Excelerate Core Message Synthesizer

The document outlines the core messaging and brand value of the Excelerate Virtual Internship Program, emphasizing empowerment, growth, and inclusivity for learners and early-career professionals. It presents a universal brand message that highlights the program's role in bridging education and industry, along with optional taglines that encapsulate its mission. Additionally, it provides strategic messaging applications for various social media platforms to enhance outreach and engagement.

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David Aryee

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Excelerate Core Message Synthesizer

Uploaded by

David Aryee

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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EXCELERATE VIRTUAL INTERNSHIP

PROGRAM

CORE MESSAGE SYNTHESIZER

“Excelerate Digital Marketing Internship Week 3

deliverable”

Submitted in Partial Fulfillment of the Requirements for

Digital Marketing Internship Research Program (Week 3)

SUBMITTED BY
David Aryee - [email protected]
Under the guidance of

Excelerate Virtual Internship Program

A Global Virtual Internship Platform

TEAM 8
Core Message Synthesizer – Excelerate
1. Messaging and Brand Value Content:
From the internship insights, Excelerate stands out as a brand that:

• Supports learners and professionals in navigating their academic and career journeys.
• Offers a personalized, inclusive, and empowering learning experience.
• Bridges the gap between education and industry, with real-world learning
opportunities.
• Promotes self-confidence, leadership, and growth.
• Operates across multiple platforms, reaching diverse audiences through Instagram,
LinkedIn, and Facebook.

Key themes found in messaging:

• Empowerment
• Growth mindset
• Career-readiness
• Inclusivity
• Personal transformation

2. Combining the 3 Audience-Specific Messages into One Universal

Brand Message:
Final Core Brand Message:
Excelerate is a global platform that empowers learners and early-career professionals to
grow with confidence, gain real-world skills, and lead with impact. Through inclusive
mentorship, personalized learning journeys, and industry exposure, Excelerate bridges the
gap between academic potential and professional success—unlocking opportunities for
individuals to thrive at every stage of their development.

How this aligns:

• Students: Focus on confidence, mentorship, and academic growth.

• Professionals: Emphasizes leadership, skills development, and industry exposure.
• Institutions/Partners: Speaks to bridging education and employment gaps, preparing
talent pipelines.
3. Ensuring the Message:
Reflects Excelerate’s Core Mission:
Excelerate’s mission is rooted in empowerment, growth, and creating accessible, career-
aligned pathways. This message brings that to the forefront.

Works Across All Platforms:

The tone is adaptable for social posts, LinkedIn thought leadership, Instagram
reels/captions, Facebook updates, and even pitch decks.

Usable as Anchor or Tagline:

It is strong enough to serve as a north star message and inform all comms. Can easily be
shortened into a slogan for marketing purposes.

4. Optional Tagline Proposals (Based on the Core Message):

Tagline 1: “Where Confidence Meets Opportunity”

Highlights Excelerate’s role in building learner confidence and connecting them to real-
world pathways.

Tagline 2: “Learn Boldly. Lead Confidently.”

Speaks to personal transformation and the leadership journey Excelerate encourages.

Tagline 3: “Fueling Growth, Shaping Futures.”

Emphasizes long-term impact and personal + professional development.

5. Strategic Messaging Application (Extra Value Add):

• LinkedIn Posts: Focus on leadership, global industry trends, career impact stories.
• Instagram Reels/Captions: Emphasize learner transformation, testimonials, inspiring
quotes.
• Facebook: Showcase community impact, highlight inclusive opportunities, event
promos.
• Website Hero Banner Example: “Empowering You to Grow, Lead, and Thrive—
Where Your Journey Meets Its Breakthrough.”