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Content Analysis:: The Hows & Whys To Understanding Your Content

This document discusses content analysis and provides guidance on conducting a content inventory, audit, and map. It defines each component and explains their purposes. A content inventory is a detailed accounting of all site content used for migration planning. A content audit samples content to understand what a site has. A content map visually represents the different content genres on a site. Conducting these analyses provides insights into a site's content needed for tasks like redesigning information architecture.

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92 views45 pages

Content Analysis:: The Hows & Whys To Understanding Your Content

This document discusses content analysis and provides guidance on conducting a content inventory, audit, and map. It defines each component and explains their purposes. A content inventory is a detailed accounting of all site content used for migration planning. A content audit samples content to understand what a site has. A content map visually represents the different content genres on a site. Conducting these analyses provides insights into a site's content needed for tasks like redesigning information architecture.

Uploaded by

kalamhari
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Content Analysis:

The Hows & Whys to Understanding Your Content


Chiara Fox EuroIA 26 September 2008
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Context

Users

IA

Content

What Is Content?
Anything that can be structured or described.
Words Images Video Tools or applications Features Services Physical items Signage

What Is Content Analysis?


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Its About Patterns


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And Relationships
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Why Do a Content Analysis?


You have to know what you have before you start doing something with it. To better serve your customers.

What Are the Parts?


Content analysis involves a series of deliverables.
Content Inventory Content Audit Content Map

The Content Inventory

The Content Inventory


A content inventory is a detailed, meticulous accounting of all items on the site.

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Data to Capture in a Content Inventory


Content owner Person responsible for migration/updating page Freeze status ROT status Current location in site New location in site New file names/URL changes

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Example of a Content Inventory


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What About Huge Sites?


Rely on your databases Use search engine spiders and other crawlers Use a database, not spreadsheets

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Content Inventory Purpose


Used during a site migration. To estimate time and bodies needed for migration. To keep track if each and every little bit of content.

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The Content Audit

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How Big of a Sample To Take?


Determine amount of time for audit Spend about 3 minutes per item Plan on 2 passes over each item Divide that by the number of items on the site Gives you the number of items to look at. It doesnt take a lot of content to get a good feel for what is on the site.

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How to Record Sampled Items

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Example of a Content Audit


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Example of a Content Audit, II


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Feature Audit Example


Page Title Function Type Required for Payday Location in Process Required for Tax Payment

Page Name

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Content Audit Purpose


Get a sampling or flavor of a site. Figure out what you have so you can reorganize it. Usually you dont need to do a full inventory.

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The Content Map

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Map Your Content Audit

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So What Gets Mapped?


Start with the spreadsheet Not formats (e.g., html, pdf, jpg) Generalize the pages by identifying the content types, objects or genres that you have

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You Know What Youll Get When You Click...


Press releases Product overview Contact info Video tutorial Case studies Shopping cart

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Identifying a Content Genre


Does it use a specific template? Are there lots of items like this, with just differences in subject matter? Can it stand alone, without context? Is there a specific purpose? Or use? What expectations will people bring to it?

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Genre? Or Instantiation?
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Subject-Based Content Map


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Feature Map Feature Map Example Example

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Content Map Purpose


Listing of all content genres on the site. For communicating with executives or other team members. Gain insights from graphical representation of the content. Needed to build mental model diagram.

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Who Should Do the Content Analysis?

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The Content Audit Personality


Close attention to detail Deep understanding of & comfortable with the web Understanding of the project & how the content audit will be used Ability to think abstractly A member of the core web team

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You Can Always Help Others

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Successful Mentoring
Location doesnt matter; touch points do Lots of examples Keep work in context Work together to dial in granularity

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Be Prepared If Things Dont Go Well


Close enough is often good enough. The map is often more important than the spreadsheet. This is hard work be understanding and supportive. More than just clicking links.

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So Remember...
Content Inventory
When you are doing a migration and have to account for every item

Content Audit
When you need a sampling in order to inform designs

Content Map
A visualization of the content genres

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Thank You!
Chiara Fox [email protected] Join me & others from Adaptive Path at UX Intensive Copenhagen October 13-16 Register with code FOCF to save 15%!

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Photo Credits
By Akiyoshi Kitaoka http://www.ritsumei.ac.jp/ ~akitaoka/index-e.html By Orangeacid http://www.flickr.com/photos/ orangeacid/353267143/ By Edwards Hicks http://www.allposters.com/sp/Noah-s-Ark-Posters_i128976_.htm By Georges-Pierre Seurat, La Parade (1889)

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