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Summer training project report(mdu)

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Summer training project report(mdu)

1. 1. SUMMER TRAINING PROJECT REPORT On “THE TOURISM IN

INDIA” UNDERAKEN AT “TRAVEL MATE INDIA” SUBMITTED IN THE
PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE AWARD OF
2 YEAR DEGREE OF MASTER OF BUSINESS ADMINISTRATION
(MBA) MAHARSHI DAYANAND UNIVERSITY, ROHTAK PERIOD OF
TRAINING: 15th June 2012 – 31st July 2012 Under the Guidance
of: External Guide Internal Guide: Mr. Rajesh Mourya Mrs. Aditi
Sharma Manager Operations Assistant Professor Submitted by:
Name: Nikunj Kamal Enroll. No: Batch: 2011-2013 DELHI GLOBAL
INSTITUTE OF MANAGEMENT, JASANA FARIDABAD (2011-2013)
2. 2. SUMMER TRAINING PROJECT REPORT On “THE TOURISM IN
INDIA” UNDERAKEN AT “TRAVEL MATE INDIA” SUBMITTED IN THE
PARTIAL FULFILLMENT OF THE REQUIRMENT FOR THE AWARD OF
2 YEAR DEGREE OF MASTER OF BUSINESS ADMINISTRATION
(MBA) MAHARSHI DAYANAND UNIVERSITY, ROHTAK UNDER THE
GUIDANCE OF: UNDER THE SUPERVISION OF: Name: Mrs. Aditi
Sharma Name:Mr. Rajesh Mourya Designation: Assistant
Professor Designation: Manager operations Submitted By: Nikunj
Kamal MBA (IPU) 3rd sem DELHI GLOBAL INSTITUTE OF
MANAGEMENT, JASANA FARIDABAD (2011-2013)
3. 3. DELHI GLOBAL INSTITUTE OF MANAGEMENT JASANA,
FARIDABAD To Whom It May Concern I, Nikunj Kamal Enrolment
No. 01299903911 from MBA-III Semester of the Delhi Global
institute of Management, Jasana, Faridabad hereby declare that
the Summer Training Report entitled The Tourism in India at
Travel mate India is an original work and the same has not been
submitted to any other Institute for the award of any other
degree. The suggestions as approved by the faculty were duly
incorporated. Date: Signature of the Student Certified that the
Summer Training Report submitted in partial fulfillment of Master
of Business Administration (MBA) to be awarded by MDU
University, Rohtak by NIKUNJ KAMAL, and Enrolment No. has been
completed under my guidance and is Satisfactory. Date:
Signature of the Guide: Name of the Guide: Mrs. Aditi Sharma.
Designation: Assistant Professor (i)
4. 4. (ii)
5. 5. Summer Training Appraisal Form Student‟s Name: Nikunj Kamal
Program: MBA You are requested to provide your opinion on the following
parameters. 1. Technical knowledge gathered about the industry and the job he/she
was involved. B 2. Ability to take initiative C 3. Ability to develop a
healthy long term relationship with client B 4. Ability to relate
theoretical learning to the practical training B 5. Creativity and
ability to innovate with respect to work methods & procedures A
6. Communication Skills: Oral / Written / Listening skills B 7.
Ability to work in a team B 8. Ability to grasp new ideas and
knowledge B 9. Presentations skills B 10. Documentation skills B
11. Sense of Responsibility B 12. Acceptability (patience, pleasing
manners, the ability to instill trust, etc.) B 13. His/her ability and
willingness to put in hard work B 14. Punctuality B 15. Any other
comments: Assessor‟s overall rating- „B‟ Name of the Guide: Mr. Rajesh
Mourya Designation: Manager Operation E-
mail:[email protected] (iii) Outstanding Good
Satisfactory Unsatisfactory A B C D
6. 6. ACKNOWLEDGMENT I owe a great many thanks to a great
many people who helped and supported me during the making of
this project report. However, I wish to make special mention of
the following. First, my deep sense of gratitude to Mr. Rajesh
Mourya (Manager Operation), Travel mate India Company where
the project is undertaken with support and guidance. I would like
to extend my thanks and appreciation to the helpful Staff of the
Travel Mate India. I would thank to my Head of the collage
Mr.Nasir Ali, Director of Delhi Global Institute of Management,
Jasana Faridabad for extending his support. I am thankful of
project guide Mrs.Aditi Sharma under whose guidance I am able
to complete my project. I am whole heartedly thankful to him for
giving me his valuable time & attention for providing me a
systematic way for completing my project in time. Last not the
least, I extend my heartfelt thanks to my Family. Thanking you,
Nikunj Kamal (iv)
7. 7. Executive Summary Tourism is the act of travel for the purpose
of recreation and business, and the provision of services for this
act. Tourists are people who are "traveling to and staying in
places outside their usual environment for not more than one
consecutive year for leisure, business and other purposes not
related to the exercise of an activity remunerated from within the
place visited" (official UNWTO definition). The distance between
these two places is of no significance. A more comprehensive
definition would be that tourism is a service industry, comprising
 a number of tangible and intangible components. The tangible
elements include transport systems - air, rail, road, water and
now, space; hospitality services - accommodation, foods and
beverages, tours, souvenirs; and related services such as
banking, insurance and safety and security. The intangible
elements include: rest and relaxation, culture, escape, adventure,
new and different experiences. Many countries depend heavily
upon travel expenditures by foreigners as a source of taxation
and as a source of income for the enterprises that sell (export)
services to these travelers. Consequently the development of
tourism is often a strategy employed either by a Non-
governmental organization (NGO) or a governmental agency to
promote a particular region for the purpose of increasing
commerce through exporting goods and services to non-locals.
Sometimes Tourism and Travel are used interchangeably. In this
context travel has a similar definition to tourism, but implies a
more purposeful journey. In 2011, there were over 983 million
international tourist arrivals worldwide, representing a growth of
4.6% when compared to 940 million in 2010. International
tourism receipts (the travel item of the balance of payments)
grew to US$1.03 trillion (€740 billion) in 2011, corresponding to
an increase in real terms of 3.8% from 2010. In 2011,
international travel demand continued to recover from the losses
resulting from the late-2000s recession, where tourism suffered a
strong slowdown from the second half of 2008 through the end of
2009. (v)
8. 8. After a 5% increase in the first half of 2008, growth in
international tourist arrivals moved into negative territory in the
second half of 2008, and ended up only 2% for the year,
compared to a 7% increase in 2007.The negative trend
intensified during 2009, exacerbated in some countries due to
the outbreak of the H1N1 influenza virus, resulting in a worldwide
decline of 4.2% in 2009 to 880 million international tourists
arrivals, and a 5.7% decline in international tourism receipts.
Tourism is important, and in some cases, vital for many
countries. It was recognized in the Manila Declaration on World
Tourism of 1980 as "an activity essential to the life of nations
because of its direct effects on the social, cultural, educational
and economic sectors of national societies and on their
international relations."Tourism brings in large amounts of
income in payment for goods and services available, accounting
for 30% of the world's exports of services, and 6% of overall
 exports of goods and services. It also creates opportunities for
employment in the service sector of the economy, associated
with tourism. These service industries include transportation
services, such as airlines, cruise ships and taxicabs; hospitality
services, such as accommodations, including hotels and resorts;
and entertainment venues, such as amusement parks, casinos,
shopping malls, music venues and theatres. INDIA AS A
POTENTIAL TOURIST DESTINATION India‟s bounteous heritage includes
not just breathtakingly beautiful architecture, rich traditions and
diverse cultures but also mesmerizing and scenic landscapes.
From the Challenging snow-clad peaks of the Himalayas and the
cool hill stations of the north, to the alluring beaches on the
western and eastern coasts and the ornate temples of the south,
India has the variety to satiate the interests of all those travelling
through the country. In fact so popular is the country as a global
tourist hot spot that the „Conde Nast Traveler‟, one of the ace
travel magazines, profiled India as the most preferred tourist
destination in recent times. It is true then, that tourism is an
important and flourishing industry in the country. (vi)
9. 9. It accounts for one-third of the foreign exchange earnings of
India and also gainfully employs the easily the highest number of
people compared to other sectors. According to the World
Tourism Organization, by the year 2020, it is expected that India
will become the leader in the tourism industry in South Asia, with
about 8.9 million arrivals. Of late the Indian tourism economy has
been deemed as the second-most rapidly increasing(8.8 %)
tourism economy in the world, by World Travel and Tourism. The
reason why India has been doing well in all types of tourism in
India India has always been known for its hospitality, uniqueness,
and charm – attributes that have been attracting foreign travelers
to India in hordes. Indian history can be roughly divided into the 6
periods of Ancient India Heritage Tourism, Ecotourism, Adventure
Tourism, Wildlife Tourism, Pilgrimage Tourism & Medical tourism
In India we have many policies, the very famous policy of the 7-S
Mantra The policy is built around the 7-S Mantra Swaagat
(welcome), Soochanaa (information), Suvidhaa (facilitation),
Surakshaa (security), Sahyog (cooperation), Sanrachnaa
(infrastructure) Safaai (cleanliness). Main summery in this project
is Indian tourism growing day by day I came to know with the
help of my seniors and secondary data that India has everything
landscapes, beaches, valley, forest mountain everything is here
in India, that‟s why India is one of the famous tourist place in this world. (vii)
10. 10. TABLE OF CONTENTS Serial No. Topic Page No. 1. 2. 3.
