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All MM Questions .1

The document outlines a comprehensive curriculum for Marketing Management, detailing various topics such as understanding consumer markets, marketing mix, market segmentation, targeting, positioning, and new product development. Each section includes a list of completed tasks, indicating the progress of the training. The document serves as a structured guide for mastering essential marketing concepts and strategies.

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agarwalnaman445
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8 views5 pages

All MM Questions .1

The document outlines a comprehensive curriculum for Marketing Management, detailing various topics such as understanding consumer markets, marketing mix, market segmentation, targeting, positioning, and new product development. Each section includes a list of completed tasks, indicating the progress of the training. The document serves as a structured guide for mastering essential marketing concepts and strategies.

Uploaded by

agarwalnaman445
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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M1

Created by Aditya Patidar


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BASICS OF MARKETING MANAGEMENT M2

Marketing Management M-1 Status S.r N.o


Understanding Consumers’ Markets ? Done 1
Scop of Marketing ? Done 2
5 Core Concepts In Marketing ? Done 3
MARKETING TASKS ? Done 4
MARKETING MIX 7 ps ? Done 5
Company Orientation towards the marketplace ? Done 6
VALUE DELIVERY PROCESS ? Done 7
The Value Delivery Process into three distinct phases ? Done 8
The Value Chain Concept in Marketing ? Done 9
What is Marketing Planning ? Done 10
Contants of maeketing plan ? Done 11
Macro Environment Analysis ? Done 12
Creating customer value ? Done 13
Strategies to create and enhance customer value ? Done 14
Customer Perceived Value (CPV) ? Done 15
Elements that contribute to customer perceived value ? Done 16
Cultivating Customer Relationships ? Done 17
Understanding Consumers’ Markets ? Done 18
Consumer Buying Behavior ? Done 19
Factors influencing consumer buying behaviour ? Done 20
CONSUMER BUYING BEHAVIOUR PROCESS ? Done 21
Business market ? Done
Characteristics Of Business Market ? Done
Difference between Consumer& Business Buying behaviour ? Done
Buying situations in the industrial or business market ? Done
Buying Roles in Industrial Marketing ? Done
B2B BUYING PROCESS ? Done
MARKET :- SEGMENTATION,TARGETING,POSITIONING M3

TARGETING Status S.r No


POSITIONING Done 1
Types of maerket Segmentation ? Done 2
BUSINESS MARKET SEGMENTATION ? Done 3
5 Requisites for Effective Segmentation ? Done 4
Steps of Market Segmentation ? Done 5
TARGETING ? Done 6
Market targeting strategies ? Done 7
MARKET POSITIONING ? Done 8
MARKET POSITIONING STRATEGIES ? Done 9
What is brand positioning ? Done 10
How do you create a brand positioning strategy ? Done 11
Examples of brand positioning ? Done 12
Differentiation Strategies ? Done 13
Competitors and their Marketing Strategies ? Done 14
market leader ? Done
PRODUCT LIFE CYCLE (PLC) ? Done
Product Development Strategy ? Done
What are the four classifications of products ? Done
Product hierarchy ? Done
PRODUCT MIX / Dimensions of Product Mix ? Done
Packaging, Labelling, WARRANTIES, ? Done
NEW PRODUCT DEVELOPMENT M4

Marketing management M-3 Status S.r No


Benefits of new product Development ? Done 1
What are the stages of product developmen? Done 2
What is brand management ? Done 3
Steps of Strategic Brand Management Process? Done 4
CHALLENGES OF BRAND MANAGEMENT? Done 5
Brand equity Done 6
Service differentiation ? Done 7
Various strategies for service differentiation ? Done 8
Pricing Decision ? Done 9
Pricing Strategies ? Done 10
Strategies of Psychological Pricing ? Done 11
Steps of pricing ? Done 12
What is Price Adaptation? Done 13
Price adaptation strategy ? Done 14
MANAGING DISTRIBUTION CHANNELS

Marketing management M-4 Status


Distribution management ? Done
Components of a Distribution Channel ? Done
What are Marketing Channels? Done
Role & Importance of distribution channels ? Done
Levels of Distribution channels ? Done
Distribution Channel levels ? Done
CHANNEL DESIGN AND MANAGEMENT ? Done
What is logistics management ? Done
Types of Logistics Management ? Done
Managing marketing communication (Promotion) ? Done
ROLE OF MARKETING COMMUNICATION ? Done
Marketing Communication Mix ? Done
major Steps of depeloping effective communication Done
Managing Integrated Marketing Communication ? Done

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