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Data Visualization Assignments

The document outlines four assignments focused on data visualization techniques for different case studies. Each assignment requires the creation of specific charts to analyze trends, performance, and customer feedback, including bar, line, pie, heatmap, treemap, scatter plots, and histograms. The goal is to derive insights from the visualizations to inform business decisions for ABC Retail, XYZ Fitness, Global Tech Solutions, and Fresh Foods.

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4 views4 pages

Data Visualization Assignments

The document outlines four assignments focused on data visualization techniques for different case studies. Each assignment requires the creation of specific charts to analyze trends, performance, and customer feedback, including bar, line, pie, heatmap, treemap, scatter plots, and histograms. The goal is to derive insights from the visualizations to inform business decisions for ABC Retail, XYZ Fitness, Global Tech Solutions, and Fresh Foods.

Uploaded by

tagorev801
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Assignment 2: Basic Data Visualization with Bar and Line

Charts
Objective: Create bar and line charts to analyze trends and comparisons.

Case Study:

Company Overview:​
ABC Retail is a growing e-commerce business. The management wants to understand the
monthly sales trends and the contribution of different product categories to total revenue.

Data Overview:

●​ Monthly sales data for 12 months​

●​ Sales data includes the following product categories: Electronics, Clothing, Home &
Kitchen, and Sports​

Question:

1.​ Create a bar chart showing the monthly sales for each product category.​

2.​ Overlay a line chart on the same graph to represent the total monthly sales.​

3.​ Interpret the visualization:​

○​ Which category shows the highest growth trend?​

○​ Are there any noticeable seasonal patterns?​

Assignment 3: Instagram Engagement Analysis


Objective: Create pie and bar charts to analyze social media performance.

Case Study:
Company Overview:​
XYZ Fitness is a fitness brand that uses Instagram for marketing and customer engagement.
They want to analyze their Instagram performance to improve their content strategy.

Data Overview:

●​ Engagement data for 6 months (likes, comments, shares)​

●​ Post types: Workout Videos, Motivation Quotes, Transformation Stories, Challenges​

Question:

1.​ Create a pie chart showing the distribution of likes across different post types.​

2.​ Create a bar chart to compare the average engagement (likes, comments, shares) for
each post type.​

3.​ Analyze the charts and answer:​

○​ Which type of post gets the most engagement?​

○​ Should the brand focus more on workout videos or motivational quotes based on
the engagement trend?​

Assignment 4: Sales Performance by Region


Objective: Use heatmaps and treemaps to analyze sales performance by region.

Case Study:

Company Overview:​
Global Tech Solutions operates in four regions: North America, Europe, Asia, and South
America. The management wants to understand which regions are driving the most revenue
and where to allocate more resources.

Data Overview:

●​ Quarterly sales data for each region​

●​ Product categories: Software, Hardware, Cloud Services​


Question:

1.​ Create a heatmap to visualize sales performance across regions and product
categories.​

2.​ Create a treemap to show the proportion of total sales contributed by each region.​

3.​ Interpret the visualizations:​

○​ Which region is underperforming?​

○​ Which product category has the highest contribution in the most successful
region?​

Assignment 5: Customer Satisfaction Analysis


Objective: Use scatter plots and histograms to analyze customer feedback.

Case Study:

Company Overview:​
Fresh Foods is a grocery delivery service. The company recently conducted a customer
satisfaction survey and wants to understand the relationship between delivery time and
customer satisfaction scores.

Data Overview:

●​ Customer feedback data from 500 customers​

●​ Variables: Delivery Time (in minutes), Satisfaction Score (scale of 1 to 10)​

Question:

1.​ Create a scatter plot to show the relationship between delivery time and customer
satisfaction.​

2.​ Create a histogram showing the distribution of customer satisfaction scores.​

3.​ Analyze the visualizations and answer:​


○​ Is there a correlation between delivery time and satisfaction?​

○​ Are most customers highly satisfied or dissatisfied?​

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