The ACT method –

extended workshop canvas

Develop and implement your digital strategy
Prof Marc K Peter

Marc K Peter – author of The Digital Transformation Canvas – is the Digital Prof Download your copy at
Digital Business | Digital Technology | Digital Leadership | Digital Marketing www.the-digital-transformation-canvas.com
www.digitalprof.com | [email protected]
The ACT method – extended workshop canvas
Develop and implement your digital strategy

analyse create transform

01 06 07 09 24
Business and
New strategies and Market analysis Core capabilities pricing models
Market positioning Strategic flexibility
business models Do we have an updated market analysis? Do we also use our core capabilities from
the core business in the digital space? Do our business and pricing models allow us
to be successful in the digital space?
Is our market positioning still appropriate
and up to date?
Is our organisation structured in such
a way that we can continuously recognise
and react to market changes?

02 05 08 23
Customer Customer Customer/partner New ideas and
Customer centricity expectations experience relationships
What opportunities have we created to improve
products
Do we know what our customers expect How can we optimise, digitally guide and relationships with customers, partners and suppliers Are we constantly developing and testing
from us today and in the future? expand the customer experience? within the digital space? new ideas and products in the market?

03 13 20
Technology Communication Cybersecurity
New technologies trends technologies measures
Have we identified important technology Do we use efficient communication Have we defined and implemented IT
trends and are we testing them? technologies? and data security measures?

04 16
22
Strategic Data management/ Data
Data and the cloud data quality availability
Is our data available from everywhere and
Do we use existing data strategically Do we have high-quality data in order to work
efficiently and automate processes? for all processes?
and profitably?

12 17 18 19
Common vision/ Change
Digital leadership New work
Do we provide our employees with
understanding management
Digital skills
Do we know which new (digital)
a modern working environment
and culture with contemporary leadership, good
equipment and flexible working
Do all employees have a common,
uniform understanding of digital
How can we successfully implement
digital transformation and the
skills are needed in the organisation
and are we building them to a
sufficient level?
arrangements? transformation? change to new work?

14 15 21
Business Process Transparency via
Process processes automation technology
management Are our business processes optimised?
Have we identified and implemented cost-reducing
process automations?
Do we use technology to make our organisation
agile and to measure the quality of our products/
services and customer satisfaction?

10 11

Digital channels Online community

Digital marketing Are we using the right digital channels? Do we benefit from building online communities?

GATE 1 GATE 2 Legend:

External Internal GATE 3
Digital strategy check/kick-off Strategic issues dimension dimension Digital roadmap and
(www.digital-strategy-check.com) (SWOT analysis) key performance indicators

©P
 rofessor Marc K Peter Download your copy at Available now: Marc K Peter: The Digital Transformation Canvas: ISBN: 978-1-292-46619-4 (print) Version: 03/2024
Terms of Use: www.digitalprof.com/legal www.the-digital-transformation-canvas.com Develop and implement your digital strategy. 978-1-292-73429-3 (ePub)
www.digitalprof.com | [email protected] © 2024 FT Publishing/Pearson
The ACT method – extended workshop canvas
Develop and implement your digital strategy

analyse create transform

New strategies and

business models

Customer centricity

New technologies

Data and the cloud

Digital leadership
and culture

Process
management

Digital marketing

GATE 1 GATE 2 Legend:

External Internal GATE 3
Digital strategy check/kick-off Strategic issues dimension dimension Digital roadmap and
(www.digital-strategy-check.com) (SWOT analysis) key performance indicators

©P
 rofessor Marc K Peter Download your copy at Available now: Marc K Peter: The Digital Transformation Canvas: ISBN: 978-1-292-46619-4 (print) Version: 03/2024
Terms of Use: www.digitalprof.com/legal www.the-digital-transformation-canvas.com Develop and implement your digital strategy. 978-1-292-73429-3 (ePub)
www.digitalprof.com | [email protected] © 2024 FT Publishing/Pearson
The ACT method – extended workshop canvas
Develop and implement your digital strategy
How to use the ACT method – extended workshop canvas The book The author