4. 5. 6. Certificates Summer Training Appraisal Form
Acknowledgements Executive Summary Chapter I: Introduction
Chapter II: Review of Literature Chapter III: Research
Methodology Chapter IV: Data Reduction, Presentation & Analysis
Chapter V: Summary & Conclusions References/ Bibliography
Appendices - List of Tables - List of Figures i- ii iii iv v-vii 1 20 60
65 79 80 81
11. 11. Deshatana Figure 1. THREE TERMS DERIVED FROM
ATANA TRIRTHATANA: Going out for the „religious trip‟For example:
char dham(Gangotri, Yamunotri, Kedarnath andBadrinath ), amaranth yatra in
India etc. ATANA (Going out) ATANA (Going out) PARYATANA (Going out
and Visiting Places for Pleasure and knowledge) DESHATANA (Going
out of the country for Economic gain) TRIRTHATANA (Going out
and Visiting Places of different Religion) Paryatana  Trirthatana
Chapter I: Introduction Tourism we see is the origin from the
Sanskrit literature. It has given us three terms derived from the
root word „ATANA‟ means „Going out‟. The three terms are :
12. 12. Gangotri Yamunotri Kedarnath Badrinath PARYATANA:
Going out and Visiting Places for Pleasure and knowledge For
example: Ajanta and Ellora, Elephanta caves in Maharashtra,
India. Kailasha temple (cave 16), one of the Ajanta caves Hindu
temples of the Ellora Caves. Deshatana: Going out of the country
for economic and intellectual gain. For example: For job, studies
etc. In simple words Tourism is act of travel for the three
purposes Leisure, Pleasure and Business. According to the World
tourism m organization:
13. 13. “Tourism comprises the activities of the person traveling
and staying in the places outside their usual environment for not
more than one consecutive year for leisure, business and other
purpose”. The Usual environment is intended to exclude trip with
in the place of residence, work or education and daily shopping
and other day to day activities. Figure 2. SIMPLE STRUCTURE OF
TOURISM INDUSTRY REGIONAL AND LOCAL TOURISM
ORGANISATIONS Lodging Hotels Motels Resorts Other types of
Accommodat ion COMPONENTS Transportation Rail Air Road
Sea/water TOURISM INDUSTRY NATIONAL TOURISM
ORGANIZATIONS Recreation and entertainments Travel trade
organisation Travel Agency Tour operators Public/private services
organisations Health Insurance Banking Finance Training and
development Tourism and hotels
14. 14. World tourism statistics and rankings: In 2011, there
were 983 million international tourist arrivals, with a growth of
4.6% as compared to 2010. The World Tourism Organization
reports the following ten countries as the most visited in terms of
the number of international travellers. In 2011, Turkey overtook
the United Kingdom to become the sixth most visited country.
Rank Country UNWTO Region International tourist arrivals (2011)
International tourist arrivals (2010) Change 2010 to 2011 1
France Europe 79.5 million 77.1 million +3.0% 2 United States
North America 62.3 million 59.8 million +4.2% 3 China Asia 57.6
million 55.7 million +3.4% 4 Spain Europe 56.7 million 52.7
million +7.6% 5 Italy Europe 46.1 million 43.6 million +5.7% 6
Turkey Europe 29.3 million 27.0 million +8.7% 7 United Europe
29.2 million 28.3 million +3.2%
15. 15. International tourism receipts International tourism
receipts grew to US$1.03 trillion (€740 billion) in 2011,
corresponding to an increase in real terms of 3.8% from 2010.
The World Tourism Organization reports the following countries
as the top ten tourism earners for the year 2011, with the United
States by far the top earner.Rank Country UNWTO Region
International tourist arrivals (2011) International tourist arrivals
(2010) Change 2010 to 2011 Kingdom 8 Germany Europe 28.4
million 26.9 million +5.5% 9 Malaysia Asia 24.7 million 24.6
million +0.6% 10 Mexico North America 23.4 million 23.3 million
+0.5%
16. 16. Rank Country UNWTO Region International tourism
receipts (2011) 1 United States North America $116.3 billion 2
Spain Europe $59.9 billion 3 France Europe $53.8 billion 4 China
Asia $48.5 billion 5 Italy Europe $43.0 billion 6 Germany Europe
$38.8 billion 7 United Kingdom Europe $35.9 billion 8 Australia
Oceania $31.4 billion 9 India Asia $27.8 billion 10 Hong Kong
(China) Asia $27.2 billion
17. 17. International tourism expenditure The World Tourism
Organization reports the following countries as the top ten
biggest spenders on international tourism for the year 2011.
Rank Country UNWTO Region International tourism expenditure
(2011)[3] 1 Germany Europe $84.3 billion 2 United States North
America $79.1 billion 3 China Asia $72.6 billion 4 United Kingdom
Europe $50.6 billion 5 France Europe $41.7 billion 6 Canada
North America $33.0 billion 7 Russia Europe $32.5 billion 8 Italy
Europe $28.7 billion
18. 18. Most-visited cities by international tourist arrivals Top
10 most visited cities by estimated number of international
visitors Rank City Country International visitors (millions) Year
Notes 1 Paris France 15.6 2011 Extrapolation, excluding outer
suburbs visitors 2 London United Kingdom 15.2 2011 3 Antalya
Turkey 10.5 2011 May include same-day visitorsRank Country
UNWTO Region International tourism expenditure (2011)[3] 9
Japan Asia $27.2 billion 10 Australia Oceania $26.9 billion
19. 19. 4 New York City United States 10.3 2011 Projection,
may include same- day visitors 5 Singapore Singapore 9.2 2010
Excluding Malaysian citizens arriving by land 6 Kuala Lumpur
Malaysia 9.0 2011 Only hotel guests 7 Hong Kong Hong
Kong(China) 8.7 2011 Excluding Mainland Chinese visitors 8
Dubai United Arab Emirates 8.1 2011 Only hotel and hotel
apartment guests 9 Istanbul Turkey 8.1 2011 May include same-
day visitors 10 Bangkok Thailand 7.2 2010
20. 20. INDIAN TOURISM Figure 3. TOURISM MAP
21. 21. Tourism emerged as the largest global industry of the
21st century. In the new millennium global economy will be
governed by Technology, Telecommunication and Tourism.
Tourism has a potential to create the maximum number of jobs.
According to an assessment, in India alone, 100 million additional
jobs will be created by the Tourism industry in the next 25 years.
It helps to earn valuable foreign exchange. Tourism in India is the
largest service industry, with a contribution of 6.23% to the
national GDP and 8.78% of the total employment in India. In
2010, total Foreign Tourist Arrivals (FTA) in India were 5.78
million and India generated about 200 billion US dollars in 2008
and that is expected to increase to US$375.5 billion by 2018 at a
9.4% annual growth rate. The majority of foreign tourists come
from USA and UK. Kerala, Tamil Nadu, Delhi, Uttar Pradesh and
Rajasthan are the top five states to receive inbound tourists.
Domestic tourism in the same year was 740 million. Andhra
Pradesh, Uttar Pradesh, Tamil Nadu and Maharashtra received
the big share of these visitors. Ministry of Tourism is the nodal
agency to formulate national policies and programmes for the
development and promotion of tourism. In the process, the
Ministry consults and collaborates with other stakeholders in the
sector including various Central Ministries/agencies, the state
governments and union territories and the representatives of the
private sector. Concerted efforts are being made to promote new
forms of tourism such as rural, cruise, medical and eco-tourism.
 The Ministry of Tourism also maintains the Incredible India
campaign. In 2011, total Foreign Tourist Arrivals (FTA) in India
were 6.18 million and Foreign Exchange Earnings stood at US$
16.691 billion (Global rank-17) up 17.6% from previous year
figure of US$ 14.193 billion (5.58 million FTAs in 2010). India's
Foreign Exchange earnings grew by an astonishing 14.1% (CAGR)
during 2001-10 out-pacing global average 7.7%. Owing to steady
decade-long growth India's share in world Foreign exchange
earnings has gone up from 0.64% in 2002 to about 1.72% in
2011. According to World Travel and Tourism Council, India will
be a tourism hot-spot from 2009 to 2018, having the highest 10-
year growth potential. The Travel & Tourism Competitiveness
Report 2007 ranked tourism in India sixth in terms of price
competitiveness and 39th in terms of safety and security. Despite
short- and medium- term setbacks, such as shortage of hotel
rooms, tourism revenues are expected to surge by
22. 22. Accommodation Accommodation includes hotels,
ranging from the biggest international chains recognizable
worldwide such as Hilton and Holiday Inn to small independent
establishments. In order to gain recognition in an increasingly
competitive marketplace, Transportation Tourism industry is
heavily dependent on the transportation industry which
comprises of airlines, cruise and ferry lines, passenger railways,
coach and bus travel, car hire. Thanks to the increase in tourist
traffic, over the years, the range of airline services has
considerably, not only in terms of frequency of flights and
number of destinations, but also in terms of different services,
and differing levels of service to meet different passenger needs.
This shows the important role marketing plays as competition
and demand intensifies. Passenger rail services have also
changed, and their role in tourism is as wide as with, for example,
Euro rail tickets allowing extensive international travel at
basic(service) standard for students and budget tourists, to the
luxury of Palace on Wheels – where the train voyage is the
holiday. Cruise lines are operating different services tailored to
consumers‟ budgets, and other shipping lines involved in the tourist industry,
especially the ferry operators, are broadening and upgrading their range of services
and facilities to meet consumer expectations, and to remain competitive.Coach and
bus companies have acted in a similar fashion and so have the car
rental companies. 42% from 2007 to 2017. India's rich history
and its cultural and geographical diversity make its international
tourism appeal large and diverse. It presents heritage and
 cultural tourism along with medical, business and sports tourism.
India has one of the largest and fastest growing medical tourism
sectors. The tourism industry comprises of the following main and
distinctive sectors:
23. 23. many smaller independent hotels have grouped
together, adopting a consortium approach. Under a central brand
name, they can offer central reservations services, for e.g. and
present a recognizable identity to consumers which enables them
to compete against the larger, more established chains. Other
types of accommodations are also well established in tourist
markets, notably self-catering apartments and club type
complexes. With the innumerable dream destinations India offers
the best of the accommodation facilities to the travelers to the
land. There are plenty of hotels and resorts in India that cater to
the needs of tourists of all kinds. The hotels and resorts in India
provide high standards of quality of accommodation, facilities and
comforts to satisfy the client‟s at the most reasonable rates. The variety of
hotels and resorts in India ranging from Luxury Hotels, Standard Hotels, Budget
Hotels to the Heritage Hotels In India. Then there are several Indian & Tour
operators Tour operators are the firms which specialize in
providing the whole holiday package, incorporating travel and
accommodation needs for the consumer. They range from highly
specialized operations such as Indianvisit.com, who customize
every kind of trip thatInternational Hotel Chains in India. The
services and the facilities are such that the hospitability of India
gets revealed always. Throughout the length and the breadth of
the country that is dotted with tourist destinations the hotels and
resorts are available to make your experience of India unique.
