Class 12 Mass Media Unit 2 Chapter 4 Notes
Class 12 Mass Media Unit 2 Chapter 4 Notes
a
○ All India Radio (AIR)
3. Who introduced the 30-minute radio play format in AIR?
ed ○ Lionel Fielden
4. Which type of radio program presents real events in a creative and dramatized
way?
○ Radio Feature
5. What is the primary purpose of a news bulletin?
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○ To provide short summaries of important national and international
news
6. Which type of radio program is mainly used for in-depth analysis and expert
interviews?
○ Newsreel
7. What is the role of a radio producer?
Sk
○ FM Radio
9. Which is a key feature of a radio talk show?
● Advertisements
11.What does RJ stand for in the context of radio?
● Radio Jockey
12.Which type of radio program uses a blend of speech, music, and sound effects
to tell a story?
● Radio Drama
13.What is an important technical factor in radio production?
● Clear audio recording and balanced sound levels
14.What is the main disadvantage of radio advertising?
● It lacks visual elements
15.Which type of radio program is inexpensive and studio-based, often involving
listener participation?
● Quiz Show
16.Which aspect is crucial in the voice modulation of a radio presenter?
● Intonation, pitch, and clarity
17.What is the primary objective of a radio feature?
● To inform and educate while entertaining
18.Which component of radio production enhances the storytelling effect?
● Sound effects
19.Which format of radio broadcasting is used for international transmissions?
a
● Shortwave Radio
20.What is the role of a station manager in a radio station?
● Overseeing content, programming, and station operations
ed
Mass Media Studies – Class 12
Unit 2, Chapter 4: Radio
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Predicted Questions & Answers
● Spoken Word Programs – These include news bulletins, talk shows, discussions,
interviews, dramas, and educational programs.
● Music Programs – These include DJ shows, countdowns, and live musical
performances.
Some programs, such as radio features and dramas, blend both spoken word and music.
● News Bulletins: These are short, concise reports delivered at regular intervals,
focusing on current events at national and international levels.
● Newsreels: These are in-depth reports that include expert opinions, interviews, and
analysis. They require better scripting and editing to maintain listener engagement.
a
The Station Manager (or Station Director) is responsible for the overall management of a
radio station. Their duties include programming, scheduling, staff management, and
ed
ensuring the station meets regulatory and financial goals.
● A Radio Jockey (RJ) hosts entertainment-based shows, interacts with the audience,
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plays music, and engages in conversations with listeners.
● A Radio Presenter focuses on delivering factual content such as news, weather, and
traffic updates. Unlike RJs, presenters maintain a formal tone.
● Early Days: Radio production relied on magnetic tape recording, which required
manual cutting and splicing of tapes.
● Transition to Analog: Mixing consoles and reel-to-reel tape systems allowed
smoother production, but still required manual operation.
● Modern Digital Era:
○ Digital audio processing enables high-quality sound recording.
○ Computer-based editing allows precise modifications without physical
splicing.
○ Automation in radio stations helps in smooth scheduling and real-time content
management.
7. Discuss the characteristics and importance of radio as a mass
communication medium.
Characteristics of Radio:
Importance of Radio:
a
● Informative: Delivers news, education, and awareness campaigns.
● Entertaining: Plays music, hosts talk shows, and broadcasts dramas.
ed
● Interactive: Encourages audience participation through phone-ins and social media
integration.
Hour)
6. Music Shows: DJ-hosted playlists, countdowns, and special segments. (Example:
FM Radio Morning Shows).
Technical Elements:
Content Elements:
● Engaging Script: Well-structured dialogues and narration.
● Voice Modulation: Using pitch, pace, and tone effectively.
● Audience Interaction: Phone-ins, social media integration, and live participation.
a
Examples:
● Jingles: Short, catchy tunes promoting brands (e.g., "Nirma" jingle on FM stations).
ed
● Sponsored Shows: Brands sponsor entire radio programs (e.g., Red FM’s "Morning
No. 1" sponsored by a telecom company).
● Radio Spots: Short 30-60 second ad segments (e.g., Dettol ads on AIR).
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Mass Media Studies Class 12 – Unit 2, Chapter 4: Radio
1. Radio Formats and Genres
documentaries.
● Music Programs: Disc jockey (DJ) shows, countdown shows, and
musical performances.
● Some programs combine both spoken word and music, such as
radio dramas and features.
a
● Station Manager/Director: Oversees programming and operations
of a radio station.
ed
● Radio Producer: Plans and manages individual programs,
collaborates with RJs, and coordinates advertisements.
● Radio Jockey (RJ): Hosts music and talk shows, interacts with
listeners, and maintains an engaging on-air presence.
● Radio Presenter: Different from an RJ, they focus on delivering
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news, weather, and traffic updates.