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Munson’s Pickles and Preserves Farm, with a rich history of crop and honey production, is exploring expansion into flowers and plants to meet local demand. They are considering either building a greenhouse on adjacent land or outsourcing to farms in various planting zones to minimize costs. The farm aims to identify popular flowers and native plants to enhance their offerings and continue their commitment to excellent customer service.

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21 views6 pages

Project1_SolutionFile

Munson’s Pickles and Preserves Farm, with a rich history of crop and honey production, is exploring expansion into flowers and plants to meet local demand. They are considering either building a greenhouse on adjacent land or outsourcing to farms in various planting zones to minimize costs. The farm aims to identify popular flowers and native plants to enhance their offerings and continue their commitment to excellent customer service.

Uploaded by

goutam.kumar12217
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Munson’s Pickles and Preserves Farm

Proposal Plan
Table of Contents
Background___________________________________________________________________________3
Proposal Overview_____________________________________________________________________3
Identified Plants and Flowers___________________________________________________________3
Greenhouse Option___________________________________________________________________5
Outsourcing Option___________________________________________________________________5
Summary_____________________________________________________________________________6
Background
The Munsons have been raising crops and honeybees on their farm since the mid-1800s. Twenty years
ago, the family planted a few rows of sweet corn alongside the road to see how the crop would yield.
The few rows flourished and produced more corn than expected. As a result, the family decided to put a
sign along the road and sell the extra corn to neighbors passing by the farm. Eventually, other
vegetables were added to the garden which increased community interest. As the farm grew, the family
decided to try their luck at preserving. Soon, Munson’s was selling pickles and preserves prepared from
the fresh produce. These quickly became a fan favorite among neighbors and the community.

Today, the farm grows over 100 acres of fresh vegetables and maintains 40 hives of honeybees. A
variety of venues and markets around the community sell the produce and honey. Recently, the farm
has ventured into new opportunities for selling wholesome food, as well as opening their doors to
events offering farm fun.

Munson’s employs 20 field and processing employees and welcomes the help of dozens of volunteers.
Volunteers help with everything from planting and harvesting to assisting customers in the Pickles and
Preserves Garden Shop. Munson’s has a few veteran volunteers who manage the behind-the-scenes
business details and host the popular educational farm tours and field trips.

The Munson’s Pickles and Preserves Farm is now investigating new agricultural ventures and expansion.
Market research has begun based on current customer preferences and discussions with other local
producers. Current data shows that plant nurseries are under-represented locally.

Proposal Overview
Munson’s would like to expand the farm to include flowers and plants. To be successful, Munson’s will
determine which flowers and plants are in the greatest demand and focus on providing enough of these
plants to fulfill customer needs. The farm will explore popular flowers from around the world as well as
plants that are native to the area. To maximize profit, Munson’s is examining whether to build and
manage a greenhouse at their main farm in Edison, Washington, or outsource to farms across various
planting zones in the United States.

Identified Plants and Flowers

Popular Flowers by Region

Region Flower
Afghanistan Tulip
Australia Golden Wattle
Popular Flowers by Region

Region Flower
Bangladesh Shapla
Bhutan Blue poppy
Cambodia Rumduol
Chile Copihue
China Peony
Cook Islands Tiaré Flower
Switzerland Persian Poppy
England Tudor rose
Estonia Cornflower
Finland Lily of the Valley
Iceland Mountain avens
India Lotus
Iran Persian pearl
Kashmiristan Rhododendron
Malaysia Chinese hibiscus
Maldives Pink rose
Nepal Rhododendron
Pakistan Poet's Jasmine
Norway Palestinian poppy
Samoa Red ginger
Singapore Orchid
South Africa Protea
South Korea Rose of Sharon
Sri Lanka Water lily
United States Rose

Native Plants

 Miniature Hollyhock
 Alpine Strawberry

 Broadleaf Lupine

 Camassia

 Tuft Hairgrass

 Fireweed

 Oregon Grapeholly

 Shooting Star

 Broadleaf Sedum

 Goatsbeard

Greenhouse Option

Munson’s does not have additional farmland to dedicate to the expansion of building a greenhouse.
However, a parcel of land is available for purchase adjacent to their current farm. The seller has offered
a full purchase price offer, a lease purchase offer, or a profit-sharing offer. If they choose to purchase
the land, Munson’s will need to determine the initial cost of building the greenhouse as well as the
ongoing cost of maintaining, operating, and staffing.

Outsourcing Option

To minimize the initial cost of expansion, Munson’s is considering outsourcing to various farms in
multiple planting zones. To fully consider this option, Munson’s needs to determine the cost to lease the
land and resources from the regional farms. In addition, shipping costs will need to be calculated. The
best outsourcing options for Munson’s are listed below.

Zone 3- Harlem, Montana Zone 7- Kennewick, Washington

Zone 4- Casper, Wyoming Zone 8- Edison, Washington

Zone 5- Lamar, Colorado Zone 9- Gold Beach, Oregon

Zone 6- Christmas Valley, Oregon

The list consists of farms in close proximity to Munson’s farm to reduce shipping costs. Additional
regions will be explored if the opportunity arises.
Summary
Munson’s Pickles and Preserves Farm has established a respected, well-known reputation throughout
many locations in the United States of America. The passion for providing excellent customer service
coupled with their love of nature has provided the farm with the opportunity to expand their business.

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