Answer Files For Chapter 9
Answer Files For Chapter 9
9 Audiences
Answers to exercises
9a Print out of the student’s presentations or on-screen slide show.
9b • sign a statement that you agree to privacy rules
• use a product key before software is actually downloaded
• software can record the MAC address therefore only allowing one device to
download software
• keep important files on a website which needs to be accessed when the software is run,
therefore only genuine software downloads would work since the product code could be
stored in the system and used as a passcode.
2 • age range
• income levels
• interests
• impairments
• location of students (which might affect language used).
3 ()
4 a software piracy – illegal copies of software (which are often distributed free of charge or
for a small fee)
b product key – a unique (for example, 4a3c0efab5aba8le) reference number which needs to
be keyed in before software can be installed on a user’s computer
• this checks whether the user downloading software has bought an original or they are
attempting to make multiple downloads
• the product key only works for a finite numbers of copies, which is part of the
purchase fee.
c copyright infringement – this is where copyright laws have been broken – for example,
illegal copying, illegal use of part of the software in another product, etc., using the name
of copyrighted software on another product and so on
5 a • If the user group is made up of older people, or even disabled people, who have visual
impairments, then it is important to make sure the kiosk has clear-to-read fonts
• Complex language can be a real turn off to people where, for example, English is their
second language; the text needs to be clear and easy to read for these reasons
• It is necessary to hold the attention of the users, otherwise they will give up using
the kiosk
• Good, attractive screen designs will attract users to the kiosk
• Keeping interfaces clear and easy to use attracts people; lots of typing can be very
frustrating, as can badly designed kiosk interfaces where the user seems to go 'round in
a big circle', unable to find what they want
b
c • interviewing a cross section of the target group to find out how to engage the audience
(if this involves a major ICT solution, then this may have to involve many of the
techniques that were described in Chapter 7)
• giving out questionnaires to people in the target group to find out their background,
interests, age range and so on, so that the final solution can be tailored to meet the full
range of the target audience
• carrying out market research – this could involve the two techniques described above,
but would certainly involve a more sophisticated and in-depth analysis of the data
received (it would depend on how large the target audience is likely to be).
b • a unique product key needs to be entered when the product is first installed
• the system will check for duplicated numbers
• the system only runs with CD-ROM/memory stick attached
• parts of software are stored on a memory stick/CD-ROM
• a dongle needs to be attached.