UNR1102 - Creativity and

innovation
Dr. Radwa Ahmed Osman
Arab Academy for Science, Technology and Maritime Transport (AASTMT)
e-mail: [email protected]

Room: G201
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 Grading policy

Seventh week
30 Marks

Twelfth week
20 Marks

Pre-final
10 Marks

Final
40 Marks
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 Course Objective

Understating the
Basic Concept of
Creativity and
Motivation.

The needs for

Creativity and
Motivation.

Helping students to be
creative.
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 Lecture#1:
Theoretical
Elements
Divergent versus
What is Creativity? Convergent Thinking

The difference between

creativity, innovation,
What is Innovation? invention, design
thinking, and discovery

Why do we need Thinking versus

Creativity and
Intelligence
Innovation?
Theories of
creativity, Innovation
and change
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 Creativity?

• Ability to imagine to create a new idea or a

novel.

• Finding a form of expression or a solution for

a problem.

• we can all be creative on a daily basis

What is Creativity?
and in all situations.
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 Innovation?

• Ability to develop newly created ideas

into something more useful and
practical.

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Exercise#1 which one is creativity and
innovation ?

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 Why do we need Creativity and Innovation?
Designing new
ideas and
concepts

Knowing
Valuable
how to
Person
solve

Creative mind to
Development meet the
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required goal 8
 Theories of creativity, Innovation and Changes
Jenga
theory of
creativity
The radical
structuralism Systems
theory theory
Theories of
creativity,
Innovation
The and Changes
radical The
humanist functionalist
theory theory
The
interpretive
theory

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 Theories of creativity, Innovation and Changes

Jenga theory: This theory suggests that creativity and innovation involve the addition and subtraction
of issues and objects to make a completely new, and complex aspect that overcomes the limitations of
the previous aspects.
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 Theories of creativity, Innovation and Changes

System theory: This theory presents a comprehensive framework and practical sets for understanding
change and interrelationship in human systems with its relation to making sense of the times in which
we live and the challenges before us in order to understand ourselves and our worlds.
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 Theories of creativity, Innovation and Changes

The functionalist theory: this theory plays an important role in improving the process of creativity and
innovation through empirical research, data collection, analysis and other such activities, which also can
eliminate common system mistakes.
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 Theories of creativity, Innovation and Changes

The interpretive theory: this theory claims that creativity and innovation are depended on the
different prospective of each person.
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 Theories of creativity, Innovation and Changes

The radical humanist theory: this theory claims that effective creativity, a person’ mind must be
free of any organizational or other mental structure control.
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 Theories of creativity, Innovation and Changes

The radical structuralism theory: This theory suggests that conflict is a social phenomenon that need
to be changed, also it acknowledges that there are certain structures, processes and arguments that
affect people’s abilities to create and making change.

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 Elements Contribute to Creativity
Intelligence

Knowledge

Thinking styles

Personality

Motivation

Environment
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 Elements contributing to creativity - Intelligence

Synthetic ability: it is the ability to think of or generate new, novel,

and interesting ideas. Additionally, it is the ability to spontaneously make
connections between ideas, or groups of things.

Practical ability: it is the ability to convert any new idea into a

product to be sold.

Analytical ability: it is the ability to evaluate the strengths and

weaknesses of the proposed idea and determine the required steps to improve it.
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Generating a creative idea – The synthetic ability

Selective Selective
encoding: combination:
involves involves
distinguishing combining bits of
relevant from relevant
irrelevant information in
information. novel ways.

Selective comparison:
involves relating new
information to old
information in a novel way.

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 Intelligence versus Thinking

• Intelligence
may describe
our cognitive
Intelligence
potential.

• Thinking
examines how
we actually
Thinking
use that
potential.

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 The difference between creativity, innovation,
invention, design thinking, and discovery

Innovation: is the
Invention: is the ability
ability to introduce the
Creativity: is the ability to introduce novel idea
creative idea or product
to produce a new or product, not every
to the market,
concept or idea. innovation is an
innovation required
invention.
creativity.

Design thinking: Discovery: is the ability

customizable solution to search and explore
for a specific customer something which is
requirement or needs already exist but
using the required tool. unrecognized.
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 Convergent versus Divergent Thinking

Joy Paul Guilford is a psychologist, created the terms convergent and divergent
thinking in 1956.

Focusing on finding the most

Convergent appropriate, correct and suitable
Thinking solution to a problem.

• It is also known as critical Thinking, vertical Thinking, analytical

Thinking, linear Thinking.

• Through critical thinking, thinker apply propabilities and standards to

formulate opinion when solving a problem.
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 Convergent versus Divergent Thinking

Involves more creativity, also it accepts

Divergent multiple solutions to a problem. It is the
Thinking opposite of convergent thinking.
• It is also known as Creative Thinking or Horizontal Thinking.

• It is a spontaneous, non-restricted, free-flowing, ‘non-linear’ manner,

such that different many ideas can be created in an emergent cognitive
way.

• A divergent thinker does not necessarily have a high IQ

• After divergent thinking , thoughts and information is structured by

convergent thinking.
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Convergent versus Divergent Thinking

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Tips to be creative person

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 Exercise#2

 Is it creativity, innovation or invention?

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 Exercise#3

 Which one is convergent or divergent thinking

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