The incomparable and incredible land of India offers plenty of
accommodation options such that the visit to the wonderland
suits all pockets. The country where tradition and trends fuse to
give you the best the range of possible accommodations is vast.
There are the exclusive hotels and hotel chains that boast of
luxurious amenities and world-class décor. Hotels in India have
been categorized on different parameters all of them taking into
account the factors such as service provided, infrastructure,
location, heritage value, and types of guests accommodated. Like
many other countries worldwide, these categorizations help the
common travelers zero down on the accommodation option he
can afford or wanted to stay at during his/her visit.
24. 24. Tourism Destination Operators/ Destination
Management This is new category in many senses, as it is an
 area of the tourism industry which has seen a massiyou can
dream of, to large operators offering services at all different
levels to cater for budget, family, or singles holidays to „near‟ or
„faraway‟ destinations. Thomas Cook and Cox and king are the best known of
such operators; they also offer travel agency and financial
services to their consumers. An independent local coach firm may
also be a tour operator and many transportation companies also
offer holiday packages. PERISHABILITY An unused hotel bed or
empty flight seat represents an immediate loss of that service as
a means of earning profit. Tourism product is used as a time of
availability. It INFLEXIBILITY The tourism industry is highly
inflexible in terms of capacity. The number of beds in a hotel or
seats on a flight is fixed so it is not possible to meet sudden
upsurges in demand similarly restaurants tables, hotels beds and
flights seats remain empty and unused in periods of low demand.
ve growth in the development of theme parks and other types of
artificial tourist destinations in the recent years. However
Disneyland and Disneyworld in America were the forerunners of
this development in tourism marketing, and they have been well
established for decades. It is due to the recent growth, and the
continuing trends, which make it area which should be
considered separately as a tourism industry. The new Euro
Disney theme park in France is an example of a tourism
destination operation. On a smaller scale, heritage parks which
being developed from Britain‟s industrial wasteland such as Wigan Pier,
which attracted over half a million tourists in 1991, and similar
attractions now represent a significant amount of tourism
activity. CHARACTERISTICS OF TOURISM INDUSTRY
25. 25. BENEFITS TO CUSTOMERS Since the economy opened
up in 1991, several foreign chains have entered the Indian
market, including Hyatt, Four Seasons, Hilton, Regent, Radisson
and Holiday Inn. The result is that the quality of service has
improved. The overseas players have brought in efficient systems
and service standards from Europe and the US. Competition has
forced Indian hotel groups to improve their standards. The
customer has benefited in many ways. The influx of foreign
players has led to major price wars in the industry. In an attempt
to woo customers, Indian hotels have reduced their tariffs
significantly. PEOPLE ORIENTED Tourism Services are high
contact services, as people interact with people at virtually
EVERY stage of the way. Tourism services are very people-
oriented services, and the service people are plenty and have
 high contact with the consumers. The consumer interacts with a
myriad of service people starting from when he books his ticket
and throughout the course of his holiday.  RELATIVELY LARGE
FINANCIAL INVESTMENT Every modern tourist establishment and
facility requires large investment, frequently over a long time
scale. This means that the level of risk and the rate of return are
critically important to tourism management.  FIXED LOCATION
Tourism destinations are fixed locations so effort must be taken
in communicating the facility to the potential consumer.
Relatively large financial investment; every modern tourist
establishment and facility requires large investment frequently
over a long time scale. cannot be preserved. Incase, the tourist
cannot visit the place the opportunity is lost. Hence, this becomes
one of its important characteristics.
26. 26. According to one hotelier, "India has become a normal
market -– like others in the West or in Southeast Asia – with
demand and supply determining the price". CLASSIFICATION
Tourism may be classified into the following types: 1. INBOUND
INTERNATIONAL TOURISM: It means visiting to a country by non-
resident of that country. 2. OUTBOUND INTERNATIONAL
TOURISM: It means visiting by the residents of a country to
another country. 3. INTERNAL TOURISM: It means visiting by
residents of a country to their own country. 4. DOMESTIC
TOURISM: It consists of inbound international tourism plus
internal tourism. 5. NATIONAL TOURISM: It consists of internal
tourists plus outbound international tourism. 1.2 Objective of the
study 1. To highlight the potential of the Indian Tourism Industry.
2. Learned about the destinations of the India. 3. To know the
present scenario of the tourism industry. 4. The future
prospective of Indian tourism.
27. 27. 1.3 Company profile About our Company: Travel agent
in Delhi is not just a name, but it is a commitment. We are a
reputed and professionally managed company which has been in
the business of Tour and Travel since 2000, based in New Delhi,
India. TRAVELMATE INDIA is one stop travel house, exploring the
world can be one of the most rewarding experiences in life.
However, planning a trip can be extremely frustrating especially
when one doesn‟t know where to start. We understand travel needs of all and
deliver the best through meticulous planning. Traveling with TRAVELMATE is
all about escaping the ordinary to truly appreciate the extraordinary.
It's about bringing people together or taking them away, about
discovering the world or getting lost in it. TRAVELMATE brings
 together a highly trained team of individuals with over two
decades of experience in the travel industry. A team which has
the confidence and the expertise to handle the most complex and
challenging tasks they are faced with. Travel Mate is a travel
agency of repute established in the year 1990, with a
professional outlook in the competitive world of today. We have
numerous certificates of accreditation awarded by all the major
airline carriers such as Swissair, British Airways, Cathay Pacific
and Air India. We are recognized by the Department of
Tourism,Government of India and are members of: -International
Air Transport Association (IATA)
28. 28. -Pacific Asia Travel Association (PATA) -American
Society of Travel Agents (ASTA) -Indian Association of Tour
Operators (IATO) -Travel Agents Association of India (TAAI) Our
Services Include: 1.Domestic and International Air Travel: We
operate Group Tours in all our divisions i.e. Outbound, Inbound
and Domestic. Each tour is different in the number of days and
destinations. All the tours are pre-planned i.e. the dates of
departures and arrivals are fixed in advance for all the tours.
Inbound Group Tours are operated by us ,we organize for
accommodation, air travel, coach, car, guides and excursions for
foreign tourists travelling in groups from the size of 15 to 45
persons on a pre-booked itinerary.We cater to these varied
demand s arising from our clients outside India. Some of these
tours handled by us are theme led tours like gardens of the
world, natural history, art treasures, etc. Under FITs we provide
customized holidays which have flexibility and are designed to
suit the customer needs unlike group tours which are standard in
nature. We believe this product though complex has good
demand and requires better planning and execution to meet
individual needs. We have experience in handling complex
requests associated with FITs and have a unique internet
program that allows and facilitates complex itinerary planning
and booking capability. 2.Incentive Travel Conferences &
Seminars(MICE-Meeting,Incentives,Confrenses & exhibition):
Leisure travel is increasingly being used as an incentive tool by
many organizations to convey appreciation for recognizing
achievers. It has dual benefits, one by providing a holiday that
enables an executive to unwind and recharge and the other
serving as a reward for excellence that inspires the team. Our
incentive division works closely with the client to tailor-make a
program best suited to his needs and budgets. The incentive
 division amongst other services assists in selection of a
destination, providing a choice of airlines using the most
economical route and complete logistic
29. 29. support on ground. Such programs are organized within
India for foreign clients or domestic clients or overseas for a
domestic client. We cater to all aspects of conference organizing,
business meetings, event management, seminars, exhibitions,
product launches and incentives. Every event is designed to meet
specific requirements right from the pre-event preparations,
during the event itself and through to post-event settlements.
Our expertise in this segment with extensive planning and
considerable research ensures our customers have the most
comprehensive travel experience. 3. Corporate / Business Travel
The Corporate or Business Travel has witnessed a change from
the traditional travel agency mode to total travel management
mode. In this mode the objective is to minimize the total travel
budget for the corporate while maintaining the service standards.
The need has arisen from the increasing complexities, quality and
time effectiveness of business travels of current times. The
Corporate Travel market is a highly competitive market with
presence of both domestic and international travel companies.
We have systems and processes in place to make urgent and
quick bookings for domestic and international flights, hotels,
visas, foreign exchange, travel insurance, car rentals, etc. We
also provide various services related to conference organizing,
meetings, exhibitions, trade fairs for corporate travellers. This is
mainly a fee-based business and involves low marketing cost. It
provides scale to the operations and hence the buying power and
a sense of predictability to the business. 4. Passport & Visa
Facilitation: Visa services are provided in the categories of Tourist
visa, Transit visa, Business visa, Student visa, Conference visa
and Entry and Employment visa. Passport services include
issuance and cancellation of passport, editions in details,
extension of validity, etc. We are involved in all visa and passport
related processes from lodgment of application to delivery of the
passport. All administrative, logistical and technical tasks related
to the processing function, except the decision making, are
undertaken by us.
30. 30. Thus, allowing diplomatic missions to focus towards the
core task of judging an applicant‟s eligibility as granting of visa remains
the prerogative of the diplomatic mission, we support them for all the
rest of the activities. 5.Car Rentals 6.Money Exchange Our
 Clients: We look after the travel arrangement of Govt.
Departments, Public Sector Units, Multinationals Companies,
National Corporate, & Forei Chapter-II: Review of Literature
Positive Starts To 2012 For Tourist Arrivals Data released by the
Indian Ministry of Tourism in April 2012 showed that tourist
arrivals grew strongly in the first quarter of 2012, building on
positive growth registered in 2011. Between January and March,
visitor arrivals grew by 9.5% year-on-year (y-o-y) to 1.9mn.
