GLS University

Bachelor of Business Administration (BBA)

(Accounting & Finance, Marketing Management and International Business)

Preface
GLS University’s Bachelor of Business Administration programme (BBA) is the culmination of
around 18 years of academic experience of its two institutes N R Institute of Business
Administration and GLS (J P Shah) Institute of Business Administration. This undergraduate
management programme has a special emphasis on current, industry-relevant education with
a strong skill and value orientation.

BBA programme designed by Faculty of Business Administration (formerly known as GLS (J P

Shah) Institute of Business administration is designed to provide participants with in-depth
conceptual clarity in fundamental principles of management, an opportunity to obtain
specialized training in one of the three areas of Accounting & Finance, Marketing
Management and International Business, a rigorous training in communication spread over
the five semesters of the programme and a choice of elective courses that broaden the
student’s perspective and give a range of exposures across multiple disciplines.

GLS University will capitalize on its extremely strong industry interaction to provide ongoing
industry exposure in the form of guest lectures, industrial visits, subject-related projects,
summer internship and grand project, which will create a robust connection between
theoretical concepts and practical application.

The programme has been designed targeting specific outcomes in terms of concepts, skills
and values for the students at each year of the 3-year course. This gradual progression will
ensure that students emerge from the programme ready for higher education, placement in
the corporate sector or starting their own venture.

Broad Objectives of the Programme

The broad objectives of this BBA programme are as under:
 To equip students with academic knowledge and understanding of the theory,
principles and conceptual framework of business administration and subjects allied to
it
 To inculcate extensively – along with theoretical knowledge sharing – various
skills (viz., Presentations, rapid reading, geo political awareness, time
management, team-building, leadership) needed for managerial
effectiveness
 To promote knowledge through research – both applied and conceptual
relevant to management
 To instill in students the ability to think, evaluate and analyze complex
situations critically and thus by, hone problem solving skills
 To enhance the decision – making skills and administrative co mpetence of
students
 To develop strong communication skills supporting their role as future managers
 To motivate students to apply management techniques to new and

1
 innovative areas of management

Framework
The BBA programme has evolved in response to the changing environment and industry
requirements. The changing academic scenario as well as business environment has led us to
upgrade BBA programme with the intention to make it self-sufficient for most of the students.
Therefore, the institute has offered three specialization streams to choose from: Accounting &
Finance, Marketing Management and International Business. The first year contains core
courses which are common to all students. Students are allowed to choose from the afore-
said streams as per their academic performance and area of interest from the second year.
Such structure gives students the opportunity to choose courses from a domain of their
interest coupled with the freedom to explore other areas at work or when they pursued any
post graduate program. . An extremely well-designed communication skills training package is
spread over six semesters in the form of Foundation Courses and acts as the mainstay of the
entire programme. A range of elective courses are offered to complement their proficiency in
domain area.

Programme Structure
The BBA programme comprises six semesters over three years. A student needs to obtain 140
credits over six semesters to obtain the BBA degree.

2
 F.Y BBA Course structure

SEMESTER I
Course Code Core Courses Credits
170101101 Fundamentals of Management 3
170101102 Principles of Economics (Micro) 3
170101103 General English 3
170101104 Business Mathematics 3
170101105 Fundamentals of Accounting 3
170101106 Fundamentals of Financial Management 3
Foundation Course
170102101 IT Tools in Business Communication 3
Elective Courses (any 1 out of 4)*
Foreign Language I
170103101 ( French)
170103102 Management Lessons from Mythology 2
170103103 Indian Culture through Performing Arts
170103104 Indian Constitution
23

SEMESTER II
Core Courses Credits
170101201 Production Management 3
170101202 Principles of Economics (Macro) 3
170101203 Fundamentals of Marketing 3
170101204 Critical Thinking 3
170101205 Introduction to Financial Markets & Institutions 3
170101206 Business Ethics 3
Foundation Course
Basics of Communication and Personality
170102201 Development 3
Elective Courses
170103201 Environment Management 2
23

3
 SEMESTER III
Core Courses Credits
170101301 Introduction to Service Marketing 3
170101302 Statistics for Business Decisions 3
170101303 Managing People 3
170101304 Entrepreneurship Process and Behaviour 3
170101305 Managerial Economics 3
170104351 Corporate Accounting
170104311 Consumer and Culture Theory 3
170104371 International Marketing Management
Foundation Course
170102301 Interpersonal Communication I 3
Elective Courses (any 1 out of 4)*
Foreign Language II
170103301 ( French)
170103302 Still Photography and Movie making 2
170103303 Leadership Influence and Power
170103304 Business Stories of Gujarat
23

SEMESTER IV
Core Courses Credits
170101401 Industrial Economics 3
170101402 Digital Marketing 3
170101403 Psychology for Managers 3
170101404 Intro. to Research Methodology 3
170101405 Practical Studies 3
170104451 Cost & Management Accounting
170104411 Integrated Marketing Communications 3
170104471 International Financial Management
Foundation Course
170102401 Interpersonal Communication II 3
Elective Courses (any 1 out of 4)*
170103401 Foreign Language III ( French)
170103402 Vedic Mathematics
2
170103403 Creativity and Innovation
170103404 Gender Equality
23

4
 SEMESTER V
Core Courses Credits
170101501 Legal Aspects Of Business 3
170101502 Business Environment 3
Managerial Competencies and Career
170101503 Development 3
170101504 Research Methodologies tools and analysis 3
170104551 Corporate Finance I
170104511 Sales and Distribution Management 3
170104571 International HRM
170104552 Security Analysis & Portfolio Management
170104512 Product and Brand Management
3
International Supply Chain & Logistics
170104572 Management
Foundation Course
170102501 Analytical Communication I 3
Elective Courses (any 1 out of 4)*
170103501 Banking Theory & Practices
170103502 Management Information System
Business Opportunity Identification & 3
170103503 Feasibility
170103504 Organizational Development
24

5
 SEMESTER VI
Credit
Core Courses s
170101601 Indian Tax Structure 3
170101602 Strategic Management 3
170101603 Operations Research 3
170101604 Grand Project 3
170104651 Corporate Finance II
170104611 Consumer Relationship Management
3
Export Import Procedures &
170104671 Documentation
Contemporary Issues in Accounting &
170104652 Finance
170104612 Marketing Perspectives 3
International Marketing Research &
170104672 Country Analysis
Foundation Course
170102601 Analytical Communication II 3
Elective Courses (any 1 out of 4)*
170103601 Financial Services
170103602 Event Marketing
Emotional Intelligence and Managerial 3
170103603 Effectiveness
170103604 Talent Management
24

6
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
Fundamentals of Management
Core Course: 170101101

1. Course Objective:
This course is designed to provide the students conceptual study about the key functions
of the process of managing organizations. The focus of this course will be on the
meaning, importance and functions of business management. Through various
assignments, the emphasis will be on helping students to connect the theoretical
aspects of the managerial concepts with real-life corporate practices.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage
I Introduction to Management 9 20 %
 Meaning of Management & Characteristics
 Contribution of Mayo, F W Taylor, Henri Fayol
and Elton Mayo
 Management Process and Functions;
 Levels of management and skills required at
these levels;
 Role of managers
II Planning 9 20%
 Meaning;
 Planning Process;
 Planning premises;
 Elements or Types of plans;
 Meaning and Process of Forecasting;
 Meaning and Process of Decision Making;
 Types of decisions
III Organising 9 20%
 Meaning of Organizing;
 Principles of Organizing;
 Departmentation and its bases;
 Meaning of Delegation;
 Centralization and Decentralization and
difference between them;
 Brief idea and merits-demerits of Line
Organization, Line and Staff

7
  organization, and Committee organizations
IV Directing- 9 20%
Motivation-
 Definition & Importance of motivation
 Motives – Characteristics, Classification of
motives - Primary & Secondary motives.
 Theories of Motivation - Maslow’s Theory of need
hierarchy - Herzberg's theory, Adelfer’s ERG
Theory, McClelland’s Need Theory.
Leadership-
 Traits & Characteristics of Effective Leaders;
 Leadership Meaning; Formal and Informal,
 Leadership style-Leadership Continuum, Blake
and Mouton’s Managerial Grid.
V Controlling 9 20%
 Definition;
 Nature and importance of control; the control
process
 Essentials/principles of an effective control
system
 Break-Even Analysis

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 KarminderGhuman and K. Management – Concept, Tata McGraw Hill Latest
Aswathapa Practice and Cases

8
2 T. Ramasamy Principles of Management Himalaya Latest
Publishing House

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 L. M. Prasad Principles of Management Sultan Chand and Latest
Sons
2 Gupta, Sharma and Principles of Business Kalyani Publications Latest
Bhalla Management
3 Stoner, Freeman, and Management Prentice-Hall Latest
Gilbert Jr.
4 Manmohan Prasad Management – Concepts Himalaya Publishing Latest
and Practices House

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals

9
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
Principles of Economics (Micro)
Core Course: 170101102

1. Course Objective:
This course aims to acquaint students with basic micro-economic concepts and develop
economic reasoning. Through the use of real-life situations and assignments, it will
enable students to apply economic analysis to practical instances and gain an
understanding of the process of formulation of business policies.
2. Course Duration: Total teaching will be of 45 hours.
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions Weightage
I Introduction 9 20%
 Economic history and origin
 Meaning and Importance and Scope of Micro Economics
 Growth oriented definition of economics
 Cardinal and Ordinal Approach of Utility Analysis: Meaning
of Demand, Law of Demand, Factors affecting Demand,
Increase-Decrease in Demand, Shift In demand Contraction-
Expansion in Demand
 Meaning of Supply, Factors affecting Supply, Contraction
Expansion and Increase-Decrease in Supply
II Demand Concepts with consumer preference analysis 9 15%
 Elasticity of supply and demand
 Law of Diminishing Marginal Utility, and Derivation of
Demand Curve on the basis of Utility Analysis (cardinal)
 Hicksian demand analysis / revealed preference theory
 Price determination
 Effects of changing government policy on price
III Cost Concepts 9 30%
 Accounting Cost v/s Economic Cost
 Money Copt v/s Real Cost
 Private and Social Costs
 Fixed Cost v/s Variable Cost
 Opportunity Cost
 Sunk Cost
 Production function. ( in detail)
(A) Law of variable production function.

10
 (B) Returns to scale.
(C) Economies of Scale. External economies and Diseconomies.
 Cost of Production in Short Run
a) Average Fixed Cost, Average Variable Cost, and Marginal
Cost
b) Relationship between Marginal Cost and Average Cost
 Cost of Production in Long run
Long run Marginal Cost (LMC) and Long run Average cost
(LAC)
 Revenue Concepts –
Average Revenue, Marginal Revenue and Total Revenue
 Productivity concepts
Total, Average and Managerial Productivity
IV  Features of Market structures. 9 20%
Perfect competition, Monopoly, Monopsony, Duopoly,
Duopsony, Monopolistic, Oligopoly, Oligopsony
V  Distribution Theory: 9 15%
Concepts of rent: - Differential rent, Scarcity Rent, Quasi
Rent
Concepts of Wages: - Time Wages, Piece Wages, and
Money wages, real Wages, factors determining real
Wages
Concepts of interest: Gross and Net Interest. Components
of Gross Interest
Concept of Profit: risk, uncertainty, innovation

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
6. List of Assignments and Presentations topics:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the book Publisher Edition

NO

11
1 N. Gregory Principles of Micro -Example Product Manufacturer; 4th Fourth
Mankiw Economics (Fourth) Edition edition (2006) Edition.

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Dominick Salvatore Principles of Micro
Oxford Fifth
Economics Edition
2 Paul A Samuelson and Economics McGraw Hill Education Latest
William D Nordhaus India Pvt. Ltd

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject.
1. Economic Survey
2. RBI Handbook
3. Economic and Political weekly
4. Indian Journal of Economics and Business
5. International Journal of Economics and Research
6. Down to Earth Magazine
7. Banking and finance.
8. Business Standard
9. The Economic Times
10. Financial Express
11. Business Today
12. Business India
13. Business World
14. Budget Bulletin

12
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
General English
Core Course: 170101103

1. Course Objective:
 To familiarize students with the writings in English so that they can learn the structure of
the language as it is used creatively
 To orient students to social and cultural issues
 To sensitise students to values and ethics
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. Of Percent

No. Sessions Weightage
I Literary Text: English in Practice I 9 20 %
II Literary Text: On the Stage: One Act Plays 9 20%
III Vocabulary: Synonyms, Antonyms, One word 9 20%
substitutes
IV Composition: Essay/ Short story 9 20%
V Grammar: Usage of Articles & Prepositions, 9 20%
Tenses, Voice & Punctuations

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Word Games
6. Topics for assignments, presentations, and case studies:
1. Understanding Social Media Sites
2. Solving cross word puzzles
3. Learning Communication Skills through one act plays
4. Techniques of managing Stress
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

13
8. Basic Text Books:

Sr. No. Author(s) Name of the book Publisher Edition

1 Arvind Nair English in Practice I Cambridge _
2 Ed. By K. Sujatha On the Stage: One Act Plays Orient Blackswan _

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 John Seely Oxford A-Z of Grammar and Oxford _
Punctuation
(App available on Google Play
Store)
2 Jeremy Butterfield Oxford A-Z of English Usage Oxford _
(App available on Google Play
Store)

10. List of Journals/Periodicals/Magazines/Newspapers:

1. DNA
2. The Times of India
3. Pratiyogita Darpan

14
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
Business Mathematics
Core Course: 170101104

1. Course Objective:
The student will understand the mathematical concepts and
terminology involved in Set Theory Function, L i m i t , Differentiation,
Permutation and Combination, Matrices. The course focuses on how to
interpret and solve business-related word problems and to develop
simple mathematical models from a business perspective. To create a
better understanding of Mathematical concepts in solving business
related problems. The course serves as a good foundation for further
study in management. Accounting, marketing and finance.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
1  Nature and Importance of Business 9 20
Mathematics
 Relationship of Mathematics to Modern
Business
 Set theory
 Introduction to set & Types of Sets
 Algebra of sets
 Cartesian Product of two Sets
 Applications
2  Function 9 20
 Definition
 Types of functions, Real Function and its
different types
 Some functions in Commerce and
Economics
 Applications
 Limit
 Introduction
 Definition and working rules of Limit
 Some Standard Limits(Problems on Factorization
and Rationalization)
3  First Order Derivative and its applications 9 20
 Introduction, Definition, Derivative of a

15
 function of one variable
 Derivative of polynomial function
 Examples
 Marginal Revenue function, Marginal
Cost function, Profit function
 Price elasticity of demand and supply
 Second Order Derivative and its applications
 Introduction, Definition and examples of
second order derivatives
 Maxima and Minima of a function
 Applications: Profit, Revenue Maximization and
Cost Minimization
4  Permutations and Combinations 9 20
 Introduction to Permutation
 Problems on Permutations of Different
things, Permutations of similar things,
Circular permutations
 Introduction to Combinations
 Problems on Combinations
 Problems on Permutations and
Combinations together
 Applications
5  Matrix Algebra 9 20
 Introduction
 Types of matrices
 Addition and subtraction of Matrices
 Multiplication by scalar, Multiplication of
two matrices
 Inverse of matrix (up to 3x3 matrix
using adjoint matrix)
 Representation of equations in matrix form
and solving simultaneous equations up to 3
variables
 Applications to business problems

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Analysis
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

16
 1. Assignments / Presentations/ 30% (Internal Assessment)
Quizzes / Class
2. Internal Examination
Participation etc. 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Publisher Edition

No. Book
T1 Sancheti & Kapoor Business S. Chand Latest Edition
Mathematics
T2 Kashyap Trivedi & Business Pearson Latest Edition
Chirage Trivedi Mathematics

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 Qazi Zameeruddin, Vijay Business Vikas Latest Edition
Khanna & Others Mathematics Publication
2 J K Singh & Deepti Rani Business Himalaya Latest Edition
Mathematics Publishing House
3 M Raghavachari Mathematics for Mc-Graw Hill Latest Edition
Management
4 Spooner H. A. & D.A.L. The Essence of Prentice-Hall of Latest Edition
Wilson Mathematics for India Pvt. Ltd.
Business

17
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
Fundamentals of Accounting
Core Course: 170101105

1. Course Objective:
It will be useful to commerce students to refresh their knowledge of
financial accounting and understand this subject through different
perspective as well as the non-commerce students will be able to
understand the basics which they have never studied. The clarity of
fundamentals will be useful to the students to undertake financial analysis
of financial statements in the subsequent years.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Weightage

No Sessions Marks
I Introduction to Financial Accounting 8 20%
(a) Meaning, characteristics, objectives & significance of
Financial accounting. Terminologies of Accounting.
Users of accounting information. Meaning and
classification of business transactions. Dual effects of
transactions (with illustrations) and types of accounts
(with illustration). Types and bases of accounting
system.
(b) Accounting concepts, conventions and principles. (to
be explained with appropriate illustrations)
(c) Subsidiary books (types and purpose to be explained
including trial balance)
II Final Accounts of Sole Proprietorship Concern.(without 10 20%
manufacturing Account and Commission on Profit but
with advanced adjustments)
Adjustments related with the fundamental concepts
should be covered in the following order.
(a) Adjustments of trading account only
(b) Adjustments of trading and P&L a/c only
(c) Adjustments of trading and balance sheet only.
(d) Adjustment of P&L only.
(e) Adjustments of trading a/c, P&L a/c and balance
sheet
(f) Adjustment of P&L a/c and balance sheet.
(g) Adjustment of balance sheet only

18
 III Final Accounts of Non-profit making organization 9 20%
Preparation of Receipts and Payments Account, Income
& Expenditure Account and Balance Sheet of Non
Trading Organizations (simple problems).
IV Departmental Accounts 9 20%
Departmental Accounts - Basis for allocation of
expenses - Inter departmental transfer at cost or selling
price - Treatment of expenses which cannot be
allocated.
V Accounting for Hire Purchase 9 20%
 Meaning of Hire Purchase Contract
 Accounting Records for Goods of Substantial
Sales Value
 Accounting Entries

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
1. Lectures & Discussions
2. Assignments &Presentations
3. Case Analysis
6. List of Assignments and Presentations topics:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:
1. Assignments/Presentations/ 30% (Internal Assessment)
Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Nameofthe Publisher Edition

No. Book
1 Dr Kaustubh Arvind Financial Himalaya Publishing Latest
Sontake Accounting house Edition
2 P C Tulsian Financial Pearson Latest
Accounting Edition

9. Reference Books:

Sr. Author/s Nameofthe Publisher Edition

No. Book
1 Jain and Narang Financial Kalyani Latest Edition
Accounting publication

19
2 Mukherjee and Hanif Financial McGraw Hill Latest Edition
Accounting Education
3 S N Maheshwari and S K Financial Vikas Latest Edition
Maheshwari Accounting
4 Sakshi Vasudev Accounting for Galgotia Latest Edition
Managers Publishing house

20
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
Fundamentals of Financial Management
Core Course: 170101106

1. Course Objective:
The objective of this paper is to provide students with the knowledge and skills expected
of a future manager in relation to various decisions of financial management. The course
also helps to identify and evaluate various financing decisions with a special focus on
current assets management and providing the conceptual clarity in Inventory and
receivables management.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

no sessions weightage
I Introduction 9 20 %
 Meaning of Financial Management Scope of
Financial Management Objectives of Financial
Management Organisation of Finance function ,
types of decisions
 Relationship of finance with economics,
accountancy and other related disciplines.
 Meaning of capitalization, over and under
capitalization
 Meaning of Financial planning, Objectives and
process of financial planning
II Financing Decisions: 9 20%
 Meaning of capital structure, Concepts of Capital
structure, Features
 Determinants of Capital Structure,
 Concept of Leverage, Types of Leverage
 Concept of Indifference point.
 Problems on leverage and Indifference point.
III Short term Investment decisions-1 9 20%
 Concept of current assets and current liabilities
 Concept of working capital: Meaning, Types,
Factors affecting working capital, concept of
operating cycle, Sources of working capital,
Approaches for financing working capital
 Meaning and Objectives of Receivables

21
 Management, Types of credit policy
 Costs and benefits
IV Management of Cash 9 20%
 Motives for holding Cash
 Objectives of Cash Management
 Concept of cash budget
 Problems on cash budget
V Inventory Management 9 20%
 Meaning and definition of Inventory management
 Objectives of inventory management, components
of inventory
 Cost of holding inventory
 Concept of EOQ and its computation including
discount problems.

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 G. Sudarsana Financial Management
Himalaya Publishing Third
Reddy – Principles and Practice House Edition
2 M. Y. Khan P. K. Financial Management – Text,
McGraw Hill Sixth
Jain Tata Problems and Cases Education Private Edition
Ltd.
3 Dr. R. P. Rustagi Financial Management Taxmann Publication
Problems & Solutions Pvt. Ltd.

