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Marketing BBA India Notes

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13 views1 page

Marketing BBA India Notes

Uploaded by

agarwalnaman445
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Marketing BBA India Notes

1. Definition of Marketing:

- The activity of promoting and selling products or services, including market research and advertising.

2. Marketing Mix (4Ps):

- Product, Price, Place, Promotion

3. Consumer Behavior:

- Understanding buying behavior of customers

4. Market Segmentation:

- Demographic, Geographic, Psychographic, Behavioral

5. Branding:

- Building brand awareness, brand loyalty

6. Digital vs Traditional Marketing:

- Digital: Online channels

- Traditional: Print, TV, Radio

7. Indian Marketing Environment:

- Growing internet penetration

- Rural vs Urban markets

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