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Google's search algorithm is a sophisticated system that ranks web pages based on user searches, with frequent minor updates and occasional major core updates to enhance search result relevance. Key algorithms include the core algorithm, ranking algorithm, PageRank, spam algorithm, and RankBrain, each serving specific functions in determining page quality and relevance. Major updates like Panda and Penguin have significantly influenced how content is ranked and how spam is managed in search results.

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2 views2 pages

Blah Blah Blah

Google's search algorithm is a sophisticated system that ranks web pages based on user searches, with frequent minor updates and occasional major core updates to enhance search result relevance. Key algorithms include the core algorithm, ranking algorithm, PageRank, spam algorithm, and RankBrain, each serving specific functions in determining page quality and relevance. Major updates like Panda and Penguin have significantly influenced how content is ranked and how spam is managed in search results.

Uploaded by

johngabrielruiz128
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Ruiz, John Gabriel G.

BSMA1a

Google’s search algorithm is a complex system that helps find and rank web pages
based on what people are searching for. When people talk about the “Google
algorithm,” they’re usually referring to the ranking system that decides which results
show up first. Google updates its search algorithms almost every day, but most of
these changes are small and go unnoticed. However, a few times a year, Google
rolls out major updates—called core updates—that can significantly impact website
rankings. These updates are announced by Google and are designed to improve
search results, ensuring users get the most relevant and high-quality content.

There are several algorithms used by Google, these are:


1. Google core algorithm:
Google core algorithm is the main algorithm behind Google search. It incorporates
other, more specific algorithms.

2. Ranking algorithm
This algorithm stands behind ranking pages on SERPs. There is a considerable
number of unknown factors considered by the algorithm, but there are a few
confirmed ones:
 ‌ ontent
C
 ‌Core Web Vitals
 ‌HTTPS
 ‌Mobile-friendliness
 ‌ ite speed
S
 ‌Links
 ‌Anchor texts
 ‌Geographical locations (for local searches)
‌The most important update to Google’s ranking algorithm was called Panda (2011).

3. PageRank
PageRank is the algorithm that determines the importance of a page based on its
link profile.

4. Spam algorithm
This algorithm helps Google find pages and websites that violate Google’s Spam
Policies, demote them in the search results, or remove them from the search index
altogether. Penguin (2012) was the codename of the major update to this algorithm.

5. RankBrain
RankBrain is a machine-learning algorithm that helps Google understand and
interpret search queries and return relevant results.
‌ illtop is an algorithm used to find documents relevant to a particular keyword topic
H
in news search. Google acquired it in 2003 and used it in the News results.

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