22
9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Prasanna Financial Management Tata McGraw Hill Seventh
Chandra Education Private Ltd Edition
2 Dr. P. C. Financial Management – A S. Chand Latest
Tulsian Self-Study Textbook Edition
3 Dr. R. P. Financial Management Theory, Galgotia Publishing Latest
Rustagi Concepts and Problems Company Edition
4 Dr. I. M. Financial Management
Pandey
5 Vyuptakesh Fundamentals of Financial Pearson Third
Sharan Management Edition
6. Dr. V. R. Financial Management – S. Chand Latest
Palanivelu Theory, Problems and Solution Edition

10. List of Journals/Periodicals/Magazines/Newspapers:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject.
1. Corporate India
2. Capital Market
3. Business Standard
4. The Economic Times
5. Financial Express
6. Chartered Financial Analyst
7. CFA Reader
8. Business Today
9. Business India
10. Business World
11. The Mint

23
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
IT Tools in Business Communication
Foundation Course: 170102101

1. Course Objective:
Computers are a part of life-personal, social and professional. Use of computers
has pervaded all forms of activities and all aspects of human society. It has
become inevitable for students of management to learn computers and its
application. The main objectives of the course are as follow:
 To introduce the students to the fundamentals of computers and familiarize
them with the jargon commonly used by computer literates.
 To introduce the students with some basic tools and applications which will
enable them in e-communicating effectively and analyses data for decision
making using data of different kinds.
 To introduce the student to the internet and its applications and thereby
empowering him to utilize e-sources for upgrading his knowledge base.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Module / Sub Modules No. Of Marks

No. Sessions Weightage
I Microsoft Word: 9 20%
 Creating, navigating and editing Word
documents
 Formatting text of a document
 Formatting, viewing and printing a
document
 Inserting and removing page breaks
 Insert Header and footers
 Viewing a document
 Page set up of a document
 Printing a document
 Working with tables and graphics
 Working with objects
 Mail merge and labels
 Spelling and grammar tools
 Autocorrect
 Auto text
 Auto format
 Inserting endnotes and footnotes

24
  Working with columns
 Inserting comments
 Creating index and tables from the content
of document
 Counting words
 Macros
 Saving document with passwords
II Microsoft Excel: 9 20%
 Concept of workbook, worksheet, workspace
 Types of data
 Formatting Workbook
 Conditional Formatting
 Sorting of Data
 Data validation
 Data filter (Auto & Advance)
 Charts
 What if analysis: Goal seek, Scenario
 Protecting Worksheet
 Types of error
 Functions and Formulas:
 Mathematical, Logical, Statistical, Text, Lookup,
Date and Time, Financial Functions
 Pivot table
III Microsoft Power Point: 9 20%
 Creating. browsing &saving Presentation
 Editing & formatting slides
 Linking multiple slides using hyperlinks and
advance buttons
 Using slide layouts
 Adding notes to the slides
 Editing and formatting slides
 Working with slide masters
 Inserting objects on the slide
 Animating objects
 Slide transitions
 Choosing preset animation
 Triggering animations
 Applying sound effects to animation effects
 Playing videos
 Rehearsing timings
 Slide show
 Slide show options (using pen pointer.
highlighter)
 Pack &go
 Custom Show

25
 IV Internet & Outlook: 9 20%
 What is Internet
 Most popular internet services
 Functions of Internet like email,
WVVW, FTP, Usenet, IRC, instant
messaging, Internet Telephony
 How Internet works
 Connecting to Internet
 Managing emails
 Using address book
 Working with task list
 Scheduling appointments
 Reminders
 Events
 Journals
 Notes
V Tally 9.0: 9 20%
 Entries in Tally 9 (Accounts only) to be passed
 Evaluation shall be done on the basis of Day
Book, Trial Balance, Profit and Loss Account and
Balance Sheet
 Opening balances of certain Ledger Accounts
may also be given in case of continuing firm
(Theory and transaction form of questions from this
unit are not expected for teaching and evaluation)

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions in Computer Lab through PPTs.
(2) Assignments
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class
2. Internal Examination
Participation etc. 20% (Internal Assessment)
3. External Examination 50% (External Assessment)
8. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 R. P. Soni, Harshal Arolkar, Working With Personal Willey Latest
Sonal Jain Computer Software India Edition

26
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-I
Elective Courses

Elective course offerings may be subject to change at the discretion of the institute. An
elective course will be offered only if minimum class strength is reached.

Pedagogy
The overall structure of the pedagogy involves the following learning process:
1. Classroom learning: Lecture/Discussions
2. Self-reflection and self-learning
3. Small group work
4. Tutorial/remedial
5. Simulations and role plays
6. Learning entrepreneurship through innovative
7. Industry projects and dissertations

27
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-II
Production Management
Core Course: 170101201

1. Course Objective:
This course aims to provide students with a basic understanding of the concept of
production management, various production systems, and the underlying decisions as
plant location, layout, materials management, etc. so that there is clarity about the value
added during the input-output conversion process.
The concepts taught in this course will be validated through the industrial visit in the
same semester. Students will be encouraged to connect the concepts learnt in this
course with their experience at the manufacturing unit that they visit.
2. Course Duration: 45 hours
3. Number of Credits: 03
4. Course Content:

Module Topic No. of Percent

Sessions Weightage
I Introduction to production and operations 9 20%
management
 Meaning of production and operations
management
 Objectives of production management
 Scope of production management
 Concept of production system and its
classification
 Difference between manufacturing
operations and service operations
 Classification of industries
 Concept of automation, types of
automation and its advantages
II Plant Location and Layout 9 20%
 Meaning of plant location, need, factors
affecting plant location
 Meaning of layout, principles, types of
layout: Product, Process, Service layout
 Concept of quality, Deming’s principles
of quality,
 Six sigma and its process.
 Concept of Kaizen, 3 guiding principles,
activities falling under the Kaizen
umbrella

28
III Materials Handling and Management 9 20%
 Meaning of Material Handling
 Principles of Material Handling
 Factors affecting material handling
equipment
 Types of material handling equipment
 Meaning of stores, functions of stores,
factors affecting stores layout
IV Purchasing and Inventory management 9 20%
 Meaning of inventory management
 Objectives of inventory management
 Techniques of Inventory Management:
ABC, HML, VED, EOQ, FSND
 Concept of JIT and its
characteristics(including the concept of
Kanban)
 Meaning and objectives of purchasing
 Principles of purchasing
 Types of purchasing
 Purchasing cycle
V Maintenance and Waste Management 9 20%
 Meaning and scope of maintenance
management
 Objectives of maintenance
management
 Types of maintenance.
 Meaning of waste management
 Reasons of Accumulation/ Generation
of waste
 Control and Disposal of waste

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
1. Lectures & Discussions
2. Assignments & Presentations
3. Industrial visits
4. Videos
6. List of topics for assignments and presentations:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:
1. Assignments / Presentations/ 30% (Internal Assessment)
Quizzes / Class
2. Internal Examination
Participation etc. 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

29
8. Basic Text Books:

Sr.no. Authors Name of the book Publisher Edition

1. K Aswathappa, G S Reddy Production and Operations Himalaya
and M K Reddy Management Publishers

9. Reference Books:

Sr.no. Authors Name of the book Publisher Edition

1 K Aswathappa& K Production and Himalaya Publishers
ShridharaBhat operations management

2 S A Kumar and N Production and New Age

Suresh operations management International
Publishers

10. List of Journals/Periodicals/Magazines/Newspapers:

The list will be given by the instructor in the beginning of the semester.

30
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester II
Principles of Economics (Macro)
Core Course: 170101202

1. Course Objective:
This course aims to provide students with an understanding of the behaviour and
working of the economy as a whole. Additionally, it introduces students to different
economic aggregates and helps them appreciate their inter-relationships.
New theories in economics are introduced, and a strong practical orientation using
assignments and short cases based on newspaper reports will ensure that students begin
to develop and apply economic reasoning to business and public policy situations.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Introduction 9 20 %
 Different schools of Thought
 Meaning, importance of Macro Economics
 National Income: Meaning of NI and Circular
flow of NI ( Up to Four Sector economy)
 Concept of value added in national income
 Stock and flow concept, NI at Current Price
and NI at Constant Price, Various Concept of
NI(GDP, GNP, NNP,NDP), Personal income,
Disposable Income
 Methods for measurement of NI
 Difficulties in measurement of NI
II Keynesian Theory (Income Determi5nation) 9 20%
 Keynes’ Consumption Function and concept of
Aggregate demand.
 Investment Function
 Investment Multiplier
 Government expenditure and Tax multiplier
 Foreign Trade multiplier
 Balance Budget Multiplier.
 Glance of union budget and all types of deficits
 Fiscal policy
III Money , Banking and Monetary Policy 9 20%
 Definition of Money and Money Functions
 Stock of Money (M1, M2, M3

31
 and M4)
 Commercial Banks: meaning and functions,
 Credit creation process by commercial Bank
 RBI: Meaning, role and functions.
 Liquidity Preference theory.
 Monetary policy- Meaning, Objective, Tools
and Limitation
IV Balance of payment overview 9 20%
 Basic Understanding of exchange rate
 Difference between balance of trade and
payment.
 Structure of Balance of Payment Accounts.
 Balance of payment imbalance and corrective
measures.
 Introduction to international trade and finance
V Macro-Economic Issues: 9 20%
Inflation
 Causes of Inflation & Types: demand pull and
cost push, creeping, walking, running,
hyperinflation
 Measures to control Inflation
 Concepts of Deflation and stagflation
Business cycle
 Features, causes and phases
 Theories of Business Cycle: Climatic theory
Psychological theory, Under Consumption,
Monetary, over investment and Keynesian
theory
Unemployment:
 Meaning, types, causes, Economic effects of
unemployment
Inequality and Poverty (in India and commons)

5. Teaching Methods: The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

32
 1 Assignments / Presentations/ 30% (Internal Assessment)
Quizzes / Class Participation etc.
2 Internal Examination 20% (Internal Assessment)
3 External Examination 50% (External Assessment)

8. Text Books:

Sr. No. Author(s) Name of the book Publisher Edition

1 Mankiw N.G Macro Economics Worth Publication. 5th Edition.

9. Basic Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 M. L. Jhingan Macro Economics Vrunda Publishing Pvt 6th
Ltd
2 D. M. Mithani Macro Economics Himalaya Publication Latest
3 M. L. Taneja and R. M. Myer Indian Economy, Vishal Publishing Company Latest
Economics of
Development and
Planning

10. List of Journals/Periodicals/Magazines/Newspapers:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject.
1. Economic Survey
2. RBI Handbook
3. Economic and Political weekly
4. Indian Journal of Economics and Business
5. International Journal of Economics and Research
6. Down to Earth Magazine
7. Banking and finance.
8. Business Standard
9. The Economic Times
10. Financial Express
11. The Hindu.

33
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-II
Fundamentals of Marketing
Core Course: 170101203

1. Course Objective:
The objective of this course is to facilitate understanding of the conceptual
framework of marketing and its applications in decision making under various
environmental constraints.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage
I Discovering Marketing Management 9 20 %
 What is Marketing
 What is Marketed
 Who Markets
 Marketing Process
 Marketing as a Managerial Function
 Companies’ orientation towards the
market place
 Fundamental marketing concepts trends
and taste
 Managing the Marketing Effort
II Using Information to Drive Marketing 9 20%
Decisions
 The role of Marketing Research
 Basic understanding of primary ,
secondary research
 When should marketing research be
conducted Buying Behaviour
 Understanding consumer behaviour
 The consumer decision making process
 Industrial Buyer Behaviour
 Difference between Industrial and
consumer market
 Industrial buying process ( in brief)
 Marketing strategies
 Segmentation strategies ( geographic,
demographic , psychographic and
behavioural)

34
  Target Market Selection
III Developing the Value Offering 9 20%
 Marketing Mix / The 4 P’s
 Product, Price, Place and Promotion
o Product
 Product Levels
 Product Classifications
 Product Life Cycle
 Brand Equity
 Branding Decisions
 Packaging, labelling, warranties and
guarantees
IV Price and Deliver the Value Offering 9 20%
Pricing
 Pricing objective
 Various pricing approaches ( Mark up,
target return, perceived value, Value and
going rate pricing)
 Place (Channels of Distribution)
 Channel Function and Flows
 Channel Integration ( VMS, HMS, MMS)
V Communicating the Value Offering through 9 20%
the Elements of Integrated Marketing
Communications
 Promotion
 Promotion mix ( Advertising, sales
Promotion, Public Relations, Direct
Marketing , Interactive Marketing)
 Objectives , Strengths and weakness of
each promotional element
 Principles of Personal Selling

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

35
 1. Assignments / Presentations/ 30% (Internal Assessment)
Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Philip Kotler, Kevin Marketing Pearson 14th Edition
Lane Keller, Abraham Management-A Education
Koshi, Mithileshwar Jha South Asian
perspective
2 Lamb, Hair, Sharma MKTG A south Asian Cengage Latest Edition
and Mc Daniel Perspective Learning
3 Rajan Saxena Marketing Tata McGraw 4th Edition
Management Hill

9. Reference Books:

Sr. No. Author(s) Name of the book Publisher Edition

1 Dr. S H Kazmi Marketing Management Excell Books Latest Edition
2 Neelamegham Marketing Management Vikas Publication First Edition
3 R. B. Rudani Marketing Management S Chand & Co Latest Edition

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Business Standard
2. The Economic Times (Brand Equity Supplement)
3. Financial Express (Brand Wagon Supplement)
4. Business Today
5. Business India
6. Business World
7. Pitch
8. Indian Management –Monthly Journal from AIMA
9. Indian Journal of Marketing

36
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester II
Critical Thinking & Argumentation
Core Course: 170101204

1. Course Objective:
 To develop/enhance the ability/skill to think clearly as well as rationally
 To put one’s thoughts and reasons in a structured/argumentative manner
 To develop an ability to build strong arguments and distinguish the strong argument
from weak ones
 To identify value assumptions in an argument
 To develop an ability to solve problems (personal/professional) using logic, rationality
and scientific inquiry
 To detect/identify bad reasoning and cultivating the ability to safeguard from the same
 To improve analytical skills
 To cultivate the following essentials traits/characteristics of a critical thinker
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage
I Introduction & Traits of Critical Thinker 9 20 %
 Examines all the facts
 Examines the logic
 Stays aware of one’s motivation
 Checks with others. Considers others’
perspectives
 Knows one’s own limitations. Possesses
Intellectual empathy
 Becomes comfortable with change. Attains
Intellectual Courage
 Invests is Reasoning, and not in rationalizing
 Is a Skeptic and not Cynic
 Is able to communicate clearly and logically
II Metacognition 9 20%
 The Neuroscience of Belief
 Errors of Perception
 Pattern Recognition
 Steps of Scientific Theorizing Process
III Purpose of an Argument. Structure & 9 20%
Characteristics

37
  Value Judgements
 Fair Play Principles in Argumentation
 Difference among Opinion, Explanation,
Assertation, Fact & Argument
 Finding out Hidden Premises
IV Types of Arguments 9 20%
 Deductive Logic
 Inductive Logic
 Argument from Authority
 Argument from Analogy
 Argument from Generalization
V Informal Logical Fallacies 9 20%
 Ad Hominem
 Appeal to Illegitimate Authority
 Post Hoc Ergo Proctor Hoc
 Begging the Question/Circular Reasoning
 Strawman Fallacy
 Appeal to Emotion
 Hasty Generalization
 Loaded Question/Complex Question Fallacy
 Appeal to Tradition & Popularity
 Ad Polulum (Appeal to Public Opinion) or
Bandwagon
 Burden of Proof

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Role plays
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Tracy Bowell, Gary Kemp Critical Thinking: A Routledge 2010
Concise Guide

38
 2 Walter Sinnott – Armstrong, Understanding Cengage 2015
Robert Fogelin Arguments Learning

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Anthony A Rulebook for Arguments Hackett Publishing 4th
Weston Company Edition
2 Katherine Everyday Arguments: A Guide to Wadsworth 3rd
Mayberry Writing and Reading Effective Publishing Edition
Arguments

39
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester II
Introduction to Financial Markets and Institutions
Core Course: 170101205

1. Course Objective:
The objective of this course is to introduce students to the structure, working and inter-
relations of the Indian financial system and to develop a basic understanding of different
financial markets.
Through a highly practical approach using short cases, assignments and presentations,
this course will aim to help students appreciate the real-life working of the financial
system, its participants and intermediaries and how these have a bearing upon
individuals and organizations.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Introduction to Financial systems 9 20%
 Meaning of financial system, Role and functions
of financial system, Key elements of financial
system
 Organised and Unorganised markets
 Difference between organised and unorganised
markets.
 Unorganised market: Money lenders, local
bankers, traders, landlords, pawn brokers.
 Regulatory Frame work: SEBI, RBI, IRDA, MOF
II Capital markets 9 20%
 Primary markets: Meaning and features, Primary
issues: IPO, FPO, Private placement, Preferential
issues, QIP, Listing and its benefits.
 Secondary markets: Meaning and features
 Stock exchanges Meaning and functions, BSE,
NSE and OTCEI, global stock market indices,
major indices in India.
 Concepts related to secondary markets:
demutulization, stock exchange dealings- spot
delivery contracts, ready delivery contract,
forward delivery contract, circuit breaker,
margin trading, Rolling settlement, short selling,

40
 broker and sub broker
III Money markets and the Debt market 9 20%
 Meaning, Functions of Money market, Money
market instruments: Treasury bills, commercial
paper, certificate of deposits, call money.
 Link between Money market and debt market,
characteristics of debt market, participants,
Instruments.
 Difference between capital market and money
market
IV Financial Institutions 9 20%
 DFI’s- IDBI, SIDBI, NABARD, IFCI and their roles.
 Scheduled Commercial banks: Nationalised,
private and foreign.
 Reasons for nationalization
 Emergence of private banks, RRB’s, urban
cooperatives.
V Financial Services 9 20%
 Venture capital: meaning, steps, role, features,
methods/ forms, Disinvestment mechanism
 Leasing and Hire purchase: Meaning, essentials,
difference between lease and hire purchase,
Instalment purchase and hire purchase
 Concept of credit rating and advantages
 Concept of dematerialization and NSDL

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Cases based on newspaper reports
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.

41
T1 Dr. Bharti The Indian Financial Pearson Latest
Pathak System Edition
T2 Dr. S Gursamy Financial Institutions and Tata McGraw Hill Pvt. Latest
Markets Ltd Edition
T3 Vasant Desai The Indian Financial Himalaya Publishing Latest
System House Edition

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 M. Y. Khan Indian Financial System Tata McGraw Hill Pvt. Latest
Ltd Edition
2 Dr. S Essentials of Financial Tata McGraw Hill Pvt. Second
Gurusamy Ltd
3 C. Ramagopal Management of Financial Vikas Publishing Latest
Services House

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject.

1. Corporate India
2. Capital Market
3. Business Standard
4. The Economic Times
5. Financial Express
6. Business Today
7. Business India
8. Business World

42
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester II
Business Ethics
Core Course: 170101206

1. Course Objective:
Business ethics is a form of applied ethics or professional ethics that examines ethical
principles and moral or ethical problems that arise in a business environment.
It applies to all aspects of business conduct and is relevant to the conduct of individuals
and entire organizations.
It is necessary in the present era to make our students ethically responsible and make
them aware of proper business policies and practices regarding potentially controversial
issues, such as corporate governance, insider trading, bribery, discrimination, corporate
social responsibility and fiduciary responsibilities.
Business ethics provide a basic framework that businesses may choose to follow to gain
public acceptance.
2. Course Duration: 45 Hours
3. Number of Credits: 03
4. Course Content:

Module Topic No. of Percent

Sessions Weightage
I Introduction of Business Ethics 9 20%
 Meaning of Ethics, Morality, legality,
ethicality and Moral standards
 What is not business ethics?
 Importance & need for Business Ethics
 Classification of Ethics
 Code of conduct & ethics for managers
 Principle of Personal ethics, professional
ethics, organizational ethics, and societal
ethics
 Distinction between values & Ethics
II Ethics: Individual & the Organization 9 20%
 Personal Ethics & Business Ethics
 Morality &Law
 Morality, etiquette & professional codes
 Organization and the Individuals
 Rights & Obligation of Individuals
 Organization & the responsibility for ethics
 Normative theories
 Ethical theories in relation to business
 Management and ethics

43
III Ethical Decision Making 9 20%
 Meaning of Decision
 Ethical Models that guide Decision Making
 Applying Moral philosophy to ethical Decision
Making
 Kohlberg’s model of cognitive moral
development
 Influences on Ethical Decision Making
 Personal values & ethical Decision Making
 Corporate Values & Ethical Decision Making
 Framework of ethical Decision Making
IV Corporate Social Responsibility ( CSR) 9 20%
 Introduction(meaning & Definition)& scope of
CSR
 Why CSR?
 Models for implementation of CSR
 CSR as a business strategy for sustainable
development
 Evaluation of CSR( Basic Principle),hazards/
frauds
 CSR Models :
Trusteeship model, Social Entity Theory,
Pluralistic Model.
V Business Ethics & Functional Areas 9 20%
 Marketing Ethics
 Definition of marketing Ethics
 Normative Marketing Ethics
 Positive role & negative role
 Areas in marketing ethics
 Ethics in HR
 Meaning and Definition of HR
 HR related ethical Issues
 Role of HRM in creating an ethical
Organisation
 Ethics in Finance
 Types of Bank frauds and measure to combat
such fraud
 Ethical issues in Financial market, financial
services and by financial people

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case lets
6. List of topics for assignments and presentations:

44
 The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30%

Quizzes / Class Participation (Internal
etc. Assessment)

2. Internal Examination 20%

(Internal
Assessment)
3. External Examination 50%
(External
Assessment)

8. Basic Text Books:

Sr.no. Authors Name of the Publisher Edition

book
1. A. C. Fernando Business Ethics Pearson 2011

9. Reference Books:

Sr.no. Authors Name of the Publisher Edition

book
1. O.C.Ferrell Business Ethics Biztantra Sixth Edition
John Paul Fraedrich Ethical Decision
Linda Ferrell Making and
cases
2. Daniel Albuquerque Business Ethics Oxford 2010
Principles and
Practices

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Economic Times
2. Harvard Business Review
3. Journal of Human Values

45
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester II
Basics of Communication and Personality Development
Foundation Course: 170103201

1. Course Objective:
 To introduce the concept of Communication
 To establish the importance of Communication in the world of Business
 To inculcate Writing, Speaking & Presentation Skills among students
 To introduce students to Business Etiquette
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. Of Percent

number Sessions Weightage
I Basics I: Concept of Communication, its Importance, 9 20 %
Purpose, Principles & Barriers to Communication
II Basics II: Verbal Communication ( Oral & Written), 9 20%
Non-verbal Communication (Body language, gestures,
posture, facial expressions, eye contact,
Para-language, Proxemics), Listening, barriers to
listening
III Writing Strategies: Statement of purpose 9 20%
Format of letter writing and E-mails
Letters: - Inquiry (Product, service - getting
information from agencies like income tax/bank etc)
Requests, Claim, Complaints
IV Speaking & Presentation Skills: Characteristics of good 9 20%
speech, Planning a Presentation, Organising the
Content, Traditional method of presentation versus
computer-aided Presentation, Designing Presentation
Visuals, Delivery
V Business Etiquette: Greetings, Introduction, Types of 9 20%
etiquette (Writing, Business meeting, interview, work,
dressing) and taboo topics

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets

46
 4. Role plays
6. Topics for assignments, presentations, and case studies:
Topics will announced at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal

Quizzes / Class Participation Assessment)
etc.
2. Internal Examination 20% (Internal
Assessment)
3 External Examination 50% (External
Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Sanjaykumar & Pushp Communication Oxford Fourth
Lata Skills
2 Lehman, Dufrene& BCOM Cengage
Sinha
3 Raghu Palat Indian Corporate Jaico
Etiquette

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Hynes, Geraldine Managerial Tata McGraw- Latest
Communication Hill
2 Taylor and Communication for Pearson Fourth
Chandra Business
3 Payal Mehra Business Pearson First
Communication for
Managers

10. List of Journals/Periodicals/Magazines/Newspapers:

1. DNA
2. The Times of India
3. Mint
4. The Indian Express
5. The Economic Times

47
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
FYBBA
Semester-II
Environment Management
Elective Course: 170103201

Pedagogy
The overall structure of the pedagogy involves the following learning process:
1. Classroom learning: Lecture/Discussions
2. Self-reflection and self-learning
3. Small group work
4. Tutorial/remedial
5. Simulations and role plays
6. Learning entrepreneurship through innovative
7. Industry projects and dissertations

48
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-III
Introduction to Service Marketing
Core Course: 170101301