Growth was particularly strong in March, when arrivals grew by
13.2% y-o-y. Foreign exchange earnings grew by an impressive
42% y-o-y in rupee terms in March, as compared to 6.8% growth
over the quarter as a whole. Such high levels of growth bode well
for performance throughout the rest of the year and are
particularly positive in the context of mounting global economic
uncertainty. With India having therefore performed well during its
traditional high season in the early months of the year, we
maintain our forecast for tourist arrivals of 6.8mn in 2012,
building on 2011‟s positive performance. India Expands Visa On Arrival
System Local media reports in early 2012 suggest that the Indian
government is considering extending the Visa On Arrival (VOA)
system to more countries, in order to bolster the tourism
industry. The VOA system was first introduced in January 2010
and then applied only to Finland, Japan, Luxembourg, New
Zealand and Singapore. In January 2011 it was extended to
Cambodia, Indonesia, Vietnam, Laos, Myanmar and the
Philippines. Now, it may be extended to countries such as
Thailand, Spain, Germany, Brunei, Malaysia, Brazil, South Africa,
Russia, France and Sweden. The current visa application system
can be unwieldy and time-consuming, so the Indian government
may be seeking to attract more tourists by streamlining
procedures. Ministry Of Tourism Launches 2012-2017
Development Plan In early 2012, Indian President Pratibha Patel
launched the country‟s 12th five-year tourism development plan, focusing
on the 2012-2017 period. During this timeframe, India is targeting average annual
tourist arrivals growth of 12%, aiming to create an extra 5mn jobs. A large part of
this plan focused on upgrading India‟s transport infrastructure. In
particular, the government assesses that 30 airports will need to be built or
upgraded during the next five years. Between 2012 and 2017, the government has
set an investment target of US$13.1bn, with approximately 60% to be
sourced from the private sector. Since Q108,
31. 31. we have described numerically the banking business
environment for each of the countries surveyed by BMI. We do
this through our Commercial Banking Business Environment
Rating (CBBER), a measure that ensures we capture the latest
quantitative information available. It also ensures consistency
across all countries and between the inputs to the CBBER and the
Insurance Business Environment Rating, which is likewise now a
feature of our insurance reports. Like the Business Environment
Ratings calculated by BMI for all the other industries on which it
reports, the CBBER takes into account the limits TYPES OF
TOURS IN INDIA 1. Medico Treatment (India‟s Growing Medico Tour)
2. Natural Heal ink (Ayurveda, Yoga) 3. Artof potential returns and the
risks to the realisation of those returns. It is weighted 70% to the
former and 30% to the latter. The evaluation of the „Limits of
potential returns‟ includes market elements that are specific to the banking
industry of the country in question and elements that relate to that country in
general. Within the 70% of the CBBER that takes into account the
„Limits of potential returns‟, the market elements have a 60% weighting
and the country elements have a 40% weighting. The evaluation of the „Risks to
realisation of returns‟ also includes banking elements and country elements
(specifically, BMI‟s assessment of long- term country risk). However, within
the 30% of the CBBER that take into account the risks, these elements are
weighted 40% and 60%, respectively. Further details on how we calculate the
CBBER are provided at the end of this report. In general, though, three
aspects need to be borne in mind in interpreting the CBBERs. The
first is that the market elements of the „Limits of potential
returns‟ are by far the most heavily weighted of the four elements. They account
for 60% of 70% (or 42%) of the overall CBBER. Second, if the
market elements are significantly higher than the country
elements of the „Limits of potential returns‟, it usually implies that the
banking sector is (very) large and/or developed relative to the general wealth,
stability and financial infrastructure in the country. Conversely, if
the market elements are significantly lower than the country
elements, it usually means that the banking sector is small and/or
underdeveloped relative to the general wealth, stability and
financial infrastructure in the country. Third, within the „Risks to
the realisation of returns‟ category, the market elements (ie: how
regulations affect the development of the sector, how regulations affect
competition within it, and Moody‟s Investor Services‟ ratings for local currency
deposits) can be markedly different from BMI‟s long-term risk rating. &
Culture Tour (Taj Mahal Tour) 4. Festive Tour (Diwali, Dasshera)
5. Exploration Tour (Wild Life & Heritage) 6. Study Tour
(Specialized Courses)
32. 32. NATURAL HEALING Ayurveda is a perfect ancient
science of life, the word AYUR literally means life and VEDA the
science or knowledge. Ayurveda briefly explains the knowledge of
the do's and don't one has to follow, which favours the well being
of each individual to lead a healthy, happy, comfortable and
advantageous life both physically, mentally MEDICO TOUR IN
INDIA India is hoping to expand its tourist industry – to include
visitors with heart conditions and cataracts. Indeed, medical
tourism, where foreigners travel abroad in search of low cost,
world-class medical treatment, is gaining popularity in countries
like India. The field has such lucrative potential that Indian
finance minister Jaswant Singh called for India to become a
“global health destination.” And, with prices at a fraction of those
in the US or Britain, the concept will likely have broad consumer
appeal – if people can overcome their prejudices about health
care in developing countries. Though the quality of health care
for the poor in countries like India is undeniably low, private
facilities offer advanced technology and procedures on par with
hospitals in developed nations. 7. Beach Tour (Beach Holiday
Destinations In India) 8. Excursion Tour (Mountaineering, River
Rafting) 9. Golden Triangle (Cities Of Golden Triangle) 10. Indian
Traditional Tour & Socially. Ayurveda also emphasises that
prevention is better than cure.
33. 33. ARTAccording to Ayurveda every living and nonliving
being in this universe is a combination of five basic eternal
elements, called Pancha Maha Bhoothas. Human Body is also
constituted by these five eternal elements in various
compositions. Hence it can be conceived that every cell of body is
possessed with all the properties of life. The only difference of
Human Body from the external World is the expression of
CHAITHANYA or consciousness of life spark or spirit or soul. The
five basic eternal elements are 1. Earth 2. Water 3. Fire 4. Air
5.Ether We take you on a special Ayurveda Tour in India, which
covers the major Ayurveda Centres and Ayurveda resorts in India.
We offer the Ayurveda Tour with an aim of rejuvenating you
mentally as well as physically.” Health is not everything, it is the
only thing" - this is what the Ayurveda tours in India stress on. &
CULTURE TOUR India has been the motherland of art, culture and
architecture all across the globe. The historical monuments in
India like the forts, palaces, caves, temples, mosques and
churches tell their own tale. The Art and Culture Tour of India
takes you to a unforgettable odyssey of the ancient monuments
 in India, the Taj Mahal in Agra in Uttar Pradesh; Ajanta Ellora
caves near Aurangabad in Maharashtra; Temples of Khajuraho
and South India along with many more structures depicting the
art and culture of India.
34. 34. FESTIVE TOURThe most famous monuments are the
eighth wonder and the Taj Mahal, Red fort, Qutab Minar, Agra
fort, Fatehpur Sikri and many more. These monuments made in
the golden period when India was ruled by the Mughals; are
excellent examples of art, architecture and culture of India. The
art and culture tour in India reflects the flexibility and the secular
elements inherent in our Indian art and culture since the bygone
days. These architectural marvels of India not only represent the
deep-rooted art and culture of India but also the mathematical
skills and an exceptional aesthetic sense possessed by the Indian
artisans.
35. 35. Fairs and Festivals complete the hue and colour in the
sketch of real India. Whether Holi, Gangaur and Pushkar Fair of
Rajasthan; Elephant Festival, Onam or Boat Carnival of Kerala,
The great Goan Carnival; Taj Mahotsav of Agra or Tansen Festival
of Gwalior; as a tourist you witness a distinct feature in every
festival reflecting the culture, customs and traditions that belong
to that region of India. Every year millions of travellers visit India
with a purpose of India Festival Tour, coincidin EXPLORATION
TOUR WILDLIFE TOURS IN INDIAg the date of travel with the
occasion of some Indian Festival. All the festivals pay a tribute to
Indian customs, traditions, culture and climate, which form an
indispensable part of Indian soil. The renowned ones are the
Pushkar Fair, International Kite Festival, Surajkund Fair, Goa
Carnival etc. that pull the whole of the tourist traffic towards
India. The mega size and the cultural diversity inherent in these
festivals are apparent enough to leave a tourist awestruck. There
is perhaps not a single day in the Indian calendar when in some
part of the vast country a festival is not celebrated or a fair held-
some so big that almost the entire country participates, and
some so small that it is confined to a little community in a remote
village. But the spirit is the same - replete with rituals, colour,
music, feasting, pageantry, fun and frolic. And given India's vast
diversity. After the same festival is celebrated differently. In
different parts, all adding to the richness of the Indian way of life.
36. 36. Explore the wild jungles and forests of India on India
Wildlife Tours. Feel the excitement of seeing a majestic tiger
prowling in a jungle, or elephants and rhinos trampling their way
 through the tall grass of a National Park in India. See amazing
animals on wildlife safari tours in India. You can see deer,
monkeys, bear, squirrels and mongoose in the forests. Tour a
land of natural beauty and wonder, with exciting India Wildlife
Tours. HERITAGE TOURS IN INDIA India is famous for its forts,
palaces and mansions that exude the cultural legacy of India.
Then entire length and breadth of the country is dotted with the
tourist places telling a tale of their own. The temples, rock cut
caves and even the exhibits of the Indian emperors boast of the
royal traditions followed religiously in ancient India.
37. 37. BEACH TOURS STUDY TOUR “Experience life in a rural
tribal community, visit social and economic development projects
and tour places of cultural, historical and religious
significance.”The two-week Unique Study Tour to India will bring
to life concepts of sustainable, community-based development
through visits to both rural and urban community development
projects and conversations with the different people involved.
The Heritage Tours in India are an effort to familiarise the
Indians as well as the foreigners with the wealth of Indian legacy.
The Heritage Tours India by default transports you to a bygone
era where you feel like a Maharaja. Our most privileged Heritage
Tours in India fulfil your dream of attaining the zenith of luxury
and comfort anyhow.
38. 38. India is a land with a long coastline measuring over
6,700 km, is washed by the Arabian Sea to the west, the Bay of
Bengal to the east and the Indian Ocean to the south.Explore the
magnificent Indian Beaches stretching over the vast coastline of
Indian Peninsula. Travel the most exclusive Beaches of India
spread across the seashores of the states like: Goa, Kerala
(Kovalam, Marari, Varkala, Poovar), Lakshadweep and Andaman
& EXCURSION TOURNicobar. Have an unforgettable Trip to
Beaches of India at your favorite destination. The Indian Beaches
offer you solitary and special moments whether for romantic
honeymoon, a perfect holiday, an ideal vacation or even to fulfill
your adventurous appetite through water sports. Indian beaches
are just the right place for fun and frolic, and either a family
holiday or a lone excursion. The hospitality of the people adds to
the charm of the beautiful surrounding, as does the all-pervasive
holiday mood. While, some of the beaches are well prepared for
tourists and appointed with every facility, be it hotels and resorts,
beach shacks and small restaurants serving delicious but
affordable food, or beach bazaars with colorful balloons, the
 others are sandy and isolated retreats perfect for unwinding and
relaxing.
