Module 05
Module 05
Work has been redefined so the expectation is that workers have to have a broader range of
skills, and will be able to respond to changes more quickly.
This is why some companies find that there is a mismatch between graduates and the needs of
the organization. They are hiring for a specific job when, in fact, their needs are more generic.
Learning Outcomes
By the end of this module, you will be able to:
• Describe the importance of developing and using scientifically sound measures of job
performance in selection and assessment
• Explain what competencies are and the role that they play in recruitment and selection
• Describe the relationship between individual performance measures, criteria, and performance
dimensions related to a job
• Discuss how organizational goals influence both individual and group performance
• Identify what a performance management system should have in place to meet human rights
requirements
• Identify the technical aspects of measuring job performance
• Compare the strengths and weaknesses of different types of performance rating systems.
Generic Skills
Generic Skills are individual skills that are not related to particular jobs, but ones that are
important for effective performance in any job.
Oral and written communication skills may be a generic skill in a particular company. What this
means is that most jobs in that organization require people to be effective communicators.
When hiring, then, it would make sense to ensure that your candidate possesses such skills.
There are 18 generic skills which have been identified to meet the needs of most organizations
today.
Vision, listening, managing conflict, coordinating, decision making, time management, learning,
leadership influence, oral communication, ability to conceptualize, planning/organizing, risk
taking, technical skills, interpersonal skills, problem solving, written communication, personal
strengths, and creativity/innovation.
Recruitment and Selection Techniques The Relevance of Criteria
Managing People and Tasks: getting the work done through people: planning, organizing..
coordinating and controlling people and resources.
Managing Self: Developing ways of maximizing your ability to deal with never-ending change in
the organization.
This means that recruitment and selection is facing special challenges because hiring is less
about task, and more about generic skills. The new hire has to be able to do this job and the
next, which may not even exist at this time.
But if you want to hire the person who will be able to do that specific job, and also be able to
perform in the job as it evolves, you need to think about hiring through competency-based
methods.
Competencies
Competencies are groups of related behaviours that are needed for successful job performance,
regardless of the job performed.
When you know what these competencies are, you can start to see the linkages between
performance and organizational success.
Competencies cont.
Purpose:
Make sure that the person can perform as well as possible and that they will be successful. You
are measuring success against what it is that the organization wants to achieve overall.
List of Standardized competencies developed over time, and across occupations. The
dictionaries identify competencies that are important to that organization, and give you a
definition of each competency.
Recruitment and Selection Techniques The Relevance of Criteria
But you need to be careful. Your dictionary should be reviewed on a regular basis to make sure
that it still represents your organization. Competencies should be added as they emerge.
Levels of Competencies
Competencies are generally divided into 3 different levels which help you understand how you
can hire employees for one job, but they can have the ability and skills to move to another job in
the organization:
Core Competencies:
Applies to every member of your organization, regardless of the position, e.g. client
focus.
This means that, regardless of your job, focus on the client is essential.
If this is one of your core competencies, then you would ensure that, when you are
recruiting, the people you hire have a predisposition to this kind of behaviour.
Role Competencies:
Often called Group Competencies.
These positions may be in HR or marketing, etc., but they all provide advice and
guidance of some type. The people doing these jobs would need to have competencies
related to things like problem solving, communication, learning, etc.
Unique Competencies:
This applies to the specific jobs. This is where you will generally find the technical
expertise needed in a particular job.
This is unique to the actual job. Only at this level will you come across information that
are commonly used in traditional job analysis.
Competencies cont.
Note: When you look at a broad competency, like communication, it is obvious that while
everyone in the organization has to demonstrate the competency, not everyone has to
demonstrate it at the same level. The communication skills of your cashier are not at the same
level of proficiency that you would expect from your staff in a call centre.
Generally, the higher you go in the organization, the more proficient you need to be in a
particular competency.
Recruitment and Selection Techniques The Relevance of Criteria
When assigning proficiencies to a job, it helps to describe the behaviour that is indicative of that
level. Proficiency increases the higher you go in the company.
Competencies cont.
