Objective Questions (Multiple Choice)

Instructions: Choose the best answer for each question.

1.

What is the primary purpose of an enterprise system?

a) To manage customer relationships

b) To integrate various business processes of an organisation

c) To automate marketing campaigns

d) To track financial data

Answer: b) To integrate various business processes of an organisation. Enterprise systems are designed
to support and automate business processes across functional areas.

2.

Which of the following is a benefit of enterprise systems?

a) Increased data inconsistencies

b) Reduced efficiency

c) Improved data quality and accuracy

d) Limited scalability

Answer: c) Improved data quality and accuracy. Enterprise systems integrate data from different
sources, which reduces errors and inconsistencies.

3.

What is a key challenge of implementing enterprise systems?

a) Simple integration with existing systems

b) Low maintenance costs

c) Complex customisation

d) High user adoption

Answer: c) Complex customisation. Customisation of enterprise systems can be difficult and time-
consuming.

4.
In a technology context, a network typically implies that what is sharing information?

a) People

b) Businesses

c) Computers

d) Governments

Answer: c) Computers. In a technology context, a network is usually a computer or data network where
computers share information.

5.

What is a node in a data network?

a) A physical connection

b) A server

c) Any computer or digital device using the network

d) A network cable

Answer: c) Any computer or digital device using the network. A node refers to any device using the
network.

6.

Which of these is a key function of networks?

a) Limiting resource sharing

b) Preventing communication

c) Enabling remote access

d) Increasing isolation

Answer: c) Enabling remote access. Networks allow users to access resources and information from
remote locations.

7.

What is throughput in network performance?

a) The time for a message to go from one device to another

c) The quantity of users on a network

d) The amount of data transferred over a period of time

Answer: d) The amount of data transferred over a period of time. Throughput is a networking metric
used to assess performance.

8.

Which of the following best describes the purpose of a Local Area Network (LAN)?

a) Connecting devices over a large geographic area

b) Connecting devices in a small geographic area

c) Connecting different countries

d) Connecting satellite stations

Answer: b) Connecting devices in a small geographic area. LANs connect devices in a small area such as a
home or building.

9.

What is a Wide Area Network (WAN) used for?

a) Connecting devices in a single building

b) Connecting devices in a single office

c) Connecting devices across a large area

d) Connecting only servers

Answer: c) Connecting devices across a large area. WANs connect devices over a larger geographic area
such as a city or country.

10.

What is the primary difference between circuit-switched and packet-switched networks?

a) Circuit-switched networks are used for internet communication.

b) Packet-switched networks have a dedicated connection.

c) Circuit-switched networks have a dedicated connection for the duration of the communication.

d) Packet-switched networks are used for voice communication.

Answer: c) Circuit-switched networks have a dedicated connection for the duration of the
communication. Circuit-switched networks establish a dedicated connection for a call, while packet-
switched networks break data into packets.

11.

Which of the following is a characteristic of cellular networks?

a) Uses wired connections

b) Uses satellite for communication

c) Uses radio waves to transmit data

d) Used only for long distance calls

Answer: c) Uses radio waves to transmit data. Cellular networks use radio waves and a series of
interconnected cells.

12.

Which type of satellite appears to remain in a fixed position in the sky?

a) Low Earth Orbit (LEO) satellites

b) Geostationary satellites

c) Polar satellites

d) All types of satellite

Answer: b) Geostationary satellites. Geostationary satellites orbit the Earth at the same speed as the
Earth’s rotation, making them appear to be in a fixed position.

13.

What is a hybrid network?

a) A network that only uses wired connections

b) A network that only uses wireless connections

c) A combination of two or more different types of networks

d) A type of network for satellites

◦
Answer: c) A combination of two or more different types of networks. Hybrid networks combine
elements of different types of networks.

14.

What is the primary goal of enterprise networking?

a) To isolate network devices

b) To connect various devices and systems within an organisation to facilitate communication

c) To limit access to company resources

d) To create a slow and ineffective channel for communication

* **Answer:** b) To connect various devices and systems within an organisation to facilitate

15.

Which of the following is an essential part of enterprise network security?

a) Limiting access to only internal users

b) Using perimeter and internal firewalls

c) Allowing malware to access data packets

d) Not scanning for viruses

Answer: b) Using perimeter and internal firewalls. Firewalls protect applications and data from outside
attacks.

16.

