lemmatization.
• Feature Extraction – Bag of Words, TF-IDF, Word Embeddings.

• Model Training – Rule-Based, Machine Learning, Deep Learning.


Rule-Based Sentiment Analysis using TextBlob

```python
from textblob import TextBlob

text = "I love this product! It's amazing."


sentiment = TextBlob(text).sentiment.polarity
print("Sentiment Score:", sentiment)
```
Sentiment Analysis using VADER (Python)

```python
from nltk.sentiment import SentimentIntensityAnalyzer

sia = SentimentIntensityAnalyzer()
text = "The movie was really good, I loved it!"
sentiment = sia.polarity_scores(text)
print(sentiment)
```
Sentiment Analysis using Machine Learning (Scikit-Learn)
```python
from sklearn.feature_extraction.text import CountVectorizer
from sklearn.naive_bayes import MultinomialNB
texts = ["I love this!", "This is bad.", "Amazing experience!", "Not good at all."]
labels = [1, 0, 1, 0]
vectorizer = CountVectorizer()
X = vectorizer.fit_transform(texts)
model = MultinomialNB()
model.fit(X, labels)

new_text = ["I really enjoy this!"]


new_X = vectorizer.transform(new_text)
prediction = model.predict(new_X)
print("Sentiment:", "Positive" if prediction[0] == 1 else "Negative")
```
Sentiment Analysis using Deep Learning (BERT)
```python
from transformers import pipeline

classifier = pipeline("sentiment-analysis")
result = classifier("I absolutely love this movie! It’s fantastic.")
print(result)
```
Challenges in Sentiment Analysis
• Sarcasm Detection – 'Oh great, another delay!' (negative meaning but positive words).

• Context Understanding – 'The movie was sick!' (positive slang vs. literal meaning).

• Domain Dependency – 'The stock is going down' (negative for holders, positive for
buyers).

• Multilingual Sentiment – Different languages and cultural expressions.


Conclusion
• Sentiment Analysis is crucial for business, social media, and finance.

• Combining rule-based, ML, and deep learning models improves accuracy.

• Advanced models like BERT and GPT handle complex sentiment detection.

• Challenges like sarcasm, context, and multilingual analysis remain active


research areas.
Thank You
Dr. Shylaja S S
Director of Cloud Computing & Big Data (CCBD),
Centre for Data Sciences & Applied Machine
Learning (CDSAML)
Department of Computer Science and Engineering
[email protected]

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