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B2B 2.0 Process Automation Level 1 - v2

The document outlines the Industrial Process Automation (IPA) training provided by Schneider Electric, focusing on their internal capabilities and offerings for industrial automation projects. It emphasizes the importance of engaging with IPA for complex projects, cybersecurity needs, and digital transformation consultancy. Additionally, it highlights the collaborative approach and value-based selling strategy adopted by IPA to enhance customer experience and operational efficiency.
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0% found this document useful (0 votes)
5 views29 pages

B2B 2.0 Process Automation Level 1 - v2

The document outlines the Industrial Process Automation (IPA) training provided by Schneider Electric, focusing on their internal capabilities and offerings for industrial automation projects. It emphasizes the importance of engaging with IPA for complex projects, cybersecurity needs, and digital transformation consultancy. Additionally, it highlights the collaborative approach and value-based selling strategy adopted by IPA to enhance customer experience and operational efficiency.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 29

Industrial & Process Automation

Level 1 Training
Kishore Natarajan
13th Aug 2024

Property of Schneider Electric


General
Ground Rules

Lines are muted in Teams Live


Teams Live features do not allow participants
to unmute and speak

Ask your Questions in Q&A


You can use the Q&A to ask your questions at
any time

State your name


Please ensure your name is visible and DO
NOT choose anonymous. This is to allow
trainer to respond to your question

Internal
Industrial Process Automation - Summary – When to reach out to IPA?

IPA Some Facts and Figures

Mission

Go To Market

Life Cycle Coverage

Typical Project Structure

IPA Offers

Confidential Property of Schneider Electric | Page 3


Internal
Schneider IPA helps End Users achieve their goals…

Page 4
Internal
Industrial Process Automation [IPA]
IPA = Schneider Electric’s internal SI and execution arm for direct industrial automation
engagements with End Users and EPCs with an ability to integrate the full Industrial Automation
EcoStruxure portfolio including AVEVA software.

VALUE-ADDED PARTNER DIGITAL OFFERS & SERVICES PORTFOLIO

₋ Digital Transformation Consultancy ₋ Lifecycle Services ₋ Foxboro & Modicon DCS


₋ Cybersecurity ₋ (Remote) Connected Services ₋ Triconex & Modicon ESD
₋ High Availability EAE Projects ₋ Digital Maturity Assessment SIRI ₋ Turbo Machinery Control
₋ AVEVA & Software Integration ₋ Functional Safety Services ₋ Process Instrumentation
₋ Energy and Automation Projects ₋ Alarm Management Services ₋ Process Control Valves
₋ System Development & Integration ₋ Plant Advisor ₋ SCADA and Telemetry Solutions
₋ DCS Advisor
₋ Process Safety Advisor
₋ Control Advisor
₋ Maintenance Advisor
₋ Autonomous Production Advisor
Confidential Property of Schneider Electric | Page 5
Internal
IPA can help you when…
₋ … the Industrial Automation End User or EPC requests to engage directly with Schneider Electric for
consultancy, sales, tender, execution, operation, maintenance of any Industrial Automation Ecostruxure
Portfolio in any Segment.

₋ … the project is too complex or too large for our existing partners to handle eg MAEC.
₋ … the End User, EPC or SI have any OT cybersecurity requirements
₋ … the End User or EPC require Digital Transformation Consultancy
₋ … the End User or EPC require Digital solutions consultancy/integration of AVEVA or ProLeit Software
₋ … the End User or EPC require a high availability – high reliability EAE solution
₋ … the project requires end-to-end support: concept → design → build → operate → maintain → decommission
₋ … you hear any of the following keywords: DCS, ESD, PLC, SIL, FGS, SCADA, OTS, APC, Historian, Digital
Twin, Turbo Machinery Control, Predictive Analytics, AI/ ML, Remote Operation, Cybersecurity, Digital
Transformation, Co-innovation, Prototyping, Integration, Project Management, Lifecycle Services, Panel
Building, Decarbonization
₋ … in any industrial Automation context or in any segment

Confidential Property of Schneider Electric | Page 6


Internal
“Digital Partner for Efficiency & Sustainability”

Confidential Property of Schneider Electric | Page 7


Internal
Sales
Excellence
& Innovation

Confidential Property of Schneider Electric | Page 8


Internal
Paradigm Shift:
Technology Focus Customer Problem Solving

Stop talking about your product!


