GBE Term Paper
GBE Term Paper
Submitted to
M. Injamam Alam
Lecturer
Institute of Business Administration
University of Dhaka
Submitted by
M. Injamam Alam
Lecturer
Institute of Business Administration
University of Dhaka
Subject: Submission of Global Business Environment (M301) term paper titled, ‘How Digital
Transformation is Reshaping Global Supply Chains’.
Dear Sir,
With due respect, I present to you the term paper titled ‘How Digital Transformation is Reshaping
Global Supply Chains’ as per the course requirement. The term paper is prepared using secondary
data. I hope that this term paper meets your expectations. Please note that this term paper has been
prepared under your supervision and under no circumstances will this report be produced for any
other course as such. No part of this term paper will be shared without your authorization.
Sincerely
Rumaisa Younus Wahi
Roll: 012
Section: B
IBA BBA 30th
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Abstract
It’s not been long since the world was introduced to the whirlwind called digital transformation, a
phenomenon that has brought revolutionary changes in businesses and redefined how
organizations operate in a new, interconnected world. Needless to say, it has reshaped how global
businesses manage supply chains as well. This paper explores the magnificent changes we have
seen in the past few years in global supply chains due to digital transformation. It also discusses
the benefits, the challenges and the barely spoken of unintended consequences of such a major
shift.
This report examines real-world examples of businesses that have successfully integrated digital
tools into their supply chains, as well as highlights the challenges they faced in order to achieve
that. It explores how this transformation is not only a mere technological shift but also a strategic
move for businesses to gain a competitive advantage.
Additionally, this report delves deeper into the future prospects. The potential impact of even more
advanced technologies in supply chains, both in a mega and micro-scale, is analyzed and evaluated.
How companies can incorporate these changes into their supply chain management is also
discussed while considering the new ethical and legal concerns these changes might cause.
Ultimately, the paper reviews how digital transformation is bringing unprecedented opportunities
and how companies can rethink their supply chain strategies to get the best possible outcome from
it. It concludes by discussing how businesses can seamlessly match their supply chain operations
with the rapid speed at which the global digital landscape is evolving by strategically reorienting
and developing their entire management and workforce, which will, in turn, increase productivity,
flexibility and ensure sustainability.
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Table of Contents
1. Introduction .................................................................................................................................... 1
1.1. Objective ................................................................................................................................ 2
2. Understanding Digital Transformation ............................................................................................. 2
2.1. Digitalization in supply chains ................................................................................................ 3
2.2. Brief history of digitalization in the supply chain .................................................................... 3
3. Key technologies driving digital transformation in global supply chains today ................................. 5
3.1 Artificial Intelligence (AI) .............................................................................................................. 5
3.2. Internet of Things (IoT)................................................................................................................. 7
3.3. Digital Twins ................................................................................................................................ 7
3.4. Blockchain.................................................................................................................................... 8
3.5. Automation and Robots ................................................................................................................. 8
3.6. Cloud Computing.......................................................................................................................... 9
4. The impact of using digital technologies in global supply chains ................................................... 10
5. The challenges of digitalization in global supply chains ................................................................. 13
6. The ethical and environmental concerns of digitalization in supply chains ..................................... 14
6.1. Ethical concerns.................................................................................................................... 15
6.2. Environmental concerns ............................................................................................................. 16
7. Global landscape of digitalization in supply chains ........................................................................ 16
8. Future of digitalization in global supply chains .............................................................................. 17
8.2. AI enabled no touch/low touch planning ............................................................................... 17
8.3. Electric vehicles and smart logistics ...................................................................................... 18
8.4. Low Code Platforms ............................................................................................................. 18
8.5. ESG and scope 3 emissions ................................................................................................... 18
9. How to digitalize the supply chains effectively .............................................................................. 18
10. Conclusion................................................................................................................................ 19
References............................................................................................................................................. 23
Appendix A. .......................................................................................................................................... 27
Appendix B. .......................................................................................................................................... 28
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Table of Figures
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1. Introduction
In 1995, Apple faced one of the worst supply chain disasters ever in History. That year, the
company was all set to introduce a new product line, the PowerMac PCs. Having incurred huge
losses for the past two years because of excess inventory, the company decided to scale down its
inventory levels. However, the demand for the new product line skyrocketed and the company
faced a huge backlog of $1 billion in orders. The stock price fell and the company slipped into a
cycle of decline. This blunder happened because of a miscalculation in forecasting demand on
Apple’s part. Only 30 years ago, demand forecasting used to be done using less accurate and time-
consuming methods like manual data collection, spreadsheet-based analysis and basic statistical
techniques. 30 years later, we have advanced technologies like AI, machine learning, big data, etc.
dynamic and highly accurate demand forecasting tools at our disposal.