1. Course Objective:
Services touch the lives of every person in this country every day. Our welfare and the
welfare of our economy are now based on services. After reading this paper students
would be in a position to describe the role of services in an economy, role of service
manager, managerial implications and intricacies of services.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

number Sessions weightage

I Introduction 9 20 %
 Meaning of services and service
management
 Role of services in an economy
 Characteristics & Classification of services
 Difference between products and services
 Elements in service management
 Open system view of services
 Challenges faced by service managers
 7 Ps of services
 Key concepts: Value, utility, warranty, service
assets, Resources, capabilities
II Service development and consumer in a service 9 20%
context
 Service package
 Flower of service
 New service development
 Service design elements, principles, concept
of blueprinting
 The service life cycle
 Service model
 Service blue print
 Service market triangle
 Service encounter
 Service Marketing Triangle

49
  Servuction system
III Service strategy and Positioning 9 20%
 The strategic service concept
 Understanding the competitive environment
of services
 Competitive service strategies: Overall cost
leadership, Differentiation, Focus
 Winning customers in the market place:
Attributes, Qualifiers, Service winners,
service losers
 Service attributes and levels
 Developing an effective positioning Strategy
IV Service Quality 9 20%
 Meaning of service quality, Components &
Dimensions
 Gaps in service quality
 Measuring service quality
 Servqual
 Scope of Service quality
 Cost of quality
V Managing capacity and demand 9 20%
 Strategies for managing demand
 Strategies for managing capacity
 Yield management

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30%
Quizzes/Class Participation etc. (Internal Assessment)
2. Internal Examination 20%
(Internal Assessment)
3. External Examination 50%
(External Assessment)

50
8. Basic Text Books:

Sr. Author(s) Name of the Publisher Edition

No. book
1 Christopher Lovelock/ JochenWirtz, Services Pearson Latest
Jayanta Chatterjee Marketing
2 Valarie A Zeithaml, Mary Jo Bitner, Services Tata Mcgraw 5th
Dwayne D Gremler, Ajay Pandit Marketing Hill Edition
3 K. Rama Rao Services Pearson 2nd
Marketing Edition

9. Reference Books:

Sr. No. Author(s) Name of the book Publisher Edition

1 Helen Woodruffe Services Marketing MacMillan Latest
2 Deepak Bhandari Marketing of Services Vrinda nd
2 Edition

10. List of Journals/Periodicals/Magazines/Newspapers:

51
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
Semester- III
Statistics for Business Decisions
Core Course: 170101302

1. Course Objective:
The student will understand the basic statistical concepts and terminology
involved in M e a s u r e s o f c e n t r a l t e n d e n c y a n d d i s p e r s i o n ,
Probability, Mathematical expectation, Probability Distributions and Decision
Theory. The course focuses on how to interpret and solve business-related
word problems and to develop simple Statistical models from a business
perspective. To create a better understanding of Statistical concepts in solving
business and commerce related problems. The course serves as a good
foundation for further study in management, accounting marketing and finance.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Marks

No. Sessions Weightage
I  Measures of Central Tendency 9 20%
 Introduction to Ungrouped & Grouped Data
 Arithmetic Mean
 Weighted Mean
 Concept of Geometric Mean
and Harmonic Mean
 Median
 Mode
 Quartiles
 Deciles
 Percentiles
 Applications
 Exercise in Excel
II  Measures of 8 20%
Dispersion
 Range & its Coefficient
 Quartile Deviation & its Coefficient
 Mean Deviation & its Coefficient
 Variance
 Standard Deviation
 Coefficient of Variation
 Applications
 Exercise in Excel
III  Probability 11 20%

52
 Basic Concepts : Random Experiment,
Events, Sample Space, Mutually Exclusive
Events, Equally Likely Events, Independent
Events, Dependent Events
 Definition of probability of an Event,
Statistical or Empirical definition of
probability
 Conditional Probability
 Addition and Multiplication Rules of
Probability (without proof)
 Baye's Rule (without proof)
 Applications
 Mathematical Expectation
 Definition of Random Variable
 Discrete Random Variables and Continuous
Random Variables
 Meaning of Probability Distribution
 Discrete Probability Distributions
 Probability Mass Function
 Expected Value of Discrete Random Variable
and its properties (without proof)
 Variance of Discrete Random Variable
and its properties (without proof)
 Applications
IV  Probability Distributions: Discrete and Continuous 11 20%
 Binomial Distribution: Necessary conditions,
Binomial Distribution Function and its
properties, Applications, Exercise in Excel
 Poisson Distribution: Necessary conditions,
Poisson
 Distribution Function and its properties, Applications,
Exercise in Excel
Normal Distribution: Continuous Probability
Distribution, Probability Density Function,
Necessary conditions, Normal Distribution
Function and its properties, Applications,
Exercise in Excel
V  Decision Theory
 Concept of Acts, Events and Decision Tree
 Payoff/Loss Matrix
 Maximin Principle, Minimax principle,
Laplace principle, Hurwitz principle 6 20%
 EMV, EVPI & Its applications

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:

53
 1. Lectures & Discussions
2. Assignments & Presentations
3. Case Analysis
6. Topics for assignments, presentations, role plays and Management Games:
Topics will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class
2. Participation etc.
Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Publisher Edition

No. Book
T1 S P Gupta Statistical Methods Sultan Chand & Latest
Sons
T2 P N Arora, S Arora, Comprehensive Statistical Methods S. Chand Latest
Sumeet Arora
T3 D P Apte Statistical Tools for Managers using Excel Publishing Latest
Microsoft Excel House
T4 Premkumar Gupta & D Operations Research S. Chand Latest
S Hira

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 S C Gupta & V K Fundamentals of Mathematical Sultan Chand & Latest
Kapoor Statistics Sons
2 J K Sharma Business Statistics Pearson Latest
3 Levin & Rubin Statistics for Management Pearson Latest
4 Anderson, Sweeney, Statistics for Business and Cengage Latest
Williams Economics Publications
5 Levine, Stephen & Statistics for Managers using Pearson Latest
Others Microsoft Excel
6 J K Sharma OR: Theory & Practice McMillan Latest
Publications
7 N D Vohra Quantitative Techniques in Tata Mc-Graw Latest
Management Hill
Publications

10. List of Journals/Periodicals/Magazines/Newspapers:

54
1. Vikalpa
2. IUP Journal of Marketing Management
3. Indian Journal of Marketing

55
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-III
Name of the subject- Managing People
Core Course: 170101303

1. Course Objective:
This course is designed to introduce the students to the concept of Human Resource
Management (HRM). The focus of this course will be on the key functions of HRM.
Through assignments and role plays, the course will enable students to appreciate the
universality of these functions and their applications in organizations of various forms
and sizes.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No Sessions weightage
1. Introduction to HRM 8 20 %
 Definition of HRM
 Moving from staffing to Personnel Management
to HRM
 Difference between Personnel Management and
HRM
 Scope and Objectives of HRM
 Qualities of an HR Manager
2. Pre-procurement 10 20%
 Human Resource Planning – definition, process
(including demand forecasting methods –
managerial judgement, work study, ratio-trend
analysis and Delphi technique)
 Supply forecasting (management inventory, skill
inventory, inflows and outflows, turnover rate,
conditions of work and absenteeism);
 Job Analysis – definition and process (including
methods of data collection – interview,
questionnaire, observation, checklist, diary and
technical conference) ending in preparation of
job description and job specification
3. Procurement 10 20%
 Recruitment – definition and process (sources of
recruitment to be used for assignment purpose)
 Selection – definition, process, tests – meaning
and types, interviews – meaning and types,

56
 common interview problems, interview do’s and
don’ts
 Orientation – meaning and types of orientation
programmes (formal and informal, individual
and collective, serial and disjunctive, investiture
and divestiture)
 Job design – definition and methods (only an
understanding of work simplification, job
rotation, job enrichment, job enlargement,
autonomous or self-directed teams, and high
performance work teams)
4. Training and Development 7 20%
 Definitions, difference between the two,
 Methods of training – job rotation, understudy,
apprenticeship, vestibule
 Methods of development – seminars,
conferences, lectures, role-play, in-basket
exercises, case study
5. Industrial Relations and Trade Union 10 20%
 Definition, objectives of IR, parties to IR and
their role;
 Trade Union – definition,
 Reasons for joining Trade Union,
 Problems of Trade Unions
 Industrial Disputes – Definition, Causes of
disputes, Concept of grievance
 Workers’ Participation in Management –
Concept and levels

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
1. Scope of Human Resource Management
2. Preparing Job Description and Job Specification
3. Conducting and facing Interviews
4. Do’s and don’ts of interviews
5. Types of orientation programmes
6. Methods of job design
7. Methods of training
8. Methods of development
9. Parties to IR and their role
10. Trade Unions

57
 11. Grievance and grievance procedure
12. Levels of Workers’ Participation in Management
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. K. Human Resource and Personnel Tata McGraw Latest
Aswathappa Management – Text and Cases Hill
2. S. S. Khanka Human Resource Management – Text S. Chand Latest
and Cases

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. Dr. P. Jyothi and Dr. D. N. Human Resource Oxford Second
Venkatesh Management University Press Edition
2. Uday Kumar Haldar and Human Resource Oxford Latest
Juthika Sarkar Management University Press

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals

58
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester III
Entrepreneurship Process and Behaviour
Core Course: 170101304

1. Course Objective:
The objective of this course is to introduce students to the meaning and basic concepts of
entrepreneurship. It aims to help them understand entrepreneurial traits and
characteristics, and initiate cultivation of an appreciation of the challenges faced by
entrepreneurs by emphasizing sharing of real-life stories. A preliminary insight will be
offered regarding the skills needed to start and manage new ventures and develop basic
business plan.
2. Course Duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Introduction to Entrepreneurs and Entrepreneurship 9 20
 Entrepreneurship( Concept, Functions, Need and
Importance )
 Myths of Entrepreneurship
 Pros and Cons of Entrepreneurship
 Difference between Business, enterprise , employee and
employer mind-set
 Process of Entrepreneurship
II Entrepreneurship in India 9 20
 Evolution of Entrepreneurship in India
 Types of Entrepreneurs
 Competencies and Characteristics of an Entrepreneur
 Entrepreneurial Value: Values, Attitude and Motivation
 Importance of Intrapreneur in every organization
III Business opportunity Identification and Selection 9 20
 Self-Assessment of Qualities , Skills Resources and
Dreams
 Business opportunity identification
 Feasibility Study
 Business Plan Preparation Process
 Techniques for improving the creative process
IV Forms of Business Ownership 9 20
 Sole Proprietorship
 Partnership
 Limited Liability Partnership
 Company form

59
  Franchising
V Entrepreneurs as Innovators 9 20
 Entrepreneurs- as problem solvers
 Innovations and Entrepreneurial Ventures
 Social Entrepreneurship-Concept and Importance
 Risk taking-Concept; types of business risks
 The role of technology/ social media in creating
new forms of firms, organizations, networks and
cooperative clusters
 Barriers to Entrepreneurship
 Support structure for promoting entrepreneurship
(various government schemes)

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Real life entrepreneurial stories
6. Topics for assignments, presentations and Case Studies:
The list will be given by the instructor at the beginning of the semester
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 Kanishka Management and Entrepreneurship Oxford First
Bedi
T2 V. Desai The Dynamics of Entrepreneurial Himalaya 6th
Development and Management Publishing House
T2 M C Shukla Business Organization and Management S. Chand 18th
Publications

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1. Rajeev Roy Entrepreneurship Oxford Second
2. Rashmi Stay Hungry Stay Foolish CIIE, IIM Ahmedabad First

60
 Bansal
3. Raj K Entrepreneurship: Theory and Vijay Nicole & Tata First
Shankar Practice McGraw, Delhi
4 Raj K Essentials of Entrepreneurship Vijay Nokol First
Shankar

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:
9. Business Standard
10. The Economic Times
11. Financial Express
12. Business Today
13. Business India
14. Business World

61
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester III
Managerial Economics
Core Course: 170101305

1. Course Objective:
Managerial Economics can be viewed as an application of that part of micro economics
that focuses on topics like demand, production, cost, pricing and market structure.
Understanding these principle will help to develop a rational decision making. It sharpens
the analytical framework that the executive must bring to bear on managerial decisions.
In general this course will help students to understand various types of markets, the
importance of inventory and its management in firms.
2. Course Duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I  Introduction 9 20%
Definition of Managerial Economics, The Nature and
Scope of Managerial Economics
 Ordinal Approach of Utility
Definition of Indifference Curve, Marginal Rate of
Substitution, Law of diminishing marginal rate of
Substitution, Characteristics of Indifference curve,
Budget Constraint/ Price-line /Income expenditure
line, Consumer’s equilibrium with ordinal approach,
Income Effect, Substitution Effect (Slutsky equation),
Price Effect (only for normal goods), Consumer’s
surplus with ordinal approach
II  Application of concepts of elasticity.(Price, Income, 9 20%
Cross, Advertisement)
Gini co-efficient, Engles’s Co-efficient, Lorenz Curve
 Demand forecasting
Definition and Importance of demand forecasting,
Methods of Demand Forecasting

62
III  Perfect competition and Monopoly (IN SHORT) 11 25%
Meaning and Characteristics of Perfect Competition,
AR, MR and Elasticity under Perfect Competition,
Short run equilibrium of the firm under Perfect
Competition, Long run equilibrium of the firm under
Perfect Competition, Meaning and Characteristics of
Monopoly, AR, MR and Elasticity under Monopoly,
Short run equilibrium under Monopoly, Long run
equilibrium under Monopoly
 Discriminating monopoly
When Price Discrimination is Possible, Profitable and
socially desirable with diagram, Equilibrium of price
discriminating monopolist, Dumping Case under
Monopoly
IV  Monopolistic competition 11 25%
AR, MR and Elasticity under Monopolistic
Competition, Short run equilibrium of the firm
under MonopolisticCompetition, Long run
equilibrium of the firm under Monopolistic
Competition, Excess Capacity p: 305 P L MEHTA +
and word documents in folder
 Oligopoly Market
Collusive Oligopoly: Cartels (Joint Profit
Maximization Cartels and Market Sharing Cartels),
Price leadership (Low cost price leadership,
barometric price leadership and dominant price
leadership)
V  Pricing Policies and Break Even Analysis 5 10%
Pricing policies and Methods, Externalities and
Public goods, Folder full, Impact of economic
policies on Business (Fiscal, Monetary, EXIM), How
Political Economy affects Economy

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Analysis
6. Topics for assignments, presentations, role plays and Management Games:
Topics will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

63
 1. Assignments / Presentations/ 30% (Internal Assessment)
Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 H L Ahuja Managerial Economics S Chand Latest
T2 D.M.Mithani Managerial Economics: Theory and Himalaya Latest
Applications Publication

9. Reference Books:

Sr. No. Author/s Name of the Book Publisher Edition

R1 Suma Damodarn Managerial Economics Oxford First Edition
R2 Peter Drucker Shaping the Managerial Mind Jossey-Bass Latest

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:

1. Economic Survey 7. Banking and finance.

2. RBI Handbook 8. Business Standard
3. Economic and Political Weekly 9. The Economic Times
4. Indian Journal of Economics and 10. Financial Express
Business 11. Business Today
5. International Journal of 12. Business India
Economics and Research 13. Business World
6. Down to Earth Magazine 14. Budget Bulletin

64
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-III
Corporate Accounting
Subject Elective: 170104351

1. Course Objective:
 To explain the concept of preparation of final accounts of different corporate sectors like banks,
Insurance companies and other companies
 To explain financial analysis of these sectors through very conventional and prominent tool of
financial analysis i.e. Ratio Analysis
 To explain preparation and analysis of cash flow statement of companies of these sectors
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

number Sessions weightage
I Alteration of Share Capital 9 20 %
 Introduction-Meaning of Alteration of share capital
 Consolidation of shares
 Sub-division of shares
 Conversion of shares into stock
 Issue of bonus shares (reasons, sources and SEBI
Guidelines for bonus shares) Accounting entries for
bonus shares
 Buyback of share and Rights Shares - (A brief
introduction only)
II Redemption of Redeemable Preference shares 9 20%
 Meaning of Redemption of preference shares
 Sources of redemption of preference shares
 Practical problems on Accounting Entries of
Redemption of preference shares
III Ratio Analysis 9 20%
 (Liquidity Ratios, Profitability Ratios, Activity Ratios,
Solvency Ratios)
 Common size Statements
 Comparative Statement
 Trend Analysis Statement
 An Introduction to Fund Flow and Cash Flow
Analysis
IV Final Accounts of company (Vertical format) 9 20%
 Introduction and legal framework
 Financial Statement – revenue statement and

65
 position statement
 Revenue statement – Profit& Loss Account
 Revenue statement – Profit & Loss Appropriation
Account
 Position statement – Balance Sheet
 Accounting adjustments relating to Final accounts
of a company - Depreciation -Provisions for
taxation -Allocations -Dividends Practical Problems
(should be asked either to prepare only Revenue
statement (Trading & P & L Account or only
Position Statement (Balance Sheet) with maximum
five to six schedules.)
V Banking companies 9 20%
 Preparation of final Account from given Trial
Balance
 Concept of Non-Performing Assets

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and case lets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the Publisher Edition

No. book
1. R. L. Gupta & M. Company Sultan Chand &sons ,New Latest
Radhaswamy Accounts Delhi
2. S.P. Jain & K.L. Narang Company Kalyani Publishers, New Latest
Accounts Delhi

9. Reference Books:

66
 Sr. Author(s) Name of the book Publisher Edition
No.
1. S. N. Maheshwari Corporate Vikas Pulishing house pvt Latest
Accounting ltd; New Delhi
2. Negis, R.F. Financial Tata McGraw Hill, New Latest
Accounting Delhi
3. Shukla, M. C. & T. S. Advanced Sultan Chand & Sons, New Latest
Grawal Accountancy Delhi
4. R. S. N. Pillai, Practical S. Chand & co., New Delhi Latest
Bhagawathi, S. Uma Accounting
5. Ashok Sehgal, Deepak Advanced Taxmann Allied Services, (P) Latest
Sehgal Accounting Ltd; New Delhi

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals

67
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-III
Consumer and Culture Theory
Subject Elective: 170104311

1. Course Objective:
 To understand the customer and its behavioural aspects
 To understand the relationship between consumer behaviour and the marketing
concept, as well as Segmenting, Targeting and Positioning
 To understand the relationship between motivation, personality, perception, learning
and attitude and Consumer Behaviour
 To understand the rationale behind the influence of social and cultural settings over
consumers
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage
I Introduction to understand the mechanisms of the 9 20 %
customer
 Consumer Behaviour and the Marketing Concept
 Customer Value, Satisfaction
 Trust, Retention
 The Impact of New Technology on Marketing
 The Consumer Research Process
 Market segmentation: Meaning and Bases
II The individual dynamics 9 20%
 MOTIVATION: Motivation as a Psychological
Force, The dynamics of motivation
 PERSONALITY: Meaning and Nature of
Personality, Theories of Personality- Freudian,
Non-Freudian, Trait theory
 PERCEPTION: Meaning, Sensation, The absolute
threshold, The differential threshold, subliminal
perception
III The individual dynamics 9 20%
 ATTITUDE: What are attitudes? Tri-component
attitude model, Multi-attribute attitude models
 LEARNING: meaning, Classical Conditioning
Theory, Instrumental conditioning, Modelling or
observational learning
 COMMUNICATION: Communication model to

68
 persuade customers, The receivers as the target
audience
IV Socio-cultural settings and Consumer Behaviour 9 20%
 The changing family
 Socialisation and related roles of family
members
 The family life cycle
 Social class and its measurement
 What is culture? Culture is learned
 Indian core values
V Consumer decision making and diffusion of 9 20%
innovations
 Decision making: Meaning and A model of
consumer decision making
 The diffusion process: The innovation, The
channels of communication, The social system,
Time
 Stages in adoption process
 Is marketing ethics a need of an hour

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the Publisher Edition

No. book
1 Leslie Lazar Kanuk, Leon G. Schiffman, S. Consumer Pearson Latest
Ramesh Kumar Behaviour
2 Joseph Wisenblit, Leon G. Schiffman, S. Consumer Pearson Latest
Ramesh Kumar Behaviour

69
9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Sheth and Mittal Consumer Behaviour- A managerial Thomson south- Latest
perspective western
2 Loudon and Della Consumer Behaviour Tata McGraw Hill Latest
Bitta
3 Rajneesh Krishna Consumer Behaviour Oxford Latest
4 Michel Solomon Marketing Research Consumer Pearson Latest
Behavior: Buying, Having, and Being Education
5 Himalaya Consumer Behaviour Himalaya Latest
Publishing House Publishing House

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Business Standard
2. The Economic Times (Brand Equity Supplement)
3. Financial Express (Brand Wagon Supplement)
4. Business Today
5. Business India
6. Business World
7. Pitch
8. Indian Management –Monthly Journal from AIMA
9. Indian Journal of Marketing
10. adgully.com

70
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-III
International Marketing Management
Subject Elective: 170104371

1. Course Objective:
Students will get knowledge about need and importance of International market and
identify the procedure and criteria to explore international market. Strategies to be
developed to tap new market. Learn product branding packaging and labelling
requirement before exporting the products.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No Session weightage
I Introduction 9 20 %
 Introduction to International Business,
Elements of International Business,
Globalization
 Concept of International Marketing Terms in
International Marketing
 Reasons for entering International markets,
International Marketing framework
 Domestic and International Marketing
Comparison
 Challenges and Opportunities in International
Marketing
 Quality considerations in International
Marketing
II Environment Scanning 9 20%
 Scanning International Marketing Environment
 Economic Environment
 International Political and Legal Environment
 International Cultural Environment
 World trade organization: International
Marketing Implications
III Emerging Opportunities in International Markets 9 20%
 Background of International Trade
 Trends in World Trade, Composition of
International Trade
 World Trade Outlook
 An Overview of India’s Foreign Trade

71
  Identifying Opportunities in International
Markets
 Tools for International Market Evaluation
IV Product Strategies for International Marketing 9 20%
 Identification, Segmentation, and targeting of
International Markets
 Product Strategies: Basic Decisions and
Product Planning
 Product strategies: Branding and Packaging
 Distribution Strategies: Physical Distribution
and Documentation
 Pricing and Promotion Strategy: Basic
Decisions
V Modes of entering International Business 9 20%
 Entry Mode Decisions: Concept of
International Market Entry Modes
 Strategic Approaches for entering global
market (Global, Trasnational, Multidomestic)
 Investment Entry Modes
 Selection of International Market Entry
Modes
 Choosing the Right Entry Mode Mix for
International Markets

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays & Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Rakesh Mohan Joshi International Marketing Oxford University 2011

72
 Press
2 Onkvisit, Sak and International Marketing: PHI 2012
Shaw, J.J Analysis and Strategy
3 K. Aswathappa International Business Tata McGraw-Hill 2002

