Rajini kumar Kolishetti

Lead UI/UX Designer & Developer

Ph: +1 227 218 7562
[email protected]
LinkedIn Portfolio

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With over 14 years of experience in Web, and UI/UX design and development, I specialize in creating visually
captivating, user-centered digital experiences. I am skilled in user research, wireframing, prototyping, and
iterative design, always ensuring solutions align with user needs and business goals. Proficient in Adobe
Creative Suite, Figma, and Sketch, I stay current with design trends to deliver high-quality, innovative work
that strengthens brand identity and boosts user engagement. As a web developer, I am experienced in HTML,
CSS, JavaScript, ReactJS, and NextJS, bringing my designs to life with clean, efficient code. I thrive on
collaboration, working closely with clients to transform their ideas into designs that resonate with their
audience and achieve business objectives.

Tech Stack & Expertise:

Design Tools Adobe XD, Figma, Sketch, Adobe Photoshop, Adobe Illustrator,
Adobe In-design, Corel Draw, Office 365.
Web Technologies HTML5, CSS3.
Front-End CSS Frameworks Bootstrap, Tailwind CSS, Material UI, React Bootstrap.
JS/CSS Frameworks JavaScript, ReactJS, NextJS, Typescript, XML, JSON, jQuery,
Sass/SCSS.
Content Management Systems Wordpress, Dhrupal
Web Servers NodeJS, IIS and Apache
Back-End PHP, Symfony, Zend, Laravel, C#, .Net, Java, Python.
Testing Cucumber, Jest, Jira (bug tracking).
Version Control Git, Github
OS/Environment Windows, Apple iOS, and LINUX.
SEO Google Analytics, BrightEdge, Algolia.

Work Experience:

Tredenz
Houston, TX.
06/2024 – Present

Technical Implementation:
As a UI Designer & Developer for Tredenze, I was responsible for both creative and technical aspects of the
platform, enhancing the user experience by designing intuitive and secure interfaces for the identification,
authentication, and fraud protection features. Below are the key roles and accomplishments:

 UI/UX Design & Prototyping: Designed user-friendly, responsive interfaces across devices; created
wireframes, mockups, and prototypes; conducted user research and testing to enhance design and
user satisfaction.
 Front-End Development: Developed clean, efficient front-end code using HTML, CSS, ReactJS, NextJS,
Bootstrap, and Tailwind CSS; ensured cross-browser compatibility and mobile responsiveness;
integrated APIs for real-time authentication and fraud protection.
 User Authentication & Security: Collaborated on integrating multi-channel authentication methods
(biometrics, 2FA) into the UI; prioritized security and fraud detection to enhance platform protection.
 Continuous Improvement & Iteration: Analyzed user feedback to drive UI/UX improvements; refined
designs based on user behavior, trends, and tech advancements; troubleshot and ensured visual and
functional consistency.
 Collaboration & Documentation: Worked with cross-functional teams for seamless integration;
created design documentation and followed best practices for maintainable, secure code.
 Key Skills & Tools: Adobe XD, Adobe suite, HTML, CSS, ReactJS, NextJS, Bootstrap, Tailwind CSS,
OAuth, 2FA, JSON, XML, Git, GitHub.

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eVisitNB
Bowie, MD / IND.
Feb 2023 - May -2024
UI/UX Designer & UI Developer

Technical Implementation:
This project involves development to deliver content and an interactive appointment center application
where users can schedule, cancel, or reschedule various types of appointments like chat, phone, and video.
The solution includes a robust, feature-rich remote management platform.

 Designed over 200 mockups for web and mobile apps, based on the application requirements.
 Created React components for static and dynamic content pages.
 Implemented NextJS components for appointment management, utilizing form libraries for data
validation and state management for user interactions.
 Developed dashboard components for administrative features.
 Developed responsive design for consistent user experience across devices.
 Developed a responsive and interactive listing page using Next JS, HTML, and Tailwind CSS, resulting
in a 30% increase in user engagement.
 Built a mobile-friendly appointment page using Next JS, HTML, Tailwind CSS, resulting in a 25%
increase in mobile traffic.
 Handled XML and JSON files for content in multiple languages.
 Created a dashboard design for analytics, incorporating UI/UX principles to provide an intuitive and
user-friendly experience.
 Worked Closely with UI Developers to align design concepts with existing product and Development
components.
 Conducted Knowledge Transfer Sessions for newly joined team members, ensuring seamless
integration into the team.
  Conducted Code Reviews, providing constructive feedback and ensuring adherence to coding
standards.
 Collaborated with Backend Developers to define API calls, response structures, and performance
optimization strategies using API Gateway, Load Balancing, and Caching.
 Participated in Sprint Retrospectives, providing feedback and identifying areas for improvement in
the next sprint using Retrospective Templates, Action Items, and Continuous Improvement.
 Deploy the backend on a cloud platform, utilizing containerization with Docker and orchestration
with Kubernetes for scalability and reliability.