However, demand forecasting is merely one tiny puzzle piece in the vast and complex ecosystem
of global supply chains. Global supply chains are huge networks of individuals and companies
involved in creating a product and distributing it to the buyer; encompassing all the steps, from
sourcing raw materials to delivering the final product to consumers (McKinsey & Company, 2022).
Efficient business operations rely heavily on seamless coordination among the supply chain
processes.
In the past few decades, the rise of digitalization has reimagined how businesses manage their
supply chain systems. Supply chains used to be fragmented and plagued with inefficiencies due to
manual procedures and limited visibility. Digitalization has helped companies overcome these
issues considerably. Every step in a supply chain is now deeply connected and streamlined to
reduce human errors as much as possible. From using expensive resources to run supply chains
smoothly, companies are now using efficient digitalized supply chains as resources to reduce costs
and stay ahead of global competition.
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1.1. Objective
Broad Objective
This paper aims to explore the impact of digital transformation on global supply chains, supported
by case studies and industry examples.
Specific Objectives
I. To understand what and how digital tools are transforming the supply chain ecosystem
II. To anticipate future innovations and how they can impact global supply chains
III. To evaluate the benefits and challenges associated with the digitalization of the processes
IV. To assess the ethical and environmental concerns associated with the use of digital tools
V. To analyze real-world cases to identify key successes and failures
VI. To propose recommendations to businesses to improve supply chain efficiency using
technologies
"Digital transformation is not about technology, it's about strategy.” (Westerman et al., 2014). This
statement perfectly encapsulates the core essence of digital transformation. Digitalization is not
merely adopting technologies to match the pace of the evolving world. It represents the strategic
alignment of technologies with business practices to improve the business model and operational
processes. According to McKinsey & Company (2023),
This often necessitates a whole mindset shift and pushes companies to prioritize innovation and
adaptation. While technology is undeniably a blessing, digital transformation requires proper
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alignment with the business focus to impact customer service. Mindless technological integration
will only increase costs and incur losses.
Digitalization in supply chains denotes leveraging advanced technologies to increase the efficiency
of supply chains. Traditional supply chain processes were linear; from sourcing raw materials to
storing, manufacturing and delivering the final product to the customers. These processes used to
operate in silos with minimum data sharing and visibility. Also, the manual handling of these
processes left large room for errors and delays. Another significant point about traditional supply
chains is the limited considerations towards customer preferences. Data collection and processing
capabilities were limited and businesses used to operate as completely separate and disengaged
entities from the consumers. Digitalization bridged this gap between consumers and companies,
resulting in better customer service and higher profits. It connected the fragmented parts of the
chain and boosted efficiency. A McKinsey research suggests that, on average, companies that
aggressively digitize their supply chains can expect to boost annual growth of earnings before
interest and taxes by 3.2 percent—the largest increase from digitizing any business area—and
annual revenue growth by 2.3 percent. (Gezgin et al., 2017)
Digitalization was introduced in the supply chain processes in the mid-20th century. Over the years,
it has helped global supply chains to evolve drastically.
Mid-20th century:
Basic data processing systems and barcoding technology were invented during that time. It enabled
businesses to track and manage inventory more efficiently. A lot of manual processes got
automated, hence, more standardized.
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1960s-1970s
DHL, FedEx etc. logistics providers entered the industry. Businesses started to exchange documents,
purchase orders, and invoices electronically which sped up the process and reduced errors. Also, IBM
developed the first automated inventory management and forecasting system, which streamlined and
enhanced productivity tremendously.
1980s
JCPenney created the first real-time Warehouse Management System (WMS), which offered real-
time tracking and updating. Planning tools like spreadsheets and map-based interfaces were
introduced in supply chain management. Also, SAP, Oracle, JD Edwards etc. contributed to
developing the early ERP (Enterprise Resource Planning) system, which helped in data
centralization and provided actionable insights.