9. Reference Books:

Sr. No. Author(s) Name of the book Publisher Edition

1 P.K Vasudeva International Marketing Management Excel Books Latest
2 U.C.Mathur International Marketing Management Sage Publications Latest

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals
4. Journal of Marketing Research
5. The Economist(Magazine)
6. Fortune
7. Business Standards
8. Mint (News Paper)

73
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester III
Interpersonal Communication at Workplace–I
Foundation Course: 170102301

1. Course Objective:
The course aims to explain the importance of interpersonal communication at workplace.
It mainly aims to provide a thorough understanding of communication involved in
recruitment and employment process. At the same time, it also focuses on developing
the students’ skills in internal office correspondence.
2. Course Duration: 45 hours
3. Number of credits: 03
4. Course Content:
Module Topics No. of Percent
No. Sessions Weightage
I Understanding Inter-personal Skills 9 20 %
 Definition and Importance of Interpersonal Skills
 Behavioral Traits required for cultivating
Interpersonal Skills
 Principles & Barriers to Interpersonal
Communication
 Dimensions of Cultural Differences
 Interpersonal Communication across Cultures
II Preparing for the Job search & Correspondence 9 20%
related to recruitment
 Identifying Potential career opportunities - Job
description & Job Specification
 Comprehension of a job-related advertisement
III Correspondence related to recruitment 9 20%
 The cover letter and resume
 Invitation to interview
 Follow up messages
 Thank you messages
 Job acceptance message
 Job refusal message
IV Business Correspondence 9 20%
 Composing and Conveying Bad and Good news
messages
 Composing and Conveying Persuasive message
 Strategies and approaches to frame such
messages
V Group Discussion and Personal Interview 9 20%

74
5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
6. Topics for assignments, presentations:
The list will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ Quizzes / Class 30% (Internal

Participation etc. (Unit-1, 2, 3 &4) Assessment)
2. Internal Examination: 20% (Internal
Practical exam -Group Discussion and Personal Assessment)
Interview (only unit 5) will be evaluated in the
internal exam
3. External Examination (University Exam) : Written 50% (External
exam to evaluate (Unit-1,2,3 &4) Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1. Lehman, Duference, BCOM Cengage Original
Sinha
2. Payal Mehra Business Pearson First Edition
Communication
for Managers
3 Barun Mitra Personality Oxford
Development University Press
and Soft Skills

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1. Hynes, Geraldine Managerial Tata McGraw-
Communication Hill
2. Taylor and Chandra Communication Pearson Fourth
for Business Edition

10. List of Journals/Periodicals/Magazines/Newspapers:

1. DNA 4. The Indian Express
2. The Times of India 5. Business Line
3. Mint

75
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-III
Leadership Influence and Power
Elective Course: 170103303

1. Course Objective:
This course is designed to teach various models and concept of leadership and includes
all contemporary aspects like Transformational leadership, Moral Leadership, 360 degree
leadership and servant leader, various types of skills and styles of leaders. Different
challenges are being covered and then relating leadership to power and influence. Major
focus of the course is on leadership. Live cases will also be taken for understanding and
clarity purpose.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No Sessions weightage
I Introduction to leadership 9 20 %
 Leadership :Concept and Importance
 Leadership Traits
 How MBTI type relates to leadership?
 Leadership Style
 Leadership Theories
 Transformational Leadership
 Components of transformational leadership
II Transformational and Situational Leadership 9 20%
 Steps for Transformational Leadership
 Competencies of Transformational Leader
 How it Works? Effects of Transformational
Leadership
 Implications for Transformational leaders
 Situational Leadership
 Levels of Development & Implications
III Authentic Leadership 9 20%
 Authentic Leadership conceptual Framework
 Authentic Leadership Action Wheels
 Authentic Leadership Characteristics,
Components and Applications
 360 Degree Leader Concept
 Different Myths
 The Principles 360 degree leaders practice

76
  Leadership Dimension Capacity
IV Women Leadership and styles of renowned leaders 9 20%
 Woman and leadership
 Style of Leadership: Case-I Abraham Lincoln
 Case-2 Adolf Hitler, Case 3 Nelson Mandela
 Charisma- Case-Alexander the Great
 Case Lawrence of Arabia
 Moral Leadership: Concept with Case
 Levels and Continuum
V Leadership and Power 9 20%
 Servant Leadership and Courage
 Courage in Application to Moral Leadership
 Leadership and Power
 Individual Attributes as a source of Power
 The Politics of Information and Analysis
 Changing the Structure to Consolidate Power
 Framing: How we look at things affects how they
look, Interpersonal Influence

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation: The students will be evaluated on a continuous basis and broadly follow the
scheme given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books and Reference Books

Sr. Author(s) Name of the book Publisher Edition

No.
1 David S. Weiss Leadership Solutions Jossey Bass Latest
2. Johan C. 360 Degree Leader Pearson Latest
Maxwel
3. Graham Lee Leadership Coaching(From Personal Jaico Books Latest
Insight to Organizational Performance)
4. Bill Geoge Authentic Leadership(Rediscovering the Jossey Bass Latest

77
 secrets to creating lasting value
5. K.Ashwathappa Organizational Behaviour Himalaya Latest
Publications

9. References, Web links

 http://myweb.astate.edu
 http://www.managers.org.uk/
 https://www2.warwick.ac.uk

78
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester: - IV
Industrial Economics
Core Course: 170101401

1. Course Objective:
 To explain basic industrial organizational structure and its motives
 To empower learner about taking decisions regarding location of industries
 To make learner understand and apply analysis of efficiency, profitability
 To understand process of getting financial resources
 To analyse financial ratios and various methods of expansion
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No Sessions Weightage
I Introduction 11 25 %
 History of Industrial Economics
 Basic terminology of Industrial Economics
 Types of organizational forms (Public
enterprises)
 Joint stock company (with examples)
 Private sector (With examples)
 Motives of establishing and running business
(Profit, Sales, Growth. Cont... )
 Motives Cont.: Value maximization and
managerial motives
II Location Analysis 11 25%
 Introduction of location analysis
 Factors affecting location of firms and
industries
 Theories of location analysis: Rawstron’s
Principles
 Weber’s theory of location
 Market area theory, Central place theory
 Location trends in India
 Size of firm and efficiency (Introductory) &
various factors affecting size and efficiency

79
III Concept of profitability and its measurement 9 20%
 Industrial finance
 Need and sources of finance
 The analysis of financial ratios
 Classification of ratios: Structural ratios,
Profitability ratios, Liquidity ratios, Activity
ratios
IV Investment Decisions 7 15%
 Types of investment decisions
 Methods of project evaluation
 The payback method
 The average rate of return methods
 Risk and uncertainty in project appraisal
V Diversification 7 15%
 Concept & Examples
Methods for diversification
 Vertical integration and its meaning with
examples
 Methods for vertical integration
 Mergers: meaning with examples
 Methods for merger

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and case lets with numerical examples.
4. Management Games
7. Topics for assignments, presentations, and case studies:
The list will be given by the instructor in the beginning of the semester.
8. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Text Books:

Sr. Author(s) Name of the Publisher Edition

No. book
1 R.R.Barthwal Industrial New Age International Third Revised
Economics Publishers. Edition.

80
9. Basic Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Paul R Ferguson Industrial Economics. New York University Second
and Glenys J Press. Washington Edition.
Ferguson. Square, New York.
2 Henry w de Jong Pioneers of Industrial Edward Elgar ------------
and William G Organisation. (How the Publishing Limited.
Shepherd. Economics of competition and
Monopoly took shape)

10. List of Journals/Periodicals/Magazines/Newspapers:

The students will have to refer to back issues of the following journals in order to get
relevant topic/information pertaining to the subject.
1. Economic Survey
2. RBI Handbook
3. Economic and Political weekly
4. Indian Journal of Economics and Business
5. International Journal of Economics and Research
6. Down to Earth Magazine
7. Banking and finance.
8. Business Standard
9. The Economic Times
10. Financial Express
11. The Hindu.

81
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-IV
Digital Marketing
Core Course: 170101402

1. Course Objective:
This course is design to teach various aspects of marketing on a Digital Platform. The
course discusses various tools and types of Digital media marketing. The course starts
with the introduction to Marketing in a Digital platform, its present and its future. It also
discusses how social media and e-commerce are changing the perception of consumers.
The technicalities of SEO, SEM and other similar concepts are touched up in brief.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage
I Marketing in the Digital Era 9 20 %
 E-marketing, The changing marketing landscape
 The implications of Digital Change
 Web and the New Corporation
 E-marketing: Strengths and Applications
 The online marketing mix
II Types of Digital Marketing 9 20%
 Meaning and Types of Digital Marketing
 Meaning and Types of Email Marketing
 Meaning and Types of Internet marketing
 Meaning and Types of Mobile marketing
 Meaning and Types of Social Media marketing
III Social Media 9 20%
 Web 2.0 and Social Media
 The social media model by McKinsey and
Marketing with networks
 Social Media Tools: consumer and corporate
generated content - Blogs, Microblogs, Social
Networks, Media sharing sites, social news sites,
Review sites, Virtual worlds and online gaming
 The world of Facebook- basic understanding
Traffic Building
 Introduction: Dynamics of an online search -
Internet Traffic Plan
 Search Engine Optimisation and Search Engine

82
 Marketing
IV E-commerce 9 20%
 E-commerce: Online Distribution and
Procurement
 Traditional Distribution management issues
 Fundamental advantages offered by the internet
 The spiral of prosperity model
 Measuring e-commerce success
V Emerging Digital Revolution 9 20%
 Online Campaign management
 Campaign management using facebook, Twitter
and Blogs
The Future of Marketing - Gamifications& Apps
 Changes in the marketing landscape - the rise in
technology
 Gamification and game-based marketing
 Use of games as marketing tools
 The world of Apps
 Apps and the Indian Diaspora

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. Vandana Ahuja Digital Marketing Oxford Latest
2. Lamb, Hair, Sharma MKTG: Principles of Marketing – A Cengage Latest

83
 and McDaniel South-Asian perspective Learning
3. Damian Ryan, Calvin Understanding Digital Marketing Kogan Page Latest
Jones Ltd.

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. Dave E-business and E-commerce Pearson Latest
Chaffey management
2. Ian Dodson The art of Digital Marketing Wiley Latest
3. Will Rowan Digital Marketing Manual Customer Two Latest
Ltd

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Newspaper articles from Times of India, Economic Times, Business Standard
2. ICFAI Journals
3. Harvard business review
4. Indian journal of marketing
5. Journal of Digital & Social Media Marketing

84
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-IV
Psychology for Managers
Core Course: 170101403

1. Course Objective:
This course aims at making the students aware about those key concepts of human
psychology which are of particularly important to them as future managers. The
objective is to aid them in gaining some insight into human behaviour through this
understanding of human psychology. Managers have to work closely with people and
being responsible for making these interactions successful, a basic grounding in human
psychology would be immensely helpful.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage
I Foundation of Employee Behaviour 9 20 %
 Individual Level – Biographical characteristics – Age,
Gender, Tenure and Abilities; Learning and Shaping
– Meaning and Shaping tools
 Attitudes – Meaning, Job Satisfaction, Job
Involvement and Organizational Commitment as
work related attitudes;
 Personality – Meaning, Personality attributes (Locus
of Control, Machiavellianism, SelfEsteem, Self-
Monitoring, Risk Taking, Types A and B, and
ProActive Personality); MBTI &Big 5 Model of
personality
 Perception – Factors influencing Perception,
Stereotyping and Self-Fulfilling Prophecy; Emotions;
Values
II Foundation of Employee Behaviour 9 20%
 Group Level –Group – Meaning, Types (Formal and
Informal groups), Stages of group development,
Importance of informal groups, Problems associated
with informal groups, Techniques of group decision
making – Brain-storming and Nominal group
technique
 Role – Meaning, Role Identity, Role Perception, Role
Expectation, Role Conflict and Role Ambiguity;

85
 Status – Meaning, Sources and Significance of Status
 Teams – Meaning, Types – Problem Solving, Self-
Managed, Cross Functional and Virtual, Skills used in
effective team building – Consultation Skills,
Research and Presentation Skills and Inter-personal
Skills I
III Understanding Motivation 9 20%
 Meaning; Importance and Theories – Maslow’s
Need Hierarchy Theory, Herzberg’s TwoFactor
Theory, Adelfer’s ERG Theory, Mc Clleland’s Need
Theory, Adam’s Equity Theory, Victor Vroom’s
Expectancy Theory, Pay-Reward Pyramid
 Managerial Implications of theoretical aspects
IV Understanding Leadership 9 20%
 Meaning; Formal and Informal leadership;
 Styles – Leadership Continuum, Blake and Mouton’s
Managerial Grid, Contingency Approach – Fiedler’s
Contingency Model and Hersey and Blanchard’s
Situational Leadership Model;
 Contemporary issues in Leadership – Self-
leadership, Transformational Leadership, Women
Leaders
V Individual and Organizational Dynamics- 9 20%
 Conflict – Meaning, Functional and Dysfunctional
Conflicts, Sources of conflicts, conflict resolving
strategies;
 Stress – Meaning, stress and job performance
relationship, effect of stress, approaches to stress
management;
 Counseling – Meaning, Functions, Types;
 Transactional Analysis – Meaning, Ego States, Life
Positions, and Stroking; Quality of Work Life
Meaning and Technique
 Organizational Change- Process and Implementation
 Power and Politics – Meaning of the terms, bases of
power, power tactics, organizational politics –
merits and demerits
 Ethical practices – reducing gender, disability, caste
and religion-based discrimination at the work place

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays

86
 5. Management Games
6. Topics for assignments, presentations, and case studies:
1. Impact of Age, Gender, Tenure and Abilities on OB
2. Practical application of the following concepts in specific HR functions: i. Work
related Attitudes ii. Personality types iii. Perceptions
3. Is change really required? – Analysis of change for organizational effectiveness
4. Implementing change.
5. Practical application of the following concepts in specific HR functions: i. Applied
motivation practices (including pay/rewards) ii. Leadership styles and employee
engagement iii. Leadership and Performance Effectiveness
6. Ethical practices – reducing gender, disability, caste and religion-based
discrimination at the work place
7. Challenges to women leaders
8. Conflicts and their resolution
9. Ego States
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Kosslyn and Rosenberg Introduction to Pearson 4thEdition
Psychology Education
2 Newstrom Organizational Behaviour Tata McGraw Hill Latest
3. Robbins, Judge and Organizational Behaviour Pearson Latest
Sanghi Education

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. Margie Parikh and Organizational Behaviour Tata McGraw First Reprint
Rajen Gupta Hill 2010
2. K. Aswathappa Organizational Behaviour – Himalaya Ninth
Text, Cases and Games Publishing Revised
House Edition

87
10. List of Journals/Periodicals/Magazines/Newspapers:
1. Times of India
2. Economic Times
3. ICFAI Journals
4. Harvard Business Review
5. Journal of Human Values
6. International Journal of Research in Organizational Behaviour and Human Resource
Management

88
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-IV
Introduction to Research Methodology
Core Course: 170101404

1. Course Objective:
This subject is introducing to create ability among the students to evaluate current
research and prepare alternate directions for further work. It creates ability to
develop hypothesis and methodology for research. It creates ability to comprehend
and to deal with complex research issues in order to communicate their scientific
results clearly for peer review. Also it is useful to gain insights into how scientific
research is conducted, to learn and understand the basic statistics involved in data
presentation, to identify the influencing factor or determinants of research
parameters, to test significance, validity and reliability of the research results and to
help in documentation of research results.
2. Course Duration: 45 hours
3. No. of Credit: 03
4. Course Content:

Module Topic No. of Marks

No. Sessions Weightage
I Introduction to Research 10 20%
 Definition & Characteristics of Research
 Objectives, Nature and Importance of Research
 Relevance, Restrictions, Classification of Research
 Research Process
 Stages in Research Process
 Research Process flow Chart
 Research Problem
 Identification of Research Problem
 Steps in selecting Research Problem
II Research Design 8 20%
 Definition of Research Design
 Classification of Research Design
 Features of Research Design
 Factors for Appropriate Research Design
 Types of Research Design
 Steps of Research Design
 Features of Good Research Design
 Criteria of Good Research Design
 Use of Research Design
III Sample Design and Data Collection 10 20%
 Introduction to Sampling & Design

89
  Stages in Sample Design
 Sample Design Criteria
 Types of Sample Design
 Selection of Random Sample
 Types of Data
 Sources of Data
 Different methods of Data Collection
IV Measurements, Scaling & Processing of Data 9 20%
 Measurement Levels
 Error in Measurement
 Scaling Techniques
 Editing
 Coding
 Classification
 Presenting of Data
 Tabulation Components of Table
V Report Writing & Presentation 8 20%
 Report Drafting
 Types of Report
 Methods of Research Report Writing
 References to Footnotes
 Tables & Charts
 Bibliography and Index
 Diagrammatic Presentation
 Types of Diagram
 Pictograms

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
1. Lectures & Discussions
2. Assignments & Presentations
3. Case Analysis
6. Topics for assignments, presentations and case studies:
Topics will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ Quizzes / Class 30% (Internal Assessment)

Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the book Publisher Edition

90
 No.
T1 C R Kothari Research Methodology: Methods & New Age International Latest
Techniques Publishers
T2 SunitaPawar Research Methods in Business Sheth Publishers Pvt. Ltd. Latest

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 Richard Levin & David Statistics for Pearson Publication Latest
Rubin Management
2 Donald Cooper, Pamela Business Research Tata McGraw- Hill Latest
Schindler Methods Co. Ltd.
3 Dr. Prashant Sarangi Introduction to Taxman PublicationsLatest Edition
Research Pvt. Ltd.
Methodology
4 Deepak Chawla & Research Vikas Latest Edition
MeenaSondhi Methodology Publishing
Concepts & Cases
5 Dr. Vijay Upagade&Dr. Research S. Chand Latest Edition
ArvindShende Methodology

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Vikalpa
2. IUP Journal of Marketing Management
3. Indian Journal of Marketing

91
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-IV
Practical Studies
Core Course: 170101405

1. Course Objectives:
This course aims at bridging the gap between theory and practice by enabling students to
acquire basic understanding of the functioning of a business organization. It attempts to
introduce a student to the various functional areas of management through industrial
exposure followed by report writing and viva-voce. By linking the industrial visit to the
concepts of management and production, it enhances the understanding of real life
application of the same.
2. Number of Credits: 3
3. General Instructions:
The Industrial Visit and Project paper will include a visit to a manufacturing unit,
preparation of a report based on the guidelines set out, and a viva voce to test the
understanding of the student.
Each batch for Industrial Visit and Project should not have more than 40 students.

Evaluation Internal External

Project work 50 Marks 50 Marks

Details Viva voce Project work Viva voce Project work

25 Marks 25 Marks 25 Marks 25 Marks

Total Marks 50 Marks 50 Marks

Minimum passing Marks 20 (out of 50) 20 (out of 50)

The marks for Industrial Visit and Project shall be considered for deciding class and
percentage of the student. Minimum Passing marks shall be at par with other subjects i.e.
40%.
4. Guidelines For Project Work:
The visit should be to a manufacturing unit, of a size and scope which will enable
students to observe the various facets of management targeted by the course.
A batch of 35 to 40 students should be taken for the visit.
Students will be required to prepare an individual report based on information gathered
during the visit and/or sessions with industry representatives in consultation with the
concerned faculty.

92
The report can be of 30 to 40 pages, with a focus on describing the application of
management concepts at the unit visited. Use of graphics and pictures should be
minimized. Also, mere reproduction of secondary data should be avoided. It should cover
the following areas:
 Company Profile:
Name, Registered address, brief History, Mission, Vision, Products, Form of
Organization, Organization Structure, Locational Issues, Awards and Achievements.
 Production:
Production classification, Production process, Production capacity, Plant layout, Raw
material and its procurement, Material Handling and Storage, Maintenance
Management, Waste Management, Quality Control, Environmental Protection and
Pollution Control.
 Marketing:
Basic data about product, price, distribution and promotion (4 P’s of marketing),
Understanding of market and competition, Marketing/Promotion expenses or
budget.
 Human Resources:
Number of employees at each level, Shifts, Recruitment, Selection, Training
initiatives, Compensation, Policies regarding promotion and transfer, Health and
Safety, Employee Welfare Measures, Basic interpretation of employee related
expenses.
 Finance:
Investment in the organization, Sources of funds, Last 3 years sales turnover, Basic
interpretation of Profit and Loss account, Cash Flow Statement and Balance sheet (if
available)
 Social Responsibility, Sustainability Reporting and Future Plans of the Organization.

