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(Sample) Google Analytics Marketing Website

The Google Analytics 4 report for the period of May 17-23, 2025, shows a decline in active users by 16% to 22.3 million, with new users down by 23.9%. The top traffic source was direct traffic, accounting for 66.7% of sessions, while eCommerce metrics revealed 260 purchases with a conversion rate of 1.11%. Engagement metrics indicated an average engagement time of 48 seconds and 3.5 pageviews per user.

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0% found this document useful (0 votes)
66 views5 pages

(Sample) Google Analytics Marketing Website

The Google Analytics 4 report for the period of May 17-23, 2025, shows a decline in active users by 16% to 22.3 million, with new users down by 23.9%. The top traffic source was direct traffic, accounting for 66.7% of sessions, while eCommerce metrics revealed 260 purchases with a conversion rate of 1.11%. Engagement metrics indicated an average engagement time of 48 seconds and 3.5 pageviews per user.

Uploaded by

canaldelove
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Google Analytics 4 Report Datos predeterminados

Haz clic para seleccionar dato


▼ 17 may 2025 - 23 may 2025 arrow_drop_down

Summary

Active users New users New User % Pct Engaged Pageviews per User Engagement Time
22,3 mil 20,2 mil 74 % 35 % 3,5 00:00:48
-16.0% vs. Prev Period -23.9% -14.7% -10.3% 1.2% 6.4%

Trends Change trended metric:

6 mil

4 mil
sresu ev it cA

2 mil

0
17 may 18 may 19 may 20 may 21 may 22 may 23 may
Google Analytics 4 Report Datos predeterminados
Haz clic para seleccionar dato
▼ 17 may 2025 - 23 may 2025 arrow_drop_down

Device Category Top Countries


2 mil
(not set)
United States

sresu ev it cA
mobile India
39,8% desktop China
1 mil
tablet Canada
59,3%
smart tv

Taiwan 0
17 may 19 may 21 may 23 may
0 2 mil 4 mil 6 mil 8 mil 10 mil 18 may 20 may 22 may
Active users (not set) United S… India

Operating System Browser

Android Chrome 4 mil

Windows Safari

sresu ev it cA
Macintosh Edge
2 mil
iOS Android Webview
Linux Firefox
Chrome OS Samsung Internet 0
17 may 18 may 19 may 20 may 21 may 22 may 23 may
0 … … 7… 1… 1… 0 5 mil 10 mil 15 mil 20 mil
Active users Active users Chrome Safari Edge
Google Analytics 4 Report Datos predeterminados
Haz clic para seleccionar dato
▼ 17 may 2025 - 23 may 2025 arrow_drop_down

Top Traffic Sources


Session source Session medium Sessions ▼ % Sessions
4 mil
(direct) (none) 18.628 66,7 %

google organic 5.011 17,9 %


3 mil
(not set) (not set) 1.567 5,6 %

sno isseS
google cpc 1.102 3,9 % 2 mil
baidu organic 771 2,8 %
1 mil
m.baidu.com referral 297 1,1 %

art-analytics.appspot.com referral 295 1,1 %


0
bing organic 207 0,7 % 17 may 18 may 19 may 20 may 21 may 22 may 23 may

(data not available) (data not available) 193 0,7 % (direct) google (not set) baidu

N l M 2025 il 187 07%

Top Events
Event name Event count ▼
% Events Active users
15 mil
page_view 77.392 25,4 % 21.976

view_item_list 68.836 22,6 % 6.459

session_start 26.728 8,8 % 21.599 10 mil


tnuo c tnev E

view_promotion 21.567 7,1 % 16.766

first_visit 20.181 6,6 % 19.568 5 mil

user_engagement 14.518 4,8 % 8.250

view_item 12.699 4,2 % 3.256 0


17 may 18 may 19 may 20 may 21 may 22 may 23 may
scroll 11.953 3,9 % 7.962

select_item 11.180 3,7 % 3.137 page_view view_item_list session_start

Landing Pages
Landing page + query string Sessions ▼
% Sessions Bounce rate
4 mil
/ 17.915 64 % 69,4 %

(not set) 9.592 34 % 99,6 %


3 mil
1.190 4% 99,5 %
sno isseS

/shop/apparel 429 2% 42,9 % 2 mil

/?gad_campaignid=21114848044 345 1% 11,9 %


1 mil
/canada 323 1% 66,6 %

/shop/new 317 1% 37,5 % 0


17 may 18 may 19 may 20 may 21 may 22 may 23 may
/shop/lifestyle/bags 314 1% 32,5 %

/product/google-mini-kick-ball-ggoegfsr02… 306 1% 78,4 % / (not set) /shop/apparel

Change trended metric:


Google Analytics 4 Report Datos predeterminados
Haz clic para seleccionar dato
▼ 17 may 2025 - 23 may 2025 arrow_drop_down

Conversions
Event name Conversions ▼ % Conversions Active users
3 mil
view_item 12.698 80,4 % 3.256

add_to_cart 2.839 18,0 % 1.011

purchase 260 1,6 % 247 2 mil

tnuo c tnev E
1 mil

0
17 may 18 may 19 may 20 may 21 may 22 may 23 may

view_item add_to_cart purchase

Top Pages
Page path Views ▼
% Views Active users
4 mil
/ 23.125 29,9 % 17.612

/checkout 3.639 4,7 % 865


3 mil
/shop/apparel/mens 2.828 3,7 % 1.342
swe i V egaP

/shop/new 2.580 3,3 % 1.381 2 mil

/search 2.421 3,1 % 1.029


1 mil
/shop/lifestyle/fun-and-games 2.079 2,7 % 1.278

/shop/apparel 2.049 2,6 % 1.258 0


17 may 18 may 19 may 20 may 21 may 22 may 23 may
/shop/clearance 1.715 2,2 % 1.061

/shop/lifestyle/bags 1.626 2,1 % 1.014 / /checkout /shop/apparel/mens


Google Analytics 4 Report Datos predeterminados
Haz clic para seleccionar dato
▼ 17 may 2025 - 23 may 2025 arrow_drop_down

eCommerce

Total eComm Purchases Conversion Rate Purchase revenue Average Order Value Revenue per User
260 1,11 % $39,6 mil $152 $1,77
-17.5% 1.5% -17.9% -0.6% -2.2%

Session Starts 27 mil 100,0 %

Sessions viewed an item 3,8 mil 13,9 %

Sessions added to cart 1,1 mil 4,2 %

Sessions began checkout 594 2,2 %

Sessions purchased 253 0,9 %

eCommerce Trends Change trended metric:

100
sesah cruP mmoCe latoT

75

50

25

0
17 may 18 may 19 may 20 may 21 may 22 may 23 may

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