2023-24 Competitive Events Guidelines

Entrepreneurship
Entrepreneurship provides members with the opportunity to gain understanding of the
knowledge and skills needed to establish and manage a business. This competitive event
consists of an objective test and a role play scenario.

Event Overview
Division: High School
Event Type: Team of 1, 2 or 3 members
Event Category: Role Play Event
Event Elements: Objective Test and Role Play
Objective Test Time: 50 minutes
Role Play Time: 20-minute preparation time, 7-minute presentation time
NACE Connections: Career & Self-Development, Communication, Leadership,
Professionalism, Teamwork

Equipment Provided by Competitors: Pencil for objective test

Equipment Provided by FBLA: One piece of scratch paper per competitor for objective test;
Two notecards and pencils for each competitor and secret problem/scenario for role play

Test & Role Play Competencies

• Business Plan
• Financial Management Test Composition
• Initial Capital and Credit
25
• Marketing Management 20
• Personnel Management 15
10
• Taxes 5
• Community/Business 0
Relations
• Government Regulations
• Legal Issues

District/Region/Section
Check with your District/Region/Section leadership for District/Region/Section-specific
competition information.

State
Check with your State Leader for state-specific competition information.

National
Policy and Procedures Manual
• Competitors should be familiar with the Competitive Events Policy & Procedures
Manual, found on the Competitive Events page on www.fbla.org.

Eligibility
• FBLA membership dues are paid by 11:59 pm Eastern Time on March 1 of the current
program year.

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• Members may compete in an event at the National Leadership Conference (NLC) more
than once if they have not previously placed in the top 10 of that event at the NLC. If a
member places in the top 10 of an event at the NLC, they are no longer eligible to
compete in that event.
• Members must be registered for the NLC and pay the national conference registration
fee in order to participate in competitive events.
• Members must stay in an official FBLA hotel to be eligible to compete.
• Each state may submit four entries per event.
• Each member can only compete in one individual/team event and one chapter event
(American Enterprise Project, Community Service Project, Local Chapter Annual
Business Report, Partnership with Business Project).
• Each competitor must compete in all parts of an event for award eligibility.
• All members of a team must consist of individuals from the same chapter.
• Competitors cannot be replaced or substituted in between the objective test and role
play time.
• Picture identification (physical or digital driver’s license, passport, state-issued
identification, or school-issued identification) is required when checking in for
competitive events.
• If competitors are late for an objective test or presentation time, they will be allowed
to compete until such time that results are finalized, or the accommodation would
impact the fairness and integrity of the event. Competitive event schedules cannot be
changed. Competitive events start in the morning before the Opening Session of the
NLC.

Recognition
• The number of competitors will determine the number of winners. The maximum
number of winners for each competitive event is 10.

Event Administration
• This event is two rounds: objective test and role play
• Objective Test
o Objective Test Time: 50 minutes
o Objective Test Questions: 100 questions
o This event is an objective test administered online at the NLC.
o No reference or study materials may be brought to the testing site.
o All electronic devices such as cell phones and smart watches must be turned
off before competition begins.
o Competitors on a team must test individually, starting within minutes of each
other. Individual test scores will be averaged for a team score.
• Interactive Role Play Presentation
o Preparation Time: 20 minutes
o Presentation Time: 7 minutes (one-minute warning)
o Question & Answer: None
o The top 15 scoring teams will advance to the role play final round.

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o The role play will be a problem or scenario encountered by entrepreneurs. The
role play will be given to the competitors at the beginning of their assigned
preparation time.
o Two notecards will be provided to each competitor and may be used during
event preparation and role play presentation. Information may be written on
both sides of the notecards. Notecards will be collected following the role play.
o No additional reference materials or props or visuals are allowed.
o If participating as a team, all team members are expected to actively participate
in the role play.
o Role plays are interactive presentations; the judges may ask questions
throughout the presentation.
o Role play presentations are not open to conference attendees.
o Competition ethics demand that competitors do not discuss or reveal the role
play until the event has ended.

Scoring
• The team-averaged objective test score determines the top 15 teams advancing to role
play round.
• The role play round scores only will be used to determine winners.
• Objective test scores will be used to break a tie.