93
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SY BBA
Semester-IV
Cost & Management Accounting
Subject Elective: 170104451

1. Course Objective:
 To make students acquainted with other important branches of Accounting - Cost
Accounting and Management Accounting and their important tools and techniques
for managerial decision purposes
 To make students familiar with causes for different results under financial and cost
accounting system
 To make students informed with planning and control techniques of accounting like
budgetary control and variance analysis
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

number Sessions weightage
I Introduction: Cost Accounting 9 20 %
 Meaning, scope, objectives and limitations of
Cost Accounting
 Items excluded from cost accounts Costing as
an aid to management
 Numerical: Preparation of cost sheet
II Reconciliation of Cost and Financial Accounts 9 20%
 Need of Reconciliation
 Reasons for Disagreement in Profit as per Cost
and Financial Accounts
 Methods of Reconciliation
 Procedure of Reconciliation
 Numerical: Preparation of Reconciliation
Statement
III Management Accounting and Budgetary Control 9 20%
 Meaning and importance of management
accounting and its limitation
 Distinguish between management accounting,
cost accounting & financial accounting
 Meaning of Budgetary Control and Introduction
to different types of Functional budgets – Sales
Budget, Production Budget, Purchase Budget
IV Cost Volume Profit Analysis 9 20%
 Meaning of Cost Volume Profit Analysis

94
  Profit Volume Ratio- Meaning and importance
 Breakeven point- Meaning and its uses
 Numerical problems on Cost- Volume- Profit
analysis
V Variance Analysis 9 20%
 Meaning of standard costing
 Merits and demerits of standard costing
 Numerical: Calculation of material variances-
Cost, price, usage, mix and yield variances
 Numerical: Calculation of labour variances-
cost, rate, efficiency, mix and idle time variance

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and case lets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
T1 M. N. Arora Accounting for Management Himalaya Latest
T2 M. A. Sahaf Management Accounting – Vikas Publishing Latest
Principles and Practice House Pvt. Ltd.
T3 Prof. Managerial Accounting Himalaya Latest
Jawaharlal
T4 CA Dr. P.C. Advanced Management S. Chand & Revised
Tulsian Accounting ( For CA Final) Company Pvt. Ltd. Edition 2014
CA Bharat A Self- Study Textbook
Tulsian

95
9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Prof. Advanced Management S. Chand Latest
JawaharLal Accounting Edition
2 J. Madegowda Advanced Management Himalaya Publishing Latest
Accounting House Pvt. Ltd. Edition
3 Ravi Kishore Cost and Management Taxmann Publication Pvt. Latest
Accounting Ltd. Edition

10. List of Journals/Periodicals/Magazines/Newspapers:

1. The Chartered Accountant

2. The Management Accountant
3. Business Standard
4. The Economic Times
5. Financial Express
6. The Mint
7. Chartered Financial Analyst
8. CFA Reader
9. Business Today
10. Business India
11. Business World

96
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-IV
Integrated Marketing Communications
Subject Elective: 170104411

1. Course Objective:
The objective of the course is to help the students analyse the relationship of various
elements of the promotional mix, and understand the planning, implementation, and
evaluation process of marketing communications.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage
I Introduction to Integrated Marketing 9 20 %
Communication
 Understanding Marketing Communication & IMC
Mix
 Integrated Marketing communications Mix (IMC-
Mix)
 IMC Model:
o IMC planning Process
o IMC Plan
 Traditional consumer response hierarchy models
 Players in the communication world
II Advertising 9 20%
 Fundamentals of an Advertising campaign
 Spelling out the strategy
 Choice of strategic approaches
 Tips on creating creative Ads
 Selecting Message Appeals
 Celebrity Endorsement or Advertising:
advantages, disadvantages and tips
III Other promotional tools 9 20%
 Sales promotion: strengths, limitations, push and
pull strategies, consumer promotion tools, trade
promotion tools
 Direct marketing: strengths, weaknesses, Direct
marketing media
 Public relations & publicity: Importance,
strengths, weaknesses, Tools of Public Relations
in brief

97
  Online media: Tools of online communication -
Websites, SEM, Banner & Pop-ups, Text Links,
Internet Direct Mail (conceptual clarity)
IV Media Planning & Strategy 9 20%
 Print and support media
o The mass media
o The print media
Newspapers: classification, strengths, limitations
Magazines: classification, strengths, limitations
 The outdoor media: types, advantages,
disadvantages
 Broadcast media( television, radio, film)
o Television - strengths & weaknesses
o Radio - strengths & weaknesses
o Film - cinema advertising with forms
 Preparing the media plan
V Budgets, Objectives and Evaluation 9 20%
 Setting communication objectives
 Sales versus communication orientated objectives
 The DAGMAR approach
 Budgeting for Marketing Communication
 Measuring the communication effectiveness

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.

98
1 Kruti Advertising and Integrated Marketing Mc Graw Third
Shah Communications Hill Edition

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Terence A Shimp Advertising & Promotion Cengage Fourth
Learning
2 Dr. Niraj Kumar Integrated Marketing Himalaya 2011
Communications Publication
3 Geroge Belch, Advertising & Promotion – an Tata Mcgraw Latest
Michael Belch, and Integrated Marketing Hill
Keyoor Purani Communications Perspective

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Journal of Advertising
2. Journal of marketing
3. Indian Journal of Marketing
4. Indian Management
5. Journal of Consumer Behaviour

99
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester-IV
International Financial Management
Subject Elective: 170104471

1. Course Objective:
 To provide an insight into the Foreign Exchange markets.
 To provide an understanding of the various international financial instruments
 To sensitize the student with complexities of managing finance of multinational firm
 To understand the various financial institutions
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage

I International Financial Management 9 20 %

 Overview: Meaning of IF , Role of the International
financial manager, Nature of International financial
functions and the scope of IFM, International
financial system: unique elements, Factors leading
to growth of International financial function, IFM
and domestic financial management
II FOREX 9 20%
 Foreign Exchange market, Exchange rate
quotations: Direct and indirect quotes, bid and Ask
Rate, Cross Rates, Nominal and Real Exchange
Rates, Effective exchange rates ( Only concepts)
 Simple problems on Direct and indirect quote, Bid
and Ask rate
 Distinctive features of foreign exchange market
 Major Participants in the foreign Exchange market
 Concept of spot market and forward market
III International Financial Market Instruments 9 20%
 Depository Receipts, ADRs, GDRs, Types of
International Bonds: Foreign Bonds and Euro Bonds,
global bonds, straight bonds, floating rate notes,
convertible bonds, cocktail bonds, Euro notes, Euro
commercial papers, Medium term Euro notes
IV International Multilateral Financial Agencies 9 20%
 International Monetary Fund, Functions of IMF,
World Bank International Financial Corporation, its

100
 functions, Asian Development Bank, UNCTAD,
UNIDO, and International Trade Centre
V Types of payment terms in international business 9 20%
 Payment methods for international trade: cash
terms, Letter of credit, drafts, consignments, credit
terms
 Trade Financing Methods: letter of credit,
Classification, Advantages and Disadvantages.
 Banker’s Acceptances
 Bill of Lading
 Factoring and Forfaiting
 Countertrade
 Export Finance in India

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1 Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2 Internal Examination 20% (Internal Assessment)
3 External Examination 50% (External Assessment)

8. Text Books

Sr. No Author Name of the Book Publisher Edition

1 Apte, P.G International Financial Management Tata McGraw Hill Seventh
2 Bhalla, V.K International Financial Management S. Chand & Company 2008

9. Reference Books

Sr. No Author Name of the Book Edition

1 Jeevanandan Foreign Exchange Management Latest
2 V Sharan International Financial Management, PHI Learning Pvt Ltd Latest

101
10. List of Journals/Periodicals/Magazines/Newspapers:
1. Business Line
2. Mint
3. Journal of Finance
4. International Journal of Business Management
5. The Economic Times

102
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
SYBBA
Semester IV
Interpersonal Communication at Workplace – II
Foundation Course: 170102401

1. Course Objective:
The course aims to provide Interpersonal skills in an organization. The paper focuses
mainly to make students work harmoniously in groups, understand the meaning and
importance of meetings and draft the documents that are used in the meeting process.
2. Course Duration: 45hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Meetings 9 20%
 Importance/purpose
 Types
 Advantages and disadvantages
 Dos and don’ts
 Etiquette
*Remark: Role play to be used as a methodology to
discuss relevant, appropriate and current issues that
affect business with proceedings of each meeting
recorded that may help evaluate students.
II Composition 9 20%
 Notice
 Agenda
 Minutes
 Inter departmental memos : Informatory,
Reminders, Requests
III Proposal writing 9 20%
 Types of proposals
 Format
 Planning
 Setting and following deadlines
 Writing the proposal
IV Ethics in and Legal aspects of Business 9 20%
Communication
V Presenting the proposal & Role play on meeting 9 20%

5. Teaching Methods:

103
 The following pedagogical tools will be used to teach this course:
(1) Lectures, Role Plays, Discussions
(2) Assignments & Presentations
6. Topics for assignments and presentations:
Topics will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal

Quizzes / Class Participation etc. (Unit-1, 2, 3 & 4) Assessment)

2. Internal Examination: 20% (Internal

Practical exam –Presentation of proposal & Role play of meeting Assessment)
(only unit 5) will be evaluated in the internal exam
3. External Examination (University Exam) : Written exam to 50% (External
evaluate (Unit-1,2,3 & 4) Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1. Taylor and Chandra Communication for Pearson Fourth
Business Edition
2. Lehman, Duference, BCOM Cengage Original
Sinha

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1. PayalMehra Business Pearson First Edition
Communication
for Managers
2. Hynes, Geraldine Managerial Tata McGraw- Latest
Communication Hill
3 Meenakshi Raman & Business Oxford Latest
Prakash Singh Communication

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Mint
2. Business Line
3. DNA

104
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Legal Aspects of Business
Core Course: 170101501

1. Course Objective:
The main objective of this course is to acquaint the students with basic aspects of
business laws. Making students acquaint with the legal implications of the various legal
provisions. On the basis of understanding of the legal aspects one can develop business
policies accordingly.
2. Course Duration: 45 hours
3. No. of Credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I The Indian contract Act, 1872(Part I) 13 30%
 Nature of Contracts- Offer-Acceptance-Consideration-
Capacity to contract-Free Consent- Lawful object and
Consideration-Agreements expressly declared void
II The Indian contract Act, 1872(Part II) 13 30%
 Performance of Contract
 Breach of Contract
 Contingent and Quasi Contracts
III The Sale of Goods Act ,1930 (Part I) 5 10%
 Formation of the contract of sale
 Conditions & Warranties
IV The Sale of Goods Act ,1930 (Part II) 5 10%
 Transfer of Ownership & Delivery of Goods
 Unpaid Seller
V Companies Act 2013 9 20%
 Definitions and Characteristics
 Types of Company
 Lifting of Corporate veil
 Promoters-Meaning and Position
-Certificate of Incorporation
-Certificate of Commencement of Business

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Analysis

105
 (4) Legal Implications of Latest changes in the respective laws
6. Topics for assignments, presentations and case studies:
Topics will be announced at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis as under:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Rohini Agrawal Mercantile and Taxmann’s 1st
Commercial Laws Publisher Edition
2 G.K. Kapoor and Sanjay Company Law Taxmann’s 1st
Dhamija Publisher Edition

9. Reference Books:

Sr. No. Author/s Name of the Book Publisher Edition

1 N. D Kapoor Mercantile Law Sultan Chand Latest Edition
2 C L Bansal Business and Corporate Laws Excel Books 1st Edition
3 Tejpal Seth Business Laws Pearson 2nd Edition

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:

1. Business Standard
2. The Economic Times (Brand
Equity Supplement)
3. Financial Express (Brand
Wagon Supplement)
4. Business Today
5. Business India
6. Business Line
7. Business World
8. Pitch
9. Mint

106
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Business Environment & Policy
Core Course: 170101502

1. Course Objective:
The objective of this course is to sensitize students towards the overall business
environment within which an organization has to function and to provide them with
insights for decision making in business organizations.
2. Course Duration: 45 hours
3. No. of Credits: 3
4. Course Content:

Module Topic No. of Percentage

No. Session Weightage
I Introduction to Business Environment 9 20%
 Meaning & Importance of Business Environment
 Economic Environment: Economic Systems: Socialistic
Economy, Capitalistic Economy, Mixed Economy
 Non-Economic Environment: Political-Legal, Social-
Cultural, Demographic, Technological, Natural
Environment
II Various Sectors 9 20%
 Public Sector: Role, Performance, Problem, Reforms
 Private Sector: Role, Performance, Problem, Reforms
 Privatization: Meaning & Ways of Privatization,
Disinvestment Process in India
III Union Budget and its constituents 9 20%
 Major Sources of Government Revenue in India: Direct
Tax: Types, Merits
 Indirect Tax: Types, Merits
 India’s Fiscal Situation and Role of Fiscal Policy for
mobilization of resources for Economic Growth
 Fiscal Deficit: Revenue Deficit, Fiscal Deficit, Primary
Deficit, Monetization of Fiscal Deficit, Measures to
Reduce Fiscal Deficit

107
IV Exchange Rate and types Determination 9 20%
 Basics
 FERA and FEMA
 Balance Of Payment: Meaning, Structure & Equilibrium
of BOP, Concept of BOT Autonomous Items and
Accommodating Items, Causes of Disequilibrium in
BOP, How Disequilibrium is Corrected: Expenditure –
Reducing & Expenditure – Switching Policies
 India’s BOP Crisis 1991
V Contemporary perspective 9 20%
 Global business environment, public policy,
consumerism, inclusive growth, trade growth and
poverty, sustainable development
 Environmental scanning: meaning and scope, types of
research, research process, data scanning and
quantitative analysis, SWOT analysis, PEST analysis
 Free Trade vs Protection: Arguments for and against
 WTO: Structure and Features, WTO Agreements,
Arguments’ for and against WTO in Indian Context

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
1. Lectures & Discussions
2. Assignments & Presentations
3. Case Analysis
6. Topics for assignments, presentations and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis as under:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 H L Ahuja Economic Environment S Chand 6th revised
T2 Mishra & Puri Economic Environment of Himalaya 5th revised
Business Publishing
House

108
T3 Faisal Ahmed & Business Environment PHI publication 2014 Edition
M Absar Alamm Indian and Global and 2017
Perspectives Edition

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 Justin Paul Business Mc Graw Hill 2nd Edition
Environment
2 M L Jhigan International Vrinda 6th Ediiton
Economics
3 D M Mithani Public finance Himalaya 1st Edition
Theory and Publishing
Practice House

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:
1. Business Standard
2. The Economic Times
3. Financial Express
4. Chartered Financial Analyst
5. CFA Reader
6. Business Today
7. Business India
8. Business World
9. Budget Bulletin

109
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-V
Managerial Competencies and career development
Core Course: 170101503

1. Course Objective:
 To focus on the importance of competency building and it will appreciate the
importance of competency building.
 To make the student understand about competency mapping and to develop an
awareness about career Planning and development also focus on understanding in
designing appropriate system of competency building and career development
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Introduction 9 20%
 Concept and definition of Role and competency
 Characteristics of competency
 Competency versus competence
 Performance versus competency; skills versus
competency
 Behavior indicators
 Types of competencies – generic/specific
threshold/performance, and differentiating and
technical, managerial and human
II Context and Components 9 20%
 Reasons to promote competency culture,
 Context and Relevance of competencies in
modern organizations.
 Applications of competency
 Components of Competency : Skill Knowledge
and Motive, Leadership and Managerial
Competency
III Competency management 9 20%
framework/competency model
 Macro View of Competency management
framework

110
  Strategic framework – linking HR processes to
organizational strategy
 Development of personal competency
framework
 Lancaster Model of managerial competencies,
competency modelling framework
 competency modelling framework, Designing
and Implementing
 Competency Assessment and Competency
Mapping and Integration of HR Function
4. Introduction to Core competencies 9 20%
 (Organization wide Role competencies (Role
wise) Business competencies (SBU specific)
 Team Competencies (project driven)
 Competency identification - Consolidation of
checklist, Rank Order
 Mentoring For Employee Development,
Function Types, Problems and Solution
5. Career Development 9 20%
 Methods of Career Development
 Process of career development
 Self-Assessment or Knowing Self, Methods of
Career Development
 Process of career development Career Path and
Career Transition
 Different Methods used by employers to
enhance career of Employees
 Special Issues in Career Development

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis as under:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.

111
 2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author Name of the Book Publisher Edition

No
1 Seema The Handbook of Competency SAGE Latest
Sanghi Mapping: Understanding, Publications
Designing and Implementing
Competency Models in
Organizations
2 Winterton Developing Managerial Routledge Latest
& Competence
Winterton

9. Reference Books:

Sr. No Author Name of the Book Publication Edition

1 R.K.Sadhu Competency Mapping Excel Latest

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals

112
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Research Methodology: Tools & Analysis
Core Course: 170101504

1. Course Objective:
The student will understand the basic statistical concepts and terminology
involved in sampling methods, statistical inference. The course focuses on
how to interpret and solve business-related word problems and to develop
simple Statistical models from a business perspective. To create a better
understanding of Statistical concepts in solving business and commerce
related problems. The course serves as a good foundation for further study in
management, accounting, marketing and finance.
2. Course Duration: 45 hours
3. No. Of Credit: 03
4. Course Content:

Module Topic No. of Marks

No. Sessions Weightage
I Testing of Hypothesis: Large Sample Tests 9 20%
 Basic concepts: Hypothesis, Null Hypothesis,
Alternative Hypothesis, Statistic, Parameter,
Sampling Distribution, Standard Error,
Acceptance Region, Critical Region
 Type I and Type II errors, p- Value, Level of
Significance
 Testing of Hypothesis, Testing Procedure,
Large Sample Tests
 Test for Variables: Test of mean, Test of
difference between two means, Test of
difference between two standard deviations
 Test for Attributes: Test of proportion, Test of
difference between two proportions
 Estimation of Confidence Interval
 Exercise in Excel
II Testing of Hypothesis: Small Sample Tests 9 20%
 Degree of Freedom
 t Test: Test of Mean, Test of difference
between two means, Paired t test, Exercise in
Excel
 F Test: Test of difference between two
variances, Application of F test, Exercise in Excel

113
III Chi-Square Test 9 20%
 Test of Independence
 Test of Goodness of fit
 Test for population variance
 Applications
 Exercise in Excel
IV Correlation & Regression 9 20%
 Definition, Meaning and interpretation,
Properties, Importance of correlation
 Correlation Coefficient
 Types of Correlation
 Scatter Diagram Method and its limitations
 Karl Pearson's Product Moment
Method: Assumptions, Merits and
Demerits
 Spearman's Rank Correlation and its uses
 Coefficient of Determination and its
interpretation
 Probable Error
 Significance of correlation coefficient using
Excel
 Applications
 Exercise in Excel
 Meaning and importance of Regression
 Regression Lines and Regression
Coefficients, properties and their uses
 Equations of Regression Lines
 Difference between Regression &
Correlation
 Applications
 Exercise in Excel
V ANOVA 9 20%
 Introduction to Design of Experiment
 One way ANOVA
 Two way ANOVA
 Significance of Regression Coefficients,
Regression Line using Excel

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
1. Lectures & Discussions
2. Assignments & Presentations
3. Case Analysis
6. Topics for assignments, presentations and case studies:

114
 The list will be given by the instructor at the beginning of the semester.
7. Evaluation
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class
2. Internal Examination
Participation etc. 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Publisher Edition

No. Book
T1 S P Gupta Statistical Methods Sultan Chand & Sons Latest
T2 P N Arora, S Arora, Comprehensive Statistical S. Chand Latest
Sumeet Arora Methods
T3 D P Apte Statistical Tools for Managers Excel Publishing House Latest
using Microsoft Excel
T4 C R Kothari Research Methodology: New Age International Latest
Methods & Techniques Publishers

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 S C Gupta & V K Fundamentals of Sultan Chand & Latest Edition
Kapoor Mathematical Sons
Statistics
2 J K Sharma Business Pearson Latest Edition
Statistics

3 Levine, Stephen & Statistics for Pearson Latest Edition

Others Managers using
Microsoft Excel
4 D P Apte Statistical Tools Excel Latest Edition
for Managers Publishing
using Microsoft House
5 Deepak Chawla & Research
Excel Vikas Latest Edition
Meena Sondhi Methodology Publishing
Concepts &
6 Donald Cooper, Pamela Business
Cases Re Tata McGraw- Latest Edition
Schindler Hill Co. Ltd.
search Methods

115
 7 Dr. Prashant Sarangi Introduction to Taxman Latest Edition
Research Publications Pvt.
Methodology Ltd.

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Vikalpa
2. IUP Journal of Marketing Management
3. Indian Journal of Marketing

116
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Corporate Finance I
Subject Elective: 170104551

1. Course Objective:
 To acquaint the students with the concept of time value of money and the use of the
present value concepts to the valuation of shares and bonds.
 Learn about the methods of calculating component cost of capital and the weighted
average cost of capital
 Understanding the theoretical controversy about capital structure and the value of
the firm
 Understanding the issues of dividend policy and management of derivatives
2. Course Duration: 45 hours
3. Number of Credits: 03
4. Course Content:

Module Topic No. of Percent

Sessions Weightage
No.

I Time value of money and valuation of 9 20%

securities
 Time preference for money
 Compound value
 Present value
 Value of an Annuity Due
 Multi period compounding
 Net Present Value
 Present value and rate of return
 Valuation of bonds, preference
shares, Valuation of Equity Shares –
no growth, constant growth
 Yield to Maturity (YTM) Short-cut
Method (as per Khan & Jain)
II Cost of Capital 9 20%
 Meaning, Significance, Determining
component cost of capital: Debt,
preference capital, Equity capital,
Retained Earnings.