Listen to the Problem FIRST!

© 2022 Schneider Electric, All Rights Reserved | Page 9


Internal
Transformation from Technology Selling to Value-Based Selling
People Perspective
Product Sales End User
End User Site Organization People
Level 4
Business Planning & Logistics Management
ERP, APO, Logistics
Level 3
10 Billion€
Manufacturing Operations Operations
MES, LIMS, CMMS,… 6 Million€
Level 2
Control & Supervisory DCS,
3 Billion€
Engineering
ESD, PLC,… 105 Million€
Level 1
3 Billion€ Maintenance
Sensing and Manipulation
Instruments, Valves 4 Million€
East Asia Process Industry
Level 0
Market Size Approximation
Production Process
PA East Asia Orders
ISA95 Model Please note that all numbers are approximations with The shape represents number
the objective to represent a principle. of people
Confidential Property of Schneider Electric | Page 10
Internal
Transformation from Technology Selling to Value-Based Selling
People Perspective
Product Sales Value-Based Sales
End User
End User Site Organization Organization
People
Level 4
Business Planning & Logistics Management
ERP, APO, Logistics
Level 3
10 Billion€
Manufacturing Operations Operations
MES, LIMS, CMMS,… 6 Million€
Level 2
Control & Supervisory DCS,
3 Billion€
Engineering
ESD, PLC,… 105 Million€ E-Commerce
Level 1
3 Billion€
Commodities
Sensing and Manipulation Maintenance
Instruments, Valves 4 Million€
East Asia Process Industry
Level 0
Market Size Approximation
Production Process
IPA East Asia Orders
ISA95 Model Please note that all numbers are approximations with The shape represents number
the objective to represent a principle. of people
Confidential Property of Schneider Electric | Page 11
Internal
Paradigm Shift:
Offer the SE Solution AFTER understanding the problem

SE has the largest solutions portfolio


and partner network in the market

© 2022 Schneider Electric, All Rights Reserved | Page 12


Internal
IPA collaboration with Schneider Operations:
Drive a true collaborative operating model with country organization

Change the regional structure to better align and collaborate with Ops, zones and large countries leading to improved customer experience

Maintain IPA specialization with strong collaboration with country as IPA is now “in-matrix”

Leveraging IPA’s industrial, end-user relationships to pull-through Energy Management / IA business and reverse

Improve engagement and Empowerment Talent development and upgrade with higher responsibility and empowerment

Implementing the Double Credit Program to incentivize the collaboration

Utilize the formal connection point between IPA organization and Country – Plug-ins

Promote Country Operations awareness of IPA business Model and value to grow IPA Business

Confidential Property of Schneider Electric | Page 13


Internal
Process Automation GTM
Direct Delivery by
IPA

(Including IPA)

(by IPA)

Confidential Property of Schneider Electric | Page 14


Internal
Industrial Process Automation GTM
CPG WWW MMM
Consumer Packaged Good Water Mining, Mineral, Pulp/ Power
Chemicals Oil / Gas Refining Petrochem
Food / Beverage, Life Waste–Water Metals, Cement Paper Generation
Sciences, Personal Care

Hybrid Offer
Continuous Process Offer

End Users

System Integrator EPC

Distributor (Rep)

Indirect Transactions Direct Sales

Field Devices Remote Operations Triconex Safety Foxboro DCS Services/Cyber/


20% Direct 30% Direct 80% Direct 100% Direct Digital/Consulting/
80% Indirect 70% Indirect 20% Indirect Aveva
100% Direct

