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A STUDY ON BANKING APPLICATION

Preprint · October 2024

DOI: 10.13140/RG.2.2.22273.88167

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 A STUDY ON BANKING APPLICATION
Author: M.Praveen Assistant Professor Department of Commerce Bishop Ambrose College ,
Coimbatore
Author:L.Lovely Lourds Preethi , Assistant Professor Department of Commerce Bishop Ambrose
College, Coimbatore
Author:J.Balakrishnan , Assistant Professor Department of Commerce Bishop Ambrose College,
Coimbatore

ABSTRACT
The work will try to identify applications that would help all parties in developing
countries, from service operators to individuals in both rural and urban areas.The report will
find out whether voice and SMS services are among best ways of raising living standards in
peoples(and in that matter developing nations), considering the current situations (that is
poverty, disease and civil unrest). This in turn has created a considerable demand for
communications and the exchange of information between the city and outlying areas. For the
individual, the lack of ways to communicate with relatives and friends in other parts of the
country is a major social problem. Improving access to financial services, such as savings,
deposits, insurance and remittances, is vital to reducing poverty. Savings can help poor people to
invest in productive assets like livestock, a loan may help to expand business activities, and
insurance can provide income for a family if a breadwinner becomes sick.

INTRODUCTION
The banking system in India has played a critical role in the growth and development
of the economy. The Indian banking system has been stable without any major crisis. It is
relatively transparent in its operations and follows the internationally accepted best practices
of disclosure, asset classification and provisioning norms. During the past three decades
India's banking system has several outstanding achievements to its credit. The most important
one is its extensive reach. It is no longer confined to metropolitans or cosmopolitans in India,
but also reached even to the remote corners of the country. This is one of the main agents of
India's growth process.
The banking sector is one of the leading users of information technology worldwide.
Introduction of information technology has transformed banking system almost beyond belief
in the last decade and a half. Most of all, customers have benefited, as have the banks
themselves. There have been very significant gains in the efficiency of banks leading to
greater potential for higher profitability and consequent benefit to the economy as a whole.
With the advancement of technology and increased competition, banks are in the race of
becoming the best in the country. With an eye upon customer satisfaction policy, they are
providing best of the best services with the minimum hazards. It may also be observed that
the recent past has witnessed new concepts such as 'Anywhere Banking' and 'Any Time
Banking' being adopted by Indian banks, which are but offshoots of technology
implementation by banks. With the introduction of Automatic Teller Machine (ATM)s
customers can even go to any networked branch or networked ATMs, and carry out many
banking transactions. With e-banking, many banking activities are carried out from within the
customer's home. Such innovations have had a positive impact on customer service- besides
the benefit that is derived by banks in terms of reduced costs of operation.
Information technology has also resulted in a major attitudinal change revolutionizing
the concept relating to treatment of customers of banks; with the end of geographical
distances, banks need to treat the customer as a customer of the bank and not as a customer of
any particular branch. This is now possible because of the usage of IT on a large scale
whereby centralized data base information are possible in a bank with decentralized access.
Another option to achieve this objective is to have clustered solutions in a bank with data of
customers residing in these systems. Banks need to constantly look for innovative services
which offer customers the convenience of transacting from anywhere, at any time, and using
delivery channels that are suitable for them. These are frontiers which would add value to the
services offered to customers and at the same time act as a means for increasing the profits
for banks too.

THE BANKING SYSTEM'S DOMINANCE

Across the world, in every economy, banks and capital markets have both played a
critical role in connecting savers with investors and thereafter allocating resources among
competing users efficiently. However the relative importance of the two has varied. In
countries such as the United Kingdom, the United States and Australia, the capital market has
been the main driver of the intermediation process, while in Germany, Japan, India and a few
other countries, it is the banking system that have played a dominant role.
Despite all the commendable achievements of the capital market in India, its role in
the intermediation process continues to be far smaller than that of the banking system. The
banking system in India has been the traditional provider not only of working capital but of
term loans also. In India as well as in other emerging economies the banking system is better
equipped to protect the saving class because of its superior database about the borrowers.