1990s
Internet came into the picture and every process became easier and more convenient. Global
collaboration, Real-time communication, and broader connectivity brought a revolution in global
supply chain management. Online services and service provider companies like Amazon were
established in this era. Also, some companies started using robots in their production facilities to
standardize the processes.
2000s
Cloud computing and tracking technologies like Radio Frequency Identification (RFID), and
GPS-enhanced inventory tracking were introduced. Cost-effective storage and data processing of
large data sets made supply chain management much simpler. RFID and GPS tracking improved
logistics by automating item tracking and providing real-time shipment monitoring.
2010s-present
Artificial intelligence (AI), Internet of Things (IoT), Blockchain, big data analytics etc. major
inventions happened in this era. These technologies provided unprecedented levels of real-time
visibility and predictive insights. Demand forecasting, process automation, and risk mitigation
became more accurate and efficient.
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3. Key technologies driving digital transformation in global supply
chains today
AI is the buzzword in today’s technological landscape. Businesses are adopting it to a great extent
to gain a competitive advantage. As of 2022, approximately 50% to 56% of companies worldwide
have adopted Artificial Intelligence (AI) in their operations, including supply chain and
manufacturing sectors. (Ozan Unlu, 2024). AI is used in different ways in supply chains.
Production Planning: AI helps firms optimize production schedules, cut waste, and
enhance overall operational effectiveness by evaluating large datasets. AI-powered systems
can precisely analyze large amounts of data, which leads to more precise production
schedules. AI doesn’t only predict; it can also reorder stock when necessary. This lessens
the possibility of stockouts, overproduction, or scheduling mistakes. It also reduces human
errors which has a 1% average error rate. (Gentz, 2022) GE and BMW use AI for predictive
maintenance and production optimization.
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Logistics Optimization: Logistics and transportation are frequently the root cause of
supply chain interruptions and can have a rippling effect. Artificial intelligence (AI) is used
to optimize transportation routes for cost and delivery time reduction, danger prediction,
and alternate route suggestions when new circumstances arise. AI-powered logistics
management can assist in striking the ideal balance between delay risks, client
responsiveness, and transportation expenses. German shipping company CMA CGM has
partnered with Google to optimize their routes using AI.
Risk Management: Businesses are using AI-driven analytics to assess and mitigate risks
such as supply chain disruptions, market volatility, and supplier failures. Three capabilities
are necessary to build resilience: (1) detecting a disruption quickly, (2) designing an
effective solution in response to the disruption, and (3) deploying the solution swiftly.
(Sodhi & Tang, 2012) AI assists businesses in comparing and assessing various response
tactics through simulations. These simulations evaluate the effects on supply and demand,
as well as the time it takes to recover from disruptions, of every potential response. AI can
suggest modifications to a business's supply chain policies depending on a variety of
variables, including macroeconomic trends and seasonality. AI is also able to determine,
for example, the ideal number of suppliers, their locations, the best supply chain structure,
and the best conditions for supply chain contracts.
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3.2. Internet of Things (IoT)
A network of physical items, or "things," that are integrated with sensors, software, and other
technologies that link and exchange data with other devices and systems via the Internet is known
as the Internet of Things (IoT). Integrating IoT devices and sensors into supply chain management
gives real-time information on the whereabouts, state, and status of equipment and items. Better
shipment monitoring from warehouse to delivery, preventative equipment maintenance to extend
equipment lifetime, and quick reaction to interruptions are all made possible by this increased
visibility. Additionally, it lowers the chance of delays and facilitates just-in-time (JIT) inventory
management, which reduces waste and increases efficiency. (Slack et al., 2019) IoT use in supply
chains is expanding, and by 2033, the industry is expected to reach US$41.8 billion due to the need
for more efficient logistics and better routes for transportation. (IoT in Supply Chain Market, n.d.)
Companies like UPS and Royal Mail use IoT devices, such as RFID (Radio Frequency
Identification) tags and Bluetooth, to improve operational visibility and lower delivery network
faults. Royal Mail has implemented Wiliot's Ambient IoT
technology. The company tags its roll cages with Wiliot's
Bluetooth-based Ambient IoT tags. As the containers
travel across the network, these battery-free tags—which
look like tiny stickers—automatically provide real-time
data on their location and environmental conditions.