Recording of Presentations
• No unauthorized audio or video recording devices will be allowed in any competitive
event.
• Participants in the events should be aware FBLA reserves the right to record any
presentation for use in study or training materials.

Americans with Disabilities Act (ADA)

• FBLA meets the criteria specified in the Americans with Disabilities Act for all
competitors with accommodations submitted through the conference registration
system by the registration deadline.

Penalty Points
• Competitors may be disqualified if they violate the Competitive Event Guidelines or
the Honor Code.
• Five points are deducted if competitors do not follow the Dress Code or are late for
their assigned testing or presentation/role play time.

Electronic Devices
• All electronic devices such as cell phones and smart watches must be turned off.

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Study Guide: Test Competencies and Tasks
A. Business Plan
1. Explain the benefits and liabilities of starting a business.
2. Identify characteristics and technical skills needed by entrepreneurs.
3. Evaluate the types of business ownership/organization structure and understand
the advantages and disadvantages of each.
4. Conduct initial feasibility study by identifying industry trends, competition, and
market segment using various research techniques.
5. Select a business opportunity based on research.
6. Create a company vision, mission, and short- and/or long-term strategic goals and
plans.
7. Determine business start-up date and location.
8. Develop and implement financial/budgeting plans including start-up costs and
funding needed to begin the business.
9. Develop an organizational chart with staffing/human resource plans including job
descriptions and recruitment techniques.
10. Prepare a management plan that incorporates legal requirements, business
protection, quality control, and operations.
B. Financial Management
1. Select accounting system to apply good accounting practices.
2. Plan and maintain a budget.
3. Record business transactions to track business activities and manage cash and
banking procedures.
4. Collect and interpret financial data to prepare financial statements such as balance
sheet, income statement, cash flow projections, and summary of sales and
receipts.
5. Interpret financial data and statements to develop short- and long-term budgetary
plans, to determine point of profitability and viability, and to analyze cash flow
forecast.
6. Apply computational skills to computerized financial documents.
C. Initial Capital and Credit
1. Identify types of sources of credit and credit terms.
2. Compare costs, qualifications, and procedures for various forms of credit.
3. Describe concepts of risk management including factors that affect business risk
and rate of return.
4. Complete credit forms and applications.
5. Discuss methods of solving credit problems.
6. Describe concept of credit worthiness as it relates to credit records, ratings,
reports, and laws.
7. Identify and maintain records of the initial capital assets (current assets;
investments; property, plant, and equipment; and intangible assets).
D. Marketing Management
1. Define the industry characteristics, major competitors, and market segment.
2. Determine, maintain, and improve the marketing mix (product, price, place, and
promotion).
3. Apply strategies for determining and adjusting prices to maximize return and meet
customer’s perceptions of value.

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4. Develop and deliver effective customer relation skills to provide good customer
service.
5. Establish selling philosophies to develop customer loyalty and profitability.
6. Utilize standard processes to move, store, locate, and transfer ownership of goods
and services.
7. Disseminate information about products/services or firm to achieve a desired
outcome for a product or service.
8. Gather, access, synthesize, evaluate, and disseminate marketing information to
make business decisions.
9. Identify current business trends to recognize changes needed in business
operation.
E. Personnel Management
1. Prepare organization chart and job descriptions to expedite workflow.
2. Develop, explain, and maintain written personnel policies, rules and procedures
including a grievance system, to ensure consistency and to help employees
perform their jobs.
3. Evaluate the effects of employee absenteeism, errors, or other negative employee
relations on business productivity.
4. Plan, develop, and implement employee orientation and ongoing training programs.
5. Develop employee recruitment plan to obtain qualified employees.
6. Develop and manage an organization’s salary administration and benefits program
to service employees with options and benefits.
7. Develop and implement a plan for evaluation of employee presentation and
productivity.
8. Develop separation, termination, and transition procedures for processing
employee personnel actions.
9. Develop and communicate to employees the customer relations policy.
10. Plan and manage work schedules and personnel to maximize operations.
11. Maintain safe and healthful working conditions.
12. Identify and explore career opportunities to create a professional growth and
development plan.
13. Exhibit positive work behaviors and personal qualities to enhance the work
environment.
14. Motivate and supervise personnel to achieve completion of projects and company
goals.
F. Taxes
1. Demonstrate knowledge of the current state and federal regulations to apply the
tax code professionally.
2. Use tax preparation procedures to determine tax liability for the organization.
3. Analyze tax structures and consequences to assist in business decision making.
4. Establish a tax plan to incorporate the impact of tax consequences on business
decisions.
5. Apply regulations regarding employee/employer taxes.
6. Complete and implement state sales tax requirements and regulations.
G. Community/Business Relations
1. Recognize the importance of union-management relationship and contracts to
ensure business continuity.

