Unit - 1
Unit - 1
Fundamentals of Economics
Introduction:
Business Economics is playing an important role in our daily economic life and
business practices. In actual practice different types of business are existing and run by
people so study of Business Economics becomes very useful for businessmen. Since the
emergence of economic reforms in Indian economy the whole economic scenario regarding
the business is changed.
Various new types of businesses are emerged, while taking the business decisions
businessmen are using economic tools. Economic theories, economic principles, economic
laws, equations economic concepts are used for decision making. On this ground students of
commerce should know the importance of basic theories in actual business application.
Hence the introduction of Business Economics becomes important to the students.
In 1951 Joel Dean published a book entitled "Business Economics." The the subject
Business Economics has gained popularity. Business Economics reveals that how economic
analysis is used to formulate the economic policies in respect to the business firms.
Principles of Economics
Introduction:
Managerial Economics is both conceptual and metrical. Before the substantive decision
problems which fall within the purview of managerial economics are discussed, it is useful to
identify and understand some of the basic concepts underlying the subject. The contribution
of economics to business economics lies in certain principles which are basic to economics.
There are six basic principles of managerial economics. They are:
4. Equi-Marginal Concept:
One of the widest known principles of economics is the equi-marginal principle. The
principle states that an input should be allocated so that value added by the last unit is the
same in all cases. This generalisation is popularly called the equi-marginal.
Let us assume a case in which the firm has 100 unit of labour at its disposal. And the firm is
involved in five activities viz., А, В, C, D and E. The firm can increase any one of these
activities by employing more labour but only at the cost i.e., sacrifice of other activities.
5. Discounting Concept:
This concept is an extension of the concept of time perspective. Since future is unknown and
incalculable, there is lot of risk and uncertainty in future. Everyone knows that a rupee today
is worth more than a rupee will be two years from now. The concept of discounting is found
most useful in business economics in decision problems pertaining to investment planning or
capital budgeting.
The formula of computing the present value is given below:
V = A/1+I where:
V = Present value
A = Amount invested
i = Rate of interest
Conclusion: The managerial economists have tried to take account of uncertainty with the
help of subjective probability. The probabilistic treatment of uncertainty requires formulation
of definite subjective expectations about cost, revenue and the environment. The probabilities
of future events are influenced by the time horizon, the risk attitude and the rate of change of
the environment.
According to 'McNair and Meriam' defined it as "Business Economics consists of the use of
Economic modes of thought to analyse business situations."
In the words of Spencer and Seigelman, “Business Economics isthe integration of economic
theory with business practice for the purpose of facilitating decision making and forward
planning by management.”
According to Davis and Chang, “Business economics applies the principles and methods of
economics to analyze problems faced by management of a business, or other types of
organizations and to help find solutions that advance the best interests of such organization.”
From the aforementioned definitions, it can be concluded that Business economics is
a link between two disciplines, which are management and economics. The management
discipline focuses on a number of principles that aid the decision-making process of
organisations.
1. Unpredictable
Because economic activities are based on human behaviours, it is prone to errors. The
combined process of producing, distributing and consuming goods and the rendering of
services is connected to human activities which could sometimes be unpredictable.
2. Non-replicable
Most times predicting market behaviours is not easy. That’s why using the same method over
and over again would not work as there is no specific solution that could meet up with what
earlier happened in the market.
3. No Unified Solution
In trying to address an economic situation in the country, different economic managers will
be tasked with coming up with the solutions. Even when they work together, they can hardly
come up with the same conclusions. So their predictions about how the market will react to
the problems may not work as expected.
5. Inaccurate Conclusion
Most theories often put forward by economic experts to forecast future policies that
sometimes contradict one another.
The Economic Problem
All societies face the economic problem, which is the problem of how to make the best use of
limited, or scarce, resources. The economic problem exists because, although the needs and
wants of people are endless, the resources available to satisfy needs and wants are limited.