117
  Weighted Average cost of capital,
book value and market value
weights, Marginal weights and its
computation
 CAPM- Simple short sums on
determining cost of Equity
III Capital Structure Theories 9 20%
 Net Income Approach
 Net Operating Income Approach
 Traditional Approach
 MM Approach
 Simple problems based on the
theories.
 Concept of Arbitrage but no
problems on Arbitrage
IV Risk Management through Derivatives 9 20%
 Meaning of Derivatives and
Functions of Derivatives Markets,
Participants of Derivatives Markets.
 Classification of Derivatives –
Forwards, Futures, Options & Swaps
 Meaning and Features of Forward
Contracts, Meaning and features of
Futures Contract and difference
between Forwards and Futures
 Types of Futures (Only Meaning) –
Commodity Futures and Financial
Futures – Currency Futures, Stock
futures, Interest rate futures and
Index futures.
 Meaning and types of Options
V Dividend Policy and theories 9 20%
 Walter Model
 Gordon Model
 Modigliani and Miller Hypothesis
 Factors, Stability of dividends,
Forms of Dividends, Share splits

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(4) Lectures & Discussions
(5) Assignments & Presentations
(6) Case lets

118
6. List of topics for assignments and presentations:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1 Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2 Internal Examination 20% (Internal Assessment)
3 External Examination 50% (External Assessment)

8. Basic Text Books:

Sr.no. Authors Name of the book Publisher Edition

1 M Y Khan & Financial Management Mc Graw Hill 7th Edition
P K Jain Education
2 I M Pandey Financial Management Vikas publishing 11th edition
House
3 Dr. R.P Financial Management. Galgotia 4th Revised
Rustagi Theory, Concepts & Problems Publishing Edition
Company

9. Reference Books:

Sr.no. Authors Name of the book Publisher Edition

1. Ravi M Kishore Strategic Financial Taxmann’s 2nd
Management edition
2. Rajiv Shrivastava & Financial Management Oxford University 2nd
Anil Mishra Press edition
3. Prasanna Chandra Financial Management Latest
4. P.V. Kulkarni Financial Management- Latest

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Economic Times
2. Harvard Business Review
3. Journal of Human Values

119
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Sales and Distribution Management
Subject Elective: 170104511

1. Course Objective:
This course is planned and designed to provide a basic understanding about the sales
and distribution of goods. It focuses on the topics like management of marketing
channels, sales force management and the designing sales territory and quotas in
business organizations. Rapid changes in technology, a higher level of customer
orientation, the globalization of business, and increasing competition have made
sales and distribution management critical for the success of any business enterprise.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage

I Sales Management 9 20 %
 Meaning, nature, role, and importance of
sales management
 Types of personal selling
 Types of selling
 Difference between selling and marketing;
 The sales management process
 Emerging trends in sales management
II Sales Force Management 9 20%
 Sales force automation: meaning,
objectives of customer relationship
management
 Types of sales force automation
 Functionality of sales force automation
 Sales force motivation: meaning, factors
influencing the motivation of salesperson
w.r.t. career stages
 Sales force control: sales force
performance evaluation and control
process

120
III Sales Territory and Sales Quota: 9 20%
 Meaning, advantages and disadvantages of
sales territory
 Designing a sales territory
 Managing territorial coverage: Routing,
Scheduling and Time management
 Meaning and importance of sales quota
 Principles of Quota setting
 Procedure of setting quota
 Types of sales quota
 Problems in setting sales quota
IV Distribution Management: 9 20%
 Meaning of distribution channel
management
 Functions of distribution channel;
 Distribution channel strategy
 Issues in rural distribution channel
Channel Member and Behaviour:
 Channel relationships
 Channel control
 Channel power
 Channel positioning
 Channel influence strategies
 Channel conflict
V Managing Wholesalers and Franchisees: 9 20%
 Types of wholesalers
 Types of Franchise arrangements
International Channels of Distribution:
 Differences in customer expectations
across countries
 International orientation of companies
 The mode of entry decisions
 International logistic management
 International shipment procedures

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games

121
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Tapan K Panda and Sales and Distribution Oxford Second
SunilSahadev Management Edition
2 Krishna K. Havaldar, Sales and Distribution Tata Second
Vasant M. Cavale Management McGraw Hill Edition

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Nag Sales and Distribution McGraw Latest
Hill
2 Futrell Fundamentals of McGraw Latest
Selling Hill
3 David Jobber, Geoffrey Sales & Distribution Pearson Latest
Lancaster Management
4 RajanSaxena Marketing McGraw Latest
Management Hill

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Journal of Personal Selling and Sales Management
2. Journal of Marketing
3. International Journal of Retail and Distribution management
4. Business Standard Newspaper
5. Infrastructure Gujarat

122
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-V
International Human Resource Management & Cross Culture Management
Subject Elective: 170104571

1. Course Objective:
Students will learn about IHRM practice and requirement in MNC. They will learn to
identify need and requirement of Host Country Nations, Parent Country Nations &
Third Country Nationals in organisation. Students will learn country wise HR practice
and culture effect. Cross Culture Management will help students to learn the best
practices of different cultures of countries and will help them to appreciate the
differences and diversity.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage
I  Introduction the enduring context of IHRM : 9 20 %
 Defining International IHRM,
 Differences between domestic and International
HRM,
 Variables that moderate differences between
domestic and international HRM,
 Applying Strategic view of IHRM
 The changing context of IHRM
II  Recruiting and selecting staff for international 9 20%
assignments :
 Introduction,
 Approaches to staffing,
 Issues in staff selection,
 Transferring staff for International Business
Activities
 The Roles of Expatriate, Non Expatriate and
Inpatriates
 Recruitment and selection of International
Managers
 Selection criteria, Expatriate selection Process in
practice

123
  Dual-career couples
III  International Training and Development : 9 20%
 Introduction
 Components of effective pre-departure training
programs
 Developing staff through international
assignments
 Re-Entry and career issues
 The Repatriation Process
 Individual reactions to Re-entry
 Designing a repatriation program
IV International Performance Management 9 20%
 Introduction
 Multinational Performance Management,
 Performance Management of International
Employees,
 Performance appraisal of International
Employees.
International Compensation
 Introduction
 Key components
 Approaches to International Compensation
 Challenges
V Understanding Culture: 9 20%
 Concept and its importance,
 Impact of culture on individual,
 Society, organization and country,
 Understanding and adjusting to new culture via
communication
 High- context vs. Low-context culture

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis as under:

124
 1. Assignments/Presentations/ 30% (Internal Assessment)
Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Peter J Dowling & IHRM – Managing People in Cengage 6th
Denice. E. Welch MNC Context – Learning Edition

9. Reference Links:

Sr. Topic Format Source

No
1 Learning, adapting Short http://www.youtube.com/watch?v=exajg1e73xw
and adjusting with film
animal culture:
Kevin Richardson-
the lion whisperer
2 Culture adaptation Video http://www.youtube.com/watch?v=oRh2dm4Ptls
and mixing: ice
skating competition
-AT &T 2010
3 Adaptation of Video http://www.youtube.com/watch?v=9NdPGzIkqTM
Indian culture
internationally:
Kate & Joshua so
you think you can
dance competition
4 Introducing culture Video http://www.youtube.com/watch?v=j5ppl9ZvSWY
to world:
Aishwarya Rai
interview with
Oprah Winfrey
5 Defending one’s Video http://www.youtube.com/watch?v=s0TVFKupPig
culture in a positive
way: Aishwarya Rai
interview with
Letterman
6 Lessons from Video http://www.youtube.com/watch?v=ihUGT7MdDB4
Gorilla and their http://www.youtube.com/watch?v=u46IH8-cjFw

125
 culture
7 Culture shock Video http://www.youtube.com/watch?v=SFbPCj_cajY

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals
4. Human Capital Magazine
5. Society of HRM

126
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Security Analysis & Portfolio management
Subject Elective: 170104552

1. Course Objective:
 To make students aware about the concept of risk and return and its relationship.
 To examine the logic of portfolio theory and the use of CAPM
 To explain the features of APT in the valuation of securities
 To give an insight into the various theories of portfolio management
2. Course Duration: 45 hours
3. Number of Credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Introduction to security and portfolio management 9 20%
 Meaning of security, portfolio, investment
 Meaning of security analysis and portfolio
management
 Investment and speculation
 Investment alternatives
 Criteria/Factors for evaluation and selection of
investment
 Portfolio management process
 Approaches to investment decisions making
 Qualities for successful investing
II Risk & Return 9 20%
 Meaning of Risk, Types of Risk ,Causes of Risk,
Measurement of Risk (Variance and standard
deviation only)
 Meaning of Return, Measurement of historical
return ,Return relative method
 Risk and return relationship
 Return and Risk of portfolio Single asset, Two
risky assets
III Portfolio Management 9 20%
 Meaning –fundamental analysis- Technical
Analysis

127
  Difference between Fundamental and Technical
Analysis
 Portfolio construction – Objectives –Markowitz
( only conceptual understanding) , CAPM –
Systematic and Unsystematic Risk , Difference
between CML and SML –Assumptions,
significance, Limitations of each theory
IV Efficient Market theory 9 20%
 Meaning of efficient market
 Foundations of market efficiency
 Random walk hypothesis
 Different forms of efficient market
 Concept of efficient frontier & efficient
Portfolio
V Performance evaluation of portfolio 9 20%
 Different measures, namely sharpe’s Ratio,
Treynor’s Measure, Jensen”s differential returns
(concepts, simple problems)
 Determinants of portfolio performance (No
practical sums)
 Concept of benchmark portfolio

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Studies
6. Topics for assignments, presentations and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 V.A.Avadhani Security analysis and Himalaya 8th Revised

128
 portfolio management Publishing house edition
T2 SudhindraBhat Security analysis and Excel Books Ist edition
portfolio management
T3 Prasanna Investment Analysis and Mc Graw hill 5th edition
Chandra Portfolio Management Education

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 Dr. R. P. Rustagi Financial Galgotia Latest Edition
Management- Publishing
Theory, Company
Concepts and
Problems
2 Dr. I. M. Pandey Financial Vikas Publishing Fifth Edition
Management House

3 VyuptakeshSharan Fundamentals of Pearson Latest Edition

Financial
Management

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:
1. Chartered Accountant
2. Corporate India
3. Business Standard
4. The Economic Times
5. Financial Express
6. The Mint
7. Chartered Financial Analyst
8. CFA Reader
9. Business Today
10. Business India
11. Business World
12. Budget Bulletin

129
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-V
Product and Brand Management
Subject Elective: 170104512

1. Course Objective:
This course is designed to provide the students the conceptual understanding of managing
Products and Brands. The students will gain an understanding of Product Life Cycle and
process of developing the new products. Also, students will gain an overview of the concepts
of Brands such as brand equity, brand identity, brand architecture, brand extensions and so
on. Through various assignments, the emphasis will be on helping students to connect the
theoretical aspects of the managerial concepts with real-life corporate practices.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

number Sessions weightage
I Introduction to the theoretical concepts of Product 9 20 %
Management
 What is a Product and what is a service?
 Five strategies of Competing through Products
(product proliferation, value, design, innovation,
service)
 Product levels and product classifications
 Classifying new products
 Stretched Product Life Cycle (PLC of 7-stages)
 Criticisms and Managerial implications of PLC
concept
 The concept of Product Portfolio
II New Product Development: (NPD) 9 20%
 New product Development Process (overview of all
stages)
 Usefulness and criticisms of the NPD process model
 Idea generation: what is a new product idea? Sources
of information for new product ideas
 New product concept: the Process of concept testing

130
 and the types of concept presentation
 Product Testing: Purpose and major decisions in
constructing a product test
III (NPD continued) Commercialisation 9 20%
 Test marketing: objectives, limitations and guidelines
for effective test marketing
 Launching the new product
Brands and Brand Management
 Meaning of a Brand
 Why do brands matter?
 Branding challenges and opportunities
 Strategic Brand Management Process
IV Building Brand Equity 9 20%
 Brand equity and customer-based brand equity
 Sources of Brand equity: Brand awareness and brand
image
 Building a strong brand: Customer-based brand
equity pyramid
 Brand elements: meaning and criteria for choosing
brand elements
 Concept of Leveraging secondary brand associations
to build brand equity – Companies, Country of Origin,
Channels of Distribution, Co-branding and ingredient
branding, Characters, Spokespersons, Events
V Designing and Implementing Branding Strategies 9 20%
 Brand Identity Prism: Physique, Relationship,
Reflection, Personality, Culture, Self-Image
 Meaning of Brand Architecture
 Brand Hierarchy
 Brand Extensions: Meaning, advantages,
disadvantages
 Closing Observations: Guidelines for small businesses
and online brands

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies

131
 The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.

1 Kevin Lane Keller Strategic Brand Management Pearson Latest

2. Michael Baker and Product Strategy and Pearson Latest

Susan Hart Management

3. Kirti Dutta Brand Management- Oxford Latest

Principles and Practices University Press

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. Merle Crawford New Products Tata McGraw Hill Latest
and Anthony Di Management
Benedetto
2. Lehman and Winer Product Management Tata McGraw Hill Latest
3. Jean-Noël The New Strategic Brand Kogan Page Latest
Kapferer Management - Creating
and sustaining brand
equity long term

10. List of Journals/Periodicals/Magazines/Newspapers:

1. The economic times (brand equity)
2. Brand Reporter
3. Harvard business review
4. Indian journal of marketing

132
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-V
International Supply Chain and Logistics Management
Subject Elective: 170104572

1. Course Objective:
This module aims to teach how to manage supply chain and logistics beyond national
boundaries, by coordinating rules and regulations of different countries, documents and
procedures involved
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

number Sessions weightage

1.  Understanding Supply Chain 9 20 %

 Meaning of Supply Chain
 Objective of a Supply Chain
 Importance of Supply Chain
 Decision Phases in a Supply Chain
 Process View of a Supply Chain
 Definitions and elements of International supply
chain and logistics
 Using International logistics for competitive
advantage
2. Warehouse Organization 9 20%
 Introduction
 Types / classification of Warehouses
 Role / Functionality of warehouses
 Difference between warehouse and distribution
centre, Position of Warehouse / store division in
the organization, Activities in a warehouse/store
Organization Structure of Store Division
 Organizational Matters for Efficient Working of
Stores Division
3.  Transportation part – 1 9 20%
 Road Transport,
 Rail Transport

133
  Inter model Transportation
 Freight Forwarders
 Project Cargo
 Air Transportation
 Types of service and types of aircraft
 International Regulation for Air Transportation
4.  Transportation part – 2 9 20%
 Ocean transportation management
 Types of containers
 Types of vessel
 Role of custom house agent in handling cargo
 Flag, Conferences, Liability conventions
 No vessel operating common carriers & Security
requirements
5. Packaging for Exports 9 20%
 Packaging functions, Objectives
 Ocean cargo, Air, road and rail transport
 Hazardous cargo and refrigerated goods
 Packaging Issues
Custom Clearance
 Duty
 Process & Barriers
 Foreign Trade Zones

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

134
8. Basic Text Books:

Sr.No. Name of Books Author Publication Edition

1. International Supply chain David & Cengage Latest
Management Stewart Learning
2. Supply chain management Sunil Chopra Pearson Latest

9. Reference Books:

Sr.No. Name of Books Author Publication Edition

1. Global Operations and Dornier, Ernst, Fender Wiley and Sons Latest
Logistics & Kouvelis
2. Logistics and Supply Chain G.Raghuram & N. Macmillan Books Latest
Management Rangrajan

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals
4. Journal of Supply Chain Management

135
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Analytical Communication-I
Foundation Course: 170102501

1. Course Objective:
The main objective of this course is to introduce students with communication skills of
reading, perception and language usage. The course stresses the development of analytical
thinking, writing and speaking skills. On the completion of this course, the students will be
able to engage in critical analysis of managerial theories, online communication media and
group communication.
2. Course Duration: 45 hours
3. Number of Credits: 3
4. Course Content:

Module Topic No. of Marks

No. sessions
weightage
I Introduction to Case Analysis 9 20%
 Reading the case
 Note taking
 Identification of problem
 Classifying the data
 Basic format of the case
 Analysis of small cases related to HR, MM,
entrepreneurship and communication
II Report writing 9 20%
 Types of reports& their formats
 Press reports, Feasibility reports, performance reports
& investigative reports
 Idioms and phrases commonly found in business
newspapers (List annexed)
III Analyzing Advertisement 9 20%
 What is advertising?
 Objectives of advertising
 Types of advertising appeals
 Types of advertising Media
 Elements of Print Media
 Analyzing a print advertisement

136
 Remark: Elements of other media may be explained but will
not be considered for examination
IV Social Media Communication 9 20%
 Social Media
 Nature and scope of social media
 Characteristics
 Classification
 Choosing the most suitable social media
 Pitfalls of Social Media Communication
V Introduction to Industry Analysis Report 9 20%
 Collection of data
 Coherence in data presentation
 Industry Report Format ((To be taken from Bovee, Thill
and Schatzman)
 Presentation of the Industry Analysis Report using
graphical and pictorial tools of PPT
Remark: This unit will be taught in the form of workshop,
using collaborative teaching method, where faculty
members from communication as well as management will
conduct the workshop.

5. Teaching Methods:
1. Workshop
2. Lecture demonstration
3. Presentation
4. Online teaching
6. Topics for Assignment, Presentation and Project Work:
Topics will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ Quizzes / 30% (Internal

Class Participation etc. (Unit-1, 2, 3 & 4) Assessment)
2. Internal Examination: 20% (Internal
Practical exam – Presentation of proposal & Role play of meeting Assessment)
(only unit 5) will be evaluated in the internal exam
3. External Examination (University Exam) : Written exam to evaluate 50% (External
(Unit-1,2,3 & 4) Assessment)

137
8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1. Courtland Bovee, John Business Communication Today Pearson 13th
Thill and Barbara Prentice Hall
Schatzman
2 P D Chaturvedi, Manish Business Communication: Pearson 3rd
Chaturvedi Concepts, Skills, Cases and
Applications

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Payal Mehra Business Communication For Managers Pearson 2nd
2 Shirley Taylor, Communication for Business: A Practical Pearson 1st
V.Chandra Approach

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to back issues of the following journals in order to get
relevant topic/information pertaining to the subject.

1. Forbes India
2. Business World
3. India Business Journal
4. Economic and Political Weekly (EPW)
5. Business Today
6. Vikalpa – IIMA
7. Harvard Business Review

138
 Annexure
List of Idioms and phrases commonly found in business newspapers

1. 24/7 = 24 hours a day, seven days a week

2. a tough break = Happening of something unfortunate
3. ahead of the curve = to be more advanced than the competition
4. yes man = someone who always agrees with his or her superiors
5. win-win situation = a situation where everyone involved gains something
6. upper hand = When one has an advantage over someone else
7. under the table = Something done secretly (and usually illegally)
8. think outside the box = to think of creative, unconventional solutions instead of
common ones
9. think big = to have ambitious goals and big plans for the future
10. the elephant in the room = an obvious problem or controversial issue that no one wants
to talk about
11. take the bull by the horns = to directly confront a difficult situation
12. state of the art = modern and technologically advanced
13. stand one's ground = not to change one's opinion or position
14. smooth sailing = to describe a situation where success is achieved without difficulties
15. small talk = a conversation about unimportant topics that do not offend people (the
weather, for example)
16. same boat = When people are in the same situation
17. round-the-clock = 24 hours a day
18. rock the boat = to cause problems or disrupt a peaceful situation
19. red tape = excessive rules, procedures, and regulations that make it difficult to
accomplish something
20. read between the lines = to understand something that isn't communicated directly
21. raise the bar = to set the standards or expectations higher, usually by achieving or
creating something better than what had previously existed
22. put all one's eggs in one basket = to rely on only one thing to bring success
23. pink slip = To be fired by the employer
24. out of the loop = not to know something that a select group of people knows
25. lose ground = to lose some type of an advantage (market share, for example) to a
competitor
26. loophole = lack of legal clarity
27. learn the ropes = to learn the basics of something
28. in the red = that which is not profitable and is operating at a loss
29. in the black = that which is making profit
30. gray area = that which is undefined and not easily categorized
31. go through the roof = to increase rapidly
32. go the extra mile = to do more than what people expect
33. go broke = to lose all the money a person or business had
34. get the ball rolling = to start something (a project, for example)
35. game plan = a strategy or plan

139
36. cut-throat = something that is very intense, aggressive, and merciless
37. cut one's losses = to stop doing something that is unproductive and won't ever generate
results
38. cut corners = to take shortcuts and find an easier or cheaper way to do something
39. corner a market = to dominate a particular market
40. come up short = to try to achieve something but fail
41. by the book = to follow the rules absolutely
42. big picture = everything that is involved with a particular situation
43. behind the scenes = When something happens in secret or not in front of the general
public
44. backroom deal = an agreement or decision that is made without the public knowing
about it
45. at stake = at risk
46. ASAP = an acronym for "as soon as possible."
47. back to the drawing board = to start something over and go back to the planning stage
48. catch someone off guard = to surprise someone by doing something that he or she was
not expecting
49. get down to business = to start talking about serious topics related to business
50. multi-task = to do many things at once

*****

140
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-V
Banking Theory and Practices
Elective course: 170103501

1. Course Objective:
Today, banks have become a part and parcel of our life. Banks offer different types of
services and offer access to common man catering to the needs of various groups which
naturally arouses our interest in knowing more about the bank and the various activities
associated with it.
2. Course Duration: 45 hours
3. Number of credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Banking – An Overview 9 20%
 Definition & meaning of banks
 Functions of banks
 Types of banks
 Structure of Indian banking
 Types of bank accounts
 Process of opening a bank account
II Facilities 9 20%
 Credit card, debit cum ATM card: : Features,
advantages and disadvantages
 Net banking, mobile banking : Features,
advantages and disadvantages
 Clearing House and its functions
 Concept of cheques, features, crossing of
cheques
III Loans and Advances 9 20%
 Secured and unsecured loans
 Modes of charging Security: Lien, Pledge,
Mortgage, Hypothecation- Features
IV Miscellaneous services 9 20%
 Safe custody of valuables
 Letter of credit
 Traveller’s cheques
 Remittance of Funds

141
 V Foreign Exchange 9 20%
 Meaning of Foreign Exchange,Foreign
Exchange market functions, Rate of exchange,
 Kinds of Exchange Rates
 Banking services in Foreign Exchange
Business: Deferred Payments, Import packing
facility, Export Finance, Forward Contracts (
only concepts)
 NOSTRO, VOSTRO and LORO Accounts

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
1. Lectures & Discussions
2. Assignments & Presentations
3. Case Studies
6. Topics for assignments, presentations and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 E. Gordon & K. Banking Theory, Law Himalaya Publishing Latest
Natarajan and Practce House Edition

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Dr. P.K. Srivastava Banking Theory and Himalaya Publishing
Practice House
2 E. Gordon and K. Banking Theory, Law Himalaya Publishing
Natarajan and Practice House
3 Mukund Sharma Banking & Financial Himalaya Publishing Latest
Services House Edition

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:

142
1. Chartered Accountant
2. Corporate India
3. Business Standard
4. The Economic Times
5. Financial Express
6. The Mint
7. Chartered Financial Analyst
8. CFA Reader
9. Business Today
10. Business India
11. Business World
12. Budget Bulletin

143
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-V
Management Information System
Elective Course: 170103502

1. Course Objective:
The objective of Management Information System (MIS) is to make students aware
about how information systems work in different functional areas and provide
information according to the needs of different management levels. This course covers
basic concepts and its understanding would help students to lean most recent variants
of the information systems. After going through this course, student will be able to
differentiate between MIS requirement based on functional area and fundamentals of
its designing. They will learn about security issues and ethics related to the information
systems.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage
I Organizations, Management and the Networked 9 20 %
Enterprise
 How are information systems transforming
business
 What is new in Management Information
Systems
 Globalization challenges and Oppurtunites: A
Flattened World
 The Emerging Digital Firm
 Strategic Business Objectives of Information
Systems
 Dimensions of Information System
II IT Infrastructure ,Information Systems, 9 20%
Organizations and Strategy
 IT Infrastructure
o Definition, Evolution and Technology
Drivers
 Components of IT Infrastructure
o Computer Hardware Platforms
o Operating System Platforms
o Enterprise Software Application
o Networking / Telecommunications
Platform

144
 o Internet Platforms
 Impact of Information System on organizations
o Economic Impact
o Organizational and Behavioural Impact
 Implications for the design and understanding of
information system
 Key Applications of strategic Information System
 The internets impact on Competitive Advantage
III Foundations of Business Intelligence: Databases 9 20%
and Information Management
 File organization terms and concepts
 Problems with the traditional file environment
 Capabilities of Database Management System
 Database Management System
o Relational DBMS
o Operations of a Relational DBMS
o Capabilities of Databases Management
System
o Designing Databases
IV Achieving Operational Excellence and Customer 9 20%
Intimacy
 What are Enterprise Systems
 Characteristics of an enterprise system
 Coordination of the supply chain management
o The Supply Chain
o Information System and Supply Chain
Management
o Business value of Supply Chain
Management
 Achieving customer intimacy
o CRM Software
o Sales Force automation
o Customer Service
V Ethical and Social Issues in Information System 9 20%
 Ethical, social and political issues raised by
information systems
 Model for thinking about ethical, social and
political issues
 Five dimensions of the information
 Key technology trends that raise ethical issues
 Basic concepts: responsibility, accountability and
liability
 Professional codes of conduct

145
5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis as under:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books and Reference Books

Sr. Author(s) Name of the book Publisher Edition

No.
1 Kenneth C Laudon Management Information Pearson 14e
Jane P Laudon Systems
2. Stephen Haag, Maeve Management Information Mc Graw Hill 6th
Cummings and Amy Systems Edition
Phillips
3. Davis Management Information Mc Graw Hill Latest
Systems
4. Hitesh Gupta Management Information International Latest
Systems: An Insight Book House

9. References, Web links

 http://myweb.astate.edu
 http://www.managers.org.uk/
 https://www2.warwick.ac.uk

146
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester V
Elective Course – 170103503
Business Opportunity Identification and Feasibility

1. Course Objective:
Everyone has “great” ideas for a new business. But turning that idea into a functioning
business is very hard to do. This course is for students who want to learn how to identify
and evaluate entrepreneurial opportunities so that they will only pursue those ideas that
have the greatest chance of success. It will help students understand all of the things
that they must do during the opportunity identification phase to accurately reflect the
real tasks and costs of starting a new enterprise.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

number Sessions weightage

I Understanding of Business Opportunity 9 20 %

 What is an idea
 What is an Opportunity ( definition )
 Opportunity recognition
 Opportunity process
 Sources of opportunity
 Types of business opportunity
 Enhancement , extensions and specializations to
create opportunity
II Analysis of Business Opportunity 9 20%
 Indian economy – opportunities
 Tapping the right opportunity
o Seizing the opportunity
o Evaluating the opportunity
o Understanding the timeframe
o Computing the worth of an opportunity
 Industry Analysis
 Competitor Analysis
 SWOT
III Assessing business potential of an idea / 9 20%
opportunity
 Idea Stage
 Concept stage of an idea
 Product development stage

147
  Test marketing stage
IV The Challenges in Business 9 20%
 The challenges of new venture start ups
 Pitfalls in selecting new ventures
 Why new ventures fail
 Feasibility Plans Outline
V Methods to initiate ventures 9 20%
 Creating new ventures
o New new approach
o New old approach
o Examination of the financial picture
 Acquiring an established entrepreneurial
venture
 Franchising

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Role plays
4. Management Games
6. Topics for assignments, presentations and caselets:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.

