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BMAN 211 Course Outline

The document outlines the course Entrepreneurship 1 (ENT 205) at Manicaland State University, detailing the aims, objectives, and content for Semester 2, 2023. The course focuses on providing students with knowledge and skills related to entrepreneurship, including opportunity recognition, business planning, and financing. It includes various topics such as entrepreneurial personality, marketing, international entrepreneurship, and innovation.

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21 views5 pages

BMAN 211 Course Outline

The document outlines the course Entrepreneurship 1 (ENT 205) at Manicaland State University, detailing the aims, objectives, and content for Semester 2, 2023. The course focuses on providing students with knowledge and skills related to entrepreneurship, including opportunity recognition, business planning, and financing. It includes various topics such as entrepreneurial personality, marketing, international entrepreneurship, and innovation.

Uploaded by

aamakureya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MANICALAND STATE UNIVERSITY

OF
APPLIED SCIENCES

FACULTY OF AGRIBUSINESS AND COMMERCE

DEPARTMENT OF BUSINESS MANAGEMENT


COURSE OUTLINE

Course: Entrepreneurship 1 (ENT 205), Entrepreneurship Theory and Practice


(BMAN 211)

Semester: Semester 2 2023

Lecturer: Mr S. Muparangi

Contact: 0778481566

Email: [email protected]

Consultation: By appointment.

AIMS
• To provide students with the knowledge and understanding of entrepreneurship
• To equip students with an entrepreneurial mindset and skills that will enable them
to meet the challenges in the modern constrained business environment
OBJECTIVES
By the end of the semester students should be able to:
• Understand the process , nature and role of entrepreneurship in their personal
lives, in organizations and within society.
• Develop skills of identifying, recognizing and evaluating business opportunities
within their surrounding communities.
• Recognize the entrepreneurial potential within oneself and being able to unlock
the fruits of enterprise.
• Develop comprehensive business plans.
• Appreciate fundamental processes in managing start-up businesses.

© Muparangi 2023
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COURSE CONTENT

Week Lecture Content


(Hrs)
1 2 1. Introduction to entrepreneurship
• Definitions of entrepreneur and entrepreneurship
• Importance of entrepreneurship in the economy
• Approaches to the entrepreneurship concept
•
2 • The current state of entrepreneurship in Zimbabwe and
around the world
• Entrepreneurial culture and entrepreneurship education
• Support for entrepreneurs
2 2 2. Entrepreneurial personality
• Profile of an entrepreneur
• Characteristics/ traits of an entrepreneur
• Types of entrepreneurs
2 • Distinguishing between a manager and an entrepreneur
• Entrepreneurial career: Advantages and disadvantages
• Push and pull factors
3 4 3. The entrepreneurial process
• Creativity and innovation in entrepreneurship
• Sources of business ideas
• Methods of generating ideas
• Opportunity definition & recognition
• Sources of opportunity
• Developing and testing the business concept (feasibility
studies)
• The 5 stage entrepreneurial process
4 4 4. Starting a new business venture
• Product planning and development
• Forms of business formation
• Family businesses (Advantages and disadvantages)
• The business plan and its role
• Contents and structure of a business plan
• Evaluation of a business plan
5. Entrepreneurial Marketing
5 4 • Marketing concept
• Market research in the pre-start up phase
• Market research techniques
• Competitive analysis
• Marketing mix
• Pricing strategies

© Muparangi 2023
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• Guerilla marketing concept
6 4 6. Entrepreneurial financing
• Key sources of finance
• Criteria used by potential investors
• 5 stage Investment decision making model
• Investment risk and opportunity cost
• Cash flow management
• Operating leverage
• Breakeven analysis

8 4 7. Enterprise growth and development


• Perspectives of growth
• Stages of business growth(4 stage growth model)
• Organizational life cycle
• Barriers to growth
• New venture expansion strategies/ Routes for expansion
9 4 8. International Entrepreneurship
• International environment
• Strategies for going global
• Benefits of going global
• Barriers to internationalization
• Institutional support for SME internationalization
10 4 9. Intellectual property rights
• Definitions
• Trademarks, Copyrights, Patents
• Trade secrets and how to protect them
• Protecting intellectual property
4 10. Intrapreneurship/ Corporate entrepreneurship
• Definition
• Climate for Intrapreneurship Reasons for engaging in
intrapreneurship
• Establishing intrapreneurship in the organization
11. The entrepreneur and Supply Chain
• Supply chain concept
• Supply chain integration
• Sustainable supply chain
• Circular supply chain

12. Green entrepreneurship


Definitions
• Green economy
• Value chain greening
• Sustainable entrepreneurial opportunities
• Social entrepreneurship

© Muparangi 2023
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13. Innovation and creativity
• Types of innovation
• The innovative environment
• Innovation process
• Innovation vs Creativity
14. Theories
i. Resource based theories (human capital,
financial, social capital)
ii. Economic (classical, neo classical, Austrian
maket process)
iii. Sociological
iv. Opportunity based and biological
v. Psychological and entrepreneurial innovation
(personality trait, n(Ach theory))
12 4 13. Cases in Entrepreneurship
13 REVISION
14 EXAMINATIONS
15

References

Baker, T., & Welter, F. (2020). Contextualizing entrepreneurship theory (p.


188).

Dana, L. P. (Ed.). (2021). World encyclopedia of entrepreneurship. Edward


Elgar Publishing.

McAdam, M. (2022). Women's Entrepreneurship. Taylor & Francis.

Amit, R., & Zott, C. (2020). Business model innovation strategy:


Transformational concepts and tools for entrepreneurial leaders. John Wiley
& Sons.

Jones, O., Macpherson, A., & Jayawarna, D. (2022). Resourcing the start-up business:
Creating dynamic entrepreneurial learning capabilities. Taylor & Francis.

Allen, J. (2019). Digital entrepreneurship. Routledge.

Guerrero, M., & Urbano, D. (2019). Effectiveness of technology transfer policies and
legislation in fostering entrepreneurial innovations across continents: an overview. The
Journal of Technology Transfer, 44(5), 1347-1366.

© Muparangi 2023
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Lüdeke‐Freund, F. (2020). Sustainable entrepreneurship, innovation, and business
models: Integrative framework and propositions for future research. Business Strategy
and the Environment, 29(2), 665-681.

Muparangi, S., & Makudza, F. (2020). Innovation: the driving force for entrepreneurial
performance among small informal businesses. Sustainable Business and Society in
Emerging Economies, 2(2), 1-11.

Simbarashe, M. U. P. A. R. A. N. G. I., Forbes, M. A. K. U. D. Z. A., & Godfrey, M. A.


K. A. N. D. W. A. (2022). ENTREPRENEURIAL EDUCATION: A PANACEA TO
FORMALISATION OF THE INFORMAL SECTOR. Management of Sustainable
Development, 14(2).

© Muparangi 2023
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