39. 39. MOUNTAINEERING TOURS IN INDIA Mountaineering as a
sport has a history as old as the history of the evolution of human
race itself. Mountaineering started when the need was felt for
people who could climb difficult heights and terrains to meet
people across the border, to trade, or to conquer new territories.
In the course of time, man developed new modes of
transportation and communication and venturing out on these
difficult routes were not needed. Nevertheless, what remained
was his nature to take risks and getting pleasure in conquering
something totally unknown and unexplored. This inner urge to
take up challenges has led man to do things that are quite
daring. MOUNTAINEERING DESTINATIONS IN INDIA Himachal
Pradesh, Garhwal and Kumaon regions of Uttar Pradesh, Ladakh
region of Jammu and Kashmir, Northeast India, and Sikkim are
the most important mountaineering destinations in India. The
summits that are quite popular with the mountaineers are Num
and Kun and the Zanskar range in Jammu and Kashmir. In
Kishtawar, there are numerous peaks with altitudes up to 6,500
m that require technical climbing skills. In Himachal Pradesh, the
areas of Lahaul and Spiti as well as the Kulu valley have several
challenging peaks. The peaks in India have been classified as
'open', 'virgin', 'border', 'trekking', and 'other peaks'. Each
category offers a number of choices.
40. 40. ADVENTURE HIMALAYAN SAFARI IN INDIA India is a
thrilling adventure holiday destination. You can choose from a
wide range of adventure tours in India, while on your Indian
Holiday. You can enjoy mountaineering in the Himalayas, and
trekking, camping and rock climbing on various mountain ranges,
while on adventure tours in India. Feel the thrill of white water
rafting and kayaking on the rivers of India. Take off from lofty
cliffs and soar like a bird, while hang gliding or parasailing in
India. If you're a wildlife enthusiast, you're sure to enjoy wildlife
safaris and adventure tours to the National Parks and wildlife
sanctuaries in India. If water sports are what excite you, then
India's long coastline and islands offer plenty of opportunities for
water sports adventure tours in India. You can enjoy swimming,
snorkeling, scuba diving, and surfing, wind surfing and sailing, on
adventure tours in India, when you enjoy an adventurous Indian
Holiday.
41. 41. RIVER RAFTING TOUR IN INDIA Be swept along a rushing
river in a rubber raft, tumble over rapids, plunge over waterfalls
and feel the icy spray splash on your face, as your raft races
along a mountain river in India. Experience the thrill of white
water rafting in India along tumbling snow-fed Himalayan Rivers
in summer destinations in India. River rafting in India is an
exhilarating experience that you can enjoy on your Indian
Holiday. One of the best regions for river rafting in India is the
stretch up to Rishikesh in Uttaranchal. White water rafting on the
Alaknanda, Bhagirathi and Ganga rivers is a popular adventure
tourism activity in summer in India. For the more adventurous
traveler, white water rafting tours in India can also be organized
on the Indus River in Ladakh and Brahmaputra River in Arunachal
Pradesh
42. 42. TRADITIONAL TOUR IN INDIA Traditionally, the journey
(Yatra) is done from the west to the east starting from Yamunotri,
then proceeding to Gangotri GOLDEN TRIANGLE TOUR IN INDIA
Welcome to the golden triangle tour of India. The holiday you will
remember for the rest of your life. If you are keen to take the
picture for the India Gate, The Taj Mahal or the Sand Dunes as
the backdrop for your favorite photograph, which one will, you
pick. Is it difficult to decide? Well at the Indian visit we offer you
all the best of the holidays clubs Royal Rajasthan with the terrific
city of the Taj Mahal besides the dazzling and delightful Delhi.
The golden triangle tour of India is probably the most captivating
holiday that can be spent at India. Over the years the Golden
Triangle (Delhi - Agra - Jaipur) has made a firm footing on the
tourist map of the world.  & finally to Kedarnath & Badrinath.
Yamunotri & Gangotri fall under Uttarkashi district in Garhwal
region of Uttaranchal. Badrinath falls under Chamoli & also house
three out of five Panch Kedar, Panch Badris, Sacred Sikh shrine of
Hemkund Sahib, skiing paradise. Auli & the legendary Valley of
Flowers. The holy pilgrimage of Kedarnath nestles in
Rudraprayag.
43. 43. The Seven P‟s of Tourism Marketing Mix Product Price Place
PromotionPeople Process Physical Evidence Although Chardham are accessible
through a network of motor able roads, arduous trails remain the ancient
sanctuaries of faith for fulfilling experience. Marketing mix with tourism
industry
44. 44. PRODUCT Product is the combination of tangible and
intangible elements. The tourism product, which is mainly the
destination, can only be experienced. The views of the location
 travel to the destination, the accommodation and facility as well
as the entertainment at the destination all form the tourism
product. Thus it is a composite product combination of attraction,
facilities and transportation. Each of these components has its
own significance in the product mix and in the absence of even
single components, the product mix is incomplete.
ACCOMMODATION RECREATION RESTAURANT ATTRACTION
TRANSPORTATION SHOPPING Tourism Product
45. 45. PRICE Pricing in tourism is a complex process. Pricing
includes the prices of other services like Air travel, Bus, Railways,
Hotels, etc. All are included in tourism package. Pricing also
depends on the Geographic location of the destination. Pricing
also depends on Seasonality. Seasonality is the most important
factor in pricing. To match demand and supply tourist managers
try to get either discount. E.g. Taj is the tourist attraction in India.
Pricing is also based on competitors pricing. Pricing is also subject
to government regulations. E.g. Air price changes tourism
package also changes, if Hotel charges change then also tourism
package changes.Components of Tourist Product. BENEFIT
MEANING WITH RESPECT TO THE TRAVEL AND TOURIS INDUSTRY
Core Benefit The fundamental benefit or service that the
customer is buying Traveling Basic Product Basic, functional
attributes Ticketing, hotel reservation Expected Product Set of
attributes/conditions the buyer normally expects Customer
friendliness, good food Augmented Product That meets the
customers desires beyond expectations Prompt services,
comfortable and convenient trip, spectacular sights, music
Potential Product The possible evolution to distinguish the offer
Totally customized tour packages, A grade service at every stage
46. 46. Pricing of the tourist product is a complex matter
because of its composite nature. Geographical location of the
destination affects the pricing decision. At the same time,
seasonality factor and varying demand cannot be overruled. The
objective of pricing in any other firms is to fetch a target market
share, to prevent competition, and to take care of the price
elasticity of demand. A very important way, in which the travel
and tourism business responded to their high PLACE Different
distribution strategies can be selected for Tourism marketing.
Tourism as a product is distributed as a travel. Internet is also
used widely. There is also small agents spread all over the town
who plays a role of place. Large travel companies like Thomas
Cook, Coxly complex pricing circumstances, is to operate at two
 levels. The first level is corresponds with the marketing strategy,
which concerns with the product positioning, value for the
money, long run return on investments etc. The second level
corresponds to the marketing operations or tactics where the
prices are manipulated to match the current demand and
competition. & To facilitate the purchase of service in advance
To extend the number of points of sales or access, away form the
location at which services are performed or delivered Kings,
SOTC, etc they act as a wholesalers and these wholesalers also
act as a retailer.The tourism marketer may not have adequate
choice of the tourist center, because in most of the case the
tourist destinations many be natural, historical attraction. But,
infrastructure facilities, transportation, communication are
important for the development of the tourist center. The major
decision that the tourism marketer takes regarding distribution is
relating to the channel of choice and channel members. The
uniqueness of tourism industry is predominant position of
intermediaries. The two major functions performed by the
distribution system in tourism marketing are:
47. 47. PROMOTION Advertising and sales promotion in
Tourism can be very effective when supplemented by publicity
and personal selling. They use electronic, print all sorts of media
they use; and it is highly promoted industry. Public or PR (Public
Relation) plays an important role in tourism. It is also through
recommendation of friends and relatives this is a biggest
promotion. Creation of awareness is an important factor in the
formulation of marketing mix for the tourism industry. The
promotion task simplifies the activities of informing, persuading
and influencing the decisions of potential tourists. The promotion
mix plays a vital role as the users of service feel high degree of
involvement and uncertainty about the product and their role in
buying process. Some of the important aspects of promotion are
advertising, publicity, sales support and public relation.
Advertising and sales promotion activities in tourism can be very
effective when supplemented by publicity and personal selling.
Advertising messages may range from subtly attractive visual
messages and symbols designed to appeal and stimulate travel
desire and needs to simple sales announcements drawing
attention to specific product offers. Word-of-mouth is a very
important tool of promotion in tourism. Research shows that
about 80% of the tourist visited different places on the
persuasion of their friends and relatives and also their own
 judgments. Brochures are another form of communication
provided by tour operators to stimulate customers and motivate
them to buy. They are used to demonstrate in pictures and words
the images and positioning of the product and the
organizations.Different distribution strategies may be selected to
reflect the company‟s overall objectives. The middleman may be
tour operators, who buy tourism products in bulk and make them
available to travel agents who are retailers. The range of tourist
products, which are bought by the tour operators are airline
seats, hotel accommodation, bus for local sight seeing, etc. they
may also sell directly to customers. The latest mode of reaching
the tourist is through Internet. Ticket booking can also be done
through the Internet and payment is made with credit card.