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2. Examine federal, state, and local current events to determine their impact on the
organization.
3. Develop and implement a public relations program for the company.
4. Apply ethical conduct in business relationships and community activities.
5. Explain role of business in the community.
6. Use appropriate methods to communicate business activities with the community
and clients/customers.
H. Government Regulations
1. Define, interpret, and apply federal, state, and local regulations to small business
ownership.
2. Exhibit ethical conduct in business negotiations and decisions.
3. Understand the role of government in business.
4. Identify and keep current with laws and regulations that affect business practices.
I. Legal Issues
1. Select professional advisors, for example accountant, attorney, and insurance
agent.
2. Develop procedures for the legal review of documents and procedures, such as
contracts.
3. Develop procedures to retain records.
4. Demonstrate knowledge of social, ethical, and legal issues for small businesses.
5. Demonstrate knowledge and apply consumer protection laws.
6. Explain expressed and implied warranties for sale of goods.
7. Apply legal interpretations to employee situations, retention of records, safety and
security issues, and financial data.

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Entrepreneurship Role Play Presentation Rating Sheet
Exceeds Points
Expectation Item Not Demonstrated Below Expectations Meets Expectations
Expectations Earned
Demonstrates
No description or role Describes and Describes and
Demonstrates expertise of role play
play synopsis provides role play provides role play
understanding of the synopsis AND
provided; no problems synopsis OR defines synopsis AND defines
role play and defines definition of the
defined the problem(s) the problem(s)
problem(s) to be solved problem(s)
0 points 1-8 points 9-12 points 13-15 points
At least two Multiple alternatives
Alternative(s) given but
Identifies alternatives No alternatives alternatives given, and given and multiple
pro(s) and/or con(s)
and the pro(s) and identified pro(s) and con(s) are pros and cons
are not analyzed
con(s) of each analyzed analyzed for each
0 points 1-9 points 10-16 points 17-20 points
Feasible solution and
Logical solution and
Solution provided, but implementation plan
Identifies logical implementation plan
No solution identified implementation plan developed, and
solution and aspects of provided and
not developed necessary resources
implementation developed
identified
0 points 1-9 points 10-16 points 17-20 points

Demonstrates
knowledge and
understanding of the
event competencies:
Business Plan,
One or two Four or more
Community and business No competencies Three competencies
competencies are competencies are
relations, legal issues, demonstrated are demonstrated
demonstrated demonstrated
initial capital and
credit, personnel
management, financial
management marketing
management, taxes,
government regulations
0 points 1-9 points 10-16 points 17-20 points
Presentation Delivery
Presentation flowed in
Competitor(s) were
Statements are well- Competitor(s) did not Presentation flowed in a logical sequence;
prepared, but flow
organized and clearly appear prepared logical sequence statements were well
was not logical
stated organized
0 points 1-6 points 7-8 points 9-10 points
Competitor(s)
Competitor(s)
Demonstrates self- Competitor(s) did not Competitor(s) demonstrated self-
demonstrated self-
confidence, poise, demonstrate self- demonstrated self- confidence, poise,
confidence, poise, and
assertiveness, and good confidence confidence and poise good voice projection,
good voice projection
voice projection and assertiveness
0 points 1-2 points 3-4 points 5 points
Interacted with the
Demonstrates the ability Unable to answer Does not completely Completely answers judges in the process
to effectively answer questions answer questions questions of completely
questions answering questions
0 points 1-6 points 7-8 points 9-10 points
Staff Only: Penalty Points (5 points for dress code penalty and/or 5 points for late arrival penalty)
Presentation Total (100 points)
Name(s):
School:
Judge Signature: Date:
Comments:

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