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Ex 4

The Local Authority and Doris are identified as key stakeholders with significant power and interest in the EcoDrive project, making their support essential for success. Secondary stakeholders, such as Supermarket Sponsors and Council Members, hold power but have lower interest, requiring satisfaction to maintain long-term support. Elderly Passengers and Volunteer Drivers, while vital for daily operations, have limited influence and should be kept informed.

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5 views2 pages

Ex 4

The Local Authority and Doris are identified as key stakeholders with significant power and interest in the EcoDrive project, making their support essential for success. Secondary stakeholders, such as Supermarket Sponsors and Council Members, hold power but have lower interest, requiring satisfaction to maintain long-term support. Elderly Passengers and Volunteer Drivers, while vital for daily operations, have limited influence and should be kept informed.

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tmibui2000
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We take content rights seriously. If you suspect this is your content, claim it here.
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Key Stakeholders:

 Local Authority (Power: 4, Interest: 5):


o The local authority holds substantial power over the EcoDrive project since they
fund it and handle overall management. They have high interest due to the public
nature of the service. Their total score (26) makes them a crucial stakeholder, as
any change in their involvement could significantly affect the project.
o Doris (Part-time Worker) (Power: 4, Interest: 4, Total: 25):
o Despite working part-time, Doris plays a vital role in the day-to-day operations,
managing the schedule and maintaining the vehicles. Her high interest and
moderate power (due to her influence on logistics) make her a key player. Any
disruptions in her work could impact the project’s functioning.

Secondary Stakeholders:

 Supermarket Sponsors (Power: 3, Interest: 2):


o The sponsors provide fuel for the minibuses, granting them some level of power.
However, their direct interest in daily operations is lower, as they are primarily
concerned with the project’s success rather than how it runs. With a total score of
19, they are important to keep satisfied but not heavily involved in operational
decisions.
 Council Members (Power: 5, Interest: 2):

o Council members, who provided the vehicles, have high power but relatively low
interest in the project’s day-to-day activities. Their role is more strategic, ensuring
the project is aligned with broader public goals. They need to be kept satisfied,
as their influence can shape long-term support for the project.

 Elderly Passengers (Power: 1, Interest: 4):

o The elderly passengers are highly interested in the success of EcoDrive, as it


directly impacts their ability to shop for groceries. However, they have very little
power or influence over how the project is run. Their relatively low total score
reflects their dependence on the service, though their satisfaction is critical for
ensuring the project's purpose is fulfilled.

Other Stakeholders:

 Volunteer Drivers (Power: 2, Interest: 3):

o The volunteer drivers, though essential to keeping the project running, have
limited power and influence. Their main role is functional—driving the minibuses
and interacting with the passengers. Their interest may vary depending on their
level of involvement, but they are not involved in strategic decisions or funding.
Summary:

The Local Authority and Doris are the most critical stakeholders, with both holding significant
power and interest. Maintaining their support and active participation is essential for the
project's continued success. The Supermarket Sponsors and Council Members need to be
kept satisfied since they have higher power, even though their interest is lower. Lastly, the
Elderly Passengers and Volunteer Drivers need to be monitored and kept informed, as their
roles are vital to the project’s everyday operations, even though they wield little influence.

Stakeholder Power Interest Influence Impact Urgenc Legitimacy Total Priority


y

Local 4 5 4 5 3 5 26 Key
Authority

Supermarket 3 2 3 4 3 4 19 Secondary
Sponsors

Doris (Part- 4 4 4 4 5 4 25 Key


time Worker)

Elderly 1 4 1 5 4 3 18 Secondary
Passengers

Volunteer 2 3 2 3 2 2 14 Other
Drivers

Council 5 2 4 4 3 3 21 Secondary
Members

The stakeholder management strategy should prioritize close engagement with the Local
Authority and Doris while ensuring that the sponsors and council members stay satisfied with the
project’s progress.

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