Principl

es of
Busine
ss
School
Based
Assessm
ent
Establishi
ng a GROUP 4

Business: Faith Coburn 1006370061

Breanna Gabbidon 1006370118
Productio Tamara Phipps 1006370223
n
School: Greater Life Academy
Centre Number: 100637
Territory: Jamaica
Year: 2025
 Table of Contents
Description of the Business 2
Justification of Location 3
Selection of Appropriate Labour 4
Organizational Chart 5
Sources of Fixed and Working Capital 6
Role of the Entrepreneur 7
Type of Production 8
Levels of Production 9
Quality Control Measures 10
Use of Technology 11
Linkages 12
Potential for Growth 13
Government Regulations 14
Ethical Issues 15
Description of the Business

Total Care and Beauty Clinic will be a business that will be jointly operated by the members of
Group 4 of the Principles of Business Class. This business will be engaged in the sale of
clinically proven products.
Total Care and Beauty Clinic will be a one stop medical clinic for diseases of the skin,
additionally non-comedogenic cosmetics. It will be our duty to provide high quality products to
aid in the treatment of your skin and the best customer service. This will not be a regular skin
clinic. Along with cosmetics, manicure tools and nail polishes will be sold. Our prices will be
reasonable compared to other skin clinics in Jamaica; also our service will be the finest and
convenient for you.

Objectives:
 Our main objective is to provide our customers with personalized treatments and services
to ensure a clean and healthy skin. The medical services which our business will provide
will embrace your natural beauty.
 To provide all the resources my employees need to remain productive as possible.
 To maintain profitability and growth of the business.

It will be open on Mondays- Saturdays (8:30 a.m. – 9:00 p.m.), Sundays and Public Holidays
(12:30 p.m.- 6:00 p.m.) .

Our mission is “To Foster Intensification of Beauty.”

 Justification of Location

The prospective business will be located at 54 Red Hills Road, Kingston 10. This location was
chosen for the business because:
 It will be very accessible for customers, employees and suppliers. My suppliers will be able
to easily and efficiently get products to my business. Additionally there will be adequate and
convenient parking. The parking lot will be well-maintained and adequately lighted.
 Our business will able to benefit from nearby businesses from the customer traffic they
generate daily. These businesses will complement my business by attracting various types of
people. Secondly there is a wide selection of restaurants from which my employees can have
lunch.
 This location is suitable for my business because it has the required amount of space needed
for the business.
 Selection of Appropriate Labour
The prospective business will be a skilled and professional medical clinic. Therefore, both
skilled and unskilled will be required. The business will employ a total of eight workers
accompanied by General Manager (Nikalia James). A total of four professionals will be
employed.
 The General Manager (professional) is responsible for overseeing all administrative
functions of the business. She will be developing and marketing fresh idea to improve the
production of goods and services and accessing sufficient funds to operate the business. She
will ensure efficiency and proper procedure.
 The Accountant (professional) will prepare, examine and analyse accounting, financial
statements and other financial reports to assess accuracy, completeness and conformance to
reporting and procedural standards.
 Customer Relations Officer (professional) will use all forms of media and communication
to build, maintain and manage the reputation of this business.
 The Dermatologist (professional) will have experience and expertise to diagnose and treat
skin diseases.
 The Secretary will manage budgets, keep financial records of the business, attending
telephone calls, note reservations made and prepare expense reports.
 There will be two Security Guards who will provide monitoring services for the business to
ensure a safe environment and prevent violence.
 The unskilled workers will be the Janitors. Two janitors will be employed. They will offer a
wide variety of cleaning and maintenance services to the business.
Skilled labour is important because it involves tasks that require specific skill sets, education,
training and experience. It creates significant economic value through the work performed.
Unskilled labour is also important because they perform daily productions tasks that do not
depend on technical abilities or skills.

4
Organizational Chart

General Manager

Customer Relations
Accountant
Officer

Dermatologist

Secretary

Security Guards

5
Janitors
Sources of Fixed and Working
Capital
Capital is the resources required to set up a business establishment. It refers to those assets that

are used to start and continuously operate a business.

 Fixed Capital

Fixed Capital are the durable assets of a business which are used over a long period of time.