Figure 3.2.1. Wiliot's Bluetooth-based Ambient
IoT tags:
Digital twins are software representations of assets and processes that mimic actual operations to
assist businesses in risk assessment, performance optimization, and decision-making. This
approach assists in decision-making, identifies bottlenecks, and improves overall efficiency.
Digital twins streamline product development by integrating data from previous models with new
concepts. Product testing too can be done digitally without wasting time and resources in
developing a physical version. Combined with predictive AI, digital twins can become self-
monitoring and self-healing systems. Digital twins are increasingly being used in supply networks.
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Market analysis indicates the global market for digital twins will grow about 30 to 40 percent
annually in the next few years. (Oca et al., 2024)
3.4. Blockchain
Blockchain is a distributed, decentralized ledger technology that safely logs transactions on several
machines. Using cryptographic hashing, each transaction is kept in a "block" and connected to the
one before it, creating a "chain." Blockchain is a reliable instrument for tracking and confirming
digital and physical assets since it guarantees data integrity, transparency, and resistance to
tampering. As blockchain is decentralized, no single party has control over the data. Also, it is
nearly impossible to alter the transaction data in Blockchain. Supply chains are quickly adopting
blockchain technology. Blockchain makes it possible to monitor goods from the point of origin to
the point of destination by generating a secure ledger of transactions. It also guarantees that all
supply chain participants have access to a verified record of the goods' trip. Many companies like
Unilever, Walmart, Nestle, De Beers use Blockchain technology for their supply chain operations.
The global blockchain supply chain market was valued at USD 2.26 billion in 2023, according to
a Grand View Research analysis, and is projected to expand at a compound annual growth rate
(CAGR) of 90.2% between 2024 and 2030. (Blockchain Supply Chain Market Size & Share
Report, 2030, 2023) This growth rate indicates how blockchain technology is being used more and
more in supply chain applications.
A few years ago, just around 5% of warehouses in the United States were highly automated.
However, the business incentive for deploying automation has grown stronger due to rising labor
costs. Up to 30% of a worker's time is spent traveling inside a large, non-automated warehouse.
This transit time can be decreased significantly by implementing automation. (Sensing, 2022)
Automated Storage and Retrieval Systems (ASRS) are a kind of warehouse automation in which
machines and robots store and retrieve products through a completely automated process. These
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systems are usually connected with other warehouse management software (WMS) to maximize
inventory handling and logistics, these. Amazon uses ASRS to increase speed and efficiency.
Companies use automation for high-risk tasks to protect workers from injury and avoid associated
costs too. For example, Amazon's Proteus robots work alongside human employees, carrying
heavy loads and enhancing safety. Robotic Process Automation (RPA) is another game-changer in
the automation industry. It is the process of automating repetitive, rule-based processes that are
usually completed by humans using software robots. RPA systems use interfaces like keyboards,
displays, and software programs to interact with digital systems in a similar way a human does.
Figure 3.5.2. Amazon's Automated Warehouse Figure 3.5.2. Amazon’s Proteus Robot
Cloud computing is the delivery of computing services like servers, storage, databases,
networking, software, and analytics over the internet, called "the cloud". Businesses can access
and pay for these resources on demand instead of owning and maintaining physical data centers
and servers. It offers businesses the flexibility to scale their operations up or down in response to
demand. For instance, businesses can modify their resources during peak times without having to
make huge additional investments. Also, cloud systems provide real-time data, allowing businesses
to make decisions promptly.
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4. The impact of using digital technologies in global supply chains
The impact of using digital technologies in global supply chains has been profound and disruptive.
It has significantly reshaped how businesses track, manage, conduct, and optimize their operations.
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technology reduced the time it took to trace the origin of its mangoes from 7 days to 2.2 seconds.