Frontend Technologies: NextJS, ReactJS, HTML5, CSS3, Tailwind CSS, JavaScript.

Testing: Jest, Jira (Bug Tracking)
Version Control: Git
Prototype: Adobe XD, Adobe Photoshop, Illustrator.

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Meet Hour - Video Conferencing Tool

Columbia, MD / IND
Mar 2020 - Feb 2023
Graphic, Web, UI/UX Designer & Front End Developer
About Project: A Video Conferencing App with the capabilities to fundraise and get deeper analytics and
insight of the participants.

Role and Responsibilities:

 UI/UX Design & Product Design: From logo creation and iconography to high-fidelity mockups and
user flows.

 Digital Marketing Design: Developed promotional materials, including social media ads, banners,
and app store assets.

 Front-End Development: Provided HTML, CSS, and Bootstrap development support for cross-
browser compatibility, responsive design, and front-end integration,
 Handled JSON files for content in multiple languages.
 Collaboration: Worked closely with cross-functional teams including back-end developers,
marketing, and DevOps to ensure the app met user needs and was scalable under high traffic.

Web Application: https://meethour.io/

iOS App: https://apps.apple.com/in/app/meet-hour/id1527001689
Android App: https://play.google.com/store/apps/details?id=go.meethour.io
Git: https://github.com/orgs/v-empower/repositories
Social Media: https://www.facebook.com/meethour

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Wakuk
Senior UI/UX Desginer and Front End Developer
Mar 2017 - Feb 2020 / IND
About Project: Wakuk is a similar application like Uber and Ola but without surge pricing.

Responsibilities:
  Graphic & Visual Design: Created branding elements including logos, icons, and visual assets to
establish a strong and cohesive identity for Wakuk across all platforms.
 UI/UX Design: Designed intuitive user interfaces and seamless user experiences for the mobile app,
focusing on easy navigation, accessibility, and user-centric design. Developed wireframes,
prototypes, and high-fidelity mockups that aligned with the app’s goals and user needs.

 Web & App Design: Designed responsive web interfaces and mobile screens to ensure a consistent
user experience across devices, optimizing for both functionality and aesthetics.

 Digital Marketing Design: Developed promotional materials such as social media ads, banners, and
app store assets to support user acquisition, engagement, and brand visibility.

 Front-End Development: Provided front-end development support by coding with HTML, CSS, and
Bootstrap, ensuring responsive design, cross-browser compatibility, and smooth integration of front-
end elements with back-end systems.

 Cross-Functional Collaboration: Collaborated with back-end developers, marketing teams, and

product managers to align design with business goals and ensure the app’s scalability, performance,
and user-friendliness, particularly under high traffic conditions.

URL: https://www.wakuk.com/
Mobile Apps: https://play.google.com/store/apps/details?id=com.wakuk.passengerapp.in (Customer)
https://play.google.com/store/apps/details?id=com.wakuk.partnerapp.in (Vendor/Partner)
Social Media: https://www.facebook.com/AppWakuk

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Company Fine Wine (Wine Ecommerce web portal)

Web/UI/UX Designer / IND
Apr 2015 – Mar 2017 (Under V-Empower Inc.)
About Project: Company Fine Wine is a wine retail firm built around personal service and direct relationships
in USA.
Technical Implementation:
 Adobe XD: Utilized for creating wireframes, interactive prototypes, and visual designs, ensuring
seamless communication of design concepts.
 Adobe Photoshop: Employed for refining and editing visual assets, including images, icons, and
graphical elements, to align with the project's design aesthetics.
 HTML5: Used for structuring the content and defining the semantic markup of web pages,
ensuring accessibility and SEO optimization.
 CSS3: Applied for styling and designing the visual presentation, including layout, colors,
typography, and responsive design principles.
 JavaScript and jQuery: Implemented for client-side scripting, enabling dynamic interactivity and
functionality such as form validation, animations, and AJAX requests.
 Design Integration: Ensured seamless integration of visual designs from Adobe XD and
Photoshop into HTML/CSS templates, maintaining fidelity and consistency.
 Shopping Cart Integration: Implemented e-commerce functionalities such as product listings,
cart management, checkout processes, and payment gateways.
Mobile: Designed in Adobe XD and supported for Android and iOS apps development.
Web Portal: https://www.companyfinewine.com/
Mobile App prototype:
https://xd.adobe.com/view/719609a1-259f-4c4b-bc26-7c0117e8408d/

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Worldproductsmart (An E-Commerce WordPress web portal)

Web/UI/UX Designer & Digital Designer / IND
Apr 2013 – Mar 2015 (Under V-Empower Inc.)

