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Example Research 7

This research aims to assess the effectiveness of printed advertisements among selected student consumers using a descriptive research design. The study will involve observing current trends in printed advertising and gathering data through surveys to innovate and improve printed marketing materials. The findings will provide insights into the effectiveness of printed advertisements as a marketing strategy in a technology-driven environment.

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6 views4 pages

Example Research 7

This research aims to assess the effectiveness of printed advertisements among selected student consumers using a descriptive research design. The study will involve observing current trends in printed advertising and gathering data through surveys to innovate and improve printed marketing materials. The findings will provide insights into the effectiveness of printed advertisements as a marketing strategy in a technology-driven environment.

Uploaded by

odilerothbart20
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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RESEARCH DESIGN: DESCRIPTIVE RESEARCH

The purpose of this research is to determine the rate of printed


advertisements

As marketing strategies to the selected students’ consumers. The


researchers will use a

Descriptive research design to carry out the study.

A descriptive study can help researchers obtain a more thorough


understanding

Of a situation or a phenomenon before moving on to the research study’s


problem. The

Level of detail uncovered through descriptive research is incredibly valuable


and can

Provide an in-depth look at any issue we choose to study. It is also helpful in


addressing

Date, procedure, and concept concerns rather than the logic of the study
topic itself.

Descriptive research is advantageous in this type of study because the


knowledge it

Yields can be used as a springboard for a more in-depth analysis of the topic
at hand
(McCombes, 2022).

This study will make use of a descriptive study design to provide a thorough

Interpretation of the background of the research problem. Without


restrictions, the study

Will predetermine the range of variables and brief explanatory coefficients


that sum up a

Particular data set, which can be an accurate depiction of a sample of people


in a

Population. Due to this, the study’s findings will provide information on how
effective

APPP (Art of the Paper Perfect Print) is as a development solution that can
boost the

Rate of printed advertisements as a marketing strategy in today’s


technology-driven

World. Moreover, it is beneficial for businesspersons as it raises awareness of


what

Leads to effective business advertising without having to waste any advance


spending
Funds.

PROCESS:

STEP 1:

This study will start with observation. The researchers will observe if the
printed

Advertisement is still popular and effective as before, especially now that


people have

Entered the modern world where everything became easier through


technology. While

Observing, this is where the researchers can see how effective the printed

Advertisement is. The researchers can also figure out how to make it popular
and

Effective.

STEP 2:

Our goal is to innovate and make better-printed advertisements such as

Brochures and flyers to be able to compete with the growing rate of online
Advertisements due to this era of technological growth. To do this, a plan was
carried

Out to guide us in implementing our goal. Firstly, we planned on asking


selected Grade

12 learners and consumers at Sumulong College of Arts and Sciences


Academic Year

2022-2023 to fill up our survey questionnaires, which contain close-ended


questions

That will determine the rate of effectiveness of printed advertisements for


them as

Consumers. Then, once the data had been gathered, it was time for us to
finally think

And brainstorm about very effective, efficient, accurate, and catchy ways to
innovate

And make better changes in the usual way of designing printed


advertisements. After

Brainstorming and outlining potential strategies, methods, and designs, we


will start

Creating a graphic design for the product’s advertisement. When creating


the visual

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