The ACT method (analyse, create, transform) ­ensures 01 The practical book on digital transformation provides Marc K Peter is Professor of Digital Business at the
that the 24 most important strategic topics for the Preliminary discussion insights and the digital transformation canvas on how FHNW School of Business (Switzerland) and faculty
with board of directors/ member at the University of Bern (Switzerland) and
digital age are covered in your strategy. The three owners/executives
to tackle all important digital topics. Together, you and
phases will be completed as separate workshops and 02 your employees will develop a digital roadmap with University of Rochester (USA) Rochester-Bern Executive
in ten strategy steps. Use this canvas to discuss the Determining clearly described steps that will lead to your business Programs, at the University of Basel (Switzerland) and
digital maturity at Charles Sturt University (Australia).
24 strategic topics/questions with your project team strategy for the digital age.
so that you can use ACT to i­dentify challenges, 03
­opportunities and project ideas for your strategy Strategy kick-off and project Why will this book fast-track your digital transformation? He has over 30 years of professional experience in SMEs
04 management framework
roadmap. and large enterprises, including eBay, E*TRADE (ANZ)
Preparation of
Analyse phase The Digital Transformation Canvas is a tested and LexisNexis in Europe and Asia-Pacific. Over the
06
The strategy process starts with a kick-off (Gate 1). (strategic analysis) practical tool to fast-start your digital roadmap. past decade, he supported many organisations in
Preparation
After the subsequent analyse phase, the findings of Create phase It is extremely practical with step-by-step their pursuit of digital transformation, among others,
from the first workshop and discussions are 05 (design and guidance on how to build a digital strategy. ­Accenture, Amnesty International, BDO, Canon, Caritas,
Workshop I: Analyse elaboration of
summarised, for instance in a SWOT analysis
­ (strategic discussion) strategies) Over 80 illustrations visualise case studies and Lenovo, Logitech, Mayo Clinic, MSD, Sharp, Siemens,
(Gate 2). After the create phase, the digital roadmap concepts. Swisscom and T-Systems.
will be created with the digital vision and all­ It includes many useful checklists and templates.
07
strategic ­initiatives and projects (Gate 3; use the 08 All concepts and checklists have been tested in Visit www.digitalprof.com to contact the author.
Workshop II:
­digital r­ oadmap template for guidance). Project
Create practice and are based on research insights from
initialisation and
quick wins
(digital roadmap) thousands of organisations.
When the organisation is in the implementation
phase (transform), the analyse phase might be 09 Now available
­reactivated in the sense of a control loop and the Workshop III: in your bookstore!
Transform (flexibility and
findings flow continuously into the current strategy competitiveness)
10
period or into the new digital roadmap.
Continuous
measurement and
optimisation
www.digitalprof.com

In 10 steps, the ACT method is applied holistically for strategy

development.

Online resources

Download the ACT method – extended workshop canvas: Download the Workshop canvas for digital transformation: Download the Digital roadmap template and SME example: Download the ACT method checklist: Complete the Digital strategy check
www.the-digital-transformation-canvas.com/act-canvas www.the-digital-transformation-canvas.com/canvas www.the-digital-transformation-canvas.com/roadmap www.the-digital-transformation-canvas.com/act-checklist for an assessment of your digital maturity:
www.digital-strategy-check.com

©P
 rofessor Marc K Peter Download your copy at Available now: Marc K Peter: The Digital Transformation Canvas: ISBN: 978-1-292-46619-4 (print) Version: 03/2024
Terms of Use: www.digitalprof.com/legal www.the-digital-transformation-canvas.com Develop and implement your digital strategy. 978-1-292-73429-3 (ePub)
www.digitalprof.com | [email protected] © 2024 FT Publishing/Pearson