DATA

ANALYTICS
MASTER COURSE
6 MONTHS OF INSTRUCTOR-LED, JOB
GUARANTEE DATA ANALYTICS COURSE

Approved By:

In Alignment With:

+91 9580 740 740 [email protected] www.iimskills.com

 COURSE HIGHLIGHTS

160+ 100%
HOURS LECTURES PLACEMENT GUARANTEE

100+ 1 MONTH
HOURS ASSIGNMENTS PAID INTERNSHIP

8+ LMS
LIVE PROJECTS LIFETIME ACCESS

10+ 9 GLOBAL
Case Studies ACCREDITED
CERTIFICATES

24*7 1:1
SUPPORT Mentorship

7+ JOB PORTAL
TOOLS COVERED EXCLUSIVE ACCESS

+91 9580 740 740 [email protected] www.iimskills.com

 JOB INTERVIEW SKILLS

While you focus on your technical skills, we ensure that you are getting industry-
ready with our interview & corporate cultural training program

LinkedIn
Mock
Profile
Interviews
Building
Preparation

Puzzles
Statistics and
Business Case Studies
in Critical Thinking Guesstimate

Problem-
Corporate Solving/Critical
Culture and
Thinking
Behavioral Skill
Guesstimate
Resume Learning
Building Hackathon How To
Learn

Communication
Skills

+91 9580 740 740 [email protected] www.iimskills.com

TOOLS COVERED

550 HIRING PARTNERS

+91 9580 740 740 [email protected] www.iimskills.com

 GET TRAINED BY INDUSTRY EXPERTS

GAURAV SETHI VANTHANA BABURAO JATIN SAHNAN

Lead Project Manager Data Scientist Data Analyst Consultant

HIRUTHIGA KASTHURI RAJESHWARI KHAIRNAR

Subject Matter Expert
Data Scientist
( AI & Business Analytics )

+91 9580 740 740 [email protected] www.iimskills.com

 PAST PLACEMENTS

MUKTI SHARMA UDAY K NEHA SHARMA

Junior Analyst Junior Analyst Intern

Data Analyst Data Analyst Data Analyst

BHAWANA S PAYAL GUPTA ANUBHAV MANDOL

Junior Analyst Intern Junior Research Analyst

Data Analyst Research Analyst Data Analyst

SHIVANSHI KUMAR RAVI PANDEY

VAIBHAV SEHGAL ROHIT SHARMA NITISH RANA

Intern Junior Analyst Junior Analyst

Junior Data Scientist Data Analyst Business Intelligence Analyst

+91 9580 740 740 [email protected] www.iimskills.com

 8 DATA ANALYTICS PROJECTS

Get 4+ Data Analytics projects, and participate in

hackathons & group assignments to master the skill

PROJECT 1 PROJECT 2

Sales Performance Relational Database and

Analysis (KPI) Dashboard Preparation
For the Given Dataset create dashboard Prepare Relational Database in SQL Server and
created on Microsoft Excel 365. Clean Data and connect with Power BI, Use Primary Keys and
use Pivot chart and Pivot table to analyse the foreign keys to establish the database. Connect
performance. Find out any trends in the sale. your SQL server with power BI. Extract and
Transform your Data using Power query editor.
Prepare basic dashboard in Power BI.

Skills required: Excel Skills required: Advanced excel,

SQL, Power BI

PROJECT 3 PROJECT 4

Retail Sales Data with Seasonal HR Analytics Employee

Trends & Marketing (Kaggle) Attrition & Performance
This dataset provides detailed insights into retail Download the Data set from Kaggle. For the given
sales, featuring a range of factors that influence main table and lookup date create a Data model
sales performance. It includes records on sales and analyse the data.
revenue, units sold, discount percentages,
marketing spend, and the impact of seasonal
trends and holidays.

