Module 1
Module 1
OBJECTIVES
MOTIVATION
What comes first to your mind when you encounter the word research? Experiment Investigation?
Inquiry? Product Development?
In simple language research means searching for knowledge. The Merriam-Webster online dictionary
expands this definition as a "careful study that is done to find and report new knowledge about something."
Authors of research textbooks meanwhile distinguish research from other ways of knowing or understanding
the world (e.g., common sense, insight, divine inspiration, acceptance of authoritative dictates) as a "systematic
inquiry that is designed to collect, analyze, and interpret data to understand, describe, or predict phenomenon
(Mertens, 2015). Still, some authors emphasize that research is "the formal and disciplined application of
scientific inquiry to the study of problems"(Navarro and Santos, 2011).
The above definitions imply that research is very important in everyday life. Among its practical
applications are discovering medical breakthroughs, advancing technological developments, and understanding
and solving problems in education, business, economy, and society. In more specific terms, the following are
1
3. Understand History
Understanding our history can help us better understand our current society and the
behavior of the people. Research plays an important role not only in helping us trace our history, but
also in understanding and providing possible solutions to the pervading problems of our current society.
RESEARCH PROCESS
As mentioned above, research is systematic and cyclical. This means that you need to follow a step-by-
step process to successfully conduct a research study. As a beginning researcher, you may follow these steps in
the research process:
1. CONCEPTUALIZATION PHASE
This is where the topic is identified. Studies are recommended to focus on a not too broad but
not too specific concept to allow flexibility and further explanation.
2
Page
2. DESIGN PHASE
Researchers decide on the detailed procedures in gathering and analyzing data. Researchers must
arrive on a consensus regarding the how, where and when the study will be conducted and analyzed.
3. EMPIRICAL PHASE
The researchers are equipped with necessary attitude, behavior, and tools in gathering data from
the prospective data sources. Interviews and Focus group discussions are employed with the use of
interview guides.
4. ANALYTICAL PHASE
Most challenging phase of the research process. Researchers in this phase are preparing and
assessing the data through the use of several tools and even researchers own understanding as supported
by his/her belief and previous research published in the same area of interest.
5. DISSEMINATION PHASE
Most valuable but often neglected by the researchers. Research results in the form of a well-
written full research manuscript are advised to be shared to the general public if not on the specific
population or professional groups that can benefit from its result.
ETHICS IN RESEARCH
You may have encountered the word ethics several times. For example, you might have heard or be
familiar with the terms: medical ethics, business ethics, teaching ethics, or classroom ethics. Ethics, in simple
words, are norms for conduct that distinguish between acceptable and unacceptable behavior. As an important
human activity, research has also its own set of ethics. Research ethics establishes the moral integrity of the
researchers which is crucial as it ensures that the research findings are valid and trustworthy.
Ethical Standards
1. Avoid risk of harming any people, the environment, property, or animals.
2. Preserve privacy and confidentiality.
3. Do not plagiarize the works of others.
4. Grant and limit authorship to substantial contribution.
5. Do not twist conclusions.
6. Respect cultural, individual and role differences.
7. Seek informed consent from all involved in the study.
Inside the classroom, the teacher made a remark, "you got 75 passing mark!" The teacher also
commented that “your classmate seems uninterested to study the lessons."
There are two different observations the teacher described in her remark. These are "75 passing mark"
and “your classmate seems uninterested to study." These two are examples of quantitative and qualitative
3
observations, respectively. Quantitative observations are usually characterized by a numerical measure such as
Page
the passing mark of 75. Qualitative observation, meanwhile, describes a certain phenomenon or event and can
be observed through the senses. Usually, qualitative data are in words such as the statement made by the teacher
that the student seems uninterested to study the lessons.
Research can be conducted in different ways for different purposes. Thus, you can classify a research
according to how it was conducted (i.e., technique or data collection strategy) or why it was conducted (i.e., use
or purpose of the research). This module will focus on the types of research according to technique.
Every researcher needs data for his or her research. Since research is a systematic, a researcher employs
one or more techniques to gather data for the study. These techniques can be classified into two broad
categories-quantitative research and qualitative methods.
Quantitative techniques (from the root word quantity) the same purpose of finding collect data in the
form of numbers (i.e., quantitative meanings and contributing to a observation). Some examples of quantitative
data are the height, weight, and age of a person; the daily, monthly, or annual income of an employee; and your
grades in your academic subjects. Qualitative techniques (from the root word quality), on the other hand, collect
data in the form of words or statements (i.e., qualitative observations). Research that uses the quantitative
techniques are broadly classified as quantitative research while research that use the qualitative techniques are
classified as qualitative research.
Qualitative Research
Qualitative research is more subjective than a quantitative research. This usually involves gathering,
analyzing, and interpreting data based on observations made about the participants of the study. These data can
be in the form of ideas, actions, symbols, metaphors derived usually from in-depth observations and interviews.
Qualitative research aims to interpret meanings, descriptions, and symbols. The researchers ask the participants
to respond to some questions and further probe the answers by giving follow-up questions to get a thorough
response to a certain question. There is no definite number of participants that qualitative research requires.
Looking at these examples of qualitative research topics, you may infer that the data that can be gathered
will not be numerical data but symbols and verbal descriptions. These set of data can be best collected through
interviews and observations. Take for the example the topic "Science practices of the Mangyan tribe." These
practices can only be known if the researcher observes the tribe on location. Observing their daily activities on
the actual place and interviewing the people of the Mangyan tribe are the best techniques to help you collect
data about the science practices of the Mangyan tribe.
Quantitative Research
In quantitative research, research questions are usually geared toward measuring hypothesis using
statistical tools. Quantitative research is more objective than a qualitative research. The methods are also
4
Page
predetermined and structured. Good statistical treatments are important in deciding possible outcomes or
conclusions for the success of the research. Quantitative research follows a certain sample size in the use of the
subjects or respondents of the study.
Looking at these examples, you may say that the kind of data that can be generated is numerical. The
primary data is obtained from an experiment or from an existing document. Like for instance, population rate,
you may get the data from the available statistics and predict the rate in the next 20 years using a statistical
formula. Likewise, a numerical data can be obtained if you are aiming to find the growth performance of
organic fertilizer by taking the length of the leaves or the stem of "experimented" plants.
6
Page