When recruiting and selecting staff, it helps to be able to distinguish between 2 types of
competencies:
Threshold Competencies: Think of these as the “need to haves”. Without them, the employee
could not meet the minimum requirements of the position.
Differentiating Competencies: Think of these as the “the nice to haves.” These are the
competencies that actually make the difference between regular and superior performers.
When recruiting and selecting staff, you would never hire anyone without the threshold
competencies. Your hiring would be targeted towards identifying those that have the
differentiating competencies.
Competencies cont.
If they link their goals to the performance of staff, they will spend the time in advance
determining what it is that makes an employee successful.
They can then provide this information to recruiters who determine how to attract those people
and to the interviewers who have a dual role:
• to find the right staff and to convince those staff
• to choose their organization.
The more they can describe the work, the better they are able to do this.
Measuring Performance
Once you have the staff, how will you measure the performance associated with those
successful behaviours and competencies?
If staff actually perform successfully, then this validates the selection process.
We spend a lot of time in interviewing. We need to spend the time in the post-interview phase
as well.
When we look at performance, what we are really looking at is behaviour on the job and what
behaviour is relevant to the goals of the organization.
Recruitment and Selection Techniques The Relevance of Criteria
Example:
When you are hiring marketing people for your organization, you need to ask yourself:
Should you be hiring people who know most about your products
Both organizational and job analysis would have provided you with the success factors relatedto
your jobs and then, with management, you decide whether one factor is more important than
another, or whether you should be combing these factors.
These kinds of decisions allow you to define how you will measure performance and find those
people who the organization should recruit and select to perform at the right levels.
How do we actually put together the information to begin with? How do we measure
performance? What should we measure and how?
Before you begin, you need to link performance to organizational goals and values. If you do not
do this, it makes it difficult to figure out if you have a fit between the person and the
organization.
very little to do with organizational productivity and you need both if your company is to be
successful.
You have heard a lot about productivity, or the relationship between outputs and inputs in the
organization. Inputs include: people, money, raw materials etc.
The organization contributes to productivity through the type of culture it has, the management
practices that it supports, how it rewards employees, etc.
Different organizational goals and values affect how staff perform.
Different people bring different things to the organization, and even with careful selection,
people bring different values to the company.
The question is how do you get everyone to turn and face in the same direction, even when they
come to you from all kinds of backgrounds?
Job Performance Domain: The set of all of the behaviours relevant to the goals of the
organization.
There are 8 job dimensions in the job performance domain. The behaviours of people on the job
fall into these dimensions.
Recruitment and Selection Techniques The Relevance of Criteria
Job Dimensions
Job-Specific task proficiency: the degree to which an individual can perform technical tasks that
make up the content of the job.
Non-job-specific task proficiency: the degree to which individuals can perform tasks or
behaviours that are not specific to any one job (for example, knowledge of the organization).
Written and oral communication task proficiency: The degree to which individuals can
communicate effectively.
Demonstrating effort: the degree to which staff are committed to performing all job tasks, to
working at a high level of intensity, and do keep working under adverse conditions.
Maintaining personal discipline: the extent to which the staff member avoids negative
behaviours, e.g., do they show up when they say they will?
Facilitating peer and team performance: The degree to which an individual supports co-workers,
helps them with job problems, and keeps them working as a team to achieve their goals.
Supervision/Leadership: These are behaviours that are directed at influencing the performance
of subordinates through interpersonal means.
It is probably because there is a belief that job dimensions are influenced by 3 factors:
Declarative Knowledge
Knowledge about facts and things, rules, regulations and goals.
Procedural Knowledge
Knowledge about how to do something.
Motivation
The choice to perform, the level of effort, and the persistence of that effort.
When you put these things together, you get job performance.
Recruitment and Selection Techniques The Relevance of Criteria
Contextual Performance
Performance is also related to other things, such as values. There are behaviours that you do
not find in a job description: those social and psychological behaviours that are essential to
getting the job done.
Contextual performance is not a substitute for job performance, but when you are doing
selection, these factors can distinguish one candidate from another.
Criterion Measurement
Once you have identified the major dimensions of performance, the next step is to measure
employee performance on those dimensions. How do you measure job task proficiency,
supervision or cooperating with others?