Skills required: Python & Power BI Skills required: Power BI or Tableau

Also, Get 4 Notable (optional) Portfolio Building

Projects With Top MNCs Via Forage

+91 9580 740 740 [email protected] www.iimskills.com

 EXCLUSIVE BENEFITS

Monthly Webinars With Project

Hackathons
Industry Leaders Presentation Guidance

Live Doubt Weekly Group/ Corporate

1:1 Mentorship
Solving Sessions Individual Projects Behavioural Skills

+91 9580 740 740 [email protected] www.iimskills.com

DEDICATED PLACEMENT SERVICES FOR YOU

Workshops on Attend Mock

Workplace Interviews
Behaviour

Premium
Job Portal

Build A Rocking Communication

Portfolio And Aptitude
Training

+91 9580 740 740 [email protected] www.iimskills.com

OUR COURSE/ INTERNSHIP CERTIFICATIONS

4 CAPSTONE PROJECT CERTIFICATIONS

+91 9580 740 740 [email protected] www.iimskills.com

 COURSE ADVANTAGES

100% Money-Back
Easy EMI Guarantee
Pay in 12 interest-free EMI If you do not like our course,
You can claim a 100%
money return after your first
session

Certification Fee
Price includes exam and COURSE
COURSE Group Discount
certification fees for IIM SKILLS. 10% group discount on 3 or
Google & Microsoft exam fees are ADVANTAGES
ADVANTAGES more registrations
additional

Key Metrics For Job

Guarantee Job Guarantee
Mandatory participation in
Program
every group project/hackathon
1 lac + GST will be refunded if
activity provided by the trainers
you don’t get placed
and mandatory attendance of
minimum 90% is required

+91 9580 740 740 [email protected] www.iimskills.com

 AVERAGE SALARY

POSITION AVERAGE SALARY

Business Analyst INR 273K-1M

Senior Data Analyst INR 455K-2M

Data Analyst INR 346K-2M

Data Scientist INR 609K- 2M

+91 9580 740 740 [email protected] www.iimskills.com

 COURSE CURRICULUM

FOUNDATION TO DATA ANALYTICS

Introduction to Linear Algebra, Matrices Operations, Introduction to Statistics, Measures of central

tendencies, Measures of variance, Measures of frequency, What are analytics and data Science?,
Business Analytics vs. Data Analytics vs. Data Science, Common Terms in Analytics, Analytics vs. Data
warehousing, OLAP, MIS Reporting, Types of data (Structured vs. Unstructured vs. Semi-Structured),
Relevance of Analytics in industry and need of the hour, Critical success drivers, Overview of analytics
tools & their popularity, Analytics Methodology & problem-solving framework, Stages of Analytics.

DATA ANALYTICS USING SQL

Basics RDBMS Concepts

Data Types in SQL
Example of Database design
Types of relationship. (Primary key & Foreign Key)

Utilising The Object Explorer

What is SQL – A Quick Introduction
Installing MS SQL Server for Windows OS
Introduction to SQL Server Management Studio
Understanding basic Database concepts, Getting started

Data Based Objects Creation

Types of relationship (Primary key & Foreign key)
Drop & Truncate statements – Uses & Differences
Alter Table & Alter Column statements

Data Manipulation
Merging Data, Union and Union All – Use & Constraints
Intersect and Except statements
Table Joins – Inner Join, Left Join, Right Join, Full Join
Sub-queries
Optimizing your work

+91 9580 740 740 [email protected] www.iimskills.com

DATA ANALYTICS USING ADVANCED EXCEL

Introduction to Data Handling

Introduction to Excel Environment
Formatting and Conditional Formatting
Data Sorting
Filtering and Data Validation
Understanding of Name Ranges

Data Visualisation in Excel

Overview of chart types – column and bar charts‘ line and area charts, pie charts, doughnut charts, scatter plots
How to select right chart for your data
Chart formatting
Creating and customizing advance charts – thermometer charts, waterfall charts, population pyramids.

