Eng 2C 499110541 Belle Why people in Taiwan like queuing up?

In Taiwan, almost everyone likes to line up for foods or other products. In this

Chinese New Year, I worked at a gelato shop, Capatina, which near Love river, for one week. I found out this interesting phenomenon during my working time, When there are people standing in front of the ice cream

crowds bring business.

refrigerator, more and more people come to buy one. On the contrary, if there is no one standing in front of the shop, we will have a down sale that day. In 1998, the first thing that gets Taiwanese in the line: the Portuguese egg tart pastry. At its highest point, two million this kind of egg tarts sold per month. Next,

in 1999, the Hello Kitty dolls from McDonald's sold 69 dollars for one doll originally, but once resold, its price rose to over 1000 dollars. Last year, when the iphone 4S The three operators in

released, people in Taiwan lined up online crazily to get one.

Taiwan: Chunghwa Telecom, Taiwan Mobile Co and Far EasTone Telecommunications Co, launched preorders, and it was estimated that more than 400,000 consumers have signed up for the purchases within two weeks. my classmates, Alina, skipped classes to pre-order. Even one of

She told me that she wants to be

the first batch of customers to have the iphone 4S, and she was so excited about it. Last October, the Japanese casual wear designer, UNIQLO came into Taiwan, also created a view of lining up. When Uniqlo opens its sixth flagship store in the world

in Ming Yao Department Store, which on the Zhongxiao E Road in Taipei, around 2,500 customers lined up and 7,000 people visited the shop on the first day. The

diehard fan of the brand, Ms. Huang, arrived at about midnight for a place at the head of the line. Recently, people still line up at the annual sale of the department stores. There are some reasons why Taiwanese likes lining up. First, Taiwanese have good Ever

discipline. They line up at bus stop for waiting a bus, or at public toilet.

evening, around five oclock, a crazily long line shows up at the TKU bus stop. Students wait for the Red 27 to go home, or hang out with friends. Taiwanese like delicacy. Secondly,

They are willing to line up for over two hours to taste them.

For example, from my personal experience: almost always, there are at least 20 people form a long line in the first floor of Taipei Railway Station, just to buy ONE cheese cake from Uncle Tetsu's. Uncle Tetsu's makes cheese cakes on the spot, and I

each time takes about fifteen to thirty minutes, for around nine to eleven cakes. lined up for the cheese cake twice.

First time, I waited for around forty minutes, and To tell the truth, the cake does taste good! Such as

the second time, about seventy minutes!

Thirdly, people are easily attracted by the line-up crowds, out of curiosity.

my aunt, Joyce, once she sees people line up, she must goes into that line without knowing what for first, and no matter how long it might take. She always thinks that it must have something really good to get those people there! However, mostly, it

turns out that she wastes time on thing she does not want or even worse, something useless. Next, when a restaurant or even just a stand once exposed on the media, A TV show named Super Taste of TVBS

more and more people go for a try.

usually introduces restaurants which offer tasty foods. This show then becomes many peoples guide of delicacy. Then, the consumers in Taiwan have this tendency Every time when the department stores hold Because those

that trying to get things on the cheap.

their annual sale, a huge crowd of people will jam into for shopping.

department stores make people believe that buying things at that time help them save money and get more special gifts. Another example: every time when Starbucks

starts their promotion activity Buys one and gets one free, the office workers and students will line up happily for this event. Also, some consumers buy things on an

impulse. Many housekeepers see a board says A clearance sale, they usually rush into the store, and buy things without thinking. Because the board makes them

believe that they got the best price.

Last, many people in Taiwan believe that

following the crowd means following the trend, so that they can catch up the latest fad. For example, many people crazy about the products of Apple or HTC. People spend lots of money on these 3C products that they might not need, or they even do not know how to use. Many businesses found out this special phenomenon and the made good use of it: turning it into a great commercial opportunity. For instance, a website named The

Kingdom of Line up (http://www.lineup.com.tw) provides chances for people to get things free if they line up online, and the products change every day. Another one, UNIQLO also created an activity on their website, people can line up for prizes, and the biggest one is the airplane ticket to Japan. If anyone wants to run a business, sell

things in Taiwan, taking advantage of this phenomenon will help him makes money definitely. For the most part that Taiwanese enjoy waiting in a line, because they want to join the bandwagon, and they love to get things for free or at a cheapest price. The former reason not only happens when people line up, but also happens elsewhere. For example, when something occurs, like a car accident, people surround and watch, and then more and more people gather. They just got the curiosity that makes them want to find out what happened. Another example: when Jeremy Lin became a hot topic, every news channels and newspaper covered by his reports. Because people want to know the most popular things, so that they can talk about these things, to show and improve that they follow the trend, they live in the current world. That is they are modern. The later reason applies to not only the impoverished people, but also the well-off people. For instance, my brother s classmate, Penn, grows up in a

wealthy family, and his mother really loves shopping, especially in the department stores. However, she only buys things when they are at the lowest price or attached

with other items.

Therefore, she likes to go the department stores when they hold All the reasons above

the annual clearance sale, so that she can get some extra gifts.

explain well why Taiwanese so obsessed with lining up, even without thinking.