48. 48. Liaison with providers of services --- Before any form of
travel is sold over the counter to a customer; contracts have to
be entered with the providers of various Preparation of
itinerates ----- It is a composition of series of operations that are
required to plan a tour.  Provision of travel information --- The
information regarding the travel is provided at a convenient
location where the potential tourist seeks clarification about his
proposed tour.  PROCESS The operation process of the tourism
firm will depend on the size of the tourism firm. The sequential
steps involved in the delivery of the tourist products are: 
PEOPLE It plays a most important part in tourism. In people local
people are very important, that how they treat tourist. The travel
agents, guides, staff of travel companies, sales staff, etc they are
the people. Travel Company also like Railways, Air, etc. is
included in people. Normally a tourist assures a tourism quality
like hotels, Travel Company. The personnel who attend to the
needs of the tourists form an essential ingredient in tourism
marketing. The sales personnel are responsible for dealing with
the customer behind the counter. The airline and transportation
crew interact with customers while traveling. The resort or hotel
representatives enter to the needs of the tourist when they reach
the destination. The tourist guides, who interact with the
customers at the tourist location, all form the people element in
tourism marketing. These contract persons must be trained on
interpersonal skills as well as knowledge of the product. In the
tourism industry the travel agents and the travel guides are the
two most important people who speak a lot about the industry.
Hence it is imperative that they have to be at their best at all
times. Travel guides especially, are expected to have a lot of
 patience, good sense of humor, tact to transform the occasional
tourists into habitual ones, thorough knowledge of the places,
linguistic skills etc. 
49. 49. PHYSICAL EVIDENCE The tourist attraction, which is an
expensive for the customer must be tangibilised with the help of
tangible items like, comfortable seats while traveling, layout, and
design of the resort, natural service scope, etc. the sign posts
that indicate directions, route maps, information regarding rules
and regulations of the tourist spot and the sign regarding the
public utilities li Provision of foreign currency and insurance --- In
case of foreign travel the final task provide foreign currency as
well as insurance  `Ticketing ---- The computerized reservation
system has in recent years revolutionized the reservation system
for both rail and air travel.  Planning and costing tours ----- Once
the contracts and arrangements are entered into, then the task of
planning and costing the tour, this will depend on the tour
selected as well as individual requirements. services including
transportation companies, hotel accommodation, coaches for
local sightseeing etc. ke toilets, telephone booth also form a part
of the physical evidence. Printed matters such as brochures also
play an important role in the development of tourism. As the
product, in tourism is intangible. There is a need to describe fully
the product, which is done by providing an elaborate brochure,
which shows how different elements of the programmes are
carefully planned to include all necessary information to make
holiday establishes expectation of quality value for money,
product image and status, which must be matched when the
product is delivered.
50. 50. MARKET SEGMENTATION Though there are a number of
bases for segmentation of tourists, one of the most important is
Lifestyle. Traveling decisions are fantastically influenced by
changing lifestyles. They are also affected by other factors such
as level of income, availability of leisure time, etc. Holiday As A
Base Demand As A Base Geography As A base Psychography As A
base Demography As A base Socio-economic As A base Purpose
As A base Age As A base Market Segmentation Tourism
51. 51. BASE OF SEGMENTATION CATEGORIES Holiday Mass
market Popular market Individual market Demand Primary
Secondary Opportunity Geography International On the basis of
regions, cities, etc. Psychography Lifestyle Personality motive
Knowledge Demography Age Sex Religion Socio-economic Rich,
Poor
52. 52. As the lifestyle changes, consumption of services might
change. For example, a newly married couple might prefer
romantic holidays, but once they have children they would prefer
family vacations where there are plenty of activities to entertain
kids. Teens and youth might prefer adventure holidays whereas
senior citizens would probably prefer more relaxing vacations.
The individual market consists of chairmen, senior executives,
etc.  The popular market consists of smaller groups going on
inclusive or semi-inclusive tours. This group includes pensioners
and retired people.  The mass market consists of vacationists
that travel in large groups and prefer all- inclusive tours. They are
generally conservative. Rural, Urban Literate, Illiterate Purpose
Business Travel Cultural Tourism Common Interest Convention
Age Teens Youth Seniors Such segmentation is useful when
deciding the offerings to target a particular segment. For
example,
53. 53. WEAKNESSES Lack of adequate infrastructure: It is a
major drawback. It is not the case of less money but the money is
not being utilized in the right places and in the right manner. The
airlines in India, for example, are inefficient and do not provide
basic facilities at airports. The road condition in India is very bad.
An intolerant attitude among certain sections of people:
STRENGTHS India‟s geographical location, a culmination of deserts, forests,
mountains and beaches: India is not only a vast country but also
a beautiful country with world famous natural locations, which
attracts lots of foreign tourist everyday. India has all types of
seasons at the same time because of its tropical nature, as you
will find the climate hot, humid, cold and warm all at the same
time in different locations. Also its location is not very out of
reach but easy to travel, as there are many modes of transport to
reach here. Diversity of culture, a blend of various civilizations
and their traditions: India‟s diversity is its greatest strength. There is so
much to explore in India. One cannot be tired of exploring its diverse culture,
heritage and locations. The different languages, dialects and other religious and
cultural customs and traditions are all the sources of attraction in
India. SWOT ANALYSIS OF INDIA
54. 54. Threats OPPORTUNITIES More proactive role from the
government of India in terms of framing policies: The government
is supporting India tourism industry with the recent appointment
of Mrs. Renuka Chaudhary a very intelligent and practical woman
who would like to develop India tourism. The Indian tourism
industry should take this as an opportunity and push forward its
 plans. Allowing entry of more multinational companies into the
country giving us a global perspective: This is going to develop
and build the confidence in the minds of the foreigners who
would like to explore India. Growth of domestic tourism: Indian
tourism will only develop if the roots are strong. So if the Indians
themselves travel around India the foreigners will feel confident
to come to India. For e.g.: Thomas Cook says “Travel Now Pay
Latter.” Affordable traveling at leisure, plenty of job
opportunities. This is among the people who do not like the
foreigners and their entry into the Indian Cultures as they feel
that they will change the Indian Culture and attitude and replace
it with foreign culture. No proper marketing of India‟s tourism
abroad: Foreigners still think of India as a land of snake, villages, beggars and
elephants. The Indians have not made any efforts to change this
image and this has proved very costly as foreigners still think of
Indians as illiterates and narrow-minded
55. 55. Economic conditions and political turmoil in the other
countries affects tourism: As a result of this people are afraid to
venture outside their own homes for fear of terrorist attacks and
threats to their lives. Aggressive strategies adopted by other
counties like Austral Major Destinations of India India is one of the
popular tourist destinations in Asia. Bounded by the Himalayan
ranges in the north, and surrounded on three sides by water (the
Arabian Sea, Bay of Bengal, and the Indian Ocean), with a long
history and diverse culture, India offers a wide array of places to
see and things to do. In 2004, foreign tourists visiting India spent
15.4 billion USD - the ninth highest in the world. India is also
ranked among the top 3 adventure tourism destinations. One can
expect to spend about $1,750 in 2005 dollars for a two week
visit, staying in accommodations equivalent to Western ones.ia,
Singapore in promoting tourism: There are hardly any tourists
who confidently come to India and if the other countries offer
better packages and places then there is no reason why the
tourists should visit India The important task is to get tourism
accepted as an instrument of development and national
integration. For this it is necessary to create awareness of India‟s
charms as a tourist paradise and simultaneously addressing the important issue of
toning up infrastructure and then getting down to marketing the
product in a pragmatic and result oriented manner. All segments
of the tourism trade should get together ands hammer out a
strategy taking into account the ground realities and demands of
the future.
56. 56. DELHI Delhi,known in India as the "Lotus Temple", the
Bahá'í House of Worship is one of the most famous landmarks in
the Delhi. Delhi, the capital of the vast, mystic subcontinent that
is India. A fine blend of old and new, ancient and modern in every
stream of life is the soul of Delhi. A melting pot of cultures and
traditions, religions and castes Delhi is true to its democratic
nature. Delhi has ruled always from the mythological days to the
present, the Aravali ridges and the Yamuna river stand a mute
witness to it. The rulers left behind their trade marks in the
architecture. Tughlakabad fort and the Qutab Minar, the Jama
Masjid and the Lotus temple, The Humayun's tomb and the Red
Fort, and India Gate and the Magnificent President's house. Delhi
is famous for its wide roads and crisp winters. One of the few
places in India where colours of nature changes with the seasons.
Kerala to Kashmir and from Gujarat to Assam all the mouth
watering delicacies and shopping goods are found in Delhi. The
cosmopolitan nature of the city has only added to the beauty and
glory of it. Big gardens, wide roads, ancient structures, and power
of politics is what Delhi is all about.
57. 57. RAJASTHAN-THE LAND OF KINGS AGRA Perhaps India's
best-known site is the Taj Mahal, one of the world's greatest
architectural achievements. It was built between 1631 and 1653
by Emperor Shah Jahan in honor of his wife, Arjumand Banu,
more popularly known as Mumtaz Mahal. The Taj Mahal serves as
her tomb. One of the popular tourist circuits is called the Golden
Triangle: the cities Delhi; Agra (site of the Taj Mahal); and Jaipur.
Delhi is approximately 200 kilometers away from Agra, and 250
kilometers from Jaipur. India also has a large variety of protected
wildlife. The country's protected wilderness consists of 75
National Parks of India and 421 Sanctuaries, of which 19 fall
under the purview of Project Tiger. Its climatic and geographic
diversity makes it the home of over 350 mammals and 1200 bird
species, many of which are unique to the subcontinent. Some
well known national wildlife sanctuaries include Corbett, Kanha,
Sariska, Periyar, Ranthambore, and Bharatpur. 
58. 58. JAMMU AND KASHMIR-THE LAND OF HEAVENS The
Manasbal Lake near Srinagar, Jammu and Kashmir is 2000 meters
above sea level.Tourist destinations in Jammu and Kashmir
include: 1. Srinagar 2. Jammu 3. Leh 4. Amarnath 5. Vaishno Devi
Other cities of interest in Northern India include Gwalior,
Khajuraho, Varanasi, Mathura, and Haridwar.Rajasthan has a
rich history and culture making it one of the most popular tourist
 destinations in India. Shown here is the Hawa Mahal in Jaipur,
Rajathan.Rajasthan, the "Land of the Kings", is one of the most
attractive tourist destinations in Northern India. The vast sand
dunes of the Thar Desert attract millions of tourists from around
the globe every year. Major visitor attractions in Rajathan
include: 1. Jaipur - The capital of Rajasthan, famous for its rich
history and royal architecture. 2. Jodhpur, fortress-city at the
edge of the Thar Desert, famous for its blue homes and
architecture. 3. Jaisalmer is famous for its golden fortress. 4.
