Research
Research
According to the APA, Research is defined as “the systematic effort to discover or confirm facts, to
investigate a new problem or topic, or to describe events and understand relationships among
variables, most often by scientific methods of observation and experimentation.”
The research process consists of a series of systematic procedures that a researcher must go through
in order to generate knowledge that will be considered valuable by the project and focus on the
relevant topic.
- Such a review exposes the researcher to a more significant body of knowledge and helps him
follow the research process efficiently.
- It is important for researchers to keep in mind while formulating a hypothesis that it must be
based on the research topic.
- Researchers are able to concentrate their efforts and stay committed to their objectives
when they develop theories to guide their work.
- Research design is the plan for achieving objectives and answering research questions
- It outlines how to get the relevant information.
- Its goal is to design research to test hypotheses, address the research questions, and provide
decision-making insights.
- The research design aims to minimize the time, money, and effort required to acquire
meaningful evidence.
- There are four basic research designs that a researcher can use to conduct their study
o Surveys
o Experiments
o Secondary data studies
o Observational studies
- The type of research design to be chosen depends primarily on 4 factors
o The type of problem
o The objectives of the study
o The existing state of knowledge about the problem that is being studied
o The resources are available for the study.
- Research projects usually look at a specific group of people, facilities, or how technology is
used in the business
- In research, the term population refers to this study group
- The research topic and purpose help determine the study group.
- Suppose a researcher wishes to investigate a certain group of people in the community. In
that case, the research could target a specific age group, males or females, a geographic
location, or an ethnic group.
- A final step in a study’s design is to specify its sample or population so that the results may
be generalized.
- After completing these steps, the researcher must prepare a report detailing his findings
- The style and organization of the report will differ according to the target audience, the
occasion, and the purpose of the research
- A report is an excellent means that helps to establish the researcher’s credibility.
- a research report should contain sections on:
o An executive summary;
o Background of the problem;
o Literature review;
o Methodology;
o Findings;
o Discussion;
o Conclusions and
o Recommendations.
LITERATURE REVIEW
A literature review is the process of locating, obtaining, reading, and evaluating the research
literature in your area of interest.
- The most important reason for conducting a literature review is to avoid needless duplication
of effort
- Another reason for conducting a literature review is that your specific research question may
have already been addressed and answered. If so, then conducting your research as
originally planned would be a waste of time.
- However, this doesn’t mean you drop your idea. your literature review may reveal other
questions (perhaps more interesting) that remain to be answered. By familiarizing yourself
with existing research and theory in an area, you can revise your research project to explore
some of these newly identified questions.
- Another reason for reviewing the literature applies to the design phase of your research.
- Designing a study involves several decisions as to what variables to include and how to
measure them, what materials or apparatus to use, what procedures to use, and so on.
Published research provides you with a rich resource for addressing these important design
questions. You may find, for example, that you can use established procedures and existing
materials.
- Reviewing the literature also keeps you up to date on current empirical or theoretical
controversies in a particular research area. As science progresses, new ideas develop
concerning age-old behavioural issues.
Sources of literature
Sources containing research information are classified according to whether a source is primary or
secondary
A primary source is one containing the full research report, including all details necessary to
duplicate the study.
- A primary source includes descriptions of the rationale of the study, its participants or
subjects, materials or apparatus, procedure, results, and references
A secondary source is one that summarizes information from primary sources (such as presenting the
basic findings).
- Secondary sources of research include review papers and theoretical articles that briefly y
describe studies and results, as well as descriptions of research found in textbooks, popular
magazines, newspaper articles, television programs, films, or lectures
- Another type of secondary source is a meta-analysis. In a meta-analysis, a researcher
statistically combines or compares the results from research in a particular area to determine
which variables are important contributors to behaviour
HYPOTHESIS
Functions of a hypothesis
While some researchers believe that to conduct a study a hypothesis is required, having a hypothesis
is not essential. However, a hypothesis is important in terms of bringing clarity to the research
problem. Specifically, a hypothesis serves the following functions:
- The formulation of a hypothesis provides a study with focus. It tells you what specific aspects
of a research problem to investigate.
- A hypothesis tells you what data to collect and what not to collect, thereby providing focus
to the study.
- As it provides a focus, the construction of a hypothesis enhances objectivity in a study.
- A hypothesis may enable you to add to the formulation of theory. It enables you to conclude
specifically what is true or what is false.
Characteristics of a hypothesis
There are a number of considerations to keep in mind when constructing a hypothesis. A good
hypothesis should have the following characteristics:
Types of hypothesis
Alternate hypothesis
- The alternative hypothesis states that there is a relationship between the two variables being
studied (one variable has an effect on the other).
- An experimental hypothesis predicts what change(s) will take place in the dependent
variable when the independent variable is manipulated.
- It states that the results are not due to chance and that they are significant in terms of
supporting the theory being investigated.
Null hypothesis
- The null hypothesis states that there is no relationship between the two variables being
studied (one variable does not affect the other).
- There will be no changes in the dependent variable due to the manipulation of the
independent variable.
- It states results are due to chance and are not significant in terms of supporting the idea
being investigated.
Non-directional hypothesis
- A non-directional (two-tailed) hypothesis predicts that the independent variable will have an
effect on the dependent variable, but the direction of the effect is not specified.
- It just states that there will be a difference.
- E.g., there will be a difference in how many numbers are correctly recalled by children and
adults.
directional hypothesis
- A directional (one-tailed) hypothesis predicts the nature of the effect of the independent
variable on the dependent variable.
- It predicts in which direction the change will take place. (i.e., greater, smaller, less, more)
- E.g., adults will correctly recall more words than children.
VARIABLES
A variable is anything that varies. However, for research a variable is a concept that is measurable.