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MTR 2007..

This document discusses a study on customer satisfaction with MTR food products in Bangalore, India. The study aims to evaluate customer satisfaction levels, examine factors influencing satisfaction, and ascertain preferences. A questionnaire survey of 100 MTR customers was conducted to collect primary data. Secondary data came from MTR brochures and publications. The analysis used descriptive research and qualitative methods to identify characteristics and patterns related to customer satisfaction. Limitations included potential response bias and a small sample size. Key findings and suggestions for improving satisfaction are presented.

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Ajit Ranjanagi
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357 views7 pages

MTR 2007..

This document discusses a study on customer satisfaction with MTR food products in Bangalore, India. The study aims to evaluate customer satisfaction levels, examine factors influencing satisfaction, and ascertain preferences. A questionnaire survey of 100 MTR customers was conducted to collect primary data. Secondary data came from MTR brochures and publications. The analysis used descriptive research and qualitative methods to identify characteristics and patterns related to customer satisfaction. Limitations included potential response bias and a small sample size. Key findings and suggestions for improving satisfaction are presented.

Uploaded by

Ajit Ranjanagi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Introduction

Todays urban double-income households with money to spare, but no time to cook have resorted to consuming processed Indian foods. The heightened demand for processed foods has been witnessed by means of dramatic increase in the demand for ready- to cook and ready-to-eat foods. Ready-to-cook foods are the packed food products, which are to be cooked and processed to some extent before eating. In Indi an context it can be called as instant food mixes. For eg:- Gulaab Jamoon mix, Rasgulla mix,Upma mix, Idli rava mix, puliogare mix etc. Ready-to-eat foods are cooked and packed foods which are ready for consumption. There is no need to process it further. One can instantly open the package and consume it. These are now-adays becoming more popular as people are not finding time to cook even for few minutes. For eg:One-man meal for defense by MTR, Burfee, Rasgulla, etc. from Haldiram and Orkay.

Statement of the problem


The title of the study is Customer Satisfaction towards MTR products in Bangalore city. This particular topic is chosen since there is great competition in the packed and processed food industry because of increase in the rate of working population. Hence there is a need to know the level of satisfaction of the product, loyalty of customer to MTR products despite of heavy competition, future prospects and present market trend in Bangalore city.

Need for the Study


This project aims at analyzing the Customer Satisfaction towards MTR products (packed and processed)

Objectives of the study


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To evaluate the level of Satisfaction of Customers To examine the factors influencing customer satisfaction towards MTR products. To assess the different type of attributes in MTR products that determine customers

satisfaction. To ascertain future modifications or preference of customers in MTR products.

Scope of the study


The study is mainly concentrated on the users of MTR products, who are across different localities in Bangalore city. The study also gives us an understanding of the users needs and preference towards the products, usage habits, also an insight into their pre-purchase and postpurchase behavior pattern.

Research methodology
To analyze the customer satisfaction towards MTR products, and the reasons for their preference over MTR food products to that of other company`s product to assess their satisfaction. This research has got a very specific objective and the research methodology employed is DESCRIPTIVE RESEARCH. Descriptive research is usually a fact finding approach and is used to identify and obtain information on the characteristics of a particular issue. 1. Data collection:
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The data for the purpose is collected through primary and secondary sources a. Primary data: The primary data is collected through questionnaire survey by meeting the respondents (customers using MTR products) personally and getting information the required information. b. Secondary data: The secondary data is collected through MTR Co.`s Brouchers, newspapers, magazines, websites and other textbooks. 2. Research approach: This research mainly concentrates on analyzing the customer satisfaction towards MTR products. The survey is done by method of field work to collect the required primary data by meeting individuals and getting their responses through a questionnaire. The method of research applied for carrying down the above stated objective is DESCRIPTIVE RESEARCH; as it involves identifying and obtaining information on the characteristics of a particular issue. The process of research for this study is QUALITATIVE RESEARCH. The qualitative research is the examination of observations for the purpose of discovering the stated objectives and patterns of relationships.

3. Research instrument: The questionnaire is the research instrument used for collecting the primary data. The various tools that were used to for presentation are Bar graph, Pie charts.

Sampling design:
Research is designed for three sampling plan which consist of three divisions i.e., sampling unit, sampling size and the sampling procedure 1. Sampling unit:

This particular survey is directed to those customers who are using the MTR products and who are using the other food products of different companies. 2. Sampling size: The sample size is 100 respondents consisting of those who are using MTR products. 3. Sampling procedure: Simple random sampling method is used where every elementary unit has a full and equal chance of being selected and included in the sample.

Limitations of the study


All the possible care has been taken to collect the information from original source and make the project as authentic as possible. However it is subjected to certain limitations. They are as under.

1. The information given by the customers may or may not be true; because in some cases respondents may be casual they dont give correct opinion while answering the questionnaire.
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2. The views of the customers cannot be taken as specific to conclude and prepare the project.

3. Due to limitations of the time, the sample size is restricted to 100 respondents.
4. As the research conducted is a qualitative research, aims at identifying the customer

satisfaction towards the product and to a particular geographical location, thus their by having a limited study for the undertaking.

CHAPTER SCHEME:

Sl no. Chapter Description


This chapter explains the different aspects of the industry. It also 1. Introduction gives the theoretical background of the various aspects of the selected problem.

This chapter reveals the statement of the problem, objectives, 2. Research Design data collection methodology, scope, limitations of the study and the chapter scheme.

3.

Analysis Interpretation Summary Findings

and This chapter is concerned with deducing results from the analysis and thereby drawing inferences. of This chapter is concerned with singling out of the findings from the project study.

4.

5.

Suggestions Conclusions

and This chapter is concerned with the various suggestions regarding satisfaction towards MTR products.

6.

Bibliography Annexure

and This chapter represents the sources from where the data is collected.

Bibliography:
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BOOKS:PRINCIPLES OF MARKETING BY PHILIP KOTLER AND GARRY ARMSTRONG, 11th EDITION

WEBSITES:www.mtrindia.com

KISHORE BABU.U.S 101GCMA055

Ms.DIVYA SHREE.S. FACULTY, RVIM

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