Barmer and surrounding areas offer perfect picture of typical
Rajasthani villages. 5. Bikaner is famous for its medieval history
as a trade route outpost. 6. Mount Abu is also one of the world
famous tourist place.
59. 59. ORISSA-SPIRIT OF Buddhism Orissa has been a
preferred destination from ancient days for people having
interest in spirituality, religion, culture, art and beauty of the
nature. Ancient and medieval architecture, pristine sea beaches,
nature at her beautiful best, the classical and ethnic dance forms
and a variety of festivals, all in combine attract tourists from far
off places to explore this state to a hav GOA The sunny beaches
of Goa attracts millions of tourists every year.Goa is another
popular destination, famous for its excellent beaches, churches,
and temples. Goa, a tiny emerald land on the west coast of India
situated between the borders of Maharastra and Karnataka, is
better known to the world at large as the former Portuguese
enclave on the Indian soil. With the rule of the Portuguese for
over 450 years and the consequential influence of the Latin
culture, Goa presents a somewhat different picture to the foreign
visitor than any other part of the country. Not only the proportion
of Christians (almost all of whom are Catholics) in the total
population of Goa much higher than that obtaining in most of the
other States; the general way of living is also markedly different.
Western influence is evident in the dress and food habits, and the
general life of the people is quiet and peaceful. A striking feature
of Goa is the harmonious relationship between the two principal
religious communities, the Hindus and the Catholics, who have
lived together peacefully for generations. e a divine exposure of
love and hospitality.
60. 60. Orissa has kept alive Buddhism and the Buddha in its
ancient womb. The spirit of Buddhism still haunts the very air of
Orissa. Rock-edicts that have challenged time stand huge and
over-powering by the banks of the river Daya. The silent stones
 sing out songs of peace and non- violence. The torch of Buddhism
is still ablaze in the sublime triangle at Udayagiri, Lalitgiri &
TAMIL NADU Tamil Nadu has a rich culture and offers a wide
selection of temples famed for their architectural beauty. Some of
the more popular temple tour destinations include: 1. Chennai -
The capital of Tamil Nadu has the second longest beach in the
world, the Marina Beach. 2. Madurai is known for the beautiful
Meenakshi temple. 3. Rameshwaram is famous for the longest
corridor in the world. 4. Kanyakumari, located at the tip of India,
is at the confluence of the Bay of Bengal, Arabian Sea and the
Indian Ocean. Recently a massive statue of Thiruvalluvar has
been installed here. 5. Kumbakonam, known for the numerous
temples in the town. The Mahamaham festival is held here once
in every twelve years and attracts millions of devotees to the
place. 6. Tiruchirapalli known for its Akhilandeshwari temple and
Rockfort temple.Ratanagiri, on the banks of river Birupa. The
surrounding hills of Langudi and Kayama stand as mute witness
to the quirks and twists of history. Precious fragments of a
glorious past come alive in the shape of stupas, rock-cut caves,
rock-edicts, excavated monastries, viharas, chaityas and sacred
relics in caskets. Rock-edicts of Ashoka are a bonus for your eyes.
61. 61. KERALA-GOD'S OWN COUNTRY KARNATAKA The
southern state of Karnataka offers: 1. Bangalore, the IT capital of
India, is also significant for its history; 2. Mysore, about 140km
from Bangalore, has palaces, KRS Dam, several temples, a Hindu
temple atop Chamundi hills; 3. Srirangapatna, where nearby
fortresses can be found (Tipu's); 4. Hampi the city of ruins
(1500's when the Muslim kings destroyed the prosperous
Vijayanagar empire); 5. The Belur and Halebid temples are famed
for their sculptural beauty; 6. Sravanabelagola has a Jain temple
dedicated to king Bahubali. The statue is massive and a Maha
Masthaka Abhishekham performed one every year, attracts a
huge number of pilgrims; 7. Sringeri, located in the western
ghats, has a wonderful temple dedicated to Sarada devi; 8. The
Western Ghats offer many other places of exceptional beauty like
Agumbe, Horanadu etc.; 9.Madikeri, Kodagu, Talakaveri,
Kemmanagundi all places of immense natural beauty. 7.
Thanjavur has the famous Brihadeeswara temple. 8. The famous
hillstations Kodaikanal and Nilgiris offer the visitors a welcome
relief from the usually hot climate in the state.
62. 62. MAHARASHTRAKerala, nicknamed as "God's own
country", is one of the most beautiful states in Southern India.
 Shown here is Munnar, in Kerala.Kerala is an evergreen lush
state, tucked away in the southern corner of India. It is one of the
most haunted visits of tourists in India. The state has its own
tourism brand name - "God's Own Country", which has super-
brand status. Kerala is famous for its backwaters and lagoons.
Kerala is also known for its Ayurveda. The state was nicked as
one of the "10 paradises of the world" by the National Geographic
traveller. The government of Kerala offers tourism packages
related to Ayurveda also. The major attractions in Kerala include:
1. Backwaters, lagoons, tropical beaches and spice farms. 2. Hill
stations at Thekady and Munnar 3. Enchanting waterfalls at
Athirapilly and Vazhachal 4. An exquisite flora and fauna at its
wildlife santuries. 5. Its historical monuments. 6. The housboats
of Alapuzha.
63. 63. Maharashtra with its diverse geographical features
provides a range of tourist centres. The state has a 720-km
coastline dotted by rugs standing as mute witnesses down the
ages to the march of warrior kings, foreign trading vessels and
invaders from across the seas. The beauty of Maharashtra is in its
forts, caves and temples, so much so that it is called 'Dagd-Ancha
Desh', meaning the Land of Rocks. It has a lot to offer to a visitor,
its features are such that any tourist will definitely find something
of his interest from among its beaches, forts, caves, temples,
cities, wildlife sanctuaries, bird sanctuaries etc. The intricately
carved caves of Ajanta, Ellora and Elephanta highlight the Indian
heritage and the spellbinding Indian Culture. Religious places like
Pandharpur, Nashik, Shirdi, Trimbakeshwar, Tuljapur,
Ganapatipule, Bhimashankar etc are a refreshing experience and
make a fascinating whole.
64. 64. Madhya Pradesh-"Heart of India" Madhya Pradesh is
called the "Heart of India" only because of its location in the
centre of the country. It has been home to the cultural heritage of
Hinduism, Buddhism, Sikhism, Jainism and Islam. Innumerable
monuments, exquisitely carved temples, stupas, forts and
palaces are dotted all over the State. Madhya Pradesh is also
known as Tiger State because of tiger population in MP (Madhya
Pradesh). Many Famous national parks like Kanha, Banthavgadh
and Pench are located in MP. The natural beauty of Madhya
PradeshMumbai, the capital, can well claim to be (after Kolkata)
the second cultural centre of India. Also known as the First city of
India, it is one of the world's truly great cosmopolitan
metropolises. Being the economic powerhouse of India Mumbai is
 the most affluent and industrialized city in the country today. Its
tradition of glamour and showbiz makes it the city of dreams.
Lively and pulsating, Mumbai is India's answer to Hollywood,
producing more films each year than any other county in the
world. It is also the centre of a healthy theatre culture. Sikkim
Originally known as Suk-Heem, which in the local language
means "peaceful home", Sikkim was an independent kingdom till
the year 1974, when it became a part of the Republic Of India.
The capital of Sikkim is Gangtok, located approximately 185
kilometers from New Jalpaiguri, the nearest railway station to
Sikkim. Although, an airport is under construction at Dekiling in
East Sikkim, the nearest airport to Sikkim would be Bagdogra.
Sikkim is considered as the land of Orchids and mystic cultures
and colorful traditions. Sikkim is well known among trekkers and
adventure lovers, as West Sikkim has a lot to give them. Places
near Sikkim include Darjeeling also known as theis equally
varied. Consisting largely of a plateau, the State has everything.
Spectacular mountain ranges, meandering rivers and miles and
miles of dense forests offering a unique and exciting panorama of
wildlife in sylvan surroundings.
65. 65. Uttar Pradesh Situated in the northern part of India,
Uttar Pradesh is important with its wealth of monuments and
religious fervor. Geographically, Uttar Pradesh is very diverse,
with Himalayan foothills in the extreme north, the Gangetic Plain
in the centre, and the Vindhya Mountain Range towards the
South. It is also home of India's most visited site, the Taj Mahal,
and Hinduism's holiest city, Varanasi. The most populous state of
the Uttaranchal Uttaranchal is the 27th state of the Republic of
India. Blessed with magnificent glaciers, majestic snow-clad
mountains, gigantic and ecstatic peaks, valley of flowers, skiing
slopes and dense forests, this Abode of Gods includes many
shrines and places of pilgrimage. Char-dhams, the four most
sacred and revered Hindu temples: Badrinath, Kedarnath,
Gangotri and Yamunotri are nestled in the Mighty Himalayas.
Haridwar which means Gateway to God is the only place on the
plains.A picturesque state, with a breathtaking panoramic view of
Himalayas, Uttarakhand promises its tourists a visit full of fun and
unforgettable moments. It contains the most fascinating and
beautiful part of the Himalayas and provide watershed for
Gangetic River System spanning 300Km from Satluj in the west to
Kali river in the east. Nanda Devi (25640 Ft) is the second highest
peak in India after Kanchenjunga (28160 Ft). Dunagiri, Neelkanth,
 Chukhamba, Panchachuli, Trisul are other peaks above 23000 Ft.
It is considered abode of Devtas, Yakashyas, Kinners, Fairies and
Sages. They all are present here on glittering peaks, roaring
rivers, beautiful hills slopes and valleys in one or another form. It
boasts of some old hill-stations developed during British era like
Mussoorie, Almora and Nainital. Queen of hills and Kalimpong.
