DEGREE: UCA – International Foundation Year

Module: Introduction to Creative Business and Management

Assignment Title: Business Plan

Assignment Type: Portfolio

Word Limit: 2000 words

Weighting: 70% of Portfolio

Issue Date: 02/04/2025

Plagiarism:
When submitting work for assessment, students should be aware of the InterAc-
tive/Canvas guidance and regulations in concerning plagiarism. All submissions should
be your own, original work.
. You must submit an electronic copy of your work. Your submission will be electronically
checked.

Learner declaration

I certify that the work submitted for this assignment is my own and that research
sources are fully acknowledged.

Student signature: Date:

Harvard Referencing:
The Harvard Referencing System must be used. Wikipedia, UKEssays.com or similar
websites must not be used or referenced in your work.

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Contents

Table of Contents
Contents .............................................................................................................. 2
Table of Contents ................................................................................................. 2
Assignment Title: Analysis of Business Performance ............................................... 3
Objective: ............................................................................................................ 3
Instructions: ........................................................................................................ 3
1.Introduction: .................................................................................................. 3
2.Identification:................................................................................................. 3
3.Analysis and Evaluation: ................................................................................. 3
4.Recommendations: ......................................................................................... 3
Note: ................................................................................................................... 3
Format and Submission: ....................................................................................... 3
Evaluation Criteria: ............................................................................................... 4

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Assignment Title: Analysis of Business Performance
Critically analyse the performance of a familiar business of your choice.
Objective:
The objective of this case study is to critically evaluate the performance of a selected
business, examining how effectively the company is managing its business goals.
Instructions:
. Introduction:
o Provide a brief overview of the chosen business.
o Discuss the significance of the chosen business in society.
. Identification:
o Present an overview of the company’s current situation.
o Identify and describe the strategies, significant problems, and issues
facing the management.
. Analysis and Evaluation:
o Analyse the marketing, production, management competence, and
other factors contributing to the organization’s strategic successes and
failures.
o Assess whether the firm possesses valuable resources, strengths, and
competencies, and if so, evaluate whether it is leveraging them
effectively.
o Examine if the firm’s strategy is yielding satisfactory results, and
explain the reasons for its success or failure.
o Determine whether the firm’s competitive position is strengthening or
weakening and provide reasons for your conclusion.
. Recommendations:
o Provide a set of recommendations that address all the problems and
issues identified and analyzed.
o Explain how your recommendations will resolve the identified problems.
Ensure that the company has the financial capacity to implement your
recommendations and that they are feasible in terms of acceptance by
the relevant stakeholders and the organization’s competence to execute
them.
o Avoid recommending any actions you would not be willing to undertake
if you were in the management’s position.
Note:
• Support your analysis with evidence and provide a logical basis for your
conclusions.

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 • If your analysis involves important quantitative calculations, use tables and
charts to present the data clearly and efficiently.
• Ensure that your interpretation of the evidence is reasonable and well-
founded.
Format and Submission:
• Format: PDF/Word Document
• Length: 6 pages
• References: Harvard Citation System
• Word Count: Minimum 1500 words
Evaluation Criteria:
• Relevance and Adequacy of Literature Review: 10 points
• Clarity and Feasibility: 10 points
• Originality and Organization: 10 points
• Coherence and Relevance of Suggested Recommendations: 10 points
• Significance and Implication of the Study: 20 points
• Quality of Writing and Adherence to Harvard Citation System: 10
points

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 Grading Criteria
Generic Criteria 90 - 100 80 - 89 70 - 79 60 - 69 50 - 59 40 - 49 30 - 39 0 - 29