(Hyperledger Foundation, 2023) Using Robots and automation also reduces errors and increases
precision. According to KPMG research, implementing RPA in supply chains reduces errors by
21%, increases speed by 19%, and improves the quality of routine tasks by 21%. (KPMG
Consulting Co., Ltd, 2018) Predictive AI and advanced analytics have increased planning accuracy
and efficiency. DHL reports that its AI applications have led to a 15% improvement in delivery
times. (AI and Supply Chain: Cutting Delivery Times by 25%, 2024)
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unrest and natural calamities. AI-powered "what-if" scenario simulations support backup planning
by tackling problems like shifting demand or supply shortages. It helps Unilever to maintain its
supply seamlessly even when the market shifts. According to a survey, 43% of executives see AI
as a game-changer for reducing supply chain risks. (Morningstar, 2025)
Customer-centricity
McKinsey reports that 71% of consumers now expect personalization, making it a competitive
necessity. (McKinsey & Company, 2021) Digitalization helps companies to get closer to their
consumers by making their businesses customer-centric. For example, Nike's use of data analytics
allows customers to design personalized products. Real-time tracking and responsive support build
trust between businesses and consumers too. FedEx’s real-time tracking tools update customers
about shipment statuses. Amazon’s AI-powered chatbots provide instant support.
Sustainability
Digital tools can help to ensure sustainability in supply chains through green logistics and eco-
friendly practices. Green logistics optimizes transportation routes, lowers fuel consumption, and
reduces CO2 emissions by utilizing technology like AI and IoT. For example, DHL used AI-driven
route optimization to reduce emissions by 30%. Digital solutions that monitor emissions, waste,
and energy consumption help eco-friendly supply chains by facilitating sustainable behaviors like
recycling and ethical sourcing. Unilever is using blockchain to guarantee sustainability in their
palm oil supply chain. These developments improve sustainability and operational efficiency.
Improved compliance
Automation keeps records, certifications, and reporting procedures up to date, ensuring that
businesses comply with regulations. Digital tracking and reporting help companies to trace
products from the point of origin to the point of delivery.
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5. The challenges of digitalization in global supply chains
Cybersecurity issues
The risk of cyberattacks and data breaches is rising as more supply chains include digital
technologies. Sensitive data, including operational specifics, intellectual property, and consumer
information, can be targeted by hackers. Also, as most data these days are in digital form, it puts
businesses and consumers at greater risk of data theft. In 2021, the SolarWinds cyberattack
compromised several big companies’ supply chains, including Microsoft and Cisco. On average,
the attack cost companies 11% of their annual revenue. (Fortinet, 2023)
Skills gap
Supply chain digitalization requires skilled professionals in areas like data science, AI, and
machine learning. Many companies struggle to recruit and retain talent in these fields, slowing
down their digital efforts. Unskilled professionals result in companies not having expected returns
on their technological investments. In PwC survey, 27% of the respondents cited that they aren’t
getting expected results from technology integration due to employee incompetency. (PwC, 2022)
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Resistance to change
Most companies face resistance within the organization to significant change in the existing
procedures. This is listed as one of the major reasons why 70% of digital transformations in
organizations fail, according to a McKinsey study. (Robinson, 2019)
Regulatory complications
As supply chains increasingly rely on digital tools to process vast amounts of data, maintaining
compliance with regulations becomes a significant challenge. There are laws like the General Data
Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act
(CCPA) in the U.S. that set strict guidelines on data privacy, security, and protection. These
regulations vary across regions. For global supply chains operating across borders, these rules
become even more complex.
The ethical and environmental implications of digitalization in supply chains are deeply
concerning. As digitalization is rapidly increasing, these issues are becoming more alarming.
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6.1. Ethical concerns
Data security: Large-scale data collection via digital systems raises worries about the
misuse or theft of personal data, potentially impacting workers and consumers involved in
the supply chain. In the 2018 Facebook-Cambridge Analytica controversy, the political
consulting firm Cambridge Analytica unlawfully collected personal information from
millions of Facebook users. These data were used to influence voter behavior during the
2016 U.S. presidential election. The incident raised major concerns about data privacy, user
consent, and how personal information can be exploited for political and commercial gain.
Algorithmic bias: When AI systems base their choices on distorted or insufficient data, it
is known as algorithmic bias and can lead to unjust or discriminating results. For example,
an AI algorithm might prioritize suppliers based on historical performance data that reflects
past biases, such as favoring large suppliers over smaller, more diverse ones.
