The

RMBC Method
for Writing
Winning
Sales
Letters
by Stefan Georgi

TRANSCRIPTS
Module 10
Visit Me At:
stefanpaulgeorgi.com
 10
AOV
Money
Close
EXAMPLE 2

Stefan Georgi 2
Example 2 MODULE 10

AOV Money Close

(00:01)
All right, I want to do a second example of the AOV money close. So
for this one is for a weight loss offer where I didn’t write this one and
I didn’t write the close, but then I added most of the concepts from the
AOV money close in order to increase the average order value and it did.
I think it increases it by about $20 and the price points on this were super
high so I’m thinking about a 20% increase in AOV just by changing this
copy, which the price would track change so you’re going to see it.

(00:41)
I took out the product name and then the doctor’s name to keep this more
confidential and I realized that the comments on the track changes would
show what I did. So after I shoot this video, I’ll just highlight these parts
that relate to that, the AOV money close, for you. But let me go ahead and
read this to you and then from there, we’ll look at how it matches up with
our checklist here or the steps.

(01:10)
“The next 137 bottles of product are reserved for readers of this letter,
but you must act before they run out of stock! Product is so powerful and
so effective that word has already got out. Women across America are
discovering this incredible formula for themselves and they’re ordering
six or more bottles at a time. That way they don’t just burn fat in the short-
term, but they keep their metabolism activated for month-after-month. It
sounds kind of crazy, but it makes sense especially because there’s just
so much research showing that when it comes to the ingredients inside
the product, the longer you use them, the more pounds you can see melt
off and the more invigorated your metabolism and thyroid hormones are.

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Example 2 MODULE 10

(01:43)
It’s so empowering to see my fellow sisters stepping up and taking
control of their bodies and their physical beauty. But of course, with so
many women choosing to order multiple bottles of product at a time, this
often means that demand sometimes outpaces the supply and doctor
and the team at company are always at risk of running out of bottles,
which means women are forced to wait up to three months until the next
batch is produced. I’d hate for that to happen. Imagine finally being able
to throw off that unwanted fat like you’re casting aside a wet, smelly
blanket, but then, when you come back to this website to get your next
month’s supply, you see a big message in the top right corner that says
“out of stock.”

(02:16)
It’s not even worth risking. So I’ve spoken with doctor and he’s promised
to reserve the next batch for folks who only order through this letter.
As long as you’re one of the first 137 people who ordered today, you’ll
be able to reserve up to six bottles of product. That means you can go
ahead and stock up on a six, three or one-month supply of product today
assuming you don’t see an “out of stock” anywhere on this page and the
great news is that the more product you decide to invest in right now, the
more you save.

(02:38)
You see, while product has a suggested retail price of $69, which is an
absolute steal in its own right, on this website only, you’ll be able to
order a full six-month supply for just $29 per bottle. Plus, I’ve also gotten
doctor and the team at company to agree to provide a discount on a one-
month or three-month supply, too. It’s not quite as big as that six-bottle
discount, but still quite a savings. And on top of that, doctor and company
are going to pay your shipping when you order today as well, as long as
you’re in the US.” So I’m assuming they pay for delivery.

(03:08)
Going to skip ahead a little bit here and then it gets to, “Within the first
month, people will be telling you that you’ve never looked so good. After
three months, people will begin to mistake you for a woman half your age.
They’ll be surprised that a hot mom like you looks so good. Your friends,
family, and colleagues will beg you to share your bottle of product with

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Example 2 MODULE 10

them. In fact, they’ll pay you any price! And after six months, if you live in
a college town like I do, don’t be surprised if a frat boy tries to chat you
up. Of course, I’d never date a younger man, but it’s a nice compliment.”

(03:35)
All right, blah, blah, blah. “Sound good? Then place your order of product
by choosing from the six-month, three-month or one-month options below.
Just click on the package you want. You’ll be taken to the order page to
review your order. You risk nothing.” “Of course, I’m convinced you’re
going to see life-changing results in 30 days and that your transformation
will only continue to get better over time. In fact, I’m living proof of it!
The bottom line is that the longer you use product, the better the results
could be. So I’ve worked with doctor to make it possible to get the full,
weight-loss power from product.”

(04:09)
So basically, if we look at it now based on the track changes, where did
that match up? “Packages are limited, out of stocks are real.” Well first
of all, definitely limited. 137 bottles are reserved and you must act before
we run out of stock. “Customers keep ordering the larger packages and
reordering.” “Women across America are discovering this incredible
formula for themselves and they’re ordering six or more bottles at a time.
That way they don’t just burn fat in the short-term, but they keep their
metabolism activated for month after month.” “The more you use the
product, the better. “Sounds kind of crazy, but it makes sense especially
because there’s just so much research showing that when it comes to the
ingredients inside product, the longer you use them, the more pounds you
can see melt off and the more invigorated your metabolism and thyroid
hormones are.”

(04:57)
So again, “It’s so empowering to see my fellow sisters stepping up and
taking control of their bodies and their physical beauty but of course,
there’s so many women choosing to order multiple bottles of product
at a time. This often means that demand sometimes outpaces supply.”
I’m aware this is kind of an awkward thing. “And doctor and the team at
company are always at risk of running out of bottles, which means women
are forced to wait for three months until the next batch is produced.” So
again, “Packages are limited. Customers keep ordering more. The more

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Example 2 MODULE 10

you use the product, the better.” Remind them again that they’re limited.

(05:32)
We don’t have the, “Experts say to use the larger package.” Spokesperson’s
a doctor so it’s implied, but we do have, “Here’s life with the different
packages” and life with the biggest one is the best. It’s a little out of
order on this one, but the actual call-to-action doesn’t happen until down
here, but after within one month, within three months and then within six
months so again, the best results are with the biggest package and then
going back up to here. “Small discount for the smallest package, largest
discount for the biggest package.” “Product has a suggested retail price
of $69,” but you can “order a full six-month supply for $29 per bottle” and
you get a discount on the one-month and three months supplies, too. It’s
just not quite as big, but it’s still quite a savings.

(06:22)
So again, you have that and then you have a call-to-action, “Place your
order of product by choosing from the six-month, three-month or one-
month options below.” “CTA mentions the biggest package.” So it’s still
checking for all those boxes and like I said, this increased the AOV by $20
plus just by making these changes. So hopefully, that makes sense and
is valuable and yep, that’s it.

Stefan Georgi 6
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Stefan Georgi 7