IMPORTANCE OF BANK MARKETING

The success of any business including banking depends on customer satisfaction, as
customer is the king. Mahathrna Gandhi, Father of Indian Nation said, "Customer is the most
important visitor in our premises. He is not dependent on us. We are dependent on him. He is
not an interruption on our work. He is the purpose of it; He is not an outsider on our business.
He is a part of it. We are not doing him a form by sewing him. He is doing us a form by
giving us an opportunity to do so." This is applicable in both manufacturing as well as in
service industry including banking. No service sector can exist without customer. Customer
satisfaction is a critical factor for survival and growth of any banking companies and thus
fulfilling its objective of maximization of profit and growth.

RESEARCH METHODOLOGY

Research Methodology is the systematic, theoretical analysis of the methods applied

to a field of study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. Typically, it encompasses concepts such as paradigm,
theoretical model, phases and quantitative or qualitative techniques.

A methodology does not set out to provide solutions - it is, therefore, not the same as
a method. Instead, a methodology offers the theoretical underpinning for understanding
which method, set of methods, or best practices can be applied to specific case, for example,
to calculate a specific result.

OBJECTIVES
The main objectives of the present study are,
 To study the role of technology in encouraging the banking habits of the people
 To find out the level of awareness of bank customers regarding various ebanking
delivery channels
 To examine the level of adoption of various technology-driven banking channels
Research Design

The period of study was December 2017 to January 2016. The design of the study is
descriptive in nature as it accurately describes a situation with its associated variables. The
sample size chosen from study is 50 samples and they were selected using convenient
sampling method.

Data sources

While deciding about the method of data collection for the study the researcher should
keep in mind the two sources of data.

 Primary data
 Secondary data

Primary Data

The major source of the data used to carry out the analysis is primary data filed survey
method was employed to collect the primary data from 225 respondents through a well
framed questionnaire The respondents data has been collected from both primary and source.
The respondents from difference places are taken based on their demographic aspect like age,
gender, academic, qualification, designation and year of the study were selected for the study

Secondary Data

The secondary data means the data are those which have collected through the
consumers and secondary data was collected from the text books, journals, magazines,
newspaper and a few project reports.

Sample

The survey was conducted over a 3-week period at different places. Distribution of
questionnaires was carried out only during the daytime from 11 A.M. to 4 P.M. Respondents
were approached and informed about the purpose of the survey in advance before they were
given the questionnaire

Statistical Tools Used In the Dissertation

 Simple percentage analysis

 Cross tabulation
  Rank analysis
 Chi-square analysis

Simple Percentage Analysis

Percentage method refers to a specified kind which is used in making comparison

between two or more series of data. Percentage is based on descriptive relationship. It
compares the relative items. Since the percentage reduces everything to a common base and
thereby allow meaning comparison.

𝑵𝒖𝒎𝒃𝒆𝒓 𝒐𝒇 𝒓𝒆𝒔𝒑𝒐𝒏𝒅𝒆𝒏𝒕𝒔
𝑷𝒆𝒓𝒄𝒆𝒏𝒕𝒂𝒈𝒆 = 𝑻𝒐𝒕𝒂𝒍 𝒏𝒐 𝒐𝒇 𝒓𝒆𝒔𝒑𝒐𝒏𝒅𝒆𝒏𝒕𝒔 Х 𝟏𝟎𝟎

CROSS TABLE

A cross-tabulation (or cross table for short) is a table that depicts the number of times
each of the possible category combinations occurred in the sample data

RANKING METHOD

This method is used to find out the most important factor from the given factors based
on their ranks. As per this method, respondent have been asked to assign the rank for all the
factors and out of such ranking have been converted into score value. Ranking the data
involves putting the values in numerical order and then assigning new values to denote where
in the order set they fall we given the smallest values the number 1, the next largest value the
number 2, the next largest value the number 3, etc.

Chi-Square Test

Chi-square test analysis is used to analyse the extent of association between two
variables. Chi-square value is calculated by using the formula:
Where
O = observed frequency
E = expected frequency
Degree of freedom = (r-1) (c-1)
Where,r= row, c = column