Confidential Property of Schneider Electric | Page 15


Internal
16

Omni- Channel solutions across Plant Lifecycle…


TOTEX
CAPEX OPEX

PLANNING FEED ENGINEERING CONSTRUCTION COMMISSIONING OPERATE MAINTAIN DECOMMISSION


Conceptualization & Req. Specification & Design & Construction & Start-up & Operate Maintain Renew
Feasibility Feed Package Engineering Installation Commissioning Decommission

Sustainability –
Consultancy Efficiency –
Consultancy LCA - Modernizations
Functional & HW – SW – 3rd Party Installation Services Start-up – Profitability –
Risk Assessment – Upgrades – De-Commissioning-
Operational Engineering Services Loop Testing Commissioning- Reliability – Safety –
Cyber Assessment Predictive/Prescriptive Services
Requirement FAT SAT calibration Services Security Consultancy
Analytics …
Specification & Engineering
services & Licenses

IPA ENGAGEMENT

Confidential Property of Schneider Electric | Page 16


Internal
2
PA EcoStruxure Level

EcoStruxure™ Architecture

Apps,
Analytics &
Services AVEVA Software*
End-to-end Cybersecurity

Cloud and/or On Premise


Engineering Asset Performance
Planning & Operations EcoStruxure EcoStruxure EcoStruxure EcoStruxure EcoStruxure
Monitoring and Control
Profit Advisor Control Advisor Maintenance Advisor Asset Advisor Resource Advisor

Edge
Control
Magelis Modicon EcoStruxure EcoStruxure EcoStruxure EcoStruxure SCADA Systems EcoStruxure
IIoT Box and Industrial PC Control Expert Hybrid DCS Foxboro DCS Triconex Safety System Power Monitoring Expert

Connected
Products
Magelis
HMI Sensors & RFID Field Devices TeSys Altivar Okken & Blokset iPMCC

* The Schneider Electric industrial software business and AVEVA have merged to trade as AVEVA Group plc, a UK listed company. The Schneider Electric and Life is On trademarks are owned by Schneider Electric and
are being licensed to AVEVA by Schneider Electric.

Confidential Property of Schneider Electric Page 17


Internal
Industrial Process Automation Offers
Foxboro DCS Triconex Safety SCADA & Telemetry

Energy, (Petro)chemicals, Power, Undisputed #1 Process Safety System for Energy, (Petro)Chemicals, Pipelines, WWW,
Desalination, Metals, Carbon Capture ESD, FGS and TMC applications Renewables

EcoStruxure Foxboro DCS EcoStruxure is EcoStruxure Triconex Safety instrumented SCADAPack, SCD2200 and SCD6000 Smart
high a reliable, high-availability control system Systems are recognized as the market’s most RTUs,– provide a comprehensive offer for the
that runs the most complex industrial plants. dependable, high availability and high integrity most demanding remote and autonomous
safety system protecting people, the operation
When in hybrid with EcoStruxure Automation environment and assets.
EcoStruxure Geo SCADA Expert – open,
Expert [EAE] it creates a powerful, flexible and
Tricon CX is the most powerful SIS controller object oriented, flexible and scalable remote
future-proof automation solution.
that leverages the best of Tricon and new SCADA software for Water Networks, Smart
advanced technology to deliver continuous Irrigation and geographically distributed assets
When combined with EcoStruxure Power and
operation, superior plant uptime and high
Process [EP&P] solutions, it can deliver up to Trio Licensed and License-free Radios –
productivity in a compact unit.
20% E&I Capex reduction, 15% downtime provide extended connectivity for remote
reduction, and 10% process energy application
improvement.