Knowledge of contexts, Outstanding breadth Extensive knowledge Significant knowledge Confident familiarity Familiar with funda- Adequate knowledge Limited knowledge of Little or no
concepts, technologies of knowledge of fun- of fundamental con- of fundamental con- withfundamental con- mental contextual and of fundamental con- fundamental contex- knowledge offunda-
andprocesses damental contextual textual and theoreti- textual and theoreti- textual and theoreti- theoretical issues and textual and theoreti- tual and theoretical is- mental contextual
The extent to which and theoretical issues cal issues and critical cal issues andcritical cal issues and critical critical concepts cal issues andcritical sues andcritical con- and theoretical is-
knowledge isdemonstrated: andcritical concepts concepts and a widen- concepts and a widen- concepts concepts cepts sues orcritical con-
and theirrelationship ing appreciation of ing appreciation of cepts
relevant contextual or theo- to historical and con- historical and contem- historical and contem- Sound knowledge of ap- Adequate knowledge of Limited knowledge of ap-
retical issues are identified, temporary practices porary practices porary practices Thorough knowledge of propriate technologiesand appropriate technologies propriate technologiesand Little or no knowledge of
defined and described appropriate technologies processes and processes processes appropriate technologies
historical or contemporary Extensive knowledge of In depth and broadening Significant knowledge of and processes or processes
practices are identified, de- relevant and specialist knowledge of appropriate appropriate technologies
finedand described technologies and pro- technologies and pro- and processes
cesses cesses
appropriate technologies, meth-
ods and processes are identified,
defined and described
Understanding Relevant knowledge is Deep level of com- Deep level of com- Strong comprehen- Sound Surface-level com- Incomplete com- Little or no com-
through application explored and inter- prehension and ex- prehension of rel- sion ofrelevant comprehension of rel- prehension of rel- prehension of rel- prehension of rel-
of knowledge preted when propos- ploration of rele- evant knowledge knowledge in seeking evant knowledge in evant knowledge evant knowledge evant knowledge
The degree to which re- ing solutionsto pro- vant knowledge in inseeking solu- solutions to projects seeking solutions to inseeking solu- inseeking solu- inseeking solu-
searchmethods are jects and problems seeking solutions tions to projects or problems projects or problems tions to projects tions to projects tions to projects
demonstrated: which demonstrate to projects orprob- or problems or problems or problems or problems
evidence of inde- lems
Level 3

relevant knowledge and pendent thought Strong ability to apply and Sound ability to apply and Sound ability to apply Competent application of Limited ability to apply Little or no ability to apply
information is com- Outstanding ability to ana- analyse knowledge to pro- analyse knowledge to pro- knowledge to produce cre- knowledge to the produc- knowledge to produce cre- relevant knowledge to
pared, contrasted, ma- Outstanding ability to ana- lyse and synthesise duce creative practice in duce creative practice in ative practice in standard tion of creative practice in ative practice in standard produce creative practice
nipulated, translated knowledge in order to standard situations, with standard situations situations standard situations situations in standard situations
lyse and synthesise
and interpreted produce creative practice some evaluation of the re-
knowledge to produce
knowledge and information is own creative practice in in standard situations and sults
selected, analysed, synthe- standard situations and to to evaluate the results
sized and evaluated in order evaluate results
to generate creative ideas,
practices,solutions, arguments
or
hypotheses
Application of English Accomplished and flu- Relevant, accom- Relevant and accom- Strong application of Sound application of Competent applica- Rudimentary applica- Scant application of
andGrammar Skills ent application of ap- plished and fluent plished application of basicpractical lan- basicpractical and lan- tion ofpractical lan- tion of basic practical basicpractical lan-
The degree to which: propriatelanguage application oflan- language skills guage skills guage skills guage skills languageskills guage skills
skills guage skills Competent applica- Ineffective applica-
appropriate materials and tion offundamental Limited applica- tion offundamental
Highly effective ap- Strong application
mediaare selected, tested Sound application language skills tion of fundamen- language skills
Outstanding appli- Outstanding applica- plication of lan- of fundamental
and utilised to realise and of fundamental tal languageskills Little or no evidence
cation of appropri- tion oflanguage skills guageskills languageskills
present ideas and solutions ate languageskills languageskills Adequate evidence of of ability to learn in
appropriate technolo- Substantial ability to Strong ability to work beginning to develop English inde-
gies, methods and pro- Significant ability to work independently independently and Evidence of devel- as an independent Limited evidence of pendently
cesses aredemon- learn independently and use feedback to use feedback to plan opingwell as an in- Evidence of beginning learner inan English ability to learn in Eng-
strated and critically evaluate reflect critically on futuretasks effectively dependentlearner to develop as an inde- speaking environ- lish independently
transferable, professional own progress using a own progress in an in an English speaking pendent learner in an ment.
 skills are effectively demon- wide range of feed- English environment. environment. in an English speak- English speaking envi- Language skills correlate to Language skills correlate to
strated back sourcesin an Eng- ing environment. ronment. Language skills correlate to A2-A1 on CEFR assess- A1 or below on CEFR as-
self management and independ- lish speaking environ- Language skills correlate to Language skills correlate to B1 on CEFR assessments ments sessments
ent learning aredemonstrated ment. C1 on CEFR assessments B2+ on CEFR assessments Language skills correlate to Language skills correlate to
B2 on CERFR assessments B1+ on CEFR assessments
Language skills correlateto
C2 on CEFR assessments
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