1 Arya Kumar Entrepreneurship Pearson First,2012

Education

2 D.F. Entrepreneurship: A South Asian Cengage 2012

Kuratko Perspective Learning
T.V. Rao

148
9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Rajeev Roy Entrepreneurship Oxford University Second
Edition
2 Jerome Katz Entrepreneurial Small Tata McGraw Hill 2e
Richard Business
Green
3 Monica Loss Entrepreneurial Global Academic First
F.L Development Publisher
Bascuman
4 Rashmi Connect the dots West Land DC Books Latest
Bansal

10. List of Journals/Periodicals/Magazines/Newspapers:

149
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester- V
Organizational Development
Elective Course: 170103504

1. Course Objective:
OD with its theoretical underpinning in social & behavioral science equips organizations
with the capability to foster individual & organizational effectiveness. To make Students
aware about Organizational development it helps them to develop a conceptual
framework & practice.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

number Sessions weightage
1. Introduction to organizational development 9 20 %
 Overview of OD
 Evolution of organizational development
 Phases of organizational development
 Typology of OD intervention
 Future challenges
2. Organizational development as planned change & 9 20%
unplanned consequences
 Developing the need for change
 Involving key actors & establishing helping
relationship
 Diagnosing, articulating problem & support
 Implementing actions, evaluation & stabilizing
change
 Rethinking resistance to change
3. Person focused OD intervention 9 20%
 Typology of person focused intervention
 Role playing
 Instrumentation
 Self-study & reflection
 360 degree feed back
Team focused OD intervention
 Teams and Work Group: Strategic units of
Organization
 Broad Team-Building Intervention - The Formal
Group Diagnostic Meeting
4. Organizational Development & Quality Movement 9 20%

150
  Basics of restructuring Process
 Organizational Development & Quality
Movement( What is quality movement,PDCA
Cycle,Integration of OD)
 Role of power & politics in OD
 Leadership role for OD
 Interacting with HR Professional Role of HR in
Organizational Development change
 Organizational Transformation
 Culture & Diversity, Multicultural Process
5. Action Research Approach to OD 9 20%
 Preliminary data collection
 Analysis of the data collection data
 Generating alternative to solve the problem
 Deciding suitable course action
 Assessing result
 What is action research?
 Cyclic model of action research

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

S.No. Author Name of Books Publications Edition

1 L. Bolman and T. Reframing Organizations: Jossey-Bass Latest
Deal Artistry, Choice, and Publishers
Leadership
2 T. G. Cummings Organization Development SouthWestern Latest
and C. G. Worley and Change College Publishing.
3 SK Bhatia Management of Change and Deep and Deep Latest

151
 Organisation Development publishers
4 Wendell .L French Organization Development Tata Mcgraw Hill. Co. Latest
and others and Transformation,

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1. Amitab Organisation Development Global India Business Latest
Mehta Principles, Process and Publications, New Delhi
Performance

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals

152
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Indian Tax Structure
Core Course: 170101601

1. Course Objective:
The objective of the course is to acquaint the students with the concept of personal
finance and tax planning from the viewpoint of individuals; - to equip the students with
various principles and provisions of Income Tax Act, 1961 and applying it computation of
income for individuals under various heads of income and also to give an insight into
indirect taxes in the form of Goods and Services Tax in India.
2. Course Duration: 45 hours
3. No. of credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Introduction to Personal Finance and Investment and 9 20%
taxation
 Investor’s Need and Nature: Avenues for
Investments, Investment in equity and other
securities including Government Securities,
Investment in Gold, Silver, Diamonds and
Antiques
 Investment in Land and Building and other fixed
assets: Investment in Bank Deposits, Investment in
Life Insurance Policies, Investment in Provident
Funds and Gratuity
 Investment in Mutual Fund
 Basic concepts of Taxation on Income: Assessment
Year, Previous Year, Person, Assessee, Assessment,
Income, Gross Total Income, Total Income, Tax
Planning, Tax Avoidance, Tax Evasion, Tax
Management, Residential Status of an Individual
and Tax Incidence

II Income from Salary 9 20%

 Different forms of Salary
 Allowances and Perquisites
 Retirement Benefits
 Provisions regarding Employees Provident Fund
 Deductions under the head of Income from salary
III Income from various Sources 9 20%

153
  Income from House Property(Simple Sums)
 Income from Capital Gain: -Capital Asset, -Long
term Capital Assets, Short term Capital Assets, Long
term Capital Gain/Loss, Short term Capital
Gain/Loss, Total or Partial exemption of Capital
gains u/s 54, 54B, 54EA & 54EC of the Income Tax
Act, 1961.(Simple sums )
 Income from other sources (Only Theory)
IV Income from Business and Profession (from 9 20%
Individual’s Viewpoint)
 Income covered under this head
 Allowable expenses, expressly disallowed expenses
 Sec 32 of the Income Tax Act, 1961 (only concept,
No sums)
V Deductions & Indirect Taxes: 9 20%
 Deductions under various Sections of
80C,80D,80DD,80DDB,80E of the Income Tax
Act,1961
 History of Indirect Taxes in India
 Goods & Service Tax- Concept, Salient Features and
Benefits

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Studies
6. Topics for assignments, presentations and case studies:
Topics will be announced at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal

Quizzes / Class Participation etc. Assessment)
2. Internal Examination 20% (Internal
Assessment)
3. External Examination (University Exam) 50% (External
Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 R.G.Saha&Ushadevi Income Tax (Direct Himalaya Publishing Latest
N Tax) House Edition

154
T2 Dr. M. Govindarajan GST-A Practical Centax Publications Pvt. Latest
Guide Ltd Edition

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Dr. V.K Singhania& Dr. Student’s Guide to Taxmann Publication Latest
Monica Singhania Income Tax Edition
2 T.N. Manoharan Direct Tax Law Snowwhite Latest
Publications(P) Ltd. Edition

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to the following journals in order to get relevant
knowledge pertaining to the subject:The Chartered Accountant

10. The Management Accountant

11. Business Standard
12. The Economic Times
13. Financial Express
14. The Mint
15. Chartered Financial Analyst
16. CFA Reader
17. Business Today
18. Business India
19. Business World

155
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester VI
Strategic Management
Core Course: 170101602

1. Course Objective:
The main objective of this course is to acquaint students with basic aspects of Strategic
Management and to emphasize the need for aligning all business activities with
organizational vision and mission. It will also enable students to understand various
strategic options available to the organization at its various life stages.
2. Course Duration: 45 hours
3. Number of Credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Overview of Strategic Management 9 20%
 Concept of Strategy
 Strategic Management Definition of
Strategic Management
 Process/ Basic Model of Strategic
Management
 Importance of Strategic Management
 Elements
 Strategic, Tactical and Operational Planning
(Levels of Strategy)
 Benefits of Strategic Planning
 Strategy Makers and Strategic Decisions
 Reasons for failure of Strategies
II Strategic Intent: Vision Mission and Objectives 9 20%
 Strategic Fit, Leverage and Stretch
 Understanding Strategic Intent
 Vision
 Building Vision
 Creating Shared Vision
 Benefits of Vision
 Mission
 Characteristics of Mission Statement
 Components of Mission Statement
 Advantages of Mission statement
 Objectives and Goals
 Characteristics of Objectives
 Role of Objectives

156
 III External Analysis and Industry Analysis 9 20%
 Environment of Business
 Components of External Environment
 Environment Scanning
 Organisation’s reaction to change in the
environment
 Concept of Industry Analysis
 Michel Porter’s Industry Analysis
 Four corner’s Analysis- Michael Porter
 Strategic Group Industry Analysis
 Competitor Analysis
IV Internal Analysis 9 20%
 Concept of Internal Analysis
 Resource Based View of Internal Analysis
 Resources
 Capabilities and competencies
 Approaches of Internal Analysis
 SWOT Analysis
 Usefulness of SWOT Analysis
 Limitations of SWOT Analysis
 Value Chain Analysis
 Utility of Value Chain Analysis
 Concept of Synergy
 Building Synergy
 Ansoff Model
 BCG Matrix
 GE Nine cell Matrix
V Strategy Formulation and Implementation 9 20%
 Cost Leadership strategy
 Differentiation Strategy
 Focus Strategy
 Strategy and Structure
 Strategy implementation (Barriers in Strategy
implementation and Institutionalisation of
strategy)
 Concept of Strategy Evaluation and Control
 McKinsey’s 7S framework
 Balance score card
 Barriers to Evaluation of Strategy

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Studies
6. Topics for assignments, presentations and case studies:

157
 The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr. No. Author/s Name of the Book Publisher Edition

1 V S P Rao Strategic Management –Text and Cases ExcellBooks 2nd Edition

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 AzharKazmi Strategic Management & Mc Graw Hill 3rd
Business Policy Publication Pvt Ltd. Edition
2 P. SubbaRao, GTU Business Policy & Strategic Himalaya GTU
Edition Himalaya Management Publication. Edition
Publication.
3 Francis Charunilam Strategic Management Himalaya 2nd
Publishing House
4 Michael Porter Competetive strategy: The Free Press 1980
Techniques for analyzing Harvard Business
industry and competitors School

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:
1. Business Standard 5. Business Today
2. The Economic Times (Brand Equity 6. Financial Express
Supplement) 7. Indian Journal of Marketing
3. Business India 8. Indian Management –Monthly
4. Business World Journal from AIMA

158
 GLS University’s
Bachelor of Business Administration (BBA) Programme
Proposed Syllabus
TYBBA
Semester VI
Operations Research
Core Course: 170101603

1. Course Objectives:
The student will understand the basic operations research concepts and terminology
involved in Linear Programming Problem, Transportation & Assignment Problems, PERT &
CPM, Game Theory. The course focuses on how to interpret and solve business-related
word problems and to develop simple O.R. Models from a business perspective. To create
a better understanding of Operations Research concepts in solving business and
commerce related problems. The course serves as a good foundation for further study in
management, accounting, marketing and finance.
2. Course Duration: 45 hours
3. No. Of Credit: 03
4. Course Content:

Module Topic No. of Marks

No. Sessions Weightage
I Linear Programming Problem (LPP) 9 20%
 Introduction and General Mathematical
Formulation of LPP
 Assumptions of LPP
 Formulation of LPP – application of LPP
 Graphical Method
 Duality
 Applications
 Exercise in Excel
II Transportation Problems (TP) 9 20%
 General Mathematical Formulation of TP
 IBFS using North West Corner Rule
(NWCR), Least Cost Method (LCM) and
Vogel’s Approximation Method (VAM)
 Optimum solution using Modified
Distribution (MODI) method
 Solutions of TP under special cases of
degeneracy, multiple, unbalanced and
maximization
 Applications
159
  Exercise in Excel

III Assignment Problems(AP) 9 20%

 General Mathematical Formulation of AP
 Hungarian Method of solving AP
 Solutions of AP under special cases of
unbalanced , maximization, multiple
solutions
 Applications
 Exercise in Excel
Sequencing
 N Jobs & 2 Machines
 N Jobs & 3 Machines
 Applications
IV Network Models and Methods 9 20%
 Introduction to network, network
diagram, concepts of event and
Activity, critical path
 PERT
 CPM
 Forward pass, Backward pass
 Calculating EST, EFT, LST, LFT, Float of an
activity and event
 Applications
V Game Theory 9 20%
 Introduction of Game Theory and some
basic terms
 Pure and Mixed strategy games
 Two-Persons Zero-Sum Games
 The Maximin- Minimax Principle
 Games without saddle point (Mixed
strategies)
 Reduce game by Dominance
 Applications
Replacement Problem

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Analysis
6. Topics for assignments, presentations and case studies:
160
 The list will be given at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments / Presentations/ Quizzes / Class30% (Internal Assessment)

Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr. Author/s Name of thePublisher Edition

No. Book
T1 Premkumar Gupta & D S Operations S. Chand Latest Edition
Hira Research
T2 C R Kothari Quantitative Vikas Latest Edition
Techniques Publishing

9. Reference Books:

Sr. Author/s Name of the Publisher Edition

No. Book
1 Anderson, An Introduction Cengage Latest
Sweeny & to Management Science: Quantitative Publications Edition
Williams Approach to Decision Making
2 J K Sharma OR: Theory & Practice McMillan Latest
Publications Edition
3 Winston & Practical Management Science Cengage Latest
Albright Publications Edition
4 Hiller & Introduction to Operations Research Tata Mc-Graw Latest
Lieberman Hill Publication Edition
5 H A Taha Introduction to Operations Research PHI Latest
Publications Edition
6 V K Kapoor OR Techniques for Management Sultan Chand & Latest
Sons Edition
7 Render, Stair, Quantitative Pearson Latest
Hanna, Analysis for Management Edition
Badri
8 N D Vohra Quantitative Tata Mc-Graw Latest
Techniques in Management Hill Edition
Publications

161
9 M P Khanna & R Quantitative PHI Latest
B Gupta Techniques for Decision Making Edition

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Vikalpa
2. IUP Journal of Marketing Management.
3. Indian Journal of Marketing

162
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Grand Project
Core Course: 170101604

1. Course Objectives:
This course aims at introducing the students to Research Work. The students will be
taken through the stages of Research, starting with identifying the research objectives, to
deciding the Research Methodology, conducting Literature Review and/or Industry
Analysis as applicable, designing and administering the data gathering tool, and ending
with data analysis and interpretation. This will be followed by report writing,
presentation and viva-voce. This course will help them design and conduct such studies in
real life.
2. Number of Credits: 3
3. General Instructions:
This would be a Group Project. Each group for this Grand Project should have 10 students.
One group may have lesser or more than 10, depending upon the total number of students.

Evaluation Internal External

Project work 50 marks 50 Marks

Details Viva voce Project work Viva voce Project work

25 25 25
25

Total Marks 50 50

Minimum passing Marks 20(out of 50) 20 (out of 50)

The marks for Grand Project shall be considered for deciding class and percentage of the
student. Minimum Passing marks shall be at par with other subjects i.e. 40%.
4. Guidelines for Project Work:
The Research could be in any discipline studied over the previous two and-a-half years. This
project will be conducted under the guidance of a Faculty Guide.
Students will be required to prepare and submit one group report with individual copies per
member.

163
The report will be based on secondary and primary data gathered by the group members.
Mere reproduction of secondary data should be avoided. The report should cover the
following areas:
 RELEVANCE/CONTRIBUTION OF THE PRODUCT/SERVICE/CONCEPT

 LITERATURE REVIEW

 CONCEPTUAL BACKGROUND/INDUSTRY ANALYSIS

 RESEARCH METHODOLOGY:
Research Objectives, Research Design, Sampling Design (sample size, sampling plan,
sampling technique), Data Collection (Data Sources, Data collection techniques, Data
collection tools)
 USEFULNESS OF THIS STUDY

 DATA ANALYSIS AND INTERPRETATION

 FINDINGS

 LIMITATIONS OF THE STUDY

 CONCLUSION

*****

164
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Corporate Finance II
Subject Elective: 170104651
1. Course Objective:
 To make the students acquaint with the nature and importance of investment decisions with
special reference to capital budgeting
 To provide an insight into the Foreign Exchange markets
 To provide an understanding of the various international financial instruments
 Course Duration: 45 hours
3. Number of Credits: 03
4. Course Content:

Module Topic No. of Percent

Sessions Weightage
No.

I Investment Decisions 9 20%

 Nature of investment decisions
 Importance of Investment decisions
 Types of Investment Decisions
 Discounted and Non discounted techniques
 Merits and Demerits
 Simple problems based on the techniques using
SLM
II Determining Cash flows for investment Analysis 9 20%
 Cash flows versus Accounting profit
 Incremental Cash flows
 Components of cash flows
 Risk analysis in capital budgeting decisions
III Capital Budgeting decisions Problems based on NPV 9 20%
 For the Independent, Replacement and Mutually
Exclusive Decisions. (including Block of Assets
concept WDV method)
 Concept of Capital Rationing – including sums
IV International financial management 9 20%
 World Monetary Systems
 Agencies that facilitate International Flows
 Foreign Exchange Markets
165
  Foreign Exchange Transactions – Spot, Forward
and Swap Transactions
 Foreign Exchange Rates – Bid vs Ask Rate, Direct
vs Indirect Rate, Cross Rates, Spot vs Forward
Rate – Meaning and short sums
V Business Valuation Approaches 9 20%
 Income, asset and market approaches

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case lets
6. List of topics for assignments and presentations:
The list will be given by the instructor in the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme given
below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination (University Exam) 50% (External Assessment)

8. Basic Text Books:

Sr.no. Authors Name of the book Publisher Edition

1 M Y Khan & Financial Management Mc Graw Hill 7th Edition
P K Jain Education
2 I M Pandey Financial Management Vikas publishing 11th edition
House
3 Dr. R.P Financial Management. Theory, Galgotia 4th Revised
Rustagi Concepts & Problems Publishing Edition
Company

9. Reference Books:
Sr.no. Authors Name of the book Publisher Edition
1. Ravi M Kishore Strategic Financial Taxmann’s 2nd
Management edition
166
2. Rajiv Shrivastava& Anil Financial Management Oxford University 2nd
Mishra Press edition
3. Prasanna Chandra Financial Management Latest
4. P.V. Kulkarni Financial Management- Latest

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Economic Times
2. Harvard Business Review
3. Journal of Human Values

167
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Customer Relationship Management
Subject Elective: 170104611

1. Course Objective:
 To acquire, maintain, enhance and retain the customers through CRM strategies and
tactics
 CRM can provide marketing and sales managers with a new array of marketing
strategies not possible before
 To understand the management of customer portfolio and abundant customer data
 To understand the CRM trends, challenges and opportunities
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage
I Introduction to CRM & Understanding Relationships 9 20 %
 Meaning and stages of relationship
 why companies and customers want
relationship
 why companies and customers do not want
relationship
 Understanding of the Six-markets model
 Introduction, Definition and Siginificance of
CRM
 Major perspectives on CRM: strategic,
operational, analytical and collaborative
 Several common misunderstandings about CRM
II Developing Customer-related databases 9 20%
 Introduction to Building a customer related
database
 Define database functions
 Understanding information requirements &
customer information fields
 Identify the information sources
 Select the database technology
168
  Populate and maintain the database
 Desirable data attributes
 Short Concepts on Data Mining and Data
warehousing
III Models of CRM 9 20%
 IDIC model, Qci model, CRM Value Chain,
Payne's five-process model and The Gartner
competency model
Customer Portfolio Management
 Meaning of Portfolio and a customer
 Data mining and Clustering as a discipline for
Customer Portfolio Management
 Strategically significant customers and its
management strategies
IV Managing the Customer Lifecycle 9 20%
 Customer Lifecycle
 Customer acquisition tools
 Economics of customer retention
 Strategies for customer retention
 Strategies for customer development
 Strategies for terminating customer
relationships
V CRM Trends, Challenges and Opportunities 9 20%
 Organisation Environment & CRM
 Social Networking and CRM
 Trends in current technology
 Emerging Technologies
 Dynamic CRM: Transitioning for the future

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

169
 1. Assignments/Presentations/ 30% (Internal Assessment)
Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Francis Customer Relationship Management, Elsevier Latest
Buttle Concepts and Technologies
2 Alok Kumar Customer Relationship Management, PHI Latest
Rai Concepts and Cases Learning

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Roger J. Baran& Robert CRM: The foundation of Routledge Latest
J. Galka Contemporary Marketing Strategy
2 John W. Gosney and Customer Relationship PHI Latest
Thomas P. Boehm Management Essentials Learning
3 Jagdish N. Sheth, Customer Relationship Latest
AtulParvatiyar and G. Management: Emerging concepts,
Shainesh tools and applications

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Economic Times
2. ICFAI Journals
3. Articles from financial newspapers Business Line, Business Standard, Mint
4. HBR articles

170
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Export Import Procedures & Documentation
Subject Elective: 170104671

1. Course Objective:
Students will understand the procedure of executing one export order after receipt of the
purchase order from foreign buyer. They will Learn Need and requirement of documents
for specific country and will identify difference government policies to boost India’s
export under foreign trade policies.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

number Sessions weightage
1.  Preliminaries for Exports and Imports 9 20 %
 Meaning of Exports,
 classification of goods for export,
 Methods of Exporting,
 Direct Exporting: Meaning ,Advantages,
Disadvantages
 Indirect Exporting: Meaning ,Advantages,
Disadvantages
 Export Marketing Organisation in India & Functions
 Imports
 Meaning of Imports,
 Liberalisation of Imports,
 Negative List for Imports, Categories of importers
 Special Scheme for Importers
2. Basic of export procedure and documentation part 1 9 20%
 Steps in Export Procedure: Pre-shipment and Post
–shipment Procedure, Shipment Procedure
 Documentation: Export Documentation in India,
commercial Invoice, shipping Bill, Certificate of
Origin, Consular Invoice, Mate’s receipt, Bill of
Lading, Guaranteed Remittance form, Types of