About Project: WorldProductsMart, is an e-commerce site selling high quality home decor products in USA.
URL: https://worldproductsmart.com/

Technical Implementation:
Adobe XD, Adobe Photoshop, HTML5, CSS3, JavaScript, jQuery, PHP, Design Integration, Wordpress theme
integration, custom plugins development, Shopping cart integration.
 Designed and developed custom WordPress themes and templates based on client requirements.
 Conducted website audits and optimizations for performance, security, and SEO.
 Created and managed website content including products, content, and multimedia assets
 Collaborated with clients to define project goals, timelines, and deliverables.
 Implemented and customized WordPress plugins to extend website functionality.

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Strayer University
Web/UI/UX Designer & Digital Designer
Jan 2012 – Mar 2013 (Under V-Empower Inc.) / IND
URL: https://www.strayer.edu/

Role & Responsibilities:

 UI/UX Design: Designed an intuitive and user-friendly interface for the Schedule Assessment
Feature, allowing users to input their daily and weekly schedules easily. Developed wireframes, user
flows, and high-fidelity mockups that facilitated seamless data collection and enhanced user
interaction with the application.
 Web Design: Created responsive, visually appealing web layouts that ensured a smooth user
experience across different devices. Focused on the usability of the schedule assessment feature to
help users efficiently organize and share their schedules with admission counselors.
 Digital Marketing Design: Designed eye-catching event promotional materials, including digital
posts, banners, and ads to increase awareness and engagement with Strayer University’s flexible
program offerings. Ensured designs aligned with the program's branding and effectively
communicated key messages to the target audience.
 Collaboration: Worked closely with product managers, developers, and marketing teams to align
design efforts with the overall goals of the Strayer program, ensuring the feature was fully integrated
and scalable within the app.

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V-Empower Inc 07/2011 – 02/2024 / IND

My Responsibilities:

• Designed and developed visually engaging and user-friendly websites, mobile apps, and digital
products, collaborating with cross-functional teams to deliver seamless and responsive designs that
enhanced the user experience and business objectives.
• Created and maintained brand identities, including logos, iconography, typography, and color
schemes, to establish a cohesive visual presence across all digital and print platforms.
• Led UI/UX design processes, from wireframing and prototyping to high-fidelity mockups, ensuring
user-centric design solutions for diverse projects, including e-commerce platforms, enterprise
applications, and consumer-facing apps.
• Conducted user research, usability testing, and A/B testing to gather insights and iterated on designs
based on feedback, improving user engagement and satisfaction.
• Developed front-end code (HTML, CSS, JavaScript, Bootstrap) to implement designs while ensuring
cross-browser compatibility, responsive design, and optimal performance across different devices.
• Collaborated closely with back-end developers, product managers, and marketing teams to ensure
designs were scalable, integrated seamlessly, and met business goals and user needs.
• Produced digital marketing materials including social media ads, web banners, email templates, and
landing pages, driving brand awareness, user acquisition, and engagement.
• Created and optimized user flows, interaction patterns, and navigational structures for complex
applications, ensuring ease of use and alignment with business goals.
• Ensured design consistency and high-quality execution by conducting regular design reviews and
maintaining design systems across multiple projects.
• Worked on a range of high-traffic products and platforms, balancing the need for aesthetic appeal
with technical constraints, user needs, and business objectives.
• Integrated modern front-end frameworks and technologies (such as Bootstrap, TailwindCSS, Sass,
Javascript, ReactJS and NextJS) into design and development workflows to enhance performance and
maintainability.
Created high-quality print media designs, including flyers, brochures, posters, business cards, ID cards,
letterheads, signboards, book covers, logos, and image editing, ensuring each piece met branding guidelines
and client expectations.

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Education:

 B.C.A., (Bachelor of Computer Application), from MEWAR University, India, Secured CGPA 6.36.