The basic problem of an economy deals with the needs and wants of a man being unlimited
and the resources are scarce. The resources include the factors of production that are land,
labour, capital and entrepreneurship.
Economics is the social science that studies how people use their scarce resources to satisfy
unlimited needs and wants. From a teenager to a homemaker and then to a businessman all
face the same issue of how to spend their income to attain maximum satisfaction.
Scarcity
The purpose of production is to satisfy one’s want but as the resources are limited, not
enough output is available to fulfil every man’s want. This explains that human wants are
unlimited which are not fulfilled by the limited resources as stated by the Law of scarcity.
The demand is high as compared to the supply, and due to insufficient resources satisfaction
is not achieved. To overcome this, the choice is made available to man to allocate their
resources in such a way that maximum satisfaction can be achieved.
Choices
Scarcity gives rise to the economic problem of choice. As there are limited resources, the
choice is given to decide what one wishes to get by sacrificing one of its demand. When the
choice is made there is sacrifice involved in it. The decision to consume a product also means
a decision to not consume another. One product can only be consumed by giving up
something in exchange. Opportunity Cost refers to the cost of sacrifice that is done to choose
the next best alternative.
Opportunity cost are two fundamental concepts in economics. Given that resources are
limited, producers and consumers have to make choices between competing alternatives.
Incorporates elements of Macro Analysis: A business unit does not operate in a vacuum. It is
affected by the external environment of the economy in which it operates such as, the general
price level, income and employment levels in the economy and government policies with
respect to taxation, interest rates, exchange rates, industries, prices, distribution, wages and
regulation of monopolies. All these are components of Macroeconomics. A business manager
must be acquainted with these and other macroeconomic variables, present as well as future,
which may influence his business environment.
Business Economics is an art: it involves practical application of rules and principles for the
attainment of set objectives.
Use of Theory of Markets and Private Enterprises: Business Economics largely uses the
theory of markets and private enterprise. It uses the theory of the firm and resource allocation
in the backdrop of a private enterprise economy.
5. Capital Management.
Capital Management
These various aspects are also considered to be comprising the subject matter of business
economic.
Demand analysis and forecasting provided the essential basis for business planning and
occupies a strategic place in Business economic. The main topics covered are: Demand
Determinants, Demand Distinctions and Demand Forecasting.
2. Cost and Production Analysis: A study of economic costs, combined with the data drawn
from the firm’s accounting records, can yield significant cost estimates which are useful for
management decisions. An element of cost uncertainty exists because all the factors
determining costs are not known and controllable. Discovering economic costs and the ability
to measure them are the necessary steps for more effective profit planning, cost control and
sound pricing practices.
Production analysis is narrower, in scope than cost analysis. Production analysis frequently
proceeds in physical terms while cost analysis proceeds in monetary terms. The main topics
covered under cost and production analysis are: Cost concepts and classification, Cost-output
Relationships, Economics and Dis-economics of scale, Production function and Cost control.
4. Profit Management: Business firms are generally organised for purpose of making profits
and in the long run profits earned are taken as an important measure of the firm’s success. If
knowledge about the future were perfect, profit analysis would have been a very easy task.
However, in a world of uncertainty, expectations are not always realised so that profit
planning and measurement constitute a difficult area of business economic. The important
aspects covered under this area are:
Nature and Measurement of profit, Profit policies and Technique of Profit Planning like
Break-Even Analysis.
5. Capital Management: Among the various types business problems, the most complex and
troublesome for the business manager are those relating to a firm’s capital investments.
Relatively large sums are involved and the problems are so complex that their solution
requires considerable time and labour. Often the decision involving capital management are
taken by the top management.
Briefly Capital management implies planning and control of capital expenditure. The main
topics dealt with are: Cost of capital Rate of Return and Selection of Projects.
Conclusion: The various aspects outlined above represent major uncertainties which a
business firm has to reckon with viz., demand uncertainty, cost uncertainty, price uncertainty,
profit uncertainty and capital uncertainty. We can therefore, conclude that the subject matter
of business economic consists of applying economic principles and concepts to dea1 with
various uncertainties faced by a business firm.