Two sources of fixed capital:

A sum of $4,500,000.00 will be borrowed from JN Bank to start the business. This will

be paid back gradually at a later date.

The use of personal savings to purchase equipment such as computer cash register, two

computers and multifunction printer.

 Working Capital

Working capital are stocks of goods for example cash, bank balances and other items required

for the day to day operation of the business that are continually being used up.

Two sources of working capital:

Money saved from the day to day operations of the business.

Borrowing money from family to finance the business.

Role of the Entrepreneurs
An entrepreneur is one who undertakes the risk of investment to create and market a good

service for financial gains.

An entrepreneur performs a series of functions necessary right from the beginning of an idea up

to the establishment and effective operation of an enterprise. He carries out the whole set of

activities of the business for its success. Three functions of the entrepreneur in my business are:

 To be Innovative: The Entrepreneur will be responsible for creating new methods to meet

new requirements. This will help the business to adapt to the changes in the environment to

deliver better products and services which will result in the growth of the business.

 To Maximize Profits: An entrepreneur is responsible for the advertising and marketing of

his/her business. It’s the entrepreneur’s responsibility to ensure that the business makes a

profit by emplacing the necessary measures.

 Provide Resources: For the business to be successful, the entrepreneur will need to provide

the mandatory resources such as money, machine, material and labour. He/she will need to

ensure availability of these resources

Type of Production
Our business will be engaged in the Tertiary Production. Tertiary production is the production

of services. This implies that all tertiary production does not produce any physical thing, but

produces services that assist in the selling or use of the manufactured goods themselves. Tertiary

production involves the sale of goods from producer to consumer (wholesaling or retailing). In

this business, products will be bought and imported from the United States of America and sold

here at affordable prices.

Levels of Production

The prospective business will be involved in Domestic Production. Domestic production

provides output that is enough to satisfy domestic needs and wants. The domestic level of

production involves producing goods and services not just for the individual, family or

community but also for the local market. Excess is not available for export. It must be noted that

production is adequate to supply local demand. The prospective business will only targeting

consumers in our home country, Jamaica.

Quality Control Measures

The partners of this potential business will have a set of procedures in place to ensure that the

products and services offered meets the requirements of the clients.

Two procedures that the business will adhere to are:

 Complying with the standards of the Bureau of Standards. The Bureau of Standards

will monitor the quality and quantity of products; check to see that all goods are in a

saleable condition and provide information to the public on imported items that

meet or fail to meet international standards of quality.

 The business will purchase only high quality products from respectable suppliers.

Also expiry dates and quality checks will be assessed before they are sold to

customers.
Use of Technology
Technology have helped to modernize the production and communication methods also

increased the efficiency of operations in organizations.

Two types of technology that will be used in the business are:

 Computer Cash Register: Two computer cash registers will be used in the business. This

will process and record sales and customer transactions. It will allow the business to

charge the correct tax, run reports and identify sales by employee. Receipts will be

printed and the cash register automatically locks allowing only authorized users to log in

with a password.

 Multifunction Printers: This allows the business to be able to have hard copies of

documents to present when necessary.

Linkages

The prospective business will be involved in Backward Linkage.

Backward linkage is the channel through which materials, information and money flow between

a company and its suppliers and create a network of economic interdependence.

This linkage will allow us to maintain a close relationship with our suppliers to ensure product

quality.
Potential for Growth

Small businesses that are efficient and creative are poised for growth. Growth impacts on the

business organizational structure and the business operations.

 Internal Growth

Internal growth refers to the growth within the organization which can transpire by

expansion, diversification and modernization. In the future, Total Care and Beauty Clinic

will focus on the launch of new products and growing a customer base through marketing.

Also more persons will be employed and more equipment will be purchased to maximize on

the expected growth.

 External Growth

External growth refers to the increase of profits through mergers and acquisitions. The

potential business intends to have three different branches in Jamaica and to make the

company well know overseas and the rest of the Caribbean by forming Multinational

Corporation. Additionally it will merge with an overseas company to bring about stability

and achieve economies of scale.

Government Regulations

Government regulations are laws that control the way that a business can operate.