What is a key benefit of telecommunication networks for businesses?

a) Reduced productivity

b) Elimination of remote working

c) Improved customer service

d) Increased costs

Answer: c) Improved customer service. Telecommunication networks provide customers with multiple
channels to interact with a company.

17.
Which of these is NOT an example of telecommunication media? a) Twisted-pair cable b) Coaxial cable c)
Radio waves d) Cloud storage

Answer: d) Cloud storage. The other options are all examples of telecommunication media.

18.

What type of guided media uses light to transmit signals? a) Twisted-pair cable b) Coaxial cable c) Fiber-
optic cable d) Wireless technology

Answer: c) Fiber-optic cable. Fiber-optic cable transmits signals in the form of light.

19.

Which type of unguided media is used for short-range communications, like remote controls? a) Radio
waves b) Microwaves c) Infrared d) Satellite

Answer: c) Infrared. Infrared is used in short-range communication and remote control devices.

20.

What does network topology refer to? a) The types of devices used in a network b) The layout of devices
on a network c) The speed of the network d) The security protocols of the network

Answer: b) The layout of devices on a network. Network topology refers to the layout and organization
of devices.

21.

In a mesh topology, each device has a dedicated link to: a) A central hub b) Only two other devices c)
Every other device d) A common cable

* **Answer:** c) Every other device. Mesh topology connects every device with every other device
through a dedicated link [22].

22.

Which is a disadvantage of a star topology? a) Requires a lot of cabling b) Dependency on a central hub
c) Difficult fault identification d) Easy reconnection

Answer: b) Dependency on a central hub. In a star topology, if the hub fails, the whole network is down.

23.
Which of the following best describes a ring topology? a) All devices connect through a central controller
b) All devices are connected through a common cable c) Each device connects to exactly two other
devices forming a ring d) Every device is connected to every other device

Answer: c) Each device connects to exactly two other devices forming a ring. In a ring topology, devices
are connected in a closed loop.

24.

What is a characteristic of a bus topology?

a) Point-to-point connections

b) Requires a central hub

c) Difficult installation process

d) Multi-point connections

Answer: d) Multi-point connections. In a bus topology, devices are connected to a single cable.

25.

According to the sources, 5G technology promises which benefits?

a) Slower speeds and higher latency

b) Faster speeds and lower latency

c) More expensive connections

d) Less reliable connections

Answer: b) Faster speeds and lower latency. 5G technology promises faster speeds and lower latency.

26.

What is the Internet of Things (IoT)?

a) A network for cloud services

b) A collection of interconnected devices that can share data

c) An advanced security system

d) A type of wireless internet connection

◦
Answer: b) A collection of interconnected devices that can share data. IoT refers to the growing network
of connected devices.

27.

Which term describes conducting all types of business activities online?

a) E-commerce

b) M-commerce

c) E-business

d) Social commerce

Answer: c) E-business. E-business covers all forms of business operations online.

28.

What is a primary activity of e-commerce?

a) Supply chain management

b) Customer education

c) Buying and selling products online

d) Human resource management

Answer: c) Buying and selling products online. E-commerce refers to the buying and selling of goods and
services through the internet.

29.

Which is considered a disadvantage of e-commerce?

a) High set-up costs

b) Lack of online payment options

c) Reliance on technology

d) Limited customer service

Answer: c) Reliance on technology. If a website crashes, the business is effectively closed.

30.

Which of the following is a type of e-commerce system?

b) Business-to-consumer (B2C)

c) Consumer-to-government (C2G)

d) Government-to-business (G2B)

Answer: b) Business-to-consumer (B2C). B2C involves businesses selling goods or services directly to
customers.

31.

What does B2B e-commerce involve?

a) Consumers selling to consumers

b) Businesses selling to consumers

c) Businesses selling to other businesses

d) Consumers selling to businesses

* **Answer:** c) Businesses selling to other businesses. B2B involves the exchange of goods and
services between businesses [32].

32.

Which of these is a characteristic of e-businesses?

a) Geographic barriers

b) Requires a physical store

c) No interaction between buyer and seller

d) Needs traditional marketing

Answer: c) No interaction between buyer and seller. E-businesses typically do not require direct
interaction between buyer and seller.

33.

What is a key risk associated with e-business transactions?

a) Lack of product variety

b) Slow delivery times

c) Default on order taking or giving

d) Low level of customer interaction

34.