TABLE 1
PERCENTAGE
 AGE
FREQUENCY PERCENTAGE
1 Less Than 24 42 84.0%
2 24-39 7 14.0%
3 40-55 1 2.0%
GENDER
1 Male 33 66.0%
2 Female 17 34.0%
OCCUPATION
1 Govt Employee 17 34.0%
2 Private Employee 6 12.0%
3 Professional 3 6.0%
4 Businss Trader 7 14.0%
5 Others 17 34.0%
MONTHLY INCOME
1 10000-20000 17 34.0%
2 20000-30000 28 56.0%
3 Above 30000 5 10.0%
BANK ACCOUNT
1 Sbi 18 36.0%
2 Canara 7 14.0%
3 Indian Bank 12 24.0%
4 Others 13 26.0%
USAGE OF BANKING APPLICATION
1 Less Than 1 Month 23 46.0%
2 1 To 6 Month 12 24.0%
3 6 To 12 Month 11 22.0%
4 More Than 1 Year 4 8.0%
VISTING THE MOBILE APPLICATION AND INTER NET
BANKING
1 Once In Month 13 26.0%
2 Weekly 7 14.0%
3 Daily 14 28.0%
4 Sometimes 16 32.0%
PROBLEM FACED BY USING BANKING APPLICATION
1 Lack of Security 7 14.0%
2 Too Difficult 24 48.0%
3 Low Facility 12 24.0%
4 Dial of Time 7 14.0%
REASONS FOR USING INTERNET BANKING
1 Convenience 15 30.0%
2 Better Rates 13 26.0%
 3 Safe And Security 6 12.0%
4 Simple To Maintain 5 10.0%
5 User Friendly 11 22.0%
PROBLEM FACED BY USING ONLINE TRANSACTION
1 Busy 19 38.0%
2 Refunding 3 6.0%
3 Tracking Transaction 28 56.0%

The calculated value of chi-square is compared with the tabulated value of chi-square
at 5% level of significance.

HO : There is a relationship between occupation and reasons for using internet banking.

TABLE.2
ASSOCIATION BETWEEN REASONS FOR USING AND OCCUPATION

REASONS FOR USING FOR USING INTERNET

BANKING
OCCUPATION TOTAL
Better Safe And Simple To User
Convenience Rates Security Maintain Friendly
Govt Employee 0 6 6 1 4 17
Private 5 0 0 1 0 6
Employee 0 0 0 3 0 3
Professional 0 7 0 0 0 7
Business Trader
10 0 0 0 7 17
Others
Total 15 13 6 5 11 50

CHI-SQUARE TABLE

TABLE
VARIABLES CHI-SQUARE DF REMARK
VALUE
OCCUPATION .692 1 0.406 ACCEPTED
Level of Satisfaction:5%
INTERPRETATION:

From the above table it has been inferred that the calculated chi-square value is
greater than the table value at the 5% level of significance .therefore hypothesis framed
stands accepted and it is concluded that there exists the close association with the occupation
and reason for using internet banking. Thus the hypothesis is accepted.

TABLE 3

USEFULNESS OF BANKING APPLICATION

RANKS
VARIBLES MEAN RANK
Fund transfer 2.61
Bill payment 1.62
Purchase 3.45
Recharging 3.56
Ticket booking 3.76

INTERPRETATION:

From the above table discussed about the usefulness of banking application with the
variables it has been inferred that ticket booking with 3.76% has ranked as the first, followed
by recharging with 3.56%has ranked secondly for useful, 3.45% in purchase as ranked as
third, fourth as fund transfer with 2.61%and fifth for bill payment with 1.62% as ranked
respectively.

CONCLUSION:

The study estimated the usefulness of the banking application used by the customer.
The consumer has used their mobile application according to their various needs and they use
the banking application in mobile that has been made them more easier and faster transaction
in the busy scheduled world. Even though they have been facing the major problems as
tracking in their transaction so the concerned banking sector should facilitate their securities
with the hacking facilities inorder to overcome from the tracks. Moreover from the study it
has been concluded that the customers have been more efficient in using the mobile
application.

REFERENCES
 Banking system's dominance-A report on Hindu Business (2007).
 S. K. Bose (2007), "Customer is the king: A managerial perspective in modern
banking scenario", Asia PasaJic Business Review, Vol. l, NO. 1, pp. 1 15, June.
  Banking systems (2006), IK International Publishing house, P.Ltd.
 K. V. Karnath (2008), "Service channels and operations management", Banking
Principles and Operations, pp. 23 1-245.
 Economic Review of Kerala Planning Commission (20 1 1 - 12). 6. Report of
National Payment Corporation of India (2012), Malayala Manorama Daily News
paper, Page 6, 15 August 20 12.
 Report of Reserve Bank of India (2012), Malayala Manorama Daily News paper,
Page 6,15 August 2012.

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