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Image Standards

The document outlines the standards for product images on Amazon, emphasizing that images must accurately represent the product with a pure white background, clear visibility, and professional quality. It specifies requirements for image resolution, size, and acceptable formats, as well as guidelines for the presentation of the product without distractions. Additionally, it provides instructions on how to add images to product listings and troubleshoot common upload issues.

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edwin
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31 views2 pages

Image Standards

The document outlines the standards for product images on Amazon, emphasizing that images must accurately represent the product with a pure white background, clear visibility, and professional quality. It specifies requirements for image resolution, size, and acceptable formats, as well as guidelines for the presentation of the product without distractions. Additionally, it provides instructions on how to add images to product listings and troubleshoot common upload issues.

Uploaded by

edwin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Image standards

 Images must accurately represent the product and show only the product that's
for sale, with minimal or no propping.
 The product and all of its features must be clearly visible.
 MAIN images must have a pure white background (pure white blends in with the
Amazon search and product detail pages — RGB colour values of 255, 255,
255).
 MAIN images must be professional photographs of the actual product (graphics,
illustrations, mock-ups or placeholders are not allowed). They must not show
excluded accessories; props that might confuse the customer; text that is not
part of the product; or logos, watermarks or inset images.
 MAIN images must not be multiple views of the same product.
 Images must match the product title.
 The product must fill at least 85% of the image area.
 Images must have more than 72 dpi resolution.
 Images should be 1,000 pixels or larger in either height or width. This minimum
size requirement enables the zoom function on the website. Zoom has been
proven to enhance sales. The smallest your file can be is 500 pixels on its
longest side.
 Amazon accepts JPEG (.jpg), TIFF (.tif) or GIF (.gif) file formats, but JPEG is
preferred.
 The product must not be on a mannequin, except for stockings or socks.
 Images must not contain a model unless the product is apparel or an apparel
accessory worn by a model.
 Images must not be out of focus, blurry, pixelated, have jagged edges or be
cropped by a frame edge.
 If the product is on a model, the model must be standing (not sitting, kneeling,
leaning, lying down or in other positions).
 The product must be out of its packaging or shown without external brand tags,
except for stockings or socks.
 Images must not contain nudity or be sexually suggestive.

Prepare product images


Every product on Amazon needs one or more product images. The primary image of
your product is called the "MAIN". The MAIN image represents a product in the search
results and browse pages, and is the first image customers see on a product detail page.
Remember, the images you choose to upload for your product will impact customer
buying choices, and so quality matters. Choose images that are clear, easy to
understand, information-rich and attractively presented.

Add an image
There are several ways to add a product image to Amazon:

 Use the Add a Product tool to add an image when you create a new listing.
 Use the Manage Inventory tool to add an image to an existing listing.
 If you use inventory files, specify the product image URL in the inventory file.
Are you having problems uploading images? If you are seeing an "Invalid URL
format error" or if you face any other URL issues, you can search for "image error" in
Help for common image-related errors and find more information.

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