Data Manipulation using Functions

Descriptive functions: sum, count, min, max, average, counta, countblank
Logical functions: IF, and, or, not, Relational operators > >= < <= !=
Nesting of functions
Date and Time functions: today, now, month, year, day, weekday, networkdays, weeknum, time, minute, hour
Text functions: left, right, mid, find, length, replace, substitute, trim, rank, rank.avg, upper, lower, proper
Array functions: sumif, sumifs, countif, countifs, sumproduct
Use and application of lookup functions in excel: Vlookup, Hlookup
Limitations of lookup functions
Using Index, Match, Offset
concept of reverse vlookup

Data Analysis and Reporting

Data Analysis using Pivot Tables – use of row and column shelf, values and filters
Difference between data layering and cross tabulation
summary reports
advantages and limitations
Change aggregation types and summarisation
Creating groups and bins in pivot data
Concept of calculated fields, usage and limitations, Changing report layouts – Outline, compact and tabular
forms, Show and hide grand totals and subtotals
Creating summary reports using pivot tables

Overview of Dashboards
What is dashboard & Excel dashboard
Adding icons and images to dashboards
Making dashboards dynamic

Create Dashboards in Excel

Using Pivot controls
Concept of pivot cache and its use in creating interactive dashboards in excel
Pivot table design elements – concept of slicers and timelines
Designing sample dashboard using Pivot Controls
Design principles for including charts in dashboards – do’s and don’t’s

+91 9580 740 740 [email protected] www.iimskills.com

DATA ANALYTICS USING VBA

Introducing VBA
What is Logic?
What Is VBA?
Introduction to Macro Recordings, IDE

Key Components of Programming language

Essential VBA Language Elements
Keywords & Syntax
Programming statements
Variables & Data types
Comments
Operators
Working with Range Objects

How VBA Works with Excel

Working In the Visual Basic Editor
Introducing the Excel Object Model
Using the Excel Macro Recorder
VBA Sub and Function Procedures

Programming constructs in VBA

Control Structures
Looping Structures
The With- End with Block

Functions & Procedures in VBA - Modularizing your programs

Worksheet & workbook functions
Automatic Procedures and Events
Arrays

Objects & Memory Management in VBA

The NEW and SET Key words
Destroying Objects - The Nothing Keyword

Communicating with Your Users

Simple Dialog Boxes
User Form Basics
Using User Form Controls
Add-ins
Accessing Your Macros through the User Interface
Retrieve information through Excel from Access Database using VBA

Others
A look at some commonly used code snippets
Error Handling
Controlling accessibility of your code - Access specifier
Code Reusability - Adding references and components to your code

+91 9580 740 740 [email protected] www.iimskills.com

DATA ANALYTICS USING POWER BI

Introducing Power BI
Introduction to Power BI
Installing Power BI Desktop (Signup for PowerBI)
Various Options in Power BI Desktop
Views in Power BI Desktop
ETL vs ELT

Data Preparation and Modelling

Connect and Retrieve data from different sources (csv, excel, etc.)
Query editor in Power BI
Power Query for cleaning the data
Power Query Functions – Text, Date, Numeric, Power Query Conditional Columns, Clean & transform data
with Query Editor
Work with relationships and cardinality
Combining data – Merging & Appending
Types of Relationships (1:1, 1, Many:1)

Data Analysis Expressions

Introduction to DAX
Calculated tables
Columns & Measures
Time Intelligence in DAX
Frequently Used DAX functions in Real-time (Calendar Functions, Filter Functions, Information Functions,
Text Functions, Logical Functions, Math functions, etc.)
Reports Development, Introduction to work with Power BI visuals

Reports Development in Power BI

Working with Different Visuals/Charts
Formatting Options in Reports
Use a slicer to filter visualizations
Working with Filters (Page Level, Include/Exclude, Report Level, Cross report Filter)
Download & use Custom Visuals from the gallery
Add an R or Python visual
Work with key performance indicators