Unfair competition: Big players in the same industry might get unfair competitive
advantage over the small ones using technologies. It might even lead to monopoly or
monopolistic conditions.
Job loss: Digitalization calls for skilled labor forces. As it is rapidly increasing, many jobs
are becoming obsolete. At the same time, it is becoming increasingly hard for unskilled
workers to enter the job market. Unemployment leaves them with little resources to train
themselves, which again results in not getting employment opportunities. A large number
of people, therefore, get stuck in a vicious poverty cycle.
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6.2. Environmental concerns
The adoption of technologies in supply chain is rapidly increasing around the world. However, the
adoption rate varies from country to country and from technology to technology. According to a
McKinsey report, over 65% of global companies already use AI in their operations. (McKinsey &
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Company, 2024) North America holds a dominant market position in the AI in supply chain market,
capturing more than a 37.9% share. (AI in Supply Chain Market Size, Share | CAGR of 42.7%,
n.d.) Germany is ahead in using digital tools in their supply chain as well. Companies like
Siemens, Volkswagen have been using IoT, robotics, AI for years. Technological infrastructure,
economic and political landscape, regulations play a huge role in digitalization. Regions like Sub-
Saharan Africa have below 10% digital adoption rate. Also, adoption rate varies from technology
to technology. A McKinsey report suggest that older technologies have a higher adoption rate. As
a result, cloud computing has the highest rate of implementation. While, management seems to
reluctant in investing in quantum technologies.
Newer technologies are being developed every day. It is predicted to bring paradigm shift in supply
chains. We are going to enter a new world of supply chain management where companies can have
less errors, achieve better efficiency and improve their day-to-day work quality. There are a few
technologies and trends that are leading this transformation.
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minimize human workload in supply chain and therefore, reduce human errors. AI itself will be
able to analyze large datasets, identify discrepancies, search for patterns and provide solutions.
Companies are digitalizing their supply chain but very few companies actually realize the benefits
of it. Ineffective planning, technological inefficiencies etc. result in unnecessary huge investments
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in technology that does not reap any substantial value. To effectively integrate digital tools,
companies need to follow through the following steps-
Identify the specific goal (eg. Cost reduction, efficiency boost etc.)
Assess current position and risks
Do proper research
Analyze long-term benefits
Train workforce beforehand
Invest in areas your workforce and facility can offer benefits
Following these steps can ensure seamless integration of technology in operations and thus, boost
efficacy.
10. Conclusion
Digitalization is an unstoppable force. Its development will continue in the coming days.
Businesses can not but integrate it in their everything, be it, operations, planning, research and
development practices. The supply chain is one of the major sectors that are impacted greatly by
digitalization. It has transformed into its most optimized version due to digitalization. As more
technologies appear, innovations grow. The need for embracing digitalization intensifies more.
Global supply chains have benefitted a lot by integrating digital technologies. In future, more
research will be conducted to improve this integration process, and thus, to improve efficiency.
More sustainable practices will be taken into account. It will drive the adoption of more eco-
friendly practices. Advanced technologies like AI, blockchain, and IoT will further streamline
operations. As a result, supply chains will become more agile, resilient, and environmentally
responsible. Through digitalization, we are looking forward to a even brighter future where human
lives will be more improved.
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Appendix A.
E-waste (Electronic Waste): E-waste, or electronic waste, is a term for discarded electrical or
electronic devices. It includes items with cords, plugs, and electronic components.
Green Logistics: Green logistics, also known as sustainable logistics, is a business practice that
reduces the environmental impact of a company's logistics network. It involves using eco-friendly
practices to transport and distribute products, services, and information.
Scope 1 emissions: Scope 1 emissions are greenhouse gas emissions that a company directly
controls or owns. These emissions come from sources like vehicles, boilers, and furnaces.
Scope 2 emissions: Scope 2 emissions are indirect greenhouse gas (GHG) emissions that occur
when a company purchases energy from a utility provider. These emissions include electricity,
heating, cooling, and steam.
Smart logistics: Smart logistics is the use of technology to improve the efficiency and visibility
of logistics operations.
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Appendix B.
Figure B.1. Graph showing cost reduction and revenue increase in Figure B.2. Reasons why most operations aren't getting
different sectors from AI adoption © McKinsey what they expect from technologies © PwC
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