Example: There are a lot of parts to a supervisor’s job. They direct staff to do tasks and mentor
employees. You need to decide which of these behaviours is important to the job and include
these in your measurements.
Relevancy:
This means that your measurements need to be a valid measurement of the
performance dimension you are trying to measure.
Criterion relevance - we are looking at the degree to which the criterion measure
behaviours that constitute job performance.
Criterion deficiency - job performance behaviours that are not measured by the criterion.
Reliability:
The greater the measurement is free from random measurement errors, the more
reliable it is.
When criterion measures are reliable, they produce similar scores when the behaviour is
measured on more than one occasion.
Recruitment and Selection Techniques The Relevance of Criteria
Practicality:
The criterion measure must be practical and accepted by decision-makers in the
organization.
It should be meaningful to those who use it and you should be able to apply it to
individual performance.
2. Whether you should combine the scores on each dimension into an overall composite
score, or whether a new criterion should be developed to measure overall performance.
In general, global criteria works better unless you are solving a single, specific problem.
When you use a composite score, make sure that you apply a weight of each of the
individual sections first (dimensions with a higher priority are weighted more heavily).
3. When you need a single all inclusive criterion measure to make an employment
decision, but no global criterion is available. You can collect criterion measures
separately and combine them into a composite score.
One of the things that can affect criterion measures is consistency of job performance.
Therefore, use criterion measures that were taken during training periods as short term
performance measures only.
Recruitment and Selection Techniques The Relevance of Criteria
Typical performance
What we see most often, when people are not watched and they are assessed over a
longer period of time, during which time performance goes up and down.
There is very little correlation between maximum and typical performance and you need
to be careful not to use performance during training as an indicator of long term
performance.
Overall, what this all means is that if you want to ensure that you have a valid selection
system, you need to use several performance measures.
How do we actually measure these performance differences on the relevant job dimensions?
What do we actually use as the criterion data necessary for validating selection systems?
Example:
• If an employee's work is not totally within their control, you have a problem.
• If an employee is supposed to install 16 headlights per hour on a car assembly line, but
only 7 cars per hour are sent from the next area, the worker could not meet the
performance requirement, no matter how hard he/she works.
Recruitment and Selection Techniques The Relevance of Criteria
In general, you tend to see more judgmental methods used to evaluate these kinds of jobs.
When the judgment of an individual is used, the conclusions drawn may be open to errors such
as:
• leniency
• severity
• central tendency
• halo effect.
These types of rating systems compare the overall performance of one employee with that of
others.
Generally, global assessments are used instead of rating performance on each separate
dimension.
While this reduces the rating errors, you do lose information related to the dimensions
themselves.
Rank Order:
Top of the list/ Bottom of the list- What is unusual about this method is that you start by
identifying the best performer at the top of the list, and then you follow this by identifying
the worst performer at the bottom of the list, then the next best person, then the next
worst person, etc.
At the beginning, it is easy to distinguish between your good and bad performers
because there is a real distinction between them.
Middle of the list- Closer to the middle of the ranking, the difference between best and is
much more difficult to distinguish.
Recruitment and Selection Techniques The Relevance of Criteria
At the same time, you may be able to rank people in order, but the ranking is relative.
There is no guarantee that the number one person is outstanding (as a number 1
ranking might indicate). Only that he/she is better than those ranked lower.
Paired Comparisons:
Each individual in the unit is compared against every other worker, one at a time: e.g.
worker 1 is compared against worker 2, then 1 is compared against worker 3, then
against 4, and so on.
Forced Distribution:
This method also ranks workers based on performance, but does so within a limited
number of categories.
Forced distribution is difficult when you have a group of good performers. How do you
distinguish among them?
For example:
If you have 5 levels, forced distribution would tell you that only 10% of individuals can be
rated at the top, 20% at the second level, 50% in the middle, etc
1. When constructing a graphic rating scale, first name the dimension you are measuring.
2. Define the dimension.
3. Develop a scale. Generally scales have 5 to 7 points. Each point is called an anchor.
4. Name the anchors. This reduces latitude in selecting the rating so there is more
reliability in the scale.