When the scientific methods are applied to economic phenomena and scarcity related issues,
it is positive economics. Statements based on positive economics considers what’s actually
occurring in the economy. It helps the policy makers to decide whether the proposed action,
will be able to fulfil our objectives or not. In this way, they accept or reject the statements.
Normative Economics suggests how the economy ought to operate. It is also known as policy
economics, as it takes into account individual opinions and preferences. Hence, the
statements can neither be proven right nor wrong.
BASIS FOR
POSITIVE ECONOMICS NORMATIVE ECONOMICS
COMPARISON
A branch of economics based A branch of economics based on
Meaning on data and facts is positive values, opinions and judgement is
economics. normative economics.
Nature Descriptive Prescriptive
Analyses cause and effect
What it does? Passes value judgement.
relationship.
Perspective Objective Subjective
Study of What actually is What ought to be
Statements can be tested using
Testing Statements cannot be tested.
scientific methods.
It clearly describes economic It provides solution for the economic
Economic issues
issue. issue, based on value.
BASIS FOR
MICROECONOMICS MACROECONOMICS
COMPARISON
The branch of economics that The branch of economics that studies
studies the behavior of an the behavior of the whole economy,
Meaning
individual consumer, firm, family (both national and international) is
is known as Microeconomics. known as Macroeconomics.
Deals with Individual economic variables Aggregate economic variables
Business Applied to operational or internal
Environment and external issues
Application issues
Aggregate Demand and Aggregate
Tools Demand and Supply
Supply
It assumes that all macro-economic It assumes that all micro-economic
Assumption
variables are constant. variables are constant.
Theory of Product Pricing, Theory Theory of National Income, Aggregate
Concerned with of Factor Pricing, Theory of Consumption, Theory of General Price
Economic Welfare. Level, Economic Growth.
Covers various issues like demand,
Covers various issues like, national
supply, product pricing, factor
Scope income, general price level,
pricing, production, consumption,
distribution, employment, money etc.
economic welfare, etc.
Helpful in determining the prices Maintains stability in the general price
of a product along with the prices level and resolves the major problems
Importance of factors of production (land, of the economy like inflation,
labor, capital, entrepreneur etc.) deflation, reflation, unemployment and
within the economy. poverty as a whole.
Limitations It is based on unrealistic It has been analyzed that 'Fallacy of
Composition' involves, which
assumptions, i.e. In
sometimes doesn't proves true because
microeconomics it is assumed that
it is possible that what is true for
there is a full employment in the
aggregate may not be true for
society which is not at all possible.
individuals too.
The basic economic activities of life are production, distribution, and disposition of goods
and services. A society will be facing scarcity of resources during the time of fulfilment of
these activities. Scarcity is evident, due to the availability of limited resources, and human
needs having no limit. This variation between the supply and demand leads to the formation
of central problems of an economy.
What to produce?
It is one of the central problems in an economy. It is related to the type and quantity of goods
and services that need to be produced.
Since resources are in limited quantities, producing more of one good will result in less
production of the other.
How to produce?
This aspect deals with the process or technique by which the goods and services can be
produced. Generally, there are two techniques of production:
1. Labour intensive techniques
2. Capital intensive techniques
The choice of technique for production depends on the availability of the resource in that
nation, hence resource allocation becomes a challenge.
For whom to produce?
This problem deals with determining the final consumers of the goods produced. As
resources are scarce in an economy, it becomes difficult to cater to all sections of the society.
It leads to a problem of choice in an economy as a good that may be in demand among one
section, may not be in demand for another section of the society.
Such a situation arises due to the difference in income distribution among the population,
which causes a change in buying behaviour.
Since human wants are unlimited and the means to satisfy them are limited, every society is
faced with the fundamental problem of choosing and allocating its scarce resources among
alternative uses. The production possibility curve or frontier is an analytical tool which is
used to illustrate and explain this problem of choice.