Confidential Property of Schneider Electric | Page 18


Internal
Industrial Process Automation Offers
Process Instruments & Valves Digital Offers & Services Cybersecurity Services

AVEVA Integration Services, Advisors, Edge


Instrumentation, IIoT and Valves Industrial Cybersecurity Services
Solutions, Digital Services & Migration

Process Instrumentation offers a wide range Edge Solutions for Onshore – Autonomous Provide customers with operational technology
of IIoT enabled sensors, measuring devices Production Advisor using Machine Learning (OT) cybersecurity services & solutions to meet
and data loggers to improve operational and Artificial Intelligence at the edge their security objectives, comply with standards,
efficiency and plant/asset reliability and assist in their digital transformation.
Maintenance Advisor – condition-based
In addition, a large range of process control maintenance offer Provide these services & solutions wherever
valves is available. OT network infrastructures converge with IT
Services Modernization & Migration – PLC
platforms
(Schneider and Competitor) life cycle
assessment and report generator. Assessment
of customer facility for lifecycle, criticality , Consistently innovate new OT cybersecurity
resource capability solutions and integrate
best-in-class technologies, creating a
foundation partner for operational stability
digitalization.

Page 19
Internal
IPA Typical System Configuration
Digital Area EcoStruxure Advisors Stations Cybersecurity Solution AVEVA Solution
(Apps,
System Advisor DMZ / Patch / AVEVA PI / OTS
Analytics & Services)
Maintenance Advisor Backup / IDS / APC / UOC

Information Network (L3)


Operation Area Foxboro DCS
(Edge Control) Triconex
Operation Engg Alarm&
Historian Geo SCADA
HMI Station Event
Hybrid DCS(EPE)
AVEVA HMI
Control Network (L2)
Rack Room
(Edge Control) Tricon
FCP280/FDC280
CX

M580 Safety
M580

Communication I/O Points Process I/O Points Safety I/O Points

Field Area
(Connected Products) PH Analyzer &
Transmitters Flow Meters Valves & Positioners
Internal Sensors Level Transmitter
IPA EcoStruxure – Connected Products

Apps,
Analytics &
Services
Pressure Temperature Magnetic Coriolis Vortex
Transmitters Transmitters Flow Meters Flow Meters Flow Meters
Edge
Control

Connected
Products
Wireless
Level Level Control Valves &
Information
Buoyancy Wave Radar Valve Positioners
Network Solution

Confidential Property of Schneider Electric | Page 21


Internal
IPA EcoStruxure – Edge Control

Apps,
Analytics & Safety Instrumented System
Distributed Control System
(SIS,ESD,FGS,GDS)
Services (DCS) TMC Guardian Control
Turbomachinery Control
EcoStruxure Foxboro DCS
EcoStruxure Triconex
Edge
Control
AVEVA AVEVA
HMI SW HMI SW
Connected Geo EPE ECE
Products SCADA
Turbomachinery System(TMC)
Supervisory Control and Data Acquisition
Hybrid DCS System / PLC System
(SCADA)
EcoStruxure Process Expert(EPE)
Telemetry and SCADA
EcoStroxure Control Expert(ECE)

Confidential Property of Schneider Electric | Page 22


Internal
IPA EcoStruxure – Apps, Analytics and Services

Apps, Predictive Analytics


System View Alarm
Safety Validator
And Bypass
Analytics &
Services

Edge
Control
Process Safety
System Advisor Maintenance Advisor
Advisor

Connected
Products

Compressor Performance AVEVA & ProLeit Portfolio


TMC Tie-Back Simulation
Monitor(CPM)

Confidential Property of Schneider Electric | Page 23


Internal
4
Typical Project Execution
Building Hardware
Functional Typical Implementation Commissioning
1 Descriptions 3 Libraries
5 & Integration 7 FAT 9 Start-up

