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Data Analysis Intro ACC 120 Day 1

The document outlines the importance of proper data analysis in research, emphasizing the use of statistical methods to collect, organize, and interpret data. It discusses various statistical tools, data types, sampling procedures, and methods for both quantitative and qualitative analysis. Additionally, it highlights considerations and issues that can affect the accuracy and reliability of data analysis.

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Leby Fastidio
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0% found this document useful (0 votes)
17 views17 pages

Data Analysis Intro ACC 120 Day 1

The document outlines the importance of proper data analysis in research, emphasizing the use of statistical methods to collect, organize, and interpret data. It discusses various statistical tools, data types, sampling procedures, and methods for both quantitative and qualitative analysis. Additionally, it highlights considerations and issues that can affect the accuracy and reliability of data analysis.

Uploaded by

Leby Fastidio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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DATA

ANALYSIS
ACC 120
Making Sound Treatments

✓Statistics ✓Variables ✓ Presentation


✓Measurement ✓ Statistical tools ✓ Interpretation
Scales ✓ Conclusion

The beauty of research is dependent on


appropriate and proper treatment.
Statistics
the science of conducting studies to collect, organize,
summarize, analyze, and draw conclusions from data.
(Bluman, 2014)

Data Analysis
the method of systematically applying statistical and/or
logical techniques to describe and illustrate, condense
and recap, and evaluate data. (FDIDC, 2005)
Considerations and Issues

Considerations Issues

• Skills to analyze • Drawing unbiased inference


• Data collection and appropriate • Inappropriate subgroups
analysis • Lack of clearly defined objective
• Statistical significance • Honest and accurate analysis
• Presentation of data • Environment and context issues
• Data recording method • Acceptable norms for disciplines
• Reliability and validity • Issue of comfortability
• Extent of analysis
• Variables and Research Methods
RCDM, 2005
Data
Quantitative Qualitative
Hypothesis testing Deeper understanding
Predictions of situations and
Phenomena
Methods
Quantitative
• Descriptive
• Test of Statistical Inference
• Cross tabulations
• Trend Analysis
• Maximum Differential Analysis
• Conjoint Analysis
• TURF Analysis
• Gap Analysis
• SWOT analysis
• Text Analysis
Methods
Qualitative
• Quantitative Content Analysis
• Narrative Analysis
• Discourse Analysis
• Thematic Analysis
• Grounded Theory
• Interpretative Phenomenological Analysis (IPA)
Data Types
Continuous

Scale
Discrete

Ordinal

Categorical
Nominal
Sampling Procedures

Probability Non-Probability
Simple Random Sampling Convenience Sampling
Stratified Random Sampling Haphazard Sampling
Systematic Sampling Purposive Sampling
Cluster random Sampling Expert Sampling
Multi-Stage Random Sampling Heterogeneity / Diversity Sampling
Modal Instance Sampling
Quota Sampling
Snowball Sampling
Data Gathering Procedures

Direct
Indirect
Registration
Observation
Experimentation
Data
Google Form
Data
Coded Data
Is your data
normal?
Kolmogorov-Smirnov
Shapiro-Wilk

01 Parametric
02 Non-
Parametric
Ho: The data is normally distributed.
Ha: The data is not Normally distributed.
Conclusion: The data is normally distributed since the
significance of 0.271 is greater than 0.05 alpha.
Kruskal-Wallis Variability Cronbach’s
H Test Alpha Discriminant
Analysis

Regression Wilcoxon
T-test MANOVA/
MANCOVA
Mann-
Whitney
Central
Tendency
Multidimensional
Scaling
Chi- Correlations
square
Kendall’s tau
Quantiles b
Factor ANOVA /
Analysis ANCOVA
Which average or variations?

• Median
Skewed
• Interquartile Range
•Mode
Data
Nominal •None

Normally
Distributed
Ordinal
• Mean

Scale
• Standard Deviation
•Median
•Interquartile
Range Categorical

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