+91 9580 740 740 [email protected] www.iimskills.com

DATA ANALYTICS USING PYTHON

Python Essentials (Core)

Overview of Python – Starting with Python
Why Python for data science?
Anaconda vs. Python
Introduction to installation of Python
Introduction to Python IDE’s (Jupyter, Ipython)
Concept of Packages – Important packages
Installing & loading Packages & Name Spaces
Data Types & Data objects/structures (strings, Tuples, Lists, Dictionaries)
List and Dictionary Comprehensions
Variable & Value Labels – Date & Time Values
Basic Operations – Mathematical/string/date
Control flow & conditional statements
Debugging & Code profiling
Python Built-in Functions (Text, Numeric, Date)
User defined functions – Lambda functions
Concept of apply functions
Python – Objects – OOPs concepts
How to create & call class and modules?

Overview of Pandas
What is pandas
its functions & methods
Pandas Data Structures (Series & Data Frames)
Creating Data Structures (Data import – reading into pandas)

Operations With NumPy (Numerical Python)

What is NumPy?
Overview of functions & methods in NumPy
Data structures in NumPy
Creating arrays and initializing
Reading arrays from files
Special initializing functions
Slicing and indexing
Reshaping arrays
Combining arrays
NumPy Maths

+91 9580 740 740 [email protected] www.iimskills.com

Data Cleaning and Transformation
Understand the data
Sub Setting / Filtering / Slicing Data
Using [] brackets
Using indexing or referring with column names/rows
Using functions
Dropping rows & columns
Mutation of table (Adding/deleting columns)
Renaming columns or rows
Sorting (by data/values, index)
By one column or multiple columns
Ascending or Descending
Type conversions
Setting index
Handling duplicates /missing/Outliers
Creating dummies from categorical data (using get_dummies())
Applying functions to all the variables in a data frame (broadcasting)

Data Visualization with Python

Introduction to Data Visualization
Plotting with Matplotlib
Plotting with Seaborn
Visualizing geospatial Data (Folium Package – Maps with Marker)
Waffle Charts
WordCloud
Regression Plots

Data Analysis using Python

Exploratory data analysis
Descriptive statistics
Frequency Tables,
and summarization
Uni-variate Analysis (Distribution of data & Graphical Analysis)
Bi-Variate Analysis (Cross Tabs, Distributions & Relationships, Graphical Analysis)
Linear Regression using SkLearn
Accuracy Metrics (RMSE & MSE)
Text Cleaning using Regex
Sentiment Analysis using TextBlob

+91 9580 740 740 [email protected] www.iimskills.com

R FOR DATA ANALYTICS

Data Importing/Exporting
Introduction R/R-Studio – GUI
Concept of Packages – Useful Packages (Base & Other packages)
Data Structure & Data Types (Vectors, Matrices, Factors, Data frames, and Lists)
Importing Data from various sources
Exporting Data to various formats
Viewing Data (Viewing partial data and full data)
Variable & Value Labels – Date Values

Data Manipulation
Creating New Variables (Calculations & Binning)
Dummy variable creation
Applying transformations
Handling duplicates/missing data
Sorting and Filtering
Sub-setting (Rows/Columns)
Appending (Row/column appending)
Merging/Joining (Left, right, inner, full, outer)
Data type conversions
Renaming & Reshaping
Control Structures (if, if else)
Loops (Conditional, iterative loops)
Aggregation/Summarization

Data Analysis using R

Introduction to exploratory data analysis
Descriptive statistics
Frequency Tables
and summarization
Uni-variate Analysis (Distribution of data)
Bivariate Analysis (Cross Tabs, Distributions & Relationships)

Data Visualization with R

Basic Visualization Tools
Bar Charts/Histograms/Pie Charts
Scatter Plots
Line Plots and Regression Plots
Word Clouds
Box Plots
Visualization using ggplot