Therefore for the prospective business government regulations will be put in place that will

improve the operation of the business. The most important government regulations are:

 Registrar of Companies: A business is not considered a legal entity if it’s not

registered as business in the home country where it operates. Total Care and Beauty

Clinic will not be conducting business illegally in Jamaica. Once our business is

registered, it will be our principal duty to comply with the statutory obligations

under the Companies Act. This will allow potential customers and investors to locate

and/or contact our business.

 Import Licence: An import license specifies exactly what is to be importedand in

what amount. If a business does not own an import license it will be banned from

importing products. This prospective business does not have any intentions of

importing products into Jamaica illegally. Once we have attained an import licence

from the government ministry/department responsible for industry and trade

importation will commence.

Ethical Issues

A problem or situation that requires a person or organization to choose between alternatives that

must be evaluated as right or wrong.

Total Care and Beauty Clinic will ensure that all the products that will be offered are at an

acceptable quality. Therefore products that are expired or not passable will be removed from the

shelves instantly. We will also ensure that the ingredients are stated clearly so to avoid any

unfortunate occurrences with our customers such as an allergic reaction. At Total Care and

Beauty Clinic, our customers health will be one of our top priorities.
Bibliography

Robinson, K., & Hamil, S. (2007). CXC Principles of Business with SBA, Study Guide &

Exercises. Kingston, JA: Carlong Publishers (Caribbean) Ltd.

Caribbean Examinations Council. (2014). Principles of Business for CSEC: For Self-study and

Distance Learning. Oxford, UK: Oxford University Press

 Mark Scheme - Group 4

PROJECT AREAS PROFILE DISTRIBUTION TOTAL

Knowledge and Application Interpretation

Comprehension and Analysis

Table of Contents

 Table of contents accurately links pages 1(1) 1(1)

to content – 1 mark (KC)
Topic/Issue/Problem 2(2) 2(2)

 Topic/issue/problem is clearly stated

– 1 mark (KC)
 Topic/issue/problem accurately
describes the project – 1 mark (KC)
Objectives 2(2) 2(2)

 Objectives are clearly stated and linked

to the topic/issue/problem – 1 mark (A)
 Objectives are realistic – 1 mark (A)
Background/Overview 2(2) 2(2) 4(4)

 Includes a description of the

topic/issue/problem
- Description includes the history
– 1 mark (KC)
- Description includes the
development – 1 mark (KC)

 Establishes the need for research

- Why/how is the topic/issue/problem
important to student – 1 mark (A)
- Impact of topic/issue/problem on
society – 1 mark (A)
Methodology 2(2) 6(5) 2(2) 10(9)

 Data collection instrument clearly

described – 1–2 marks (KC)
 Data collection instrument appropriate
for type of data – 1 mark (A)
 Included at least two instruments of
data collection – 1 mark (A)
 Method of data collection clearly
described – 1–2 marks (A)
 Method of data collection adequately
justified – 1–2 marks (IA)
 Limitations of data collection method
clearly stated – 1–2 marks (A)
Presentation and Analysis of Data 2(2) 43) 4(3) 10(8)
 Data is presented an appropriate form
using tables, charts, graphs
– 1–2 marks (KC)
 Data presented are relevant to the
objectives of the project – 1–2 marks (A)
 Data is adequately analyzed
– 1–2 marks (A)
 Data is analyzed using appropriate
statistics – mean, median, mode
– 1–2 marks (IA)
 Findings are consistent with analyses
– 1–2 marks (IA)

Conclusion 4(3) 4(4)

 Conclusion succinctly summarizes the

project – 1–2 marks(A)
 Conclusion is logical and based on
findings – 1–2 marks (A)
Recommendation 4(3) 4(3)

 Recommendations are realistic and

informed by findings – 1–2 marks (IA)
 Recommendations contribute to a better
understanding of the
topic/issue/problem –1–2 marks (IA)
Bibliography 1(1) 1(1)

Bibliography contains names of authors,

name of publisher(s), names and dates of
publication, and are written in alphabetical
order – 1 mark (KC)
Overall presentation 2(2) 2(1)

 Consistently uses correct spelling and

grammar – 1 mark (A)
 Expression of ideas logical and
unambiguous – 1 mark (A)
TOTAL 10(10) 20(18) 10(8) 40(36)