Python Code Kubota

The document outlines a Python code framework for data analysis and predictive modeling, focusing on survey data related to customer loyalty for Kubota tractors. It includes steps for data loading, cleaning, exploratory data analysis, and predictive modeling using Logistic Regression and Random Forest. Additionally, it suggests dashboard design elements for visualizing insights and provides a report structure for business recommendations based on the findings.

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Python Code Kubota

Uploaded by

useful351

Available Formats

Download as PDF, TXT or read online on Scribd

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📊 Python Code for Data Analysis & Predictive Modeling

This code will:

1. Load & clean survey data

2. Perform exploratory data analysis (EDA)
3. Apply predictive modeling (Regression & Classification)
4. Generate visual insights (Matplotlib & Seaborn)

1️⃣ Install Necessary Libraries

python
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import pandas as pd
import numpy as np
import matplotlib.pyplot as plt
import seaborn as sns
from sklearn.model_selection import train_test_split
from sklearn.linear_model import LogisticRegression
from sklearn.ensemble import RandomForestClassifier
from sklearn.metrics import accuracy_score, classification_report

2️⃣ Load & Clean Survey Data

Assuming the survey data is in a CSV file (kubota_survey_data.csv), we'll clean missing
values and categorize data.

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# Load dataset
df = pd.read_csv("kubota_survey_data.csv")

# Check for missing values

df.fillna(method='ffill', inplace=True) # Forward fill for better
handling
# Convert categorical columns to numerical values
df["Brand_Loyalty"] = df["Would_you_buy_again"].map({"Yes": 1, "No":
0, "Not Sure": 0})

# Encode categorical variables (e.g., tractor brands, service ratings)

df = pd.get_dummies(df, columns=["Preferred_Competitor",
"Dealer_Experience"], drop_first=True)

# Display cleaned data

df.head()

3️⃣ Exploratory Data Analysis (EDA)

📌 Visualizing Brand Loyalty vs. Key Factors

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# Correlation heatmap
plt.figure(figsize=(12,6))
sns.heatmap(df.corr(), annot=True, cmap="coolwarm")
plt.title("Correlation Heatmap of Survey Features")
plt.show()

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# Boxplot: Satisfaction Score vs. Brand Loyalty
plt.figure(figsize=(10,5))
sns.boxplot(x=df["Brand_Loyalty"], y=df["Satisfaction_Score"],
palette="Set2")
plt.title("Satisfaction Score vs. Brand Loyalty")
plt.xlabel("Loyalty (1 = Will Buy Again, 0 = Not Sure/No)")
plt.ylabel("Satisfaction Score")
plt.show()
4️⃣ Predictive Modeling: Customer Loyalty Prediction

We'll use Logistic Regression & Random Forest to predict whether a customer will buy a
Kubota tractor again.

Splitting Data

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X = df.drop(["Brand_Loyalty"], axis=1) # Independent variables
y = df["Brand_Loyalty"] # Target variable

X_train, X_test, y_train, y_test = train_test_split(X, y,

test_size=0.2, random_state=42)

Logistic Regression Model

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# Train Logistic Regression Model
log_model = LogisticRegression()
log_model.fit(X_train, y_train)

# Predictions
y_pred_log = log_model.predict(X_test)

# Model Accuracy
print("Logistic Regression Accuracy:", accuracy_score(y_test,
y_pred_log))
print(classification_report(y_test, y_pred_log))

Random Forest Classifier

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# Train Random Forest Model
rf_model = RandomForestClassifier(n_estimators=100, random_state=42)
rf_model.fit(X_train, y_train)

# Predictions
y_pred_rf = rf_model.predict(X_test)

# Model Accuracy
print("Random Forest Accuracy:", accuracy_score(y_test, y_pred_rf))
print(classification_report(y_test, y_pred_rf))

Expected Outcome: This will predict which factors impact brand loyalty, helping
Kubota optimize its strategies.

📊 Dashboard Design for Survey Insights

You can use Tableau, Power BI, or Python Dash/Streamlit to visualize findings.

Key Dashboard Elements:

1. Demographic Breakdown: Pie chart of farmer types, regions, land sizes.

2. Brand Comparison: Bar chart comparing Kubota vs. John Deere, Mahindra, etc.
3. Customer Satisfaction Levels: Heatmap of satisfaction scores across
services.
4. Loyalty Forecasting: Predictive trendline of expected customer retention.