What does the term "e-business risk" generally refer to?

a) Only financial risks

b) Potential for mishaps causing damages

c) Low customer interaction

d) Slow transaction times

Answer: b) Potential for mishaps causing damages. Risk in e-business refers to potential monetary,
reputational, or psychological damages.

35.

What is included in the scope of an e-commerce system?

a) Only website and no inventory management

b) Only processing payments

c) Marketing and analytics tools

d) Only shipping goods

Answer: c) Marketing and analytics tools. These are part of the scope of an e-commerce system.

36.

Which of the following is a component of the e-commerce process? a) Limiting customer service b)
Ignoring inventory c) Product selection and shipping d) Avoiding secure payments

Answer: c) Product selection and shipping. These are steps within the e-commerce process.

37.

What is the role of a payment gateway in e-commerce?

a) To increase cost

b) To avoid secure payments

c) To process and accept payments from customers

d) To delay shipping
◦

Answer: c) To process and accept payments from customers. A payment gateway is required to process
payments.

38.

Which of these is a common electronic payment method?

a) Cheque

b) Cash

c) Credit card payments

d) Barter system

Answer: c) Credit card payments. Credit card payments are a common type of electronic payment.

39.

What is a digital wallet?

a) A physical wallet for credit cards

b) A software for traditional payment

c) A device or online service that stores payment information

d) A traditional bank account

Answer: c) A device or online service that stores payment information. Digital wallets store payment
details.

40.

What is the main goal of Customer Relationship Management (CRM)?

a) To minimise customer interactions

b) To improve interactions with customers

c) To reduce sales

d) To only collect data

Answer: b) To improve interactions with customers. CRM aims to improve interactions with customers
to increase retention and sales.

41.
Which feature is typically included in CRM systems? a) Only customer service b) Contact management c)
Limited marketing automation d) Sales minimisation

Answer: b) Contact management. CRM systems store contact and other customer data.

42.

What is an advantage of using a CRM system?

a) Decreased customer satisfaction

b) Increased sales and revenue

c) Increased cost

d) Decreased productivity

Answer: b) Increased sales and revenue. CRM systems can help organisations identify sales
opportunities and track performance.

43.

What does operational CRM focus on?

a) Analysing customer data

b) Automating day-to-day processes

c) Improving collaboration

\d) Long term planning

Answer: b) Automating day-to-day processes. Operational CRM focuses on streamlining daily processes.

44.

Which aspect is a challenge of implementing CRM?

a) Simple data management

b) Easy integration with other systems

c) Difficulty in user adoption

d) Simple measuring of success

Answer: c) Difficulty in user adoption. Getting employees to use the system can be challenging.
45.

Which of the following is one of the three phases of CRM?

a) Customer avoidance

b) Customer acquisition

c) Customer loss

d) Customer frustration

Answer: b) Customer acquisition. It's one of the three phases used in customer relationship
management.

Fill-in-the-Blank Questions

Instructions: Fill in the blank with the correct term or phrase based on the text.

1.

An enterprise system integrates various business processes across different functional areas, such as
finance, human resources, and __________.

Answer: supply chain.

2.

One benefit of enterprise systems is that they provide a single, ________ view of the entire
organisation.

Answer: integrated.

3.

Enterprise systems help improve _________ by automating manual processes and reducing errors.

Answer: efficiency.

4.

Integrating new enterprise systems with existing systems can be a major _________ .

Answer: challenge.

5.
A ________ is any interconnected group of people or things capable of sharing information.

Answer: network.

6.

In a network, _______ are the physical connections that carry messages between nodes.

Answer: links.

7.

________ allow devices to share resources such as printers and storage devices.

Answer: Networks.

8.

The three most crucial network criteria are security, reliability, and __________.

Answer: performance.

9.

Transit time refers to the amount of time it takes for a message to get from one _______ to another.

Answer: device.

10.

A _______ is a network that connects devices in a small geographic area.

Answer: LAN (Local Area Network).

11.

A _________ is a network that connects devices over a larger geographic area.

Answer: WAN (Wide Area Network).

12.

A _________ network has a dedicated connection for the duration of the communication.
◦

Answer: circuit-switched.

13.

In a ________ network data is broken into small packets for transmission.

Answer: packet-switched.

14.

Cellular networks use ______ waves to transmit data.

Answer: radio.

15.

_________ satellites orbit the Earth at the same speed as the Earth's rotation.

Answer: Geostationary.

16.

A network that combines different types of networks is called a ________ network.

Answer: hybrid.

17.