Darjeeling, other than its world famous "Darjeeling tea" is also
famous for its refined "Prep schools" founded during the British
Raj. Kalimpong is also famous for its Flora cultivation and is home
to many internationally known Nurseries.
66. 66. West Bengal Kolkata, one of the many cities in the state
of West Bengal has been nicknamed the City of Palaces. This
comes from the numerous palatial mansions built all over the
city. Unlike many north Indian cities, whose construction stresses
minimalism, the layout of much of the architectural variety in
Kolkata owes its origins to European styles and tastes imported
by the British and, to a much lesser extent, the Portuguese and
French. The buildings were designed and inspired by the tastes of
the English gentleman around and the aspiring Bengali Babu
(literally, a nouveau riche Bengali who aspired to cultivation of
English etiquette, manners and custom, as such practices were
favourable to monetary gains from the British). Today, many of
these structures are in various stages of decay. Some of the
major buildings of this period are well maintained and several
buildings have been declared as heritage structures. THE
PRESENT SCENARIO OF INDIANIndian Union also has a rich
cultural heritage, and at the heart of North India, Uttar Pradesh
has much to offer. Places of interest include Varanasi, Agra,
Mathura, Jhansi, Prayag, Sarnath, Ayodhya, Dudhwa National Park
and Fatehpur Sikri.
67. 67. FUTURE POTENTIAL
68. 68. Chapter III: Research Methodology Research Objective:
Study the Consumer Behavior With regards to Travel And Tourism
in India . Research Problem: How Modernize is Travelling Habits
of the people ? Sampling Size: 10 Sampling techniques: Through
Questionnaire The Survey was conducted over a period of a
month June (3-4days) . In which, I went to tourists places of Delhi
like Qutab minar,India gate etc.Tourist Coming from different
countries and made them aware of the survey, provided them
with the questionnaire and helped them in filling it. The
information which was seek from them was to predict how
modernize their way of travelling is. They were asked, How often
 they travel? For How long? Where they travel to? With whom?
Objective of their travel. How they plan their Trip? Where do they
stay? Have much familiar they are with online travel assistance
options ? How they like to travel more? Is India is a favourable
destination? All these information was seeked in form of following
questionnaire:
69. 69. Every Week 2. How do you Plan your Trip? By Yourself
Th Every Month  Once in 3 Months  Once in 6 Months  Once
in a Year Questionnaire Please go through the following
questionnaire and identify the appropriate responses for each of
them. There is no such thing as a correct answer, therefore feel
free to respond unprohibitively Disclaimer: Your response via this
questionnaire will be used strictly for academic purposes. There
will not be any commercial solicitation or usage of the response
in any kind / form whatsoever. Personal Information Name:
Gender: Occupation: E-mail id: Country: 1. How often do you
travel outstation? rough a Travel Agent 3. What is most common
type purpose of your travel? o Family Vacation o Adventures o
Business o Spiritual
70. 70. o Religious 4. What mode of transportation do you opt ?
Rate them on the basis of your preference (most preferred at the
top, Least preferred at the bottom ) Car, Bus, Train , Airplane,
Ship 1. 5. 2. 3. 4. 5.Where do you go most often ? o Hill Stations o
Beaches o Deserts o Historically Significant places o
Commercially Busy cities 6. Do you travel internationally or
domestically? o International o Domestic o Both How many times
you travel........................ 7. With whom, Do you travel most
often? o Family o Friends o Colleagues o Alone 8. Where do you
like to stay ? o Expensive Hotels o Economy Hotels o Resorts
71. 71. every time when I plan a travel o NO 13. What are the
problems faced by you during travelling to India?
Ans:________________________________ 14. Which place you like the
most? ( From places you have visited ) often  sometimes 
none 9.What is generally the length of the trip ? o 1-2 days o 3-
5 days o A week o A fortnight o A month 10. Do you think India is
favourable destination for the tourist? o Yes o No 11. How many
places you have visited till now in India (name them)?
Ans:___________________________ 12. Have you used any online
travelling website? o If Yes, how often?
72. 72. Ans:________________________________ 15. Is India has lots
of heritage Sites? o Yes o No 16. India Is rich in culture? o Yes o
 No 17. Is India has beautiful natural environment ? o Yes o No 18.
Does India have attractive destinations? o Yes o NO
73. 73. Chapter IV: DataReduction,Presentation & Analysis With
data available various analysis where done in order to study
travelling behavior of the sample. 1. To start with Age Group. The
Sample was made of 47% people falling in the age group of 20-25
years. Next trailing Age group was “below 20” years with 33 % of
contribution. Age group of 25-30 and Above 30 years had
contribution of 17% and 3% respectively. 33% 47% 17% 3% Age
Group Below 20 20-25 25-30 Above 30
74. 74. 57 of respondents where Male rest were Females . 57%
43% Gender Male Female2. Sex Ratio
75. 75. 3. Occupation 72 % of respondents where student
pursuing different courses of graduation level . where a 15 %
where engaged in service . Followed by 11 % engaged in
Business while rest two percent were Housewives . 4. No . of
Trips 72% 11% 15% 2%Occupation Student business Service
Housewives Once In a Year 36% Once in 6 months 20% Once in 3
months 13% every Month 21% every Week 10% Trips
76. 76. As above data signifies , 36 % went out of their daily
environment only once in year . 21 % went out every month while
20 % went once in 6 months. 13 % went once in 3 months but
only 10 % went every week. 5.Planning When it comes to
planning your Trip 69 % liked to plan their trip all by themselves
where as 31 % rendered the service of Travel agents . 69% 31%
Planning By Yourself Through Travel Agent
77. 77. 6. Purpose When asked about the purpose of the Trips
they make , 57% answered that it‟s mostly Family vacation . Other 18%
said that it‟s Adventure while 18% said that they do it for Business point of view.
While 5 % and 6% people defined their purpose as Spiritual and religious.
57% 14% 18% 5% 6% Purpose Family Vacation Adventure
Business Spiritual Religious
78. 78. 7. Mode of Transportation People prefer Train over all
the others followed by Car, Airplane, Bus and at the last Ship. 0
20 40 60 80 100 Ship Airplane Bus Train Car
79. 79. 8. Destination 50 % people commented that their
preferred and most destination is Hill Station . for 24 % people
it‟s Commercially busy places, for 13% it‟s Deserts. While for 8% and 5% it‟s
Historically Significant places and Beaches . Hill Station 50% Deserts 13%
Beaches 5% Historically Significant Place 8% Commerciall y busy
Places 24% Destination
80. 80. 9. International Travel Out of sample 66% people Prefer
international travel While 24% people Prefer Both international As
well Domestic & rest 10% Domestic only. 66% 10% 24% Travel
Preference International travel Domestic Travel Both
81. 81. 10. Companions 58 % of people prefer Making visits
with Family members . While 21 % like to travel alone. 18 %
travel with friends . while only 2 % with colleagues. family 59%
Friends 18% Colleagues 2% Alone 21% companions
82. 82. 11. Accommodation 64 % prefer to stay in Expensive
Hotels , While 25 % choose Economy Hotels . 11 % go for Resorts.
Expensive Hotels 64% Economy Hotels 25% Resorts 11%
83. 83. 12. Duration Major chunk Stay for 1-2 day 28%, closely
followed by 30 % going for 3-5 days . and 18 % staying for a
week with 13 % staying for A fortnight and 11 % for a month and
so. 28% DURATION CHOICE 1-2 Days 3-5 days A week A Fortnight
A Month 30%18% 13% 11%
84. 84. 13.Travel Websites 77 % people do not use any kind of
Travel based websites while 23 % does it sometimes. Q 14-18
(Data analyses as follow bellow) None 77% Sometimes 23% Often
0% Everytime when I plan a travel 0% Use of travel Sites
85. 85. All the while it was a great adventure of learning the
various aspects of tourism department.LEARNINGS FROM THE
TRAINING It was a great opportunity for me to work with Travel
mate India. From this valuable training I have learnt many
beneficial things. How to present myself in a pleasant manner.
How to render the best possible services to the clients. The value
of timely services provided to the clients. Updating all the
documents, files and related information for the visas.
Coordinating with the files before and after departure with the
accounts team. How to negotiate with the clients on phone as
well as walk in clients. How to make proper quotation for clients
as per their requirements. How to make healthy relation with the
head office for ticket indents etc. The significance of having all
round guidance and support from seniors. The importance of
exhibiting a very important relationship in the office. The
importance of having a very competitive and healthy growth. I
have also learnt how to book a tour for the tourists. The tour can
be of two types. One is FIT and the other is GIT. FIT means where
the tourist wants to travel individually or only with his / her
family. GIT means where a large number of persons gathers
together from different parts . Got to know about the different
types of visa forms which are to be filled at the time of applying
 visa for the tourist. I have also learnt about the ticketing
procedure of Galileo.
86. 86. CHAPTER-V CONCLUSION AND SUMMARY Wars, tsunami
and bird flu etc. are serious problems that have a significant
affect on tourism. But, these are not the elementary problems.
Infrastructure is one primary problem to many industries in India.
Infrastructure in India has improved but still it is far from what is
required to become a world tourist destination. Another one is the
infamous corruption of India, which is a major obstacle to the
tourism industry. Resolving these issues will itself help in
overcoming other smaller problems mentioned above.
Government of India has a target of 10% GDP growth rate, with
the present growth rate at around 8%. To maintain such a high
growth rate and increase the employment opportunities also at
the same rate, it has to exploit the highly potential and growing
sectors like Tourism. And, to fully exploit these sectors, problems
related to these sectors should be addressed along with the
fundamental issues like infrastructure and corruption.
87. 87. 5.References/ Bibliography www.indiantourism.com
www.tourisminindia.com tourism.gov.in www.incredibleindia.org
unwto.org www.mapsofindia.com www.google.com
www.scribed.com www.wikipedia.com
en.wikipedia.org/wiki/Tourism_in_India www.travelmateindia.com
Source: mytravelindiaguide.com
88. 88. 6. Appendices List of Figure -Figure.1 Three terms
derived from Atana Page no.1 -Figure.2 Simple structure of
tourism, Page no.3 -Figure.3 Tourism Map, Page no.10
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