Project 2 Design 4 Software 6 Pre-FAT 8 Installation 10


Kick-off Review Implementation SAT

6 ~ 18 months … Multiple Years for large projects

End of OnDemand System


Warranty Service Upgrade

11 CF Turn-Around System
Contract Work Expansion

Repeated Valuable Orders

Confidential Property of Schneider Electric Page 24

Internal
Some Typical Project References

Confidential Property of Schneider Electric | Page 25


Internal
Air Selangor is a Water Operating Company
Air Selangor Semenyih 2 WTP for the State of Selangor in Malaysia covering
Digital Twin 34 water treatment plants in 11 regions within
Selangor State
Customer Challenges
• Predictability Apps,
• Immediate access to asset and operational information analytics AVEVA AIM, APM, Engage
• Consolidated information in a single repository and AVEVA Software*
services
The Solution
Integrated Solution of :
• AVEVA Asset Information Management System
Edge
• AVEVA Predictive Analytics control
• AVEVA 3D Asset Visualisation
• 3D BiM
• Azure Cloud Deployment and Configuration
Customer Benefits Connected
products
• Reduction in Unplanned Downtime
• Increase in Asset Reliability
• Improve Productivity and Operational Efficiency Winning Team
Delivery Capabilities Chong Yuet Weng, Jason Chee, Jojo Oon, Shanmugavel
Subramaniam, Lee Yin Fung, Suresh Govindarajan,
• Digital Twin SME XinWei Cheng, Christian Horn, Gerald Peh, Chesper-
• Pivot Engineering Joghne Pang, Alvin Lim, Ivy Cheng, RK Shastry, Karen
Lee
• 3rd party partner in 3D BiM and Azure Cloud Services

Internal
Malaysia Air Selangor - 0.9M€
MSD Singapore
Net Zero Master Plan MSD Tuas Singapore serves as the company’s key
manufacturing location in their Asia Pacific region.
Customer Challenges
• Achieve carbon neutral operations by 2050
• Reduce Operational GHG emissions (Scope 1& 2) 46% by
2030 from 2019 baseline AVEVA Software*
Apps, Process Electrification Consulting
• Source 100% of purchased electricity from renewables analytics
Sustainability Business
• Consolidate all initiatives and actions into single Net Zero and
Master Plan services PIVOT Consulting Services

The Solution
Consulting services leveraging on expertise in: Edge
control
• Process Electrification Practice
• Sustainability Business Division
• PIVOT Consulting
Connected
Deliverables products
• Study major Facilites & Utility Systems and propose
recommendations for Electrification
• Consolidate Opportunities and develop implementation Winning Team
checklist Alister Stewart, Bess Ng, Dharmendra Umarnani,
• Explore emerging technologies beyond Electrification Shailesh Chetty, Antoine Meurville, Jesslyn Dharma,
Green H2, NH3 Ng Wei Lin, Kishore Natarajan
• Accelerate path to net-zero targets with a timeline (phased
approach) of actionables for decarbonization
• Net zero scenario projections and visualization
Internal
Micron PIVOT Consulting/ Engineering
Develop Agnostic Energy Management
• Driving Energy Efficiency at Micron Platform (EMP) to
• Provide enterprise level energy
consumption monitoring and trending
across multiple sites
• Utilize Analytics to detect consumption
anomalies across various assets
• Recommend energy savings opportunities
with actionable insights.
• Taiwan FAB identified for
Proof Of Concept (PoC)
• Preparing for PoC delivery
Status: Delivered

Pre-Study Micron Xian


• Data driven Readiness assessment for
Micron Xian
• Validate potential energy savings to justify
extension of Global Energy Management
Platform
Status: Discussions ongoing

EMS Global rollout


• Position SE as Strategic partner for Micron
• PA led PoC execution – PA/ ESS/ Digital Plant
• Monitor and realize savings at Micron Taiwan
• Scale-up to Micron SG (plan confirmed by
Micron)
• Plan Enterprise-wide scale-up across 20
Micron sites
Status: Discussions ongoing for
Internal
Micron SG rollout
Internal

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