EMERGING TRENDS IN STRATEGIC MANAGEMENT

Digital Transformation 4.​ Digital Leaders:​

​
Digital transformation is the deep use of Companies that do this well
technology to improve how a business launch new products faster,
operates. It’s not just about new tools, manage costs better, and
it’s about changing the way people work, outperform competitors.
serve customers, and make decisions.
Example:​
1.​ Core Idea:​ ​ A bank going digital might:
​
Use digital tech (like AI, cloud, ●​ Let customers open
automation) to create new ways accounts via app
of doing business and stay ●​ Use chatbots for 24/7
competitive.​ support
●​ Analyze user data to offer
2.​ Why It Matters:​ better financial tips​

○​ Helps companies grow

faster Technology Driven Strategies
○​ Reduces operating costs
Why is it Important?
○​ Improves customer service
○​ Enables quick adaptation Developing this strategy ensures
to changes​ a coordinated effort toward key business
goals. Without a clear plan, digital
3.​ 3 Main Pillars of Transformation:​ initiatives may lack direction and fail to
deliver meaningful results.
○​ Customer Experience:
Making things faster and Who Should Be Involved?
easier for customers
○​ Operations: Streamlining 1.​ C-suite Executives: Provide
internal processes vision and align digital efforts with
○​ Culture & Leadership: long-term goals.
Encouraging innovation 2.​ Digital Transformation
and flexibility​ Leaders: Dedicated individuals
or teams to oversee the process.​
 3.​ Cross-functional Teams: 5.​ Seek Out Partners and Expertise​
Representatives from various ​ Collaborate with external
departments to ensure partners who can provide
organization-wide collaboration. technological support and
4.​ Trusted Partners: External industry expertise.​
experts to support technology
implementation and offer industry 6.​ Gather Feedback and Refine​
insights.​ ​ Continuously collect input
from stakeholders and adjust the
strategy as needed to address
7 Key Steps to Develop Your Digital challenges and seize new
Transformation Strategy: opportunities.​
1.​ Align on the ‘Why’​
7.​ Scale and Transform​
​ Start by identifying clear
​ Once initial projects show
business needs and goals.
success, expand digital initiatives
Understand why digital
across the organization to drive
transformation is necessary for
broader transformation.​
your organization.​

2.​ Prepare for Culture Change​ Agile Strategy Development in

​ Recognize that change Dynamic Environments
impacts company culture. Foster
an environment open to What is Agile Strategy?
innovation, collaboration, and
adaptability.​ -​ Application of agile principles
(from software development) to
3.​ Start Small but Strategic​ strategic planning.
​ Begin with pilot projects -​ Focus on flexibility, adaptability,
that address specific challenges. rapid iteration, and continuous
This approach allows for feedback for quick responses to
manageable implementation and changes.
demonstrates value early on.​ -​ Enables organizations to respond
quickly to changes in the
4.​ Map Out Technology environment.
Implementation​
​ Plan how and where digital
technologies will be integrated.
Ensure they align with business
objectives and processes.​
Key Features Ethical Considerations and
Governance in Strategy
-​ Shorter Cycles: Strategy is
revised in short intervals ​
(quarterly/biannually). - the moral and ethical principles that
-​ Cross-functional Collaboration: guide decision-making and behavior in
Involves collaboration across business practices, ensuring that
departments. actions and decisions align with
-​ Customer-Centric: Continuously business ethics and stakeholder
integrates customer feedback. expectations.
-​ Experimentation: Test and learn
approach, scaling successful Ethical Principles
ideas. Principle What it means
-​ Decentralized
Decision-Making: Empower Egoism Serve self-interest
teams to make quick decisions. without harming
others
Importance in Dynamic Environments
Utilitarianism Maximize overall
good for society
Agile strategies help organizations:
Duties & Rights Uphold dignity
-​ Stay competitive by responding and moral rules
faster than competitors.
-​ Manage risk through continuous Justice Ensure fairness,
monitoring and adjustments. especially to the
vulnerable
-​ Capture opportunities as they
arise. Efficiency Profit within
-​ Alignment teams around evolving ethical/legal limits
priorities.
Challenges toward Ethical and Moral
Real-World Examples Principles

-​ Tech companies (Google, ●​ Small Sins Allowed (SSA)

Amazon) adjust strategies based -​ Minor unethical acts
on real-time data. normalized over time.
-​ Startups use agile methods to ●​ Line of Impunity (LoI)
pivot based on customer -​ Perception that leaders
feedback. are above ethical rules.
-​ Corporations also adopt agile
strategies for efficiency and
adaptability.
Ethics Cube Model​ Addressing Ethical Challenges
​ Conflicts between professional, Strategically
personal, and social ethics create
dilemmas. Intensity Ethical Handling
Method
Component Description
Low Application of both
Standards and norms morals and ethics on a
governing behavior personal level
Professional within a specific
Medium Policies and procedures
Ethics profession or
workplace. High Ethical training and
reminders
Values and moral
Family Ethics principles instilled Very High Group consensus and
through family ethical consultation
upbringing.

Informal norms and ​

Everyday values guiding daily Strategic Guidelines for Ethical
Ethics interactions and Governance
decisions.
●​ Ethics must be embedded from
Individual goals and
Personal motivations that may the start of strategy
Interests conflict with implementation.
professional ethics. ●​ Align goals with public trust and
stakeholder needs.
Loyalty to specific ●​ Eliminate tolerance for minor
Allegiances groups, such as
misconduct.
colleagues or teams.
●​ Foster a speak-up culture and
Situational factors accountability.
Opportunity that can lead to ●​ Reinforce values through training,
ethical dilemmas leadership, and example.