Recruitment and Selection Techniques The Relevance of Criteria
• This is another type of graphic rating scale, focusing on the specific characteristics of a
person.
• You choose traits that are job-related and are deemed important to the job.
• Even though trait based scales are easy to construct, they tend to be limited in their
assessment of job dimensions because they do not cover all critical areas.
• This means that you may run the risk of legal challenges to your mode of selection if you
use trait based scales.
Checklists
The rater is provided with a list of statements that describe work behaviours or personality traits.
1. The rater goes through the list and identifies those areas that apply to the person
2. In most cases, certain behaviours are more important than other. So, often, an
organization will assign weights to the behaviours, weighting the more important ones
higher.
3. Adding all of the weights of all of the statements that relate to the person together gives
you the person’s rating.
This gives the rater a group of statements and asks the rater to choose the statement
that best/least describes the person.
Forced Choices avoid rater errors, but raters dislike it because they will find that many
statements can apply to the person and they find it difficult to choose and hard to explain
to the person.
Critical Incidents
• Through job analysis, behaviours critical to effective and ineffective performance are
identified.
• The list of behaviours are used to check off those traits that the person exhibits.
• This is a good method because it concentrates on behaviour and not on personality.
The difficulty with this scale is that raters tend to be inconsistent when giving a rating.
If you want to develop a scale that is easy to use, and one where various raters are likely
to understand what type of performance fits what anchor, it is important not only to name
the anchor but also to describe typical behaviour at that level.
Even though raters may use their own examples, there is some clarity about how
performance should be rated.
This means that you may run the risk of legal challenges to your mode of selection if you
use trait-based scales.
A BARS interview scoring guide is a subset of the generic category of BARS and is
tailored/developed/formulated to rate answers to a specific question.
The information is then translated into a performance score and the scores for the
dimension are added together to get the rating.
BOS is cheaper and faster to develop than BARS, and has the same benefit of involving
a range of staff in its development.
However, the rating scale may be difficult to develop and is easily misinterpreted.
Process: the process of MBO is collaborative. It involves the supervisor and the
employee setting goals together, having regular meetings throughout the review period
to examine results to date, and change goals as required. At the end of the review
period, a final meeting assesses overall performance.
Advantages:
Rater Accountability
360 Appraisal :There has been some movement to the 360° appraisal; however, these should
be weighted. The reason for this is that reliability of an appraisal system increases with the
opportunity of the person to observe the performance.
Example: You might ask a client to assess the service that they receive from your telephone
staff. The client may comment on the fact that the employee seems abrupt in their dealings.
However, what the client does not know is that the employee sits in an open area, acts as the
receptionist for the office and is responsible for typing letters for others. When the employee has
appeared abrupt, things are blowing up around them. The client does not see the environment
and so misinterprets the information.
Recruitment and Selection Techniques The Relevance of Criteria
Peer: If you use peer ratings, you will tend to see leniency or severity emerge.
So, it is important that you set up the questions carefully to elicit information without having the
peer actually assign the rating. The rater uses the peer information and applies the scale. This
results in a more consistent use of the scale.
Subordinate Ratings: are used in some companies, but particularly in academia. Again, it would
be more useful to elicit information only and to have a rater assign the rating based on the
details gathered.
Self ratings: are also used; however, these tend to be inflated. Use self ratings as a starting
point for discussions on performance rather than to assign an overall rating for performance.
Non-traditional Methods
Non-traditional methods tend to mimic those found in selection and are becoming more popular.
These non-traditional methods include:
Summary
In this module, you were introduced to the relevance of criteria in recruitment and selection. You
should be able to:
• Explain what competencies are, describe the importance of developing and using scientifically
sound measures of job performance in selection and assessment.
• Discuss how organizational goals influence both individual and group performance and
describe the relationship between individual performance measures, criteria and performance
dimensions related to a job.
• Identify the technical aspects of measuring job performance and what a performance
management system should have in place to meet the human rights requirements.
• Compare the strengths and weaknesses of different types of performance rating systems.