Research Methodology
Research Methodology
Chapter 1)
What is research
Our first and most important step is asking a question or identifying a need that arises from
curiosity, which necessitates an answer.
Questions arise from personal experience and imagination (of science, art, music, and
literature)
Questions can be as broad or as specific as demanded. Regardless, questions are the first step
in any scientific endeavour
Theory: A theory was defined as a set of statements that predict things that will occur in
the future and explain things that have occurred in the past.
Differences
Qualitative research studies phenomena within the social and cultural context in which they
occur.
E.g. Common beliefs about cheating in online exams among high school students
Quasi-experimental studies also focus on cause and effect, using preassigned groups. (aka.
post hoc or after-the-fact research)
EX Question: Can Google Translate improve our translation skills? The effect of using Google
Translate on translation skills Treatment (IV) Outcome (DV)
Chapter 2)
Variable)
represents a class of outcomes that can take on more than one value. • A variable is a concept
— a noun that stands for variation within a class of objects, such as a chair, gender, eye color,
achievement, motivation, or running speed
A dependent variable represents the measure that reflects the outcomes of a research
study.
• An independent variable represents the treatments or conditions that the researcher has a
degree of control over to test their effects
Eg:
Effect of reading English books on students’ EFL reading skills
Independent Variable: Reading English magazines
INDEPENDENT variable(s) (the cause) affects DEPENDENT variable(s) (the result)
Factorial designs are experiments that include more than one independent variable
A control variable is a variable that can potentially influence the dependent variable; must be
removed or controlled.
E.g.: the relationship between reading speed and reading comprehension needs to control for
differences in intelligence, topic familiarity
A moderator variable (Interacting variable) is a related variable to the variables of interest (such
as the dependent and independent variable), masking the true relationship between the
independent and dependent variable.
The null hypothesis is a statement of equality (stating that there is no
differences/relationships) between two population parameters
A directional hypothesis indicates the specific direction (such as higher, lower, more, or less)
that a researcher expects to emerge in a relationship.
A nondirectional hypothesis does not make a specific prediction about what direction the
outcome of a study will take
Good hypotheses
Complete and well-written hypotheses should:
• be stated in declarative form
• posit a relationship between variables
• reflect a theory or a body of literature upon which they are based
• be brief and to the point
• be testable.
A sample in a research study is the group on which information is obtained. The larger group
to which one hopes to apply the results is called the population.
• E.g. All 9th-graders (pop) 50 ninth-graders in a school (sample)
Our goal is to select a sample from a population that most closely matches the characteristics of
that population's representative sample
Statistical significance
• Significance is a measure of how much risk we are willing to take when concluding about the
relationship between variables.
• Significance level is the risk associated with not being 100% confident that the difference is
caused by what you think and may be due to some unforeseen factor
Chapter 3
Selecting a problem
• Ideas are composed of higher thinking: beliefs, conceptions, suppositions, assumptions, what-
ifs, guesses
• Research questions are the articulation most often done in writing, of those ideas with a
semblance of relationship between variables
A well-written hypothesis:
1. is stated in declarative form
2. posits a relationship between variables
3. reflects a theory or body of literature upon which it is based
4. is brief and to the point
5. is testable
Good questions are
+ Feasible ( Costing reasonable effort and resources)
+ Clear (Common definition can be agreed on)
+ Significant (Contributes important information)
+ Ethical (Will not involve harm to subjects)
Chapter 4)
Key terms
• A Population is a group of potential participants to whom you want to generalize the results
of a study.
• A Sample is a subset of a population.
• Generalisability: When results are generalizable, they can be applied to different
populations with the same characteristics in different settings.
• Probability sampling: the likelihood of any one member of the population being selected is
known
• Nonprobability sampling: the likelihood of selecting any one member from the population is
not known.
Convenience Sampling
• Nonprobability sampling
• Convenience
RQ: Is your marriage happy? Convenience sampling: first 100 replies from the mail-out surveys
Purposive Sampling
• Purposive sampling is different from convenience sampling in that researchers do not simply
study whoever is available but rather use their judgment to select a sample that they believe,
based on prior information, will provide the data they need
RQ: What do Vietnamese people buy at shopping malls? Purposive sampling: Ask 10
customers at 8:00am, 10 customers at 12am, and 10 customers at 8:00pm
Quota sampling
• Quota sampling selects people with the characteristics you want (such as first-grade, rural
children) but does not randomly select from the population a subset of all subjects
Task: Interview 30 twelve-graders (The population is 500) Quota sampling: select the first 15
females, 15 males in the list (given gender is a relevant factor and the distribution of
male/female is approximately 50/50)
Sampling error
• Sampling error: the difference between a measure of the characteristics of the sample and a
measure of the characteristics of the population from which the sample was selected
• The larger the sample is (within reason), the smaller the sampling error will be
• If you are mailing out surveys or questionnaires, increase your sample size by 40% to 50% to
account for lost mail and non-responders.
• Remember that big is good, but accurate and appropriate are better