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Unit 1. CBE Assignment 1 of 2

The document outlines an assignment for students in the Contemporary Business Environment unit, focusing on industry analysis through fact sheets and an organizational flow chart. Students are required to critically analyze the sports industry, including market size and organizational structures, and present their findings in a structured format. The assignment aims to develop analytical, digital, and communication skills while emphasizing the interrelationships between various organizational functions.

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17 views4 pages

Unit 1. CBE Assignment 1 of 2

The document outlines an assignment for students in the Contemporary Business Environment unit, focusing on industry analysis through fact sheets and an organizational flow chart. Students are required to critically analyze the sports industry, including market size and organizational structures, and present their findings in a structured format. The assignment aims to develop analytical, digital, and communication skills while emphasizing the interrelationships between various organizational functions.

Uploaded by

halinh6778
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Student Name/ ID Number

Unit Number and Title Unit 1: Contemporary Business Environment


Academic Year Semester 2, Academic year 2024-2025
Dr. Tran Ngoc Mai, Dr. Can Thi Thu Huong, MA. Nguyen Hong Hanh, Mr. Islam
Unit Tutor
Abdallah

Assignment Title CBE1: Industry Analysis Factsheets (1 of 2)

Issue Date 24th February 2025


Submission Date 31st March 2025

Submission Format

The assignment submission is in the form of:


● three fact sheets written concisely to summarise and highlight key information and data. The
recommended word limit for the three factsheets is 1,000–2,000 words, although you will not be
penalised for going under or exceeding the total word limit
● an organisational flow chart
● a 10-minute recorded professional discussion of the organisational flow chart, conducted in a
consistent and structured approach and recorded using a suitable platform, such as MS Teams or
smart phone audio recording.
You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must
be supported with research and referenced correctly using an appropriate referencing system such as
Harvard. You will also need to provide a bibliography using an appropriate referencing system such as
Harvard. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.

Unit Learning Outcomes

LO1 Explain the different types, size and scope of organisations


LO2 Discuss the interrelationship of the various functions within an organisation and how they link to
organisational structure

Transferable skills and competences developed


● Analytical skills to conduct own analysis to draw conclusions
● The ability to provide information based on collation, analysis and interpretation of data
● Creative thinking for presenting information and data in a simplified and informative manner
● Digital skills, using different software applications to visually present information and data
concisely
● Communicating effectively in all forms – written, visual and oral – to operate efficiently in the
international business environment

Vocational scenario

Organisation
You are employed by Lining Vietnam engaged in the design, development, manufacturing,
worldwide marketing and sales of sports footwear, apparel, equipment, accessories and services. As
of 2020, the company employed more than 75,400 people worldwide and the company brand alone
was valued in excess of $32 billion, making it the most valuable brand among sports businesses.
Strategic planning teams keep the company moving in the right direction by leading the strategic
business planning process and spearheading transformational projects across the various businesses
and geographies. Strategy professionals are embedded in teams across the company to: explore
complex business issues; conduct consumer, competitive and market analyses; create financial models;
and develop action plans. The strategic planning eams help write the future of sports by charting the
company’s path forward.
Role
You are employed as a junior strategist in a strategic planning team. The team acts as a key
partner to senior leaders, the executive team and the chief executive officer (CEO). It provides
thought leadership and an external perspective on the most critical strategic initiatives and pressing
challenges facing the company. Your key duties include:
● supporting data and business analyses to develop business plans
● measuring business performance to compare actual data with forecasted values
● executing market research projects and gathering intelligence on current industry, technology
and consumer trends.

Assignment activity and guidance

Critical analysis
You have been tasked with conducting a critical analysis that focuses on the sports industry to access
industry perspectives, best practices from other high-performing companies and insight into high-
growth sectors. You will present your analysis to your line manager and to the management team in
the form of a portfolio of fact sheets and a flow chart. The critical analysis will involve the research
and critical analysis of overall market size (international and national), different types of business from
across sectors (public, private, voluntary), and the organisational mapping of one of the highest
performing businesses. Organisations to be considered will include public (national and local sports
organisations, local leisure centres), private (gyms, sporting goods, retailers, manufacturers) and
voluntary (local clubs and teams).
Fact sheets
You will produce a portfolio of ‘insights’ fact sheets to analyse the market size and the growth of the
sports and leisure industry, selecting an organisation from each sector. Each fact sheet will include
background information about the organisation’s vision, mission and business objectives, its
organisational and legal structure and its stakeholders to show how these link to the products and
services it supplies.
Flow chart
For business modelling purposes, you will examine the various business functions in one
organisation and create an organisational flow chart to explore and illustrate the interrelationships
between the different functions.
Discussion of findings
Your critical analysis of different organisations and structures will then be professionally discussed
with your line manager, using the visual mapping across the flow chart to discuss how internal
departments, for example finance and marketing, work together to meet business objectives and how
these interrelationships are defined by the organisational and legal structure. Conclusions should be
drawn to show how different business structures and internal business functions can successfully fulfil
overall business objectives.

Recommended resources
Please note that the resources listed are examples for you to use as a starting point in your
research – the list is not definitive.

Websites
https://creatitive.com Creatitive
“Sportswear industry analysis: key metrics to
understand and conquer”
(Article)
https://blog.hubspot.com HubSpot
“9 types of organizational structure every
company should consider”
(Article)
https://extensio.com Xtensio
“How to create a fact sheet”
(Templates)

Reports
Allied Market Research (2020) Sports Apparel Market by End User. Available at:
https://www.alliedmarketresearch.com/sports-apparel-market.
HN Global
Reading Lists. Available at: https://hnglobal.highernationals.com/learning-zone/reading-lists Student
Resource Library. Available at:
https://hnglobal.highernationals.com/subjects/resource-libraries
Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO1 Explain the different types, sizes and scopes of organisations

P1 Explain different types and M1 Analyse how the structure, size LO1 and LO2
purposes of organisations; and scope of different organisations D1 Provide critical analysis of the
public, private and voluntary link to the business objectives and complexities of different organisations
sectors and legal structures. products and services offered by and structures.
the organisations.
P2 Explain the size and scope
of a range of different types of
organisations.

LO2 Demonstrate the interrelationship of the various functions within


an organisation and how they link to organisational structure

P3 Explain the relationship M2 Analyse the interrelationships


between different between organisational functions
organisational functions and and the impact that can have upon
how they link to organisational organisational structure.
objectives and structure.

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