An _______ facilitates communication, file sharing, and system access within an organisation.

Answer: enterprise network.

18.

Perimeter and internal ________ are used to protect applications and data from outside attacks.

Answer: firewalls.

19.

Mobile telecommunications can help maintain ________ for employees working in remote locations.

◦
Answer: communication.

20.

__________ media provides a physical path for the signal to travel.

Answer: Guided.

21.

A ______ cable consists of two conductors twisted together.

Answer: twisted-pair.

22.

In ________, a glass or plastic core is used to transmit signals as light.

Answer: fiber-optic cable.

23.

___________ media uses airwaves to transmit signals.

Answer: Unguided.

24.

_______ are electromagnetic waves with frequencies between 3 kHz and 1 GHz.

Answer: Radio waves.

25.

________ waves are unidirectional and require alignment between the sending and receiving antennas.
* Answer: Microwaves.

26.

__________ is a type of unguided media that uses light for short-range communication.

Answer: Infrared.

27.
_________ refers to the layout and organization of devices on a network.

Answer: Network topology.

28.

In a _______ topology, every device has a dedicated point-to-point link to every other device.

Answer: mesh.

29.

In a _______ topology, each device has a dedicated point-to-point link to a central hub.

Answer: star.

30.

In a ________ topology, each device is connected to two other devices, forming a ring.

Answer: ring.

31.

A _______ topology uses a long cable that acts as a backbone to link all the devices in the network.

Answer: bus.

32.

________ is the fifth generation of cellular technology, bringing faster speeds and lower latency.

Answer: 5G.

33.

The _______ refers to the growing network of connected devices that can collect and share data.

Answer: Internet of Things (IoT).

34.

_________ refers to conducting all forms of business operations online.

Answer: E-business.

35.

________ refers to the buying and selling of goods and services through the internet. * Answer: E-
commerce.

36.

Online retail stores like Amazon are an example of _______ e-commerce. * Answer: B2C (Business-to-
Consumer).

37.

eBay and Craigslist are examples of ________ e-commerce.

Answer: C2C (Consumer-to-Consumer).

38.

The buying and selling of goods between businesses is referred to as ______ e-commerce.

Answer: B2B (Business-to-Business).

39.

E-businesses have no __________ barriers, because they operate over the internet.

Answer: geographical.

40.

E-businesses are considered to be ________ efficient due to low start up costs.

Answer: cost.

41.

A key disadvantage of e-businesses is that there is lack of ___________ communication.

Answer: interpersonal.

42.
E-commerce typically involves the use of a ______ to facilitate sales

Answer: website.

43.

A key risk in e-business is the possibility of ______ of a transaction.

Answer: default.

44.

In e-business, risks can arise from data storage, data ________ and intellectual property.

Answer: transmission.

45.

The process of selecting the products or services that a business will sell online is known as ________.

Answer: product or service selection

46.

The e-commerce system processes the order and arranges the physical ______ of the goods.

Answer: delivery

47.

An _______ payment system is a method of making financial transactions electronically. * Answer:

48.

Payments made directly from one bank account to another electronically are known as _______.

Answer: electronic funds transfer (EFT).

49.

A ______ is a software that stores a customer's payment information, such as credit card or bank
account details.
◦

Answer: digital wallet.

50.

_________ is a system that manages and analyses customer interactions and data across the customer
lifecycle. * Answer: Customer Relationship Management (CRM).

51.

The goal of CRM is to improve interactions with customers in order to promote client _______ and
increase sales.

Answer: retention.

52.

A key component of CRM systems is ________ management, which helps store and organise customer
information.

Answer: contact.

53.

CRM systems provide a central view of each ________.

Answer: customer.

54.

_________ CRM focuses on automating sales and customer service processes. * Answer: Operational.

55.

__________ CRM focuses on using data and analytics to better understand customers.

Answer: Analytical.

56.

A CRM system can improve ______ by providing a wealth of data about sales and customer behaviour.

Answer: decision making.

57.
A key benefit of a CRM system is its ability to automate ________ entry.

Answer: data.

58.

A common challenge of CRM implementation is the difficulty in _________ with other business systems.

Answer: integration.

59.

A CRM system can only be effective if there is adequate ________ by employees.

Answer: user adoption.

60.

_________ is one of the three phases of CRM, focusing on identifying and creating relationships with
potential customers.

Answer: Customer acquisition.

These questions and answers are based on the provided text and aim to cover key concepts from your
source material.