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UA Simply Analytics Tutorial Transcript

This tutorial introduces SimplyAnalytics, a tool for accessing demographic and business data combined with geographic information, useful for various social sciences. It guides users through logging in, creating projects, adding locations and data, and visualizing information on maps. Additionally, it covers how to plot businesses, edit map displays, and export maps for presentations or reports.

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11 views2 pages

UA Simply Analytics Tutorial Transcript

This tutorial introduces SimplyAnalytics, a tool for accessing demographic and business data combined with geographic information, useful for various social sciences. It guides users through logging in, creating projects, adding locations and data, and visualizing information on maps. Additionally, it covers how to plot businesses, edit map displays, and export maps for presentations or reports.

Uploaded by

jngilbreath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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UA Simply Analytics Tutorial Transcript

Transcript:
Hi! My name is James, and I’m a librarian at the University of Alabama.

Today we’re going to learn the basics of using SimplyAnalytics, a tool that combines demographic and
business data with geographic information.

Although it is generally thought of as a business tool, SimplyAnalytics is useful for anyone who cares
about demographic and geographic information, thus making it useful for many social sciences as well.

Starting from the UA Libraries homepage, we’re going to go to the databases page, and then search in
the box for SimplyAnalytics. After clicking on the database link and authenticating with your MyBama
login, SimplyAnalytics will ask you to log into your account.

Today we’re going to log in as Guest, but you can make a personal account to save any projects you
make.

Looking at the SimplyAnalytics interface, there are several important things to note. In the top left corner
of the screen, you can see Locations and Data, both things you will need to start a new project.

There’s also a tab for Businesses, where you can search for particular businesses or business category
data.

At the top of the screen, you will see the name of the project you’re working on, and you can rename the
project.

Let’s change New Project to Flowers Project. Now, we will add a location. To do that, we will click on
Locations and type in the name of a city, county, or state. Today, I’m going to search for Tuscaloosa and
select the city.

Now we can see the location on the center pane of the screen.

Next, we will add some data.

I’m going to click on data, and I have a long list of data types I can include in my project, ranging from
census-type data to consumer behavior and psychographic data.

For now, I’m going to look at the percentage of people and households aged 18 to 24 years old.

Once I select the data I want to use, SimplyAnalytics draws a map based on the location and data I’ve
selected.

In this view, the legend tells me that I’m looking at the percentage of population aged 18 to 24 by zip
codes, which are color coded based on the percentage.

I can also now see some new tabs on the right, Comparison Table, Map, and Ranking. Today, we’re just
looking at the map, and I’ll address more advanced database features in another video.
From here, I can use the scale toolbar on the left to zoom in or out to change the data scale. If I keep
zooming out, we will see data by county level, and we can zoom in through Census Tract and Block Group
levels.

Under the scale toolbar, I can select options to move the view of the map, zoom in to a particular box
location, or change the cursor to give information on a particular spot.

You can also edit the legend and color display by clicking “Edit” on the legend pane. Let’s change the
color to green.

If we want to plot businesses on the map as well, we can go back to the Businesses tab and browse
business categories.

I’m going to look for florists. SimplyAnalytics will plot individual business locations, but if several
business are in close proximity, it will group them together with a number.

You can click on each location to see the name and address of each business, along with the SIC and
NAICS codes for it.

You can also export a map to save for a presentation or inclusion in a report.

To do so, click on Export in the top right corner of the screen. SimplyAnalytics will then walk you through
the process of cropping the map, setting the layout of the map and legend, and then actually saving the
image.

So that’s all for now, thanks for watching, and as always if you have any questions, contact us, or visit
ask.lib.ua.edu to ask a librarian.

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