171
 Marine Insurance policies
3. Basic of import procedure and documentation part 2 9 20%
 Steps in Import Procedure: Pre Import Procedure,
legal dimension of import procedure, Retirements
of Import documents, custom clearance for
imported goods, warehousing of imported goods,
Exchange control provisions for imports.
 Documentation: Transport documents, Bill of
Entry, Airway Bill, Certification of Inspection, and
Certificate of Measurement. Freight Declaration
4. Inco terms 9 20%
 Understanding Inco terms
 Variations of INCOTERMS(Describe in
International supply chain management, David
&Stewart)
5. Export promotion Measures in India 9 20%
 Introduction,
 Duty Drawback,
 Procedure for claiming Duty Drawback,
 Deemed Exports, ASIDE, MDA, MAI, Town of
Export Excellence, EPCG Scheme

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and case lets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

172
8. Basic Text Books:

Sr.No. Name of Books Author Publication Edition

1. Export Import Policy & Khushpat Jain Himalaya Latest
Documentation Publication
2. International Supply Chain David and Cengage Latest
Management Stewart

9. Reference Links:
1. FTP - http://www.youtube.com/watch?v=V4AjcG3-z38
2. Export procedure and documentation -
http://www.youtube.com/watch?v=BTQX1SKfKgw
3. FTA - http://www.youtube.com/watch?v=65UcSx_LrZI&list=PLQgtmBaAZrq-UArxK-
sBrum_P44yv5H41
4. FTA - http://www.youtube.com/watch?v=nvgZcc43wfg
10. List of Journals/Periodicals/Magazines/Newspapers:
1. Times of India
2. Economic Times
3. ICFAI Journals

173
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
SEM – VI
Contemporary Issues in Accounting and Finance
Subject Elective: 170104652

1. Course Objective:
It aids the students to be acquainted with a variety of contemporary Finance and
Accounting techniques, issues regarding various strategic options and develop good
understanding of the application of these novel initiatives.
2. Course Duration: 45 hours
3. Number of Credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Emerging Practices in Finance 9 20%
• Crowd funding: Meaning, Benefits, Risk and Types
• Loan Syndication: Meaning, Types, Underwritten
Deal, Best efforts, Club Deal
• Green Finance: Meaning, Importance
• Crypto currency: Meaning, Benefits & Drawbacks
• Securitization: Meaning, Types, Merits & Demerits
to issuers and investors
II Emerging Global Markets & Finance Function 9 20%
• Foreign exchange market: Distinctive features
• Foreign Exchange Rates- Bid & Ask, Direct &
Indirect, Cross rates (simple sums)
• Financing International operations: Euro currency
loans, Euro bonds & Foreign Bonds, Depository
Receipts, ADRs, GDRs
III Target Costing 9 20%
 Definition and Meaning
 Steps in Target Costing
 Methodology
 Target costing approach to Product Pricing
 Methods of Establishment of Target costs
Benchmarking
 Definition and Meaning

174
  Evolution of Benchmarking Concept
 Code of Conduct
 Pre-requisites for successful benchmarking
 Methodology in Implementation
 Types of Benchmarking
 Merits & Demerits of Benchmarking
Backflush Accounting
• Definition and Meaning, Problems, Advantages
• Variants of Backflush Accounting
IV Throughput Accounting 9 20%
 Meaning and Definition
 Basic Concepts
 Traditional Product Costing & Throughput
Accounting: Distinction, Bottlenecks and
Overhead Attribution
Resource Consumption Accounting
 Definition and Meaning
 Methodology in Implementation
 Advantages and Limitations
Lean System
 Meaning, Steps
 Lean Production System
 Lean Management Accounting: Meaning &
Advantages
Pareto Analysis
 Meaning
 Practical Applications
 Usefulness
V Strategic Management Accounting 9 20%
• Definition and Meaning
• Major Competitive Forces influencing Business
Strategy
• Competitive Business Environment
• Information provided by Strategic Management
Accounting
International Accounting& Global Convergence
• Introduction, Definition, Importance, Scope
• Status of International Accounting Education:
World Scenario
• Global Convergence of Accounting:
Introduction, Need

175
 • Early Development
• Benefits and Challenges in convergence

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Studies
6. Topics for assignments, presentations and case studies:
The list will be given at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30%(Internal Assessment)

Quizzes /Class
Participation
2. Internal etc.
Examination 20%(Internal Assessment)
3. External Examination 50%(External Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 Ravi M Cost & Management Taxmann 5th Edition
Kishore Accounting
T2 ShirinRathore International Accounting Prentice Hall of 2nd
India Edition
T3 Khan and Jain Financial Management

9. Reference Books:

Sr. No. Author/s Name of the Book Publisher Edition

1

10. List of Journals/ Periodicals/Magazines/Newspapers:

1. Mint
2. Business Line
3. The Economic Times
4. The Hindu

176
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester VI
Marketing Perspectives
Subject Elective: 170104612

1. Course Objective:
This course tries to give a brief introduction to the varied contemporary topics which
every student of marketing should have some understanding about. Through a series of
lectures and guided readings, students should develop a broader appreciation of the
field and its foundations, plus insights into recent developments within the field and the
process of knowledge development within marketing.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

No. Sessions weightage

I Rural marketing 9 20 %
 Definition and characteristics of Rural Markets
 Understanding Rural Consumers
 Researching Rural Markets
 Communication and Diffusion Process
 Distribution in Rural Markets
 Non-Conventional methods of Reaching Rural
Markets
II Retail Marketing 9 20%
 Introduction to Retailing, Significance of retail
industry, new role of retailer’s
 Indian retail scenario and its future prospects.
 Classification of retail stores
 The factors influencing retail shopper
 The importance of store locations
 The concept of merchandising
 The concept of customer service
 Retail Communication

177
III Non-Profit Organization 9 20%

 Non-Profit Organisation Concept, types,

problems& Characteristics
 Market Segmentation for Non-profit organisation
 Promotion of Non-Profit Organization
 Donor Marketing, Attracting Funds, Fund raising-
goals and strategy
IV Public Relations 9 20%
 Definition of Public Relations, Basic Function
 Techniques of PR and Corporate Communication
(Organizing Press Conference, one on one
interviews, select press briefing, floating of press
releases, writing in depth analysis on subjects
concerning the organization
 The principles of effective communication (using
intranet, house journals, newsletters, wall posters )
 Journalism as a basic tool of PR
 Writing Press Releases
V Sports Marketing 9 20%
 Corporate Sponsorship
 Licensing
 Media’s Role
 Advertising
 Promotions
 Endorsement of Products by Athletes
 Career Opportunities

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case study method
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be announced at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

178
 1. Assignments / Presentations/ 30% (Internal Assessment)
Quizzes / Class
Participation
2. Internal etc.
Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.

1 Philip Kotler, Kevin Lane Marketing Management- Pearson 14th

Keller, Abraham Koshi, A South Asian perspective Education Edition
Mithileshwar Jha
2 Dr. S H Kazmi Marketing Management Excell Books Latest
Edition
3 Rajan Saxena Marketing Management Tata 4th
McGraw Hill

9. Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Iqbal Sachdeva Public Relations – Principles and Oxford Latest
Practices
2 ShyamBalasubramanium The Business of Cricket: the story of
Sports Marketing

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Business Standard
2. The Economic Times (Brand Equity Supplement)
3. Financial Express (Brand Wagon Supplement)
4. Business Today
5. Business India
6. Business World
7. Pitch
8. Indian Management –Monthly Journal from AIMA
9. Indian Journal of Marketing

179
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
International Marketing Research and Industry Analysis (Project Report)
Subject Elective: 170104672

1. Course Objective:
This subject focuses on Industry as well as product analysis from the international
perspective through international market research tools and techniques. This subject
will be in the form of project report. Students will be able to understand the future and
existing scope of products for foreign trade. This will make them capable to understand
the market space which available at globally for the product. This subject equally focuses
on the research part to prepare students for their globally competitive future.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No of Percent

No. Sessions weightage

1 Introduction to Marketing Research 9 20 %

 Defining the marketing research Problem &
developing an approach
 Research Design
 Exploratory
 Descriptive
 Causal
 Sampling
 Data collection
 Preparation
 Analysis
2 Industry Study Report 9 20%
 Select the prospective industry
 Industry’s: introduction
 Geography
 People and society
 Government
 Economy
 Energy
180
  Know the Industry in Nutshell
3. Study the Industry in - depth 9 20%
 STEEPLED Analysis
 Study Indian state and its major Industry to
carry out SWOT analysis of selected
sector/Industry of the state
 Value chain analysis of the specific industry
 Selection of product from the industry
understanding of international trade
4. Global Aspect 9 20%
 Global Scenario of the product
 Indian Scenario of the product
 Growth of the product in overseas
 PLC of the product
 Value chain analysis of the product
 International Supply chain & Logistic for the
product.
 Inventory and material handling across the
country.
 Documentation for export
 Market availability for the product(Exports)
 Scope and challenges
5. Report Preparation 9 20%
 Report Format:
 Title Page
 letter of transmittal
 letter of authorisation
 table of contents
 executive summary
 problem definition
 approach to the problem
 research design, data analysis
 Oral presentation

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
181
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30%
Quizzes/Class Participation etc. (Internal Assessment)
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.

1 Khushpat Jain Export Import Policy & Himalaya Latest

Documentation Publication
2 V. Kumar International Market research Prentice Hall Latest
2 David and International Supply Chain Cengage learning Latest
Stewart Management

9. Reference Books:

Sr. No. Author(s) Name of the book Publisher Edition

1. C. Samul Craig International Market Research Wiley Latest

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Times of India
2. Economic Times
3. ICFAI Journals

182
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester VI
Analytical Communication-II
Foundation Course: 170102601

1. Course Objective:
The main objective of this course is to make students understand professional writing by
studying management communication contexts and genres, researching contemporary
business topics, analyzing quantifiable data discovered by researching, and constructing
finished professional workplace documents.
2. Course Duration: 45 hours
3. Number of Credits: 3
4. Course Content:

Unit Topics No. of Marks

No. Sessions Weightage
I Communication in Management 9 20%
 Conflict management
 Negotiation skills
 Assertiveness
II Film texts 9 20%
 Manthan
 Mirch Masala
 Guru
 Sarkar/The God Father
 Iqbal
 Aankhen
 A Hijacking
 Shrek (1,2 &3)
 A Civil Action
 The Exam
 Man from Earth
Remark: These films will be used as cases to explain the
points mentioned in Unit 1. Students will be assessed
based on the films that are NOT discussed in class.
III Questionnaire designing 9 20%
 Concept & importance of questionnaire
 Planning the questionnaire
183
  Types of questions
 Writing the questionnaire
IV Research Paper writing 9 20%
 What is research?
 Format of a research paper
 Introduction to the concept of Plagiarism
 Introduction to various style sheets
 APA referencing
 Composition of Research Paper
V Presentation of Research Paper 9 20%

5. Teaching Methods:
The following pedagogical tools will be used:
1. Lectures
2. Workshop
3. Movie Screenings
4. Case Analysis
6. Topics for Assignments, Presentations and Project Work:
The list will be announced at the beginning of the Semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal

Quizzes / Class Participation etc. (Unit-1, 2, 3 & 4) Assessment)
2. Internal Examination: 20% (Internal
Practical exam – Presentation of a research paper (only unit 5) Assessment)
will be evaluated in the internal exam
3. External Examination (University Exam) : Written exam to 50% (External
evaluate (Unit-1,2,3 & 4) Assessment)

8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1. Courtland Bovee, John Business Communication Today Pearson 13th
Thill and Barbara Prentice Hall
Schatzman
2 P D Chaturvedi, Manish Business Communication: Pearson 3rd
Chaturvedi Concepts, Skills, Cases and
Applications
184
9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 Payal Mehra Business Communication For Managers Pearson 2nd
2 Shirley Taylor, Communication for Business: A Pearson 1st
V.Chandra Practical Approach

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject:
1. Forbes India
2. Business World
3. India Business Journal
4. Economic and Political Weekly (EPW)
5. Business Today
6. Vikalpa – IIMA
7. Harvard Business Review

185
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester VI
Financial Services
Elective Course: 170103601

1. Course Objective:
Financial services play an important role in the development of the Indian economy. The
objective of the course is to impart a detailed understanding about the various financial
services and its role in the Indian financial system.
2. Course Duration: 45 hours
3. Number of credits: 3
4. Course Content:

Module Topic No. of Percent

No. Sessions Weightage
I Financial Services – An Overview 9 20%
 Concept and Objectives/Functions of Financial
Services
 Characteristics of Financial Services
 Concept of Financial Services Market and its
constituents
 Growth of Financial Services in India
 Problems of Financial Services Sector
II Merchant Banking and Depository & Custodial 9 20%
Services
 Merchant Banking
 Meaning
 Functions of Merchant Banking: Corporate
Counseling, Project Counseling, Pre
investment Studies, Capital Restructuring
Services, Credit Syndication, Issue
Management and Underwriting, Portfolio
Management, Working Capital Finance,
Acceptance Credit and Bill Discounting,
Merger and Acquisition, Venture Financing,
Lease Financing, Foreign Currency Financing,
Brokering Fixed Deposits, Mutual Funds,
Relief to Sick Industries, Project Appraisal
186
  Merchant Banker’s Code of Conduct
III Leasing & Hire Purchase 9 20%
 Meaning and Mechanics of Leasing
 Types of Leases - Difference between
Financial and Operating lease
 Participants and Process of Leasing
 Financial Evaluation of Leasing form Lessor’s
and Lessee’s Viewpoint
 Difference between Hire Purchase Financing
and Lease Financing
IV Mutual Funds 9 20%
 Meaning and Benefits
 Classification of Mutual Funds
 Mechanics of Mutual Fund Operations
 Managing Mutual Funds in India (Players)
 Operational Efficiency of Mutual Funds
V Insurance 9 20%
 Definition
 Basic Principles of Insurance
 Life Insurance – Meaning & types of Policy
 General Insurance – Meaning and types
 Health Insurance
 Motor Insurance
 Rural Insurance

5. Teaching Methods:
The following pedagogical tools will be used to teach this course:
(1) Lectures & Discussions
(2) Assignments & Presentations
(3) Case Studies
6. Topics for assignments, presentations and case studies:
The list will be given at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

187
8. Basic Text Books:

Sr. Author/s Name of the Book Publisher Edition

No.
T1 Dr. G Gursamy Essentials of Financial Tata McGraw Hill Second
Services Pvt. Ltd Edition
T2 Thummuluri Financial Services Pearson First Edition
Siddaiah

9. Reference Books:

Sr. Author/s Name of the Book Publisher Edition

No.
1 M. Y. Khan Financial Services Tata McGraw Hill Fifth
Pvt. Ltd Edition
2 K Sasidharan Financial Services and System Tata McGraw Hill Second
Alex k Pvt. Ltd Reprint
Mathews
3 G. Sudarsana Financial Management- Himalaya Third
Reddy Principles and Practice Publishing House Edition

4 Mukund Banking & Financial Services Himalaya Latest

Sharma Publishing House Edition

10. List of Journals / Periodicals / Magazines / Newspapers etc.:

The students will have to refer to past issues of the following journals in order to get
relevant topic/information pertaining to the subject.
1. Chartered Accountant
2. Corporate India
3. Business Standard
4. The Economic Times
5. Financial Express
6. The Mint
7. Chartered Financial Analyst
8. CFA Reader
9. Business Today
10. Business India
11. Business World
12. Budget Bulletin

188
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester VI
Event Marketing
Elective Course: 170103602

1. Course Objective:
 To apply a systematic approach to the research, design, planning, implementation, and
set effective event marketing objectives
 To define the event experience from a services product point of view
 To assess the perceived value of an event and establish appropriate pricing options
 To develop an integrated communications strategy to sell event
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

number Sessions weightage

I Contemporary Issues in Event Marketing 9 20 %

 Event Marketing Trends
 Shifting Demographics and Consumer Behavior
 Marketing in the Experience Economy
II Developing a Marketing plan 9 20%
 The Marketing Plan Process
 Marketing Analysis
III Roles and Responsibilities of the Event 9 20%
Management Team
 Product Levels, Physical Evidence and Product
Planning
 Developing your Product Packaging
IV Marketing Communications: Advertising, Public 9 20%
Relations and Word of Mouth
 Integrated Marketing Communications
 Public Relations and Word of Mouth
V Marketing Communications: Social Media and the 9 20%
Internet
 E-Marketing
 Social Media as a Marketing Tool
189
5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case study method
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments / Presentations/ 30% (Internal Assessment)

Quizzes / Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 C.A.Preston Event Marketing: How to Successfully Willey 2nd
Promote Events, Festivals, Conventions, and Edition
Expositions
2 Leonard H Event Marketing Wiley latest
Hoyle
3 Ivna Reic Events Marketing Management : A Consumer Routledge Latest
Perspective

9. Reference Books:

Sr. No. Author(s) Name of the book Publisher Edition

1 C A Preston Event Marketing Wiley Second

10. List of Journals/Periodicals/Magazines/Newspapers:

1. Business Standard
2. The Economic Times (Brand Equity Supplement)
3. Financial Express (Brand Wagon Supplement)
190
4. Business Today
5. Business India
6. Business World
7. Pitch
8. Indian Management –Monthly Journal from AIMA
9. Indian Journal of Marketing

191
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Emotional Intelligence and Managerial Effectiveness
Elective Course: 170103603

1. Course Objective:
 To explain the concept of emotional Intelligence
 To explain about components of EI
 To teach importance of self-assessment & self-motivation
 To make learner understand and applying EI on organizations
 To understand process of improving and managing emotions
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topic No. of Percent

number Sessions weightage
I An introduction to Emotional Intelligence 9 20 %
 Emotions and Attitude, Emotional Competence,
 Emotions and Childhood,
 5 Dimensions of EQ
 Role of Emotions, Some Myths about EQ
 Difference between IQ and EQ ,
 Emotional Intelligence and Personality
 ‘Winners’ and ‘Losers’, Where Do Emotions
Come from? Do we operate from two Minds?
II Managing Emotions and EQ Development I 9 20%
 Can Emotions be positive or Negative? Can EQ
be developed?
 Developing High Self-Awareness-Why High Self
Awareness Is the Basic Building Block of
Emotional Intelligence
 How to Increase your self -Awareness, Seeing
the Other Side
 Putting All the Self-Awareness Factors Together
 Managing Emotions: Self- Regulation,
Understanding Emotions,
 Learning with Empathise with Others
192
  Learning to Attain Self- defined Goals
 How Emotional Literacy Helps, Developing
Higher Self-Esteem
III Motivations and EI 9 20%
 Emotional Quality Management, Dealing with
Emotional Upsets
 Positive Emotions to be managed and be a
problem solver
 Motivating yourself: Optimism and Pessimism,
Motivation is the key to starting a task and
staying with it.
 Sources of Motivation
 How to Deal with Setbacks and Create
Comebacks
 Empathy
 Barriers to empathy
 Developing your empathy
IV Managing Emotions and EQ Development II 9 20%
 Social skills
 Making an impact
 Creating a powerful first impression
 Assessing a situation
 Being zealous without being offensive
 Traits of a person with high social skills
 Developing Effective Communication Skills-
Using Sensitivity, Self- Disclosure, Assertiveness,
Dynamic Listening, Criticism, Team
Communication
 Developing Interpersonal Expertise
 Helping Others Help Themselves
V Executive EQ 9 20%
 Applying Emotional Intelligence in
Organizations: What is Professional Success?
 Handling Work Frustrations, EQ and Stress
Management
 Levels of EQ Required for various jobs, EQ and
Credibility of Managers
 EQ and Conflict Resolution
 Executive EQ
 Developing EQ in Organizations: Different
Phases of Developing EQ
193
  Coping with anger in organizations
 Rational Emotive Therapy
 Measuring EQ

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and caselets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination (Mid Semester Exam) 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Text and Reference Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Daniel Goleman Work with Emotional Intelligence
Bantam Latest
Books
2. HendrieWeisinger Emotional Intelligence at Work Weisinger Latest
3. Dalip Singh Emotional Intelligence at work-A Response Latest
Professional Guide Books

9. List of Journals/Periodicals/Magazines/Newspapers:

 http://www.healthyworkplaces.info/wp-content/uploads/2012/10/emotional-
intelligence.pdf

 http://www.free-management-ebooks.com/dldebk-pdf/fme-understanding-emotional-
intelligence.pdf

 http://www.ccl.org/wp-content/uploads/2015/04/ccl_managerialeffectiveness.pdf
194
 GLS University’s
Bachelor of Business Administration Programme
Proposed Syllabus
TYBBA
Semester-VI
Talent Management
Elective Course: 170103604

1. Course Objective:
This course is designed to introduce the students to Talent Management - an emerging
and very important sub-function of Human Resource Management. In today’s
knowledge-driven world, the need for Talent Management is felt all the more strongly.
Talent Acquisition, Development and Retention are covered along with Human Resource
Development and these topics are studied with a global perspective.
2. Course duration: 45 hours
3. Number of credits: 03
4. Course Content:

Module Topics/Chapters Number Percent

No. of weightage
sessions
I Introduction to Talent Management 09 20 %
 Meaning of Talent and Talent Management,
Definition of Talent Management (TM)
 Need of TM; Sub-systems of TM
 Competency Assessment – types of competencies
II Talent Acquisition 09 20%
 Best practices in Succession Planning and career
Planning Programs (An Integration Model);
 Steps in designing a succession Planning program
 CEO Succession Planning
III Talent Development 09 20%
 Training and Development Professional’s
Responsibilities
 Coaching and Development
 Common Performance measurement mistakes
and best practices
 Improving Performance through the Employee
Value Exchange (The Rewards of Work Model)

195
 IV Talent Retention 09 20%
 Talent Retention through total rewards elements
 Relationship between employee involvement and
employee engagement
 The 9 key Talent Management Practices
V Human Resource Development 09 20%
 Understanding Development and Resource
effectiveness (6 Resources of the World)
 Understanding and Developing human
relationships;
 Developing Emotional Intelligence; Systems,
Habits and Disciplines

5. Teaching Methods:
The following pedagogical tools will be used in this course:
1. Lectures and discussions
2. Assignments and presentations
3. Case studies and case lets
4. Role plays
5. Management Games
6. Topics for assignments, presentations, and case studies:
The list will be given by the instructor at the beginning of the semester.
7. Evaluation:
The students will be evaluated on a continuous basis and broadly follow the scheme
given below:

1. Assignments/Presentations/ 30% (Internal Assessment)

Quizzes/Class Participation etc.
2. Internal Examination 20% (Internal Assessment)
3. External Examination 50% (External Assessment)

8. Basic Text Books:

Sr. Author(s) Name of the book Publisher Edition

No.
1 Lance A. Berger and Dorothy Talent Management McGraw 2nd
R. Berger Handbook Hill Edition

9. List of Journals/Periodicals/Magazines/Newspapers:
1. Indian Journal of Training and Development
2. National HRD Network Newsletter
196
3. Ascent by Times of India
4. People Matters Magazine
5. Human Capital Newsletter

*****

197