Assumptions:
(1) Only two goods X (consumer goods) and Y (capital goods) are produced in
different proportions in the economy.
(2) The same resources can be used to produce either or both of the two goods and can
be shifted freely between them.
(3) The supplies of factors are fixed. But they can be re-allocated for the production of
the two goods within limits.
(4) The production techniques are given and constant.
(5) The economy’s resources are fully employed and technically efficient.
(6) The time period is short.
Explanation:
Given these assumptions, we construct a hypothetical production possibility schedule of such
an economy in Table 5.1.
In this schedule, P and P1 are such possibilities in which the economy can produce either 250
units of Y or 250 units of X with given quantities of factors. But the assumption is that the
economy should produce both the goods. There are many possibilities to produce the two
goods. Such possibilities are В, С and D.
The economy can produce 100 units of X and 230 units of Y in possibility B; 150 units of X
and 200 units of Y in possibility C; and 200 units of X and 150 units of Y in possibility D.
The production possibility schedule shows that when the economy produces more units of X,
it produces less units of Y successively.
In other words, the economy withdraws the given quantities of factors from the production of
Y and uses them in producing more of X. For example, to reach the possibility С from B, the
economy produces 50 units more of X and sacrifices 30 units of Y; whereas in possibility D
for the same units of X, it sacrifices 50 units of Y.
Table 5.1 is represented diagrammatically in Figure 5.6. Units of good X are measured
horizontally and that of Y on the vertical axis. The concave curve PP 1 depicts the various
possible combinations of the two goods, P, В, C, D and P 1. This is the production possibility
curve which is also known as the transformation
curve or production possibility frontier. Each
production possibility curve is the locus of output
combinations which can be obtained from given
quantities of factors or inputs.
Again, all possibility combinations lying on the production possibility curve (such as В, С
and D) show the combinations of the two goods that can be produced by the existing
resources and technology of the society. Such combinations are said to be “technologically
efficient”.
Any combination lying inside the production possibility curve, such as R in Figure 5.6,
implies that the society is not using its existing resources fully. Such a combination is said to
be “technologically inefficient”. Any combination lying outside the production-possibility
frontier, such as K, implies that the economy does not possess sufficient resources to produce
this combination. It is said to be “technologically infeasible or unobtainable”.
The production possibility curve is of much importance in explaining some of the basic facts
of human life like the problems of unemployment, of
technological progress, of economic growth, and of
economic efficiency.
(1) Unemployment:
If we were to relax the assumption of full employment
of resources, we can know the level of unemployment of
resources in the economy. Such a situation is depicted in
Figure 5.7 where the curve PP depicts substantial
unemployment in the economy.” It implies either idle resources or inefficient use of resources
within the economy. The economy can attain the full employment level P 1P1 by utilising its
resources fully and efficiently.
At the level of full-employment the economy can have more of capital goods at point B, or
more of consumer goods at point C, or more of both the goods at point D.
(3) Economic Growth: By relaxing the assumptions of the fixed supply of resources and of
short period, the production possibility curve helps us in explaining how an economy grows.
The supplies of resources like land, labour, capital and
entrepreneurial ability are fixed only in the short run.
Development being a continuous and long run process,
these resources change over time and shift the production
possibility curve outwards as shown in Fig. 5.11. If the
economy is stagnant at, say point 5, economic growth
will shift it to point A on the production possibility curve
PP, and a further increase in the resources may shift the
production possibility curve towards the right to P 1P1 The
economy will produce at point C. Why point С? Because when there is economic growth, the
economy will have larger quantities of both consumer and capital goods than before.
Opportunity Cost
When we decide to do one thing, we are deciding not to do something else. To ensure that we
make the right decisions, it is important that we consider the alternatives, particularly the best
alternative. Opportunity Cost is the cost of a decision in terms of the best alternative given up
to achieve it. F
In deciding what to produce, private sector firms will tend to choose the option which will
give them the maximum profit. They will also take into account, the demand for different
products and the cost of producing those products.