Statistical Methods & Hypothesis Testing using R

Descriptive vs. Inferential Statistics, What is a probability distribution?
Important distributions (discrete & continuous distributions)
Deep dive of normal distributions and properties (Central Limit Theorem)
Concept of Hypothesis Testing
Statistical Methods – Z/T-Tests, ANOVA, Correlation and Chi-square

Linear Regression using R

Introduction – Applications
Assumptions of Linear Regression
Building Linear Regression Model
Understanding standard metrics
Interpretation of Results

+91 9580 740 740 [email protected] www.iimskills.com

DATA ANALYTICS USING TABLEAU

Introduction to Tableau
What is Tableau?
Tableau Architecture
Connecting to Data & Introduction to data source concepts
Understanding the Tableau workspace
Dimensions and Measures
Data Types & Default Properties
Shelves & Marks Card
Using Show Me
Saving and Sharing your work-overview

Data Handling & Summaries

Date Aggregations and Date parts
Cross tab & Tabular charts
Totals & Subtotals
Different Types of Charts and visualizations
Creating Filters and Parameters
Individual Axes, Blended Axes, Dual Axes & Combination chart
Trend Lines, Reference Lines, Forecasting
Creating Dashboards and Data Stories

Building Maps
Explain latitude and longitude
Default location/Edit locations
Building geographical maps

Table Calculations
Percent of Total, Running / Cumulative calculations
Introduction to LOD (Level of Detail) Expressions
User applications of Table calculations

Calculated Field
Basic Functions (String, Date, Numbers, etc)
Usage of Logical conditions

DATA ANALYTICS USING ALTERYX

Overview of the alteryx course and fundamental concepts, using the select tool to rename fields, change
the data type, understanding the user environment and alteryx settings, remove from data set,
understanding alteryx designer, connect to data sources, alteryx designer interface, set data field types,
user and workflow settings, remove and rename fields, filtering data/data processing, blending/join data
from different sources, filtering using string data, find customer with 10 or more transactions, input data,
dynamic rename, text to columns, transpose, identify common data fields, see how all records fit the
filter, data cleansing, impute values, random sample.

+91 9580 740 740 [email protected] www.iimskills.com

 COURSE TIMINGS

WEEKDAY BATCH WEEKEND BATCH

8:00 PM - 10:00 PM IST 10:00 AM - 1:00 PM IST

Tuesday, Wednesday Saturday and

and Thursday Sunday

COURSE FEE

SELF PACED PROGRAM JOB ASSIST PROGRAM JOB GUARANTEE PROGRAM

One Year LMS Access Lifetime LMS Access Lifetime LMS Access

Job Support Job Support Job Guarantee

Placement Portal Access Placement Portal Access Placement Portal Access

Mentorship Weekly Group Doubt Solving 1:1 Mentorship

LinkedIn Profile Optimization LinkedIn Profile Optimization LinkedIn Profile Optimization

Mock Interview Preparation Mock Interview Preparation Mock Interview Preparation

Internship Paid Internship Paid Internship

Access to Interview Prep Training Access to Interview Prep Training Access to Interview Prep Training
Global Placement Support Global Placement Support Global Placement Guarantee
Hackathons Hackathons Hackathons
WhatsApp Group WhatsApp Group WhatsApp Group
Work From Home Work From Home Work From Home
Social Media Training For Social Media Training For Social Media Training For
Personal Branding Personal Branding Personal Branding

INR 24,900 + 18% GST INR 49,900 + 18% GST INR 1,49,900 + 18% GST

ENROL NOW ENROL NOW ENROL NOW

HEAD OFFICE: IIM SKILLS, 308, 3rd Floor, BRANCH OFFICE: IIM SKILLS, Ofis Square Tower,
HB Twin Tower, Netaji Subhash Place, First Floor A-1, Near Sector-16, Block A, Noida
Pitam Pura, Delhi-110034 Sector 3, Noida, Uttar Pradesh-201301

+91 